Q2 : a) What are the features and objectives of marketing research? b) Give a note on psychoanalytic model of consumer behaviour.

Learning Curve Learning CurveEntries (RSS)Comments (RSS)HomeAbout meMB0046 Q3 : Silver Line Manufacturers produce several varieties of automobile components. They have 3 to 5 suppliers who supply materials regularly. Recently, procurement manager of Silver Line discussed in the meeting that they have to look out for new suppliers since they would be expanding their business operations to many places. How do you think Silver Line have to go about this situation?MB0046 Q1 : Discuss the different marketing concepts with its merits and drawbacks.MB0046 Q2 : a) What are the features and objectives of marketing research? b) Give a note on psychoanalytic model of consumer behaviour. Posted by: Nikhat S Khan on: October 19, 2011 In: Assignments | MB0046-Marketing Management Assignments | MBA (SMU) | MBA 2nd Semester | Set - 1Comment! MB0046 Q2 : a) What are the features and objectives of marketing research? b) Give a note on psychoanalytic model of consumer behaviour. Answer :- Features of Marketing Research 1. It is a systematic process It has to be carried out in a stepwise and systematic manner and the whole process needs to be planned with a clear objective. 2. It should be objective It is important that the methods employed and interpretations are objective. The research should not be carried out to establish an opinion nor should it be intentionally suited towards predetermined results. 3. It is multi-disciplinary Marketing Research draws concepts from other disciplines such as Statistics for obtaining reliable data and from Economics,

Psychology and sociology for better understanding of buyers.

Objectives of Marketing Research Marketing Research may be conducted for different purposes. Based on how organizations use Marketing Research, objectives of Marketing Research can be summarized as follows: 1. To understand why customers buy a product 2. To forecast the probable volume of future sales or expected market share 3. To assess competitive strengths and strategies 4. To evaluate the effectiveness of marketing action already taken 5. To assess customer satisfaction of companys products/services The Psychoanalytical Model: The psychoanalytical model draws from Freudian Psychology. According to this model, the individual consumer has a complex set of deep-seated motives which drive him towards certain buying decisions. The buyer has a private world with all his hidden fears, suppressed desires and totally subjective longings. His buying action can be influenced by appealing to these desires and longings. The psychoanalytical theory is attributed to the work of eminent psychologist Sigmund Freud. Freud introduced personality as a motivating force in human behavior. According to this theory, the mental framework of a human being is composed of three elements, namely, 1. The id or the instinctive, pleasure-seeking element. It is the reservoir of the instinctive impulses that a man is born with and whose processes are entirely subconscious. It includes the aggressive, destructive and sexual impulses of man. 2. The superego or the internal filter that presents to the individual the

behavioral expectations of society. It develops out of the id, dominates the ego and represents the inhibitions of instinct which is characteristic of man. It represents the moral and ethical elements, the conscience. 3. The ego or the control device that maintains a balance between the id and the superego. It is the most superficial portion of the id. It is modified by the influence of the outside world. Its processes are entirely conscious because it is concerned with the perception of the outside world. The basic theme of the theory is the belief that a person is unable to satisfy all his needs within the bounds of society. Consequently, such unsatisfied needs create tension within an individual which have to be repressed. Such repressed tension is always said to exist in the sub-conscious and continues to influence consumer behavior. Advertisement Rate this: i

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Azure (1) C# (1) DevExpress (5) Entity Framework (1) jQuery (3) SqlServer (6) Tips and Tricks (7) Uncategorized (1) Recent Posts Some good sites to start with Sql Azure What is Application Pool in IIS ? What is the Role of IIS ? Anonymous type Sql Error :- CREATE/ALTER PROCEDURE must be the first statement in a query batch. Top Posts & Pages MB0049 Q5 : Comment on the following a. Importance of DMAIS in project management cycle b. Knowledge areas of project management MB0046 Q2 : a) What are the features and objectives of marketing research? b) Give a note on psychoanalytic model of consumer behaviour. MB0049 Q5 : Describe the various steps in risk management listed below: a. Risk Identification b. Risk Analysis c. Risk Management Planning d. Risk Review MB0046 Q4 : Briefly explain the bases for segmenting consumer markets along with examples. Do you think these bases are required for market segmentation? Why?

MB0046 Q6 : Consider the company, Maruthi Udyog Limited. Elaborate on the companys marketing mix and give examples related to the 4 Ps. Blogroll My Kitchen Corner 0 My Life 0 My Religious Blog 0 I am on Twitter @thesaurabh ?? 11 hours ago @Sullydabully Ameen 13 hours ago Ek main aur ek tu. . quite fresh. liked it. 22 hours ago I can eat it :P @rubbdingyrapids: If u can read dis,thank a teacher.If u can see dis, thank Twitter. If u can hear this, stop taking drugs. 1 day ago Blog Stats 78,580 hits Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. Join 39 other followers

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