SEO Marketing Professional | Houston, TX | Gerrit R.

von Wenckstern
713-705-6370 gerritvw@aol.com EDUCATION Master of Business Administration, 2010 University of Houston, C.T. Bauer College of Business Concentration in Marketing/Management Bachelor of Science, 2008 University of Houston Political Science Major, Global Business Minor, Certificate in Intrapreneurship Graduated Magna cum Laude EXPERIENCE Supplemental Marketing/Communications Representative May 2010 - Present Memorial Hermann Southwest Hospital and Memorial Hermann System Services Service Line and Web Marketing Assisted Director of Business Unit Marketing in promoting service lines internally and externally Designed and managed PPC advertising campaigns for service lines and MNI Conducted SEO for increasing organic rankings for system sites and pages Managed seminar and webinar activities for multiple service lines including campus and community promotion Collaborated with internal and external stakeholders to develop marketing strategy and materials Managed community screening and educational events Collaborated with physicians to coordinate community events Managed CSRs Developed PR releases for special events Developed content for campus newsletter Created content for hospitals on hold message Developed web content for multiple service lines Coordinated development of advertorials Developed campus signage and giveaways Researched best practices for advertising ER wait times and assisted in developing strategy for MH Developed charge reports for multi-campus paid search campaigns Managed multiple creative projects for various service lines Graduate Assistant to Director of Marketing Spring 2010 Bauer College of Business- Department of Graduate and Professional Programs Assisted in developing web content for Bauer Graduate Programs Project Manager of Alumni Engagement Initiative Engaged alumni through online marketing channels (Social networks and Maildog) Obtained contact information for over 1500 alumni Assisted in recruiting for MBA, EMBA and MS Finance programs

Represented MBA Program at Offshore Technology Conference Administrative Intern- Perioperative Services Summer 2009 The Methodist Hospital Project Manager for sterilization audit Created internal marketing material for Time Out guidelines in several units Participated in Joint Commission tracer rounds Shadowed Director of Perioperative Services Participated in meetings with The Joint Commission and other national and state health agencies LEADERSHIP and VOLUNTEERISM Marketing Chair for Bauer Honor Code Committee 2009-2010 President of Pi Sigma Alpha - National Political Science Honor Society 2006-2008 Executive Board of Phi Alpha Delta Pre-Law Fraternity 2006-2008 UNICEF International Surfrider Foundation SKILLS MS Office (Word, Powerpoint, Publisher, Excel, Sharepoint), SEO, Search Engine Marketing, Google AdWords, Google Analytics, Virtual Team Management, Photography, Photo Editing.