Navneet Publications India Limited, founded by the Gala Family, is in the business of Educational and children Books Publishing,

Scholastic paper stationery and non-paper stationery products. Since 1959, Navneet has been a major force in the dissemination of knowledge. NAVNEET is a dominant player in the field of publishing, with more than 5000 titles in English, Hindi, Marathi, Gujarati and foreign languages. In 1987, to further strengthen and consolidate the business of book publishing, NAVNEET installed ultramodern printing press at Dantali, District Gandhinagar, Gujarat . By 1991, sophisticated printing and binding machineries had been imported to complete the modernisation-cum-expansion plans of the company. Over the decades, Navneet has emerged as a leading Educational Products and Services company in India. The company's products are sold under the 'Navneet', 'Vikas', 'Gala', FfUuNn', Boss' and Navneet Nxt' brand names. It's portfolio of syllabus based Books includes high quality supplementary books like Digests (Guides), Workbooks and 21 Question Sets, most of which are published in four languages - English, Hindi, Marathi and Gujarati. The company has a dominant market share in Gujarat and Maharashtra. Also with the new range of supplementary books targeting the students from CBSE and ICSE boards, Navneet's educational products are now made available across India Navneet also produces various titles in the Children and General books category, which are not based on syllabus, such as activity books for children, board books, story books, health related books, cookery books, mehendi & embroidery books, etc. In 1993, Navneet saw opportunity in the exports of Stationery products for which it now has state-ofart manufacturing facilities in Vasai (near Mumbai) Daman and Silvassa (Union Territories bordering Maharashrta and Gujarat). In the same year Navneet also launched its paper stationery products for the domestic market. Products range includes tight bind note books, long books, hard case bound books and drawing books. The company enjoys leading position in premiere stationery markets in India, the Middle East, parts of Africa, U.S.A. and Europe. With now more than 500 SKU's, Navneet is one of the largest paper stationery brand in India. In 2006, taking the success of the Paper Stationery products further, Navneet launched it first range of non-paper stationery FfUuNn Pencils. The company has aggressive plans in this segment.

Our Vision
1. To pioneer and excel in all facets of the publication of Educational and General books for Children. 2. To provide international quality student and office stationery. 3. To harness the power of Information Technology and bring home its wonder to children through electronic media. 4. To create a global village of student community through the internet.

Our Mission
To provide the highest quality of educational product and services to customers in the language/media of their choice.

Navneet -A Brand : Navneet s brand initiative extends to four A s that are indispensable for achieving business success. Awareness : Creating awareness of publishers products is an art by itself.Direct contacts with thousands of schools,teaching community and trade are the basics behind this great success.With over 400 employees specially designated to keep direct contacts and explain the benefits of Navneet s publications and stationery products is the key strength of Navneet s field force.s Availability : Direct contacts with over 60,000 retail outlets and over 20,000 schools by the field force of the Company ensures availability of all products throughout the year. Acceptance : Navneet s content is accepted over the years.Many debates among the education fraternity have ended referring to Navneet s content. Continuous delivery of quality content has made users accepting Navneet s products without any hesitation. Affordability : Education has to be for the masses.Spending on education has always been a concern among the parents in our country.Navneet has believed in selling all its products at affordable prices and within reach of the masses.

Business Overview : The Company has basically two major business Divisions,namelyBook Publishing and Paper stationery . Book Publishing : The Book Publishing Division comprises two major categories of books,Educational Books and Children and General Books . As discussed last year and also as stated by your chairman,static syllabus for last several years in both the states of operations has restricted the growth of Educational Books category.Second hand book market is a dampener for the growth of this category of Books. With the successful launch of the Madhya Pradesh curriculum based books and definite plans of changing curriculum from current year in both the states shows a positive outlook for the next few years for your Company. Children and General books category continues to grow across India and particularly in international markets.With the help of dedicated and creative team within the Company,your Company has been able to successfully launch new products for international markets and also able to conceptualize various products which are accepted by several international buyers with a few changes.Your management is confident on generating huge volumes in this category of publications.

