THOMAS W.

DIFFILY
North Reading MA 01864 978 664 2244 (h) 617 680 2684 (c) t.diffily@comcast.net

SUMMARY OF QUALIFICATIONS
Seasoned, entrepreneurial executive with progressive leadership experience, sound judgment and results in strategic planning, product development, business development, sales and sales management, brand positioning, e commerce and digital marketing, supplier selection and relations, complex contract negotiations and affiliate partnerships in healthcare and hospitality. Possess abilities in influencing organizational direction, developing and implementing effective business strategies, creating recognition and value and creating a sound corporate culture that empowers employees to achieve results. Adept in product development and marketing tactics, lead generation and demand creation, business operations and competitive analysis. Utilize superior communication skills with strong record of negotiation, presentation and closing abilities. Personable, open minded with a good sense of humor. Committed to bringing new life to conventional methods.

PROFESSIONAL EXPERIENCE Trans National Group, Boston MA

Diversified Company in the fields of travel, telecommunications, marketing and other interests.

Vice President of Product, Business Development and Marketing

2005 to 2011

Launched affiliate partnerships with community groups for consumer branding results. Initiated and implemented several key change management initiatives stimulating corporate stability and unprecedented profitability. Created product, metrics/ criteria for supplier marketing initiatives. Consistently exceeded all revenue goals even in weak economy. Strategic planning, corporate positioning, competitive analysis. Media spokesperson.

Vice President of Product and Supplier Relations

2003 to 2005

Exceeded annual goals, streamlined operational delivery while creating new ideas and increasing financial performance for 3 years. Stabilized and enhanced product and brand. Structured major marketing alliance resulting in a blockbuster deal. Negotiated major partnership contracts reducing costs and improving product integrity.

Health Resources Corporation, Woburn MA

National leader in corporate health, wellness, prevention and cost management services for over 3 million employees.

President

2000-2002
Navigated through tough business climate without layoffs by re- negotiating contracts with vendors and national medical network adding back 4.5% net profits.

Conducted due diligence for acquisitions, negotiating successful no cash deals with 3 year payout terms growing revenues of 27%. Managed $35 million budget, over 110 employees and a network of 9,000 medical providers.

Chief Operating Officer

1992-2000

Conceived, transformed and launched national product line exceeding growth projections for 4 consecutive years by 25% to 50% shifting top line revenues to 60% of business mix and 70% of net profits. During leadership, company became respected national industry champion, noted for technological innovations and superior customer service. Negotiated major long term medical contracts reducing annual overhead expenses by 15%. Achieved drastically lower attrition rate and increase in existing business by instituting a client customer care program.

Vice President of Sales and Marketing

1987-1992

Engineered significant growth in clients, revenues and profits during 6 year period by leading and training 6 -8 member sales team, creating niche markets, formulating sales and marketing strategies and closing top tier accounts. Top line revenue grew 325% with net profits increasing to record setting highs far exceeding goals for the periods. Conceptualized and executed brand image. Designed and launched website, wrote all copy and managed print collateral. Contracted tradeshow events. Secured largest accounts including long term contracts with guaranteed price increases. Conducted all pricing, quotations and RFP responses.

Director of Product Marketing/Sales

1985- 1987

Pioneered development and launch of introductory product line. Influenced Board of Directors to invest in corporate expansion after surpassing all established goals.

OTHER WORK EXPERIENCE

American Red Cross, Boston MA- Director Donor Resources Blue Cross and Blue Shield of MA, Boston MA -National Consultant

EDUCATION
BA Communications, University of Rhode Island, Kingston RI Delivered Commencement Address, Outstanding Student Award Recipient