GREG GREENAWALT

484-919-2780 | Greg.Greenawalt@Hotmail.com | Fort Mill, SC 29707

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MARKETING & COMMUNICATIONS EXECUTIVE

Professional Objective: To lead and motivate a team of marketing professionals committed to growing revenues, exceeding company objectives, dominating market share, maximizing brand equity and consumer loyalty in a positively focused, creative, high performance work environment. Summary of Qualifications: Strategist, change agent, and innovator behind revenue impacting marketing and communications programs that increase brand awareness and enhance brand image. Extensive experience leading marketing and sales teams for major global corporations. Demonstrated ability to drive revenue growth through all economic cycles and create a culture of accountability, agility, and performance. Authentic leader who inspires action, clarifies purpose, and builds collaborative relationships. LinkedIn Endorsements: He is absolutely passionate about bringing his product to market, elevating it above the competitionhe thrives on competitionone of the most talented, hardworking and technically savvy managersa 24/7 marketer.

PROFESSIONAL SKILLS
MARKETING, INTERNET, SOCIAL MEDIA, E-COMMERCE Accomplished in the production of product roll outs and grand openings Creator of social media campaigns (Twitter, Facebook, Blogs, YouTube, mobile) Facilitator of special events, tradeshows and event marketing Website development and optimization CRM ,database management and market research Developer of creative collateral to support sales presentations and ideas Proactive manager of 3rd party agencies, P.R. advertising, creative services, photography Supervision and coordination of media production Experienced in print, radio and television and internet advertising and ad production Brand advocate ,champion, promoter and creator of client focus groups Proficient in establishing creative cost effective distribution channels COMMUNICATIONS Distinguished public speaker, corporate spokesperson and media relations Skilled in writing press releases, media alerts, press kits Scripting and Copywriting Internal and external communications, newsletters, reports, employee messaging Proficient in cultivating strategic community partnerships and outreach programs Published Author of Destination Charlotte the book (www.DestionationCharlottethebook.com) STRATEGIC PLANNING Planning and execution of marketing plans for B2B and B2C clientele Accountable for accurate revenue forecasting Experienced with detailed competitive analysis Proven track record of developing effective marketing plans, promotions and tactics Responsible for management of multi-million dollar departmental operating budgets Competent and dependable project management

GREG GREENAWALT

Page 2 of 2 STRATEGIC PLANNING (continued) Ability to identify and respond to market trends and revenue downturns Measurement and tracking of ROI and effectiveness of marketing campaigns and promotions Exceptional attention to detail and ability to manage multiple projects and deadlines Establishment of annual goals and objectives ORGANIZATIONAL LEADERSHIP, TEAM BUILDING AND MOTIVATION Organizational Development and staff recruiting Facilitator of the change process Strong interpersonal skills and flexible collaborative style Passionate, highly motivated inspirational leader Spirited team coach ,mentor , trainer and advisor Ability to assess capabilities, strengths and gaps of team EMPLOYMENT HISTORY Destination Concepts LLC Charlotte N.C. Owner, Chief Marketing Officer, Published Author September 2009- Present Hilton Charlotte Center City & Hilton Washington Dulles Hotels Charlotte NC. Herndon VA. Regional Director of Sales and Marketing November 2009- February 2011 Hilton Charlotte Center City Hotel Charlotte N.C. Director of Sales and Marketing Jan 2003-November 2009 G.F. Management/ Valley Forge Convention Complex Valley Forge PA. Director of Marketing 2001- 2002 Starwood Corporation Westin Hotel Philadelphia Pa. Director of Marketing 2000-2001 Stouffer / Renaissance Hotels and Resorts 1985-2000 Area Director of Sales and Marketing Renaissance Nashville Hotel Nashville TN. Director of Sales and Marketing Renaissance Vinoy Resort St Petersburg FL. Director of Marketing Stouffer Hamilton Hotel Itasca IL. Director of Sales and Marketing Stouffer Center City Hotel Dayton, OH. Director of Sales and Marketing Stouffer Tower City Hotel Cleveland, OH. EDUCATION Business Administration & Marketing Biology

UNIVERSITY OF SOUTHERN CALIFORNIA 1977-1979 UNIVERSITY OF CALIFORNIA AT SAN DIEGO 1976-1977

PUBLIC SPEAKING & BUSINESS / COMMUNITY LEADERSHIP Distinguished guest lecturer at Widener University and Johnson and Wales University Board of Advisors, Charlotte Chamber of Commerce Board of Directors, Downtown Nashville Economic Partnership President, Colonel William Bratton Chapter of Sons of the American Revolution Honored with the 2012 Business Leader Magazine Top 50 Entrepreneur Award Charlotte NC. Appointed to the Hilton Corporation National Sales and Marketing Advisory Council Chairman of the Marriott Renaissance Hotels of Tennessee Sales and Marketing Council PROFESSIONAL AFFILIATIONS American Marketing Association National Sports Marketing Network Charlotte Chamber of Commerce Sons of the American Revolution