Stationery Division

Publications Division

Stationery Division
Stationery Division

Navneet Edutainment Ltd

Paper stationery division : The paper stationery Division has two different markets,Domestic and International. Domestic Market : Your Company basically deals in scholastic stationery products.Thereis lot of competition in domestic stationery market,with many unorganized players,but with the strong brand,consistent business policies (contrary to the trade),the Company s policy of creating value addition in each and every product,and systematic distribution systems has helped this business to grow successfully.The recentTight Bound notebook series,a unique concept of binding for the benefit of students has literally surprised the unorganized markets. Creating awareness among institutions for usage of quality products also helps this division to grow rapidly. Your Company has decided to introduce more and more value added products including few office stationery products in the coming years. International Market : Company s stationery business could grow substantially only because of continuous growth in the international market.Competition is growing year after year.Appreciation of the Rupee has further worsened the salability in terms of pricing.With the help of Kaizen practices,your Company has been able to increase the productivity and eventually is able to compete.Surprisingly major US buyers have been focusing sourcing from India instead of fully relying on China. Your Company has started receiving inquires from such major buyers. Your Company expects good growth in the current year and thereafter. For International markets also,your Company conceptualizes value added stationery products and have started marketing such products in European markets.

Factors of a Market Strategy

An effective market strategy is important for the survival of any business or organization. Non-profits and for-profits alike need clear plans for promoting and selling their products and services. Marketing can be the difference between surviving and not surviving. Consider several factors when establishing a marketing strategy

Target Audience
Before you choose which marketing strategies you want to use to sell your stationery products, you need to identify your target market -- the group of customers you want to do business with. There are several sales models you can utilize for your stationery business. If you own a retail location where you sell stationery products, focus on targeting consumers, which is known as a "B2C" strategy. If you sell your stationery products to other companies, who in turn distribute your products for you,

focus on targeting these businesses, which is known as a "B2B" strategy.

Offline Strategies
"Offline" marketing strategies for selling stationery products include direct mail, newspaper advertisements, magazine advertisements and posters. Direct mail is when you send postal mailings to a targeted list of customers to sell them on your products or services. This is an effective way to showcase your stationery products. Send samples of your stationery to several local businesses that sell these types of products, such as card shops and wedding stores. Newspaper and magazine advertisements are other offline tactics that allow you to market your products. Place an ad in a stationery magazine or trade journal.

Online Strategies
Online strategies for marketing your stationery products include email marketing, search engine marketing and social media marketing. To market and sell your stationery products via email, develop a list of customers in your email database. One way to do this is by creating an email newsletter that customers can sign up for on your website. Send weekly or monthly emails to these customers, and offer deals, discounts and useful stationery-related tips to keep them interested. Search engine marketing involves placing targeted ads on search engines, and social media marketing is when you market your stationery services on social networking websites like Facebook, Twitter and LinkedIn.

Trends
Like many other markets, there are certain trends that come and go in the stationery products industry. One trend that has gained traction in many industries over the years is going "green." If you sell stationery products that are eco-friendly and made of recycled materials, take advantage of this trend by promoting this product feature in your marketing materials.

Benefits
Marketing your stationery products offers you a variety of benefits. You can quickly spread the word about your stationery business, which can lead to increased sales. Marketing allows you to stay in touch with existing customers, which can help you develop long-term relationships with loyal customers. Lastly, marketing is measurable, and you can track and re-use the marketing strategies that produce the highest return on investment for your stationery products business.

Factors of Pricing Strategy

Overview
Pricing strategy is the process of setting a price for goods or services. It is a key component of the overall marketing strategy of a business. If products and services are not set at prices that consumers are willing to pay, the business will not generate revenue. There are many factors and considerations that can influence pricing strategy.

Competition
The prices of competitors are a key factor that influences pricing strategy. For instance, if a gas station is charging $3 for a gallon of gasoline and a competing station across the street cuts prices from $3 to $2.80, the station that is still charging $3 may not sell as much gas until it meets or undercuts the price offered by the competitor. Price competition can work in similar ways for retail stores and service businesses. For instance, if Walmart sells a product for $5, small local retailers may set their prices for that same product lower than they would otherwise in an effort to maintain competitive prices.

