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Which is the healthiest Orange juice brand May 25, 2009 Filed Under Diet Tips, Health Foodie

e 3 Comments Fruit is always better than the juice. But we all love Orange Juice. Store bought orange juice is mostly sugar loaded, but there are some options that are healthier. Ever wondered, which is the healthiest? Here, we give you a lowdown on the good and the bad of healthy orange juices, and the Fitho choice for Orange Juice!

Photo- Orange juice (pricklebush@flickr) We considered the leading orange juice brands in India- Tropicana, Real, Activ and Minute Maid Pulpy Orange. Both Activ and Tropicana took an immediate lead over Minute Maid and Real, since they had no added sugar. Their ingredients were primarily water and orange juice concentrate. Between Activ and Tropicana, Activ had marginally higher Calcium content, and Tropicana had more Potassium. Product ingredients are listed in order of decreasing weight. Reals ingredient list iswater, orange juice concentrate, sugar, etc. For Minute Maid, it is- water, sugar, orange juice, etc. Minute Maid has more sugar than Orange Juice, in its Pulpy Orange drink!

Between the Tropicana and Activ, we liked the taste of Tropicana better. So, the Fitho choice for Orange Juice is Tropicana. Below is the nutritional info for all 4 Orange Juices Tropicana: 48 cal; 11 gms Sugar, Vitamin C- 16 mg, Potassium- 170 mg, Calcium- 18 mg. No added sugar. Real Activ: 48 cal; 12 gms Sugar, Vitamin C- 20 mg, Potassium- 86 mg, Calcium- 18 mg. No added sugar Real: 56 cal; 13 gms Sugar, Vitamin C- 12.5 mg, Potassium- 70 mg, Calcium- 5 mg. Contains added sugar. Minute Maid: 42 cal; 10.5 gm Sugar (no more info). Contains added sugar Note that most packaging is more than 100 ml. The smallest we found was 200 ml. Most of us consume a whole package, so be careful of how many calories youre taking in. Still, the fruit is better than the juice, so go for that! To really lose weight, get on a proper weight loss plan. Or see any of our customized fitness plans, like personal training, diabetes management, hypothyroid, pregnancy weight loss, and more.. Tags: calcium orange juice, fiber, fruits, grocery store, health benefits orange juice, healthiest foods india, healthiest orange juice, India, ingredients, minute maid pulpy orange, minute maid pulpy orange calories, minute maid pulpy orange ingredients, orange juice, orange juice brands india, orange juice calorie count, orange juice calories, orange juice concentrate, potassium orange juice, real activ, real activ calories, real activ juice ingredients, real juice calories, real juice india, real orange juice, sugar, sugar added orange juice, tropicana juice calories, tropicana orange juice, tropicana orange juice ingredients Research by:Fitho weight management service

Countries covered: India For Indians drinking juice is not a new concept. Street corner vendors have been popular for years. Fruit juices in the unorganized segment are considered cheaper and fresher by the consumers, even though they are relatively unhygienic. The organized natural juice market is currently in a nascent stage-though it is growing at a healthy 3540 percent rate per annum. This market has had high entry barriers. Few customers are convinced about packaged juices being preservative free, and

therefore, as healthy as freshly squeezed juice. The drinks market is relatively more mature and growing at 20-25 percent.

Performance of the packaged juice market The packaged juice market in India is pegged at around 700 crore.Dabur is the pioneer in the packaged juice market, and despite increased competition over the years, Dabur, with its brands Ral and Ral Activ, controls around 52-54 per cent of this market.In the first quarter of the current fiscal,Daburs foods business showed a 31.5 per cent growth. The over all market for packaged juices is also reporting strong double-digit growth. The informed consumer Consumers are increasingly becoming health-conscious and more informed buyers. So, they have started differentiating between a fruit-based drink and a packaged fruit juice. They are also aware of other factors like no-added preservatives or color or flavor. The emergence of modern trade has also helped improve visibility and sales of packaged juices in urban India. Health drinks with fruit and vegetable mixes are clearly the order

of the day. These juices not just assure good health, but also go a long way in boosting the immune system. Ensuring quality products To begin with, sourcing of the best quality raw materials from across the globe is the first step towards maintaining consistent quality. Next is to address formulation of products without preservatives. We employ advanced processing & manufacturing technology aseptic technology,which does not warrant the addition of any preservative or refrigeration for storage. Challenges faced Packaged fruit juice is still a very urban concept and the challenge would be to take this product into rural India. That said, the fact remains that over the recent years, we see a growing consumer trend in tier-1 and tier-2 cities where the demand for packaged fruit juices has been growing phenomenally. This has been induced by multiple factors like increased media penetration, growing consumer awareness on health and nutrition etc.Success mantras of Ral to flourish in this segment Dabur is a dominant player in both the sweetened and unsweetened 100 per cent juice categories, with its brands Ral and Ral Activ respectively.Dabur introduced the concept of packaged fruit juice in India with the launch of Ral in 1997. The juices are the only fruit-based beverages brand endorsed by Protein Foods & Nutrition Development Association of India (PFNDAI).Besides, Ral has got the highest number of variants, there by providing more choices to consumers in terms of taste. These unique offerings and our positioning to provide consumers what they exactly need, have helped us continue to

grow despite increased competition.Future of this industry The packaged juice category is poised for good growth in the future.Introduction of specific variants that address the various need gaps in the market would be the key to drive growth in the days to come.

Major players in Indian fruit drink market are1) Real juices from Dabur Foods 2) Pepsi's Tropicana 3) Jumpin, Xs from Godrej 4) Frooti, N-joi from Parle Agro 5) Freshgold from Surya Foods & Agro 6) Leh Berry from Ladakh Foods 7) Safal juices from Mother Dairy 8) Delmonte fruit drink from Bharti Del Monte 9) CavinKare Pvt Ltd (Maa Fruits Pvt Ltd. ) 10) Coca Cola India (Minute Maid Pulpy Orange / Maaza ) Company Profile Company:- Bharti Del Monte India Pvt Ltd. B h a r t i D e l M o nt e I nd i a P r i v a t e L i m i t e d i n c o r p o r a t e d i n S e p t e m b e r 2 0 0 4 , i s a jo i n t ve nt u r e b e t w e e n B ha r t i E nt e r p r i s e s a n d D e l M o nt e P a c i f i c L i m it e d . , w h i c h o f f e r s fr e s h f r u it s & vegetables and processed foods and beverages in the domestic as well as international markets.Bharti Del Monte India Pvt Ltd., in the `fresh` foods category is the largest Indian exporter of Babycorn and is also engaged in providing `safe`, fresh and hygienic fruit s and vegetables in`convenient` formats to food service and modern retail segments in the domest ic market under (need to refer this link)