JAY W.

FEBISH
Sarasota, Florida 34235 941.266.1882 jayfebish.com

SENIOR ART DIRECTOR Award-winning graphic designer and art director possessing a strong balance between business savvy and creative capabilities. Possesses a proven track record of 25+ years of experience developing innovative advertising campaigns that positively impact corporate visibility and market share growth. Leverages strong communication and interpersonal skills to translate customer needs and requirements into effective corporate branding and messaging solutions. Has overseen entire project lifecycles to ensure the on time and within budget completion of high-quality deliverables. Has built and spearheaded top-performing design teams, providing the art direction and creative support needed to meet and exceed both client and business expectations. Core competencies and transferable skills include: Creative Concepting Art Direction Graphic Design Project Management Customer Needs Assessment Advertising Campaigns Corporate Identity Programs Marketing Collateral Development Print Management Client & Vendor Relations Team Building & Leadership Adobe Photoshop & Creative Suite Applications PROFESSIONAL EXPERIENCE FREELANCE GRAPHIC DESIGN, Sarasota, Florida 2007-2011 After being laid off from the Herald-Tribune newspaper, I took the hiatus to care for my newly adopted 10 month old daughter from China while doing freelance projects. I am now looking for new challenges.
SARASOTA HERALD-TRIBUNE, Sarasota, Florida 1999-2007 Daily newspaper that operates a local television station and website. Graphic Designer Handled the design and layout of various daily feature sections of the newspaper. Collaborated with the editor and reporters to facilitate the development of local headline stories pertaining to aviation safety. Capitalized on superior time management skills to succeed in an extremely fast-paced environment. Operational Highlight: Met and exceeded business expectations by ensuring compliance with rigorous publication deadlines. Leveraged expertise in Federal Aviation Administration (FAA) regulations to consult news teams on a series of stories covering aviation safety following a multi-aircraft accident at the local airport. SCHNEIDER DEMUTH ADVERTISING INC., Louisville, Kentucky 1993-1999 Full-service advertising agency. Senior Art Director Oversaw the design and production of creative concepts to effectively market and position diverse organizations in the marketplace. Partnered with account executives to identify and align client needs and requirements with value-added advertising solutions. Managed entire project lifecycles to ensure the on time and within budget completion of innovative advertising campaigns and related marketing materials. Additionally, maintained and upgraded all of the Art Departments computers and software packages. Operational Highlights: Designed and developed a successful format, which the Kentucky Derby Festival used for 5 years to incorporate graphics into their marketing collateral. Reducing production costs allowing for additional media placement without increasing budget. Created printed advertising materials for the Admissions, Advancement and Marketing departments of Indiana University Southeast. Implemented superior interpersonal communication and relationship building skills to cultivate strong working relationships with the agencys clients and vendors.

ADDITIONAL HISTORY (Details provided upon request)

Art Director GIBSON, MCKNIGHT & MILLER ADVERTISING, Louisville, Kentucky Played an instrumental role in maximizing the agencys annual billings from $4.1M to $14.3M. Considerably grew the regional, national and international market share of several clients including Papa Johns Pizza, Rallys Hamburgers, Chi-Chis Restaurants and Studebakers Bar & Grill after conceiving, developing and launching new corporate identity programs. Successfully coordinated the national reprint of a paper sample promotion for James River Paper Corp. Provided art direction for numerous in studio and on location photo shoots for agency clients. Art Director MER & ASSOCIATES ADVERTISING, Lexington, Kentucky Supervised and led a design team of 7 members tasked with creating advertising materials for clients. Championed the design and development of award-winning advertising and marketing materials for FloraFax, the 3rd largest flowers by wire company; The Webb Companies, a national commercial real estate developer and the Lexington Chamber of Commerce President CREATIVE CONCEPTS DESIGN, Lexington, Kentucky Built and grew the creative design company from the ground up to include 5 staff members. Provided creative services to local ad agencies, public relations firms as well as retail, service, industrial and equine companies. Career Note: Previous employment history includes serving as an Art Director at a television station, newspaper and other ad agencies as well as a Commercial Art Instructor at Midway College. Details provided upon request.

PROFESSIONAL TRAINING
Web Design & Interactive Media Art Institute of Pittsburgh Online Division Web Design & AutoCAD Courses Ringling College of Art & Design, Sarasota, Florida InDesign Conference 2008 Graphics of the Americas, Miami, Florida Private Pilot License Federal Aviation Administration, Lexington, Kentucky

AWARDS & HONORS

Winner of 29 Advertising Awards including: Lexington Advertising Club Best of Show Award The Webb Companies Marketing Brochure Lexington Advertising Club Best of Print Award Air Lexingtons Logo / Trademark Printing Industry of America Best of Print Award FloraFaxs 4-color Magazine Printing Industry Association 2 Awards of Excellence Stationary Package Design Design Competition Winner American Marketing Association & James River Paper Corp. Design Competition Finalist Arjo Wiggins Paper, USA Selected to serve as: Consultant 75th Anniversary Celebration Ringling College of Art & Design, Sarasota, Florida Judge Ad Awards Competition Ft. Wayne Advertising Club, Fort Wayne, Indiana