Production Costs
The cost of producing and offering a good or service is also an important factor in pricing strategy. The price charged for a product must exceed the costs required to produce it, or the business will suffer a loss. For instance, if new DVDs cost a video store $5 to buy from the manufacturer, the store would need to charge $5 just to break even.

Moving Product
In some cases, product may stay on shelves too long, taking up valuable store space. Business often have sales to move a large amount of product quickly or liquidate old product to make room for new product. In some cases, businesses might sell products at prices below production costs simply to get rid of them. It can be better to take a loss and free up space for profitable products than to try to break even or make profit on old product that is not longer in demand by the consumer.

Value Pricing
The value a product provides to consumers relative to alternatives can influence pricing strategy. For instance, if consumers are used to paying $100 for high quality running shoes, and a new business invents a running sandal that works equally well but requires fewer materials and is cheaper to produce, the business might still charge $100 simply because consumers are willing to pay that amount for that type of product.

Factors of a Market Strategy

By WayneS, eHow Contributor

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Heart Risk Factors Strategic Planning

A business' survival can depend on an effective marketing strategy.

An effective market strategy is important for the survival of any business or organization. Non-profits and for-profits alike need clear plans for promoting and selling their products and services. Marketing can be the difference between surviving and not surviving. Consider several factors when establishing a marketing strategy.

2.

Components
An effective marketing strategy has two major components. First, it must adequately address the organization's needs in the marketplace. It also must be practical enough to be carried out by the organization. Even the best plan will be ineffective if the organization lacks the expertise or resources needed to implement it.

Direction
When building a market strategy, a critical examination of the organization's strengths and weaknesses is essential. The specifics of what the campaign needs to accomplish also need to be clearly spelled out.

Approach
The campaign cannot be too broad. It must be specifically targeted to take advantage of the organization's strengths and neutralize its weaknesses. Cost should be the focus if the organization can produce a high-quality product at a lower price than its competitors. If a unique service or product is offered, that should be the focus.

Promotion
The product or service must be promoted and advertised. The two major strategies are push and pull. Push strategy is used to quickly get people to buy or use the product or service. It uses all means of distribution, especially lowering costs, to increase consumption. Pull strategy is a longer-range strategy that involves developing a major advertising campaign to create awareness of the product or service.

Distribution
An organization needs to establish a method for getting the product or service into the hands of customers. The product can be delivered directly from the organization through its own store, the mail or the web. Some organizations use middlemen to distribute the product. Still others sell their products through retail stores. Any or all of these methods can be used for any one product or service.

Environmental Factors
Every marketing strategy should take into account government actions such as licenses, regulations, price controls and restrictions. It must anticipate changes in the ages, geographic location and income of potential consumers. Changes in technology, fashions and lifestyles must also be considered.

Competition
A thorough understanding of the competition is essential for an effective marketing campaign. This includes knowing competitors' strengths and weaknesses, market shares, advertising strategies and staying power.

Important Factors to Look for When Marketing a New Product

1.

Clear and measurable goals can help you market a new product successfully.

Many factors need to be considered when you take a new product into market. Maybe you have already done some preliminary analysis about the target audience of your product. Maybe you have determined how many units of your product you need to sell to break even. You might even have a neat advertising concept and campaign strategy fleshed-out and organized with a timeline. However, you should not overlook a few other factors when marketing your new product, and looking at them closely can ensure a good start and a potentially successful operation.

2.

Sales Goals
Sales goals should be clear and measurable, taking into account the size of the target audience, the reach of your chosen method of distribution, the price in comparison to the competition, and the different types of consumers.

Reaction From Competitors

Competitors will be watching carefully to see if your product is a success, while at the same time copying and building their own version of your product. The competition might come in the form of an old existing product that fulfills the customers needs, and your new product might prompt an updated version or improvement of their product. It is important to be ready for this possible market threat by crafting a coordinated distribution campaign that includes clear timelines and market penetration goals.

Marketing Mix
Once the product is launched, it is important to re-evaluate the

marketing mix periodically, particularly at the beginning. Re-examine your pricing strategy, your method of distribution, your advertising strategy, and the product itself looking for ways it can be improved. The product might be more successful in a slightly different market or with a small change in promotional approach, and the only way to catch these opportunities is to continuously play with the marketing mix variables.

