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IT Solutions Consulting System Integration Managed Services ADMS B/OSS System Integration 2.0 Customer Experience Enhancement MVNO-In-a-Box BI EAI MDM Network Solutions and Services Network Life-cycle Services Network Solutions WiMAX IPTV NGIN / NG SDP VoIP

IP Multimedia Subsystem Computer Telephony Integration Content Solution Messaging & Media Number Portability Network Integration & Testing Data Quality Management Managed Network Services Business Propositions Innovation SWIFT IMS Security Security Governance & Compliance Application Security Consulting Network & System Security BCP DR Consulting Identity & Access Management System Integration Managed Security Services Security Products Cloud Security Solution BPO BPM Service Offerings Business Improvement Methodology Process Transformation Business Benefits Global Engagements Consultant Certifications

VAS Enterprise Mobility Content Services Embedded Services Product Engineering Telecom Equipment Manufacturers Long Term Evolution (LTE) Wireless Networks Wireline Networks Voice Switching and Control Test Automation Hardware & Embedded Systems Network Management Independent Software Vendors Communications Service Providers Cloud Services ERP Capabilities SAP Oracle E-Business Suite Microsoft ERP Microsoft Platform Business Solutions Cloud Microsoft Award Portals Testing Offerings Key Enablers Customer Accolades

IPV6 Transformation Revenue Uplift Convergence Customer Experience Business Agility Operational Efficiency Greenfield Embedded Services Tech Mahindra provides product engineering solutions and services for customer premise equipment across mobile handsets, set-top boxes, multimedia devices and imaging & printing hardware. For years, manufacturers of consumer electronics devices and telecom equipment have been striving hard to keep pace with the ever-changing consumer needs, rate of advancing technology and increasing number of competitors. In addition to these changes, manufacturers constantly need to devise new methods to reduce costs while continuing to remain competitive in the marketplace. Tech Mahindra understands the ecosystem dynamics, and has worked closely with original device manufacturers. In order to address some of the prevalent challenges, Tech Mahindras Embedded Systems practice provides product engineering services that include all the stages of the product life cycle.

Product Engineering Services

Product / component development covering partial or full lifecycle Integration and interfacing for hardware and software components, libraries, protocols Product porting / re-engineering to alternate operating environments, languages and devices Size and speed optimisation of OS, protocol stacks, codecs, UI agents, device software Product VV&T covering reviews, integration, system, performance, reliability, compliance testing Product maintenance and sustenance of existing or end-of-line products. Product Domains Mobile Handsets Digital Media Devices and Set Top Boxes Imaging and Printing Mobile Handsets

In the high growth market, the consumer demand changes every moment. The quantum leap from voice to multimedia-rich data services is driving consumer demand for mobile handsets with advanced features. Handset manufacturers are facing a huge pressure due to the increased rate of outdated technologies and decreased product development life-cycle. As manufacturers continue to increase their market coverage, there is a need for a local flavour within new models. Similarly, in an endeavour to introduce newer handsets and applications, service providers need to validate these before bringing them into service. Tech Mahindra has extensive experience of working with leading telecom equipment manufacturers and service providers worldwide. The company, with this practice, helps handset manufacturers and ecosystem providers in their journey to product success. Tech Mahindra also offers engineering services to handset manufacturers, chipset manufacturers and mobile handset software suppliers in the areas of platform and application software. Service Offerings in the Handset domain Platform Engineering: Platform Engineering includes development of device drivers, operating systems, speech and multimedia, wireless and supplementary protocols, connectivity protocols and mobile application. Tech Mahindra has proprietary frameworks and components to help manufacturers accelerate product development. Features and Application Development: Tech Mahindra has vast experience in various domains such as SIP, RTP/RTSP/RTCP, UDP-TCP/IP, Bluetooth, H.324M, Pict Bridge and development of new features, like assisted GPS for location services, video messaging, digital viewfinder, voice recorder and FM receiver. Localisation: Tech Mahindra has experience of working with telecom providers in various geographies. The company works with handset manufacturers and mobile operators as a preferred vendor to provide applications and services in local languages reflecting the local preferences.

