Y.

SRIRAMAGOPAL
E-mail: ysriramagopal@yahoo.co.in Mobile:8096224777 Home: 040 24042538

SYNOPSIS Over 16 Years of experience with well-honed expertise in sales and marketing related functions, team leadership, relationship management and customer retention. At present handling the corporate account at Sundaram Honda at Secunderabad (since February 2007)

Worked with Mithra Maruti(The Mithra Agencies - Maruti car dealer) as sr.sales manager in Hyderabad. Demonstrated record of sales maximization, cost reduction, profit maximization & market share expansion.
Execution, monitoring and resource balancing skills and ability to handle multiple functions and activities in high-pressure environments with tight deadlines. Working in co-ordination with IT department for implementation of various MIS, Operation related queries and mapping the requirements into the desired system related outputs. Highly motivated, positive and goal-oriented, with demonstrated professionalism, attention to detail & the ability to build and lead effective teams. Excellent communicator with exceptional talent for problem solving through reasoned thought processes, as attested to by a track record for customer loyalty and employer satisfaction.

AREAS OF EXPERTISE

Business Development Overseeing the sales & marketing operations, & achieving increased sales growth. Developing periodic business plans & strategies, in coordination with macro plans of organization. Planning & scheduling individual/ team assignments to achieve the pre set goals within time, quality & cost parameters. Formulating /short term strategic plans to enhance operations. Tracking market/ competitor trends to keep abreast of changing clients requirement/ expectations. Identifying areas of crucial importance in the process driven business of the company & facilitated development of adequate systems to streamline the same.

Channel Sales Management Developing and appointing new business partners to expand product reach in the market and working in interaction with the sub-dealers. Chalking out budget plans to achieve the desired targets. Effectively reorganized unit offices in the territory to optimize customer requirement & efficient coverage of the potential markets. Warehouse operations. Efficiently using inventory management system and procedure for effective stock management and inventory control for ensuring ready availability of the stock.. Implementing inventory control measures to reduce obsolete stock, keep tab on slow-moving models and achieve reduction in inventory management costs. Formulating MIS reports relating to stock management, cost savings and operations & transmitting them to the top management for facilitating the decision making process.

Team Management Provide direction, motivation and training to field sales team for ensuring optimum performance. Recruiting, mentoring & training personnel & managers to deliver quality services in the market.

ORGANISATIONAL DETAILS

With The Mithra Agencies (Maruti car dealer)Hyderabad in the following positions Career Path Sales consultant - July 1996-Dec 1998. Team Leader Sales Manager - Jan 1999- Dec 2000. Jan 2001 Dec 2002.

Sr.Sales Manager - Jan 2003 Jan 2007 With Sunadaram motors as Sales manager since February 2007
The Attainments AS sales manager in Sundaram Motors Achieved a growth of 50% over 2006-07 and maintained the numbers, month after month.

As Sr.Sales Manager in Mithra Agencies

Achieved a growth rate of 20% resulting in the sale of 4000 cars per annum. Reaching 4000 cars made the company become Gold Category Dealer fetching an incentive of Rs2.5mn. Increased car loan disbursals from Rs.450 million to Rs. 600 million per annum. The commission from the Finance companies to the dealership has gone up to Rs.5million. Improved the customer care handling process and reduced the complaints rate saving Rs.20000 monthly. Awarded the Top Dealer Award by SBI for registering Rs.48 million business under MUL-SBI tie-up. Customer retention has grown by 30%, which has reduced the cost of acquiring a customer for the dealer.

Achieved 100% compliance in using Dealer Management System-DMS developed by MUL-WIPRO for integrating the different business divisions in the dealership. Formulated the SMS based solutions through VALUE-FIRST (UK) after conducting a cost- benefit analysis, which improves the accuracy of customer reach.

As sales manager Tied up with HDFC for providing inventory funding resulting in easier funds movement. Allocated a resource for identifying and strengthening Dsa business, there by increasing the sales by 20%. Instrumental in implementing Customer Information System (CIS) in the dealership for optimum tracking of the enquiry base. Dealership Hardware and Software improvement Completed 100% in 6 months. Introduced the concept of using PowerPoint presentations by the sales staff of their monthly performance. Increased the A3 segment sales by 10%. Qualified for the Australia trip from ABN Amro bank for registering 100% target achievement. As team leader Handled the counter of Citibank achieving 100% car loan disbursal target. Taken up the additional responsibility of managing ICICI counter and registering Rs.5 million of business from the same counter. As sales consultant

Consistently achieved 100% targets both in sales and car loan disbursals.

Commenced career with Lakhani Sales Corporation, Faridabad as Management trainee in 1995. Co-coordinated with the sales and finance departments in preparing the debtors list. Meeting the dealers and understanding the business model from the companys perspective.

ACADEMIA M.B.A from Osmania University in 1994. B.Sc. From Osmania University in 1991.