Product Life Cycle

It is essential to have a clear idea of the type of product life cycle you can expect with your particular kind of product. Knowing the life cycle is important, because it lets you know when is a good time to launch a better version of the product or replace it entirely with a different one. Knowing the product life cycle tells you when to switch from advertising that informs the early adopters about your product, to advertising that differentiates your product from the competition and targets the mass market or early majority.

Business Plan 101 for Comic Book Publishers - The Marketing Mix
By Herv St-Louis
Jul 4, 2008 - 22:16

In the previous article, I discussed the basics of a business plan as it relates to a comic book publisher. I believe business plans are essential for every business venture, especially comic books. The business plan helps format your mind and communicate to stakeholders that are not familiar with comic books, like bankers and family providing love money financing. Its been over two years since I wrote the first part of this article. I had promised the complete description of a business plan but obviously, it takes a little more efforts. Ill focus on smaller chunks which will allow me to complete this series of articles faster and deliver something to all that have asked for more.

Krazy Kats

The Marketing Mix The marketing mix is one of these formulae marketing professors invented years ago to help businesses remember to market their products, once they have manufactured them. Over a century ago, companies selling products relied on something called the product approach to selling products. The product approach was relatively easy for vendors. One created the product, and waited for customers to purchase. Later as competition increased, and the clientle became more informed, a stronger sales approach was used to push products out of the door. Selling products was enough, but only for a while. Using marketing to sell products goes beyond. Vendors and marketers look at several variables to best plan their marketing campaigns. A marketing campaign is like a mini business plan focused on the four Ps. These Ps are products, price, place and promotions. Some experts like to add additional Ps for public relations and people. Public relations are a subset of marketing but are not related to sales. Many comic book publishers confuse public relations, marketing and sales. A way lazy people can call these three different fields is business development. I personally hate dumping everything in business development as it trivializes the work involved. Public relations are about managing the identity of a company, how people perceive your products and your corporate culture. It is not about plugging your latest comic book series like a sales pitch. Most press releases I receive at the Comic Book Bin are

sales pitches. They do nothing to try to influence me as an editor to perceive the publisher in a different light. Plugging your products is closer to sales and again, sales are not about marketing. Marketing is the corporate art of understanding how to position your products in the minds of potential customers, understanding what motivates them to purchase and then, enabling effective promotions based on market data gathered prior. It is again not about forcing people to buy your products. Sales, is about drumming up business. As you can see, market research, advertising and public relations are not directly involved in direct business acquisition. The sixth potential P, is about the people who are involved in the making the product or something more akin to understanding how your human resources affect your ability to sell your comic books. However, there is a better place in the business plan to discuss human resources, than the marketing plan. For now, lets limit our discussion of the four Ps to the traditional elements. 1-Products Understanding your product and how it will fare in the market place is important. Is your comic book part of a line of comic books that covers the need of 6 to 12-year-old readers or are you instead marketing a product which has a highly specialized audience, like revisionist comic books about 1940s comic book characters that attract a specialized audience that like those historical characters? Because no product exists on its own its important to understand how your product is positioned next to the rest of the market you are entering.

Fail to position your comic book in the minds of potential readers and you will not stand out. For example, in the early 1990s, there were many super hero universes that vied for the audience usually interested in Marvel and DC Comics products. Dark Horse Comics, Image Comics, Malibu Comics, Valiant Comics all came up with new universes and flooded the market with their products. At the same time, DC Comics introduced new universes to compete with its own product line, like Impact Comics, licensed from Archie Comics super heroes, thus cannibalizing itself. I would argue that Malibu Comics and Image Comics had no differentiating elements from standard Marvel Comics and DC Comics published at the time. There were even created by the same creators. Yet Image Comics succeeded in differentiating their products, not on what was inside of the comic book therefore, strictly the product, but on who made them, the renegade promising artists from Marvel Comics. Although from a pure product line evaluation, the Wild Cats were nothing but X-Men clones, creator Jim Lee succeeded in differentiating his product from its inspiration. On the other hand, companies like Valiant Comics and Dark Horse Comics focused on creating a product that was quite distinct from the regular offerings. For example, all Valiant Comics had the same house style where they were similar in look because of standardized pencilling, inking, storytelling and colouring. 2-Price Price is rarely used as a way to differentiate comic books but remains an important