Testing: To meet the ever increasing quality expectations of mobile users, and achieve targeted market penetration, Original Equipment Manufacturers / Device Manufacturers (OEMs / ODMs) and network operators need to engage in ongoing specialised testing of mobile handsets for interoperability with networks and content, compliance testing with standards body, user experience testing on multiple phone models. This human resource intensive activity demands quick ramp up and ramp down of skilled resources to address the peak and lean periods of the handset product life cycle and respond to markets in an effective way. Tech Mahindra has brought together its years of experience in handset testing through its automated test tool, Tech Mahindra-AToM. It has a range of testing services for a handset manufacturer and operator, including Development Testing, System Testing, Conformance Testing, Field Testing and Operator Acceptance Testing. The testing services for OEMs include test planning as per handset specifications and standards, sanity and complete testing of engineering samples, system integration testing for various protocol layers, GCF, IOT, field test, stress and performance testing for stable pilot samples and operator acceptance testing. Operator testing primarily includes user acceptance and interoperability from the perspective of the network operators infrastructure. Tech Mahindra also conducts extensive field and drive testing to ensure the highest quality and superior user experience. Digital Media Devices and Set Top Boxes: Due to service convergence in the multimedia industry, quadra-play and enhanced multimedia has caused a digital revolution. Todays users demand rich applications on a single device. Market segments are wide-ranging and opportunity windows are very time-sensitive. To deliver on time, OEMs and ODMs are continuously faced with challenges to provide mature software platforms and integrated hardware / software solutions. With a defined focus on telecom, Tech Mahindra can envisage the perpetually evolving product development and testing activities around equipment in the Digital Media handling devices, such as STBs, PVRs, DMAs, PMPs, etc. Media Players and Recorders: Digital media handling is becoming an integral part of many devices such as photo storage equipments, personal media players, mobile TVs, etc. As a result, OEMs are bound to extend their product features. Tech Mahindra, with its rich experience in implementing, integrating and customising audio, video & image codecs, along with experience with popular rendering frameworks, contributes not only to design and development of such products but also helps lay the product roadmap and product sustenance. Service Offerings in the Media Players domain Media player / recorder Product Engineering: Tech Mahindra provides state-of-theart engineering media centric products that could be either based on an existing product or a completely new line of product. Component & System Integration: Tech Mahindra specialises in integrating the

chosen UI framework, codec or communication stack to the chosen H/w and application platform. It also customises the solution to the specifics of the planned product roadmap. Media player / recorder UI and Application Development: The company develops new UI application for existing or new product lines and helps OEMs to evaluate the efficacy of a UI wire frame design. Product testing services: The company also extensively tests the product features and its performance. Set Top Boxes: As the very idea of entertainment is evolving rapidly, manufacturers face a tough challenge in choosing the right stack of technologies and skill sets to work on respective components. Tech Mahindra has experience in working on popular silicon platforms, middleware and application vendors, and has also worked on components related to High Definition Digital TV (HDTV), Personal Video Recorder (PVR), Home Networking and Media Sharing, Closed Caption, Teletext and Conditional Access Systems (CAS). The Set Top Box is now becoming a ubiquitous device, which has come a long way from being a mere conditional access device to one matching the power of a PC.

Service Offerings in the Set Top Box domain Middleware Development and Porting: Tech Mahindra has worked closely with several popular middleware and ported it on silicon platforms like ST, Ti, etc. It has also developed custom middleware stacks for FTA boxes in varied technologies, such as DVB, ISDB, etc. Further, Tech Mahindra, with its vast experience in this domain, has devised its own middleware development and porting methodology. Its framework, TechM Adapt, facilitates easy adaptation of different middleware onto underlying chipset variants, thus shrinking the time-to-market window. Network Customisation: Tech Mahindra provides extensive network customization, right from UI configuration to hardware configuration and peripheral management. Network operators and broadcasters constantly offer differentiated services in order to stay ahead of competition, which calls for customisations of STBs to the specifics of the network. Tech Mahindra understands the sensitive business dynamics in this

realm. Network customisation activities typically entail SI / PSI configuration, CA related changes, broadcast application development / enhancement, application management engines, user screen changes, Audio / Video control, hardware components / drivers configuration, peripherals management, etc. Application Development: Some of the native and browser-based applications that TechM has expertise in are: Resident Applications: EPG, DVR, VoD, etc. Downloadable Applications: Games, communication agents for alerts, authentications, etc. Video Centric Applications: Advertisements, tickers, triggers, coupons, games, polling, quizzes, etc. Thin Client Applications: Betting, news & information, t-commerce, t-mail, chatting, messaging etc. Testing: Tech Mahindra has an exclusive test lab with head-end simulators for popular platforms and middleware. This includes subjecting the STB to functionality, usability, reliability performance, interface or plain middleware compliance testing in actual geographies and networks before releasing the product to the operators and avoiding costly recalls. Imaging and Printing: Tech Mahindra also has extensive experience of developing and maintaining industrial printing software, covering various printing technologies, like continuous Ink Jet, Impact, Thermal, Laser, etc. and the realisation of printer communication stacks such as Pictbridge. Tech Mahindra offers the following services for Imaging and Printing Product Sustenance: Under this service, Tech Mahindra maintains and enhances existing line of printer products. Tech Mahindra has experience in handling product sustenance activities ranging from activities related to front ending users (customers service department) to effecting actual changes in the printer software. Reverse engineering: Unlike the above service, Tech Mahindra maintains or enhances the legacy printer models under this segment. Typically, the source code is the only place where business logic of the product is apparent. Availability of a formal and standards based document / model to express the design, improves the efficiency of the engineers working on the product

Sales Contacts Americas sales.am@techmahindra.com Europe

sales.eu@techmahindra.com Middle-east & Africa sales.mea@techmahindra.com Asia-Pacific sales.apac@techmahindra.com India sales.india@techmahindra.com Marketing Contacts For marketing related queries, write to us at mktg@techmahindra.com

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