I.

Introduction AJI-NO-MOTO (Malaysia) Bhd is planning strategies to increase their sales volume of their products as many of our consumers choose to use other food flavouring products lately.

II.

Problems A. Presence of competitor for VONO product 1. B. Campbells

Increment in the number of new companies in food flavourinq

industry 1. 2. C. MAGGI ADABI

Lack of demand 1. Negative perceptions toward product

D.

Non-halal issue 1. Rumours spread through the media a) b) Contains gelatin Some raw material is from Japan

III.

Solutions A. Introducing campaigns 1. Through UNAMI website a) Consumer are able to make any enquiries

b) c) B.

Obtain information about the product New recipe for AJI-NO-MOTO products

Press conference 1. Explanation misconception about the product a) b) Non-halal issue High of MSG contains

C.

New packaging 1. New flavours a) b) Addition of ingredients Introducing few of new flavours

D.

Packaging size 1. Bigger packaging size with same price

IV.

Conclusion Ajinomoto is hoping to increase sales volume and beating their competitors to get more consumers to use their products.