element of your marketing mix. Monthly floppy comic books are often priced at cheaper price points than soft cover compilations and hardcover editions of comic books. Beyond the physical appearance of a comic book, differentiation can also appear when dealing with online comic books. How much a product is priced determines how accessible it will be to your given audience. If you are marketing a compilation of material from a 1950s cartoonist from rare newspaper clippings, on high grade paper and offset printing, one way of signalling that this product is precious and valuable, is to price it at a higher price. Automatically, the value perceived by readers will, in theory be that the product deserves the higher price point.

Similarly, when DC Comics released DC Universe #0 at 50 cents, the perception of readers could easily have been that the product was not worth much. Had this product being sold at a similar price point as equivalent comic books, readers may have had a more positive view of the value of this comic book. Of course, DC Comics strategy was not to market DC Universe #0as a cheap and valueless product. The price reduction was created solely to make it easier for readers to approach the new book without hesitations. 3-Place Place relates to how the product is distributed, where can consumers purchase it? For many comic book publishers, distribution through Diamond Comics is the only

alternative they will consider to reach their targeted audience. If your book is available through Diamond Comics, then the targeted audience you are targeting will be different than one available from bookstore chain.

4-Promotions Promotions here relates to the efforts to sell your products. For example, offering a discount to comic book readers that purchase two books published by your company is a way to increase sales directly but also increasing the exposure of your products. In the next article, well look at the marketing plan closer and how it relates to the marketing mix presented above.

Move on the price or category axis?

In line with the industry changes should Navneet expand into different book types (higher educational, general/self-help) or increase price perception, or do both or none? A comparative analysis based on Navneets core competencies suggests that Navneet should maintain focused cost-leadership and be recognized for their excellence in educational books for the mass market. There are huge

opportunities for growth in the current market and Navneet should continue doing what they are best at, and consolidate their position. A long-term growth path for Navneet would be to venture into the higher education segment , which is fast-growing in India and where Navneet can demand higher prices. However, entry into this segment would require Navneet to first establish itself as a national leader in secondary education, which will help them gain enough credibility to have expert authors writing for them.

Management of Threats
Immediate threats that Navneet faces are fluctuating raw material costs, syllabus dependency and potential entrants. To reduce raw material costs, Navneet can get into a forward contract with suppliers to buy raw material at lower and assured prices. It can also increase its raw material inventory levels to reduce variations in its cost of goods sold. Navneet can reduce its syllabus dependency by being the agents of change. A syllabus change can be used as an opportunity by Navneet. Navneet can create a forum of eminent teachers across top private schools to recommend syllabus changes annually and recommend books to schools. The curriculum and books used by top schools become a model for other schools in the region and Navneet can gain immensely from such effects. Through brand building, increased geographical presence and networking with schools and teachers, Navneet cancreate significant entry barriers to fight any new entrants in its domain.

Conclusion
Navneet Publication has a great opportunity in store for it in one of its well established business units book publishing business. The growth story of this industry is far from over and Navneet can emerge as one of the superpowers in the educational segment by maintaining its focus on this business and creating a brand synonymous with education for mass market, thus carving out a comfortable space for itself in this highly competitive industry.
A new range of stationery for professionals & college students After the successful launch of the brands FundoO and FfUuNn, Navneet Publications (India) Ltd., a dominant player in education & office stationery products has launched VOX, a new range in the stationery market. Under the brand umbrella VOX, Navneet Publications has introduced Highlighters, Whiteboard Markers and Permanent Markers. Today people use highlighters of various colours to mark the text of different importance, instead of

using pencils to

underline and put brackets.

VOX stands for Voice of people, offers stationery products for professionals and college students. The highlighters are available in fluorescent colours in a pack of 5 and in a pack of 12 only with yellow colours. Whiteboard markers and Permanent markers are available in 2 types, each of 4 different colours. The each type of marker of each colour is available in a pack of 12. Most of the schools and colleges prefer to use the whiteboard due to hygiene and neatness factor. The ink used in the permanent markers gives smooth writing experience on any kind of hard surface like wood, paper, plastic, metal, concrete etc. Navneet Publications VOX range is completely non-toxic. The German Ink used in the products ensures safety and convenience. Priced in the range of Rs 10 to 25, VOX products are easily available in the stationery stores across India. A new range of stationery for professionals & college students. Navneet Publications diversifies its stationery portfolio With the launch ofVOX About Navneet Publications (India) Ltd.: Navneet Publications (India) Limited is a leader in the field of providing syllabus and non-syllabus based education material to students since 1959. Navneet Publications is broadly divided into two strategic business divisions, i.e., Book Publishing and Stationery Paper and Non-Paper. The Book Publishing Division consists of Educational Books and Childrens & General Books, which together publish 3500+ titles yearly. The Stationery Division is divided into two sections: Paper Stationery & Non Paper Stationery. It manufactures and distributes premium quality notebooks and other stationery products like graph books, drawing books, hobby stationery, office stationery etc. The newest segment is the non-paper stationery segment with innovative and state-of-the-art range of products, like Writing pencils, erasers, sharpeners and colour pencils to begin with. A note on the Ecological Brand Navneet: Navneet Publications (India) Ltd. have been consistently taking up genuine efforts to increase the green cover and also to overcome the problem of shortage of raw materials by promoting new eco friendly alternatives in its product portfolio which ensures no damage to the environment. As we all know, paper is made from wood pulp. But eco-friendly paper is made from bagasse i.e. Dry sugarcane pulpremained after extracting juice is chemically treated to make paper and fuel. Navneet

Publications (India) Ltd. has resorted to a unique, novel project that will make significant contribution

to protect trees by using eco-friendly paper to manufacture Navneets entire range of paper stationery products for an example: My Long Book. Thus paving the way for an eco-friendly product -the basis of sustainable development and taking up constant efforts towards environmental management, Navneet Publications (India) Ltd. has also launched a complete range of premium stationery products under the brand name FfUuNn across India. The range comprises of eco friendly and non-toxic pencils, erasers, sharpeners, oil pastels, wax crayons, etc. and uses state-of-the-art technology based on international standards. FfUuNn range products are something that cannot be dreamt of in conventional stationery segment. SEP-2010 Navneet Publications (India) Ltd., a dominant player in education & office stationery products has revamped BOSS, its value-for-money brand in stationery and non stationery segment, which offers an entire range for school children. Navneet enjoys well proven ability in providing best quality stationery products and the brand BOSS falls under the same vision. With cost effective techniques, BOSS brings better prices for its customers across India.

BOSS initially was launched with full range in the paper stationery products. Now the company has revamped the brand with new logo, new best quality designs and a few non paper stationery products under Boss umbrella. It now offers an entire range of notebooks, long books and drawing books. These books are available in an attractive cover in designed themes such as Amazing India, Motions Series, Colour series, Cars, Flags of nations etc. Like most other products from Navneet these products are also Eco-Buddy and help us to save nature in one small way. In the non-stationery segment BOSS offers erasers, pencils, rulers and colour pencils of high quality at best price. Navneets BOSS products are easily available in all stationery, gift and hobby/craft material shops across India. A note on the Ecological Brand Navneet: Navneet Publications (India) Ltd. have been consistently

taking up genuine efforts to increase the green cover and also to overcome the problem of shortage of raw materials by promoting new eco friendly alternatives in its product portfolio which ensures no damage to the environment. As we all know, paper is made from wood pulp. But eco-friendly paper is made from bagasse i.e. Dry sugarcane pulp remained after extracting juice is chemically treated to make paper and fuel. Navneet Publications (India) Ltd. has resorted to a unique, novel project that will make significant contribution to protect trees by using eco-friendly paper to manufacture Navneets entire range of paper stationery products for an example: My Long Book. Thus paving the way for an eco-friendly product -the basis of sustainable development and taking up constant efforts towards environmental management, Navneet Publications (India) Ltd. has also launched a complete range of premium stationery products under the brand name FfUuNn across India. The range comprises of eco friendly and non-toxic pencils, erasers, sharpeners, oil pastels, wax crayons, etc. and uses state-of-the-art technology based on international standards. FfUuNn range products are something that cannot be dreamt of in conventional stationery segment.

Sharpies new Liquid Pencil is a pencil for 72 hours before it becomes a pen

Sharpie's Liquid Pencil SEP-2010 - Sharpie has been a global name for writing instruments since, well, forever. Although, not easily available in India, there are certain stores that stock Sharpie products. Coming to the point, Sharpie has unveiled a new Liquid graphite pencil/ pen. Which, lets you write and erase like a pencil

initially before the writing becomes permanent. To get it perfectly straight, write with this pen, and you can erase it within 72 hours if you like or leave it on to make it permanent. How cool is that? Sharpie claims that their new Liquid Pencil writes as smoothly as a pen, erases just like a pencil, and becomes permanent like a Sharpie marker after a few days.

Navneet Publications revamps its value-for-money range BOSS

SEP-2010 Navneet Publications (India) Ltd., a dominant player in education & office stationery products has revamped BOSS, its value-for-money brand in stationery and non stationery segment, which offers an entire range for school children. Navneet enjoys well proven ability in providing best quality stationery products and the brand BOSS falls under the same vision. With cost effective techniques, BOSS brings better prices for its customers across India.

BOSS initially was launched with full range in the paper stationery products. Now the company has revamped the brand with new logo, new best quality designs and a few non paper stationery products under Boss umbrella. It now offers an entire range of notebooks, long books and drawing books. These books are available in an attractive cover in designed themes such as Amazing India, Motions Series, Colour series, Cars, Flags of nations etc. Like most other products from Navneet these products are also Eco-Buddy and help us to save nature in one small way. In the non-stationery segment BOSS offers erasers, pencils, rulers and colour pencils of high quality at best price. Navneets BOSS products are easily available in all stationery, gift and hobby/craft material shops across India. A note on the Ecological Brand Navneet: Navneet Publications (India) Ltd. have been consistently taking up genuine efforts to increase the green cover and also to overcome the problem of shortage of raw materials by promoting new eco friendly alternatives in its product portfolio which ensures no damage to the environment.

As we all know, paper is made from wood pulp. But eco-friendly paper is made from bagasse i.e. Dry sugarcane pulp remained after extracting juice is chemically treated to make paper and fuel. Navneet Publications (India) Ltd. has resorted to a unique, novel project that will make significant contribution to protect trees by using eco-friendly paper to manufacture Navneets entire range of paper stationery products for an example: My Long Book. Thus paving the way for an eco-friendly product -the basis of sustainable development and taking up constant efforts towards environmental management, Navneet Publications (India) Ltd. has also launched a complete range of premium stationery products under the brand name FfUuNn across India. The range comprises of eco friendly and non-toxic pencils, erasers, sharpeners, oil pastels, wax crayons, etc. and uses state-of-the-art technology based on international standards. FfUuNn range products are something that cannot be dreamt of in conventional stationery segment.

Navneet Publications Products

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Conference Pad
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Computer Saathe Mitrate (Gujarati)

We are engaged in offering Computer Saathe Mitrate (Gujarati), which serves as a first-step towards the learning of computer. These books are useful for the students, teachers as well as the general public. The subject matter in these books is presented in an easy and understandable language. The offered book is quite reader-friendly as technical jargon is fully avoided.

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Register - Quire Case Bound

We hold expertise in trading and supplying Register - Quire Case Bound, which are made using superior quality paper. These registers are made using bright paper, which provides clarity to the writings and also reduces strain from writers eyes. Our customers can purchase these quire case bond registers from us at market leading prices. Features: Register: Quire Case Bound (1Q) y Size: 21cm x 33 cm y Pages: 72 y Pages options: 144,216,288 and 360 y

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My Craft Paper- 50 Sheets

We are one of the leading supplier of My Craft Paper- 50 Sheets, which is available with us in various lengths and colors. This craft paper is strong and can be folded in any way as per the users requirements. This paper is available in different sizes, thickness and colours and are widely appreciated for being light weight.

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Paint-o-fun
We hold expertise in offering Paint-o-fun, which are made using superior quality paper. An informative paint-o-fun, not only inculcates planning habit within children about also provides them with immense knowledge about various topic. These books are very attractive and are available in variety of decorative designs. Our customers can purchase it from us at affordable prices.

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FfUuNn Twistable Crayons

We are engaged in offering FfUuNn Twistable Crayons, which are fitted in to an attractive twistable translucent case that enables our customers to use it as per their requirement. These crayons ensures better finger grip, smoother colour application and no breakages due to their superior plastic body. Moreover, the crayons are made in a length of 140 mm, and therefore, they last longer.

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Gurukul Note Book - Animal Series

Our customers can purchase Gurukul Note Book Animal Series, which is made using environment friendly material. Available in different sizes, colour and patterns this notebooks is light in weight and easy to carry. This note book is appreciated by every student because of high quality sheets inside Specification: Single line: 155x190 y Pages' options: 160, 192, 288 & 348 y

Navneet Books

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We are engaged in trading and supplying a wide range of Navneet Books that is known for its creativity and mesmerizing design and pattern. Our offered range includes story book, health book, mehandi book, childrens book, etc. The range is designed and developed by our highly skilled and experienced professionals in order to meet the varied requirements of the clients and provide effective solutions. Due to its quality paper, printing pattern, font selection and color combination, this range is highly treasured by the clients, who can avail this range from us at the most affordable prices.

Navneet Story Books

Our clients can avail from us a wide gamut of Navneet Story Books, which is a collection of the most interesting and knowledgeable stories. These books are most suitable for inculcating moral values in kids. The selection of the stories is completed by highly skilled and experienced professionals who understand the needs and requirements of our clients. Known for quality and laminated paper, colored ink, graphics and cartoons, these books are popular among kids. Moreover, we provide this range in both Hindi and English language.

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Navneet Health Books

To hold expertise in this domain, we are providing the most beneficial Navneet Health Books to our clients. The offered books are procured from the trusted vendors who design and craft this range after the consultation taken from the experts. Clients find complete and easy solutions in our offered range related to many health problems like common communicable and non-communicable diseases, womens health, child-care and immunization, family planning and first aid. To deliver the message easily to our clients, this range is designed with the help of flow charts, graphics, etc.

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Navneet Mehandi Books

Backed by a team of experienced professionals, we are providing a broad range of Navneet Mehandi Books. The offered book is a collection of various traditional and common mehandi designs, such as rajisthani, jaipuri, etc., which is illustrated by creative artists and designers to meet the requirements of the clients. These are printed using the latest technologies, quality paper and high grade ink that help these books to the reach the utmost corners of the nation. Moreover, we provide these books at market leading prices to our clients.

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Navneet Tailoring Books

To hold the expertise in this domain, we are providing Navneet Tailoring Books to our clients. The offered range is designed and developed by experienced professionals, keeping in mind the various tailoring requirements of the clients. You can find turnkey solution to your problems in our offered range. Further, this range is manufactured and printed using advanced technologies and optimum quality colorful ink and paper. Also, we can provide this range in customized and standard form as per the specifications provided by the clients. We provide this range at the most affordable price to our clients.

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Navneet Coloring Books

We are recognized as one of the leading distributors and suppliers of Navneet Coloring Books. The offered range is specially developed for children to give a free rein to their imagination and play with a wide mixture of colors. Owing to their quality features, such as outlines of statistics and sceneries, our range is extremely helpful in building eye and strength coordination among children. Thus, it ensures good handwriting and clear orderly strokes. Further, we can provide this range to our clients in customized form according to their specifications.

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Navneet Children Books

We are engaged in supplying a broad array of Navneet Children Books. These books are highly treasured by many teachers and principals due to their outstanding content that creates interest in children. Written by highly qualified and experienced writers who know the interest of kids, these have gained wide demand in the market. In addition, these books hold nursery rhymes and alphabet books that are printed with beautiful pictures and graphics that help the kids to learn and understand easily. Further, we provide these books in diverse colors and designs to attract kids.

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