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Print
The Basics

roduction
Syllabus & FAQs
standard software, included in the Adobe Creative Suite. But this class won't make you a graphic designer. You will be equipped to execute smaller publications on your own, and know when to hire a designer for bigger jobs.

Dr. Jean P. Kelly JAMC 1300

Where and how can I ask questions outside of class, get extra help, etc.?
Office: Communication Building, 33 Collegeview, Rm. C113 (by dept. office). Office Hours: T, Th 10-11:30 or by appt, Ext. 3382. Email: jkelly@otterbein.edu Software FAQs: www.classtechotterbein.pbworks.com You can often reach me via email, but don't expect me to always reply to messages instantaneously:. Note: this doesn't meant you can email assignments and skip class: you should print and hand in assignments in class unless you've made special arrangements with me. You can call me at home if you have exhausted other means of contacting me, but not after 9 p.m. please: 740/965-9427. I will contact you via email to your Otterbein mail account, so please check it regularly.

is more than okay to ask fellow students for help before checking with me.

Requirements

So what will I learn?


In addition to software skills... Visual literacy=critical thinking about design in your everyday environment. Basic design principles and how to discuss design. Lots of vocabulary related to design principles, image editing, page layout, printing and production. Basics of story and page layout. Basics of using color in printed materials. Basics of image editing.

Workload: How much work will be required outside of class? Can I work elsewhere?
You will need to put in lab time outside of class, sometimes several hours at a time near the end of the quarter. Both labs in the Comm House have this version of InDesign (CS5); however, be aware that the Tan & Cardinal staff takes up most of the terminals in COMM 155 on Tues. nights, and they have priority. Other labs on campus may have InDesign, but NOT this version. WARNING: if you create a pub in class in CS5 and try to open it in CS2, you won't be able to! Also, working in labs other than ours will likely change font choices.

Class Format

What will we do in class?


One day a week will be dedicated to discussing the reading, based on your questions as well as answers to assigned discussion questions. One day will be dedicated to software demos and lab time, both working on in-class assignments and individual projects. Students are expected to spend the entire class period working on assignments for this class only. I will give as much individualized instruction as possible, if you promise to do the reading and try things on your own first. Also, it

Texts and Materials

Course Objectives

C'mon. Do I really need to do the reading?


Yup! Although this is a visual class, you must also learn new vocabulary, demonstrate techniques and otherwise know design. I will assume that you have your own copy of the texts by the end of the first week of class at the latest, so plan accordingly. Here are some hints about how to use your texts time wisely. 1. Although it discusses newspaper design, Tim Har-

Help! I don't think I'm good with computers! Is this a software class?
No. This is a design class first, a computer class only by necessity. You will gain some practical, hands-on experience designing and producing printed publications using what is currently industry

rower, The Newspaper Designers Handbook, 6th Ed., 2008 (ISBN# 9780072996692) is extremely relevant to all kinds of publication design and uses entertaining examples. Although the number of examples can be a bit overwhelming, you can use them to check your own design solutions. Also, test your comprehension by doing the self-quizzes at the end of the chapter (the answers are in the book). His glossary is also helpful for quiz study or if I'm throwing around terms in class that sound foreign to you. 2. Robin Williams. The Non-Designers Design & Type Book, 2008 (ISBN 0321534050) You might find older editions floating around, but chapters numbers will be different, as will be some content, so beware. When figuring out what is assigned, be aware that this is two books in one, so look for chapter numbers and title. 3. Before lab classes and to get ready for quizzes, skim the software book by Jennifer Smith et. al, Adobe Creative Suite 5 Design Premium Digital Classroom, 2010, ISBN 9780470607794, and watch the videos on the enclosed DVD. Bring both the book and DVD to class (primarily on Thursdays) so you can work on labs in class!! Also, remember to spit out the CD-Rom at the end of lab. 4. Another great resource once you start your own designs is the Microsoft Clip Art website, which is best for stock photos. For many reasons, avoid using it for clip art: http://office.microsoft.com/ en-us/clipart/FX101321031033. aspx?pid=CL100570201033. You can find other art sources bookmarked in my Delicious account here: http://www.delicious. com/jean3girls/photosources

This class is driven by a set of projects that can be included in the final project. So if you miss several classes or fail to turn in major projects, you'll essentially penalize yourself twice. I will not respond to emails or other requests after absences asking for materials and/or what did I miss?; it is your responsibility to get notes and handouts from a classmate. If you have a prolonged illness or other personal issue that keeps you from class, please go through the Student Affairs office to obtain an excuse. I will be reasonable about absence excuses that are valid, serious, infrequent and discussed in advance in all other cases. There are also several assignments that give credit for attendance and preparation, so I won't or can't allow make-ups for these. E.g., I will not administer make-ups for weekly quizzes, and will not accept late work except in rare circumstances when you discuss your absence with me in advance. In order to assure that you are mentally as well as physically present during class time, I expect that you will work only on assignments for this class, not work for other classes, texting, or reading personal email. Repeated violation of this rule will result in a 10-point reduction of that week's quiz grade.

noted, projects are due at the beginning of the class period; this means that all printing should be completed well before the scheduled class start time. Technical difficulties, such as printing problems should be anticipated in your planning and will not be considered legitimate excuses for late work. Unless you have provided documentation supporting an excused absence or made arrangements with me in advance, late project work will not be graded. That means they earn a 0. So, if you are getting snowed under, call for help sooner rather than later.

Graded Work
Quizzes and examples you bring in will be use to assess your understanding of terms and concepts. Design projects and labs will demonstrate your application of those concepts, as well as mastery of software.

What work will make up my final grade?


All assignments will be weighted equally, creating a straight average at the end of the term. They will be posted on Blackboard, and use this scale: A=93-100, A-=90-92.9, B+=87-89.9, B=83-86.9, B-=8082.9, C+=77-79.9, C=73-76.9, C-=70-72.9, D+=67-69.9, D=6366.9, D-=60-62.9. That means it is not wise to miss any assignment Show & Tells (2 @ 50 pts. ea. pass/fail; must be brought to class) Readiness Quizzes (100 pts. ea.) Font Poem and Learning Report=100 pts. Newsletter Concepts/Flags and Learning Report=100 pts. Template and Learning Report=100 pts.

But Hack-Hack, I'm really sick.

If something is due that day, pay your roommate to walk it to class or my mailbox by the end of the same day. Also, if you contact me prior to class (leave a voice mail on my office line before class), I can be reasonable about excuses that are valid, serious, and infrequent.

Attendance: Do I actually have to come to class and stay the whole, long, long, time?

Deadlines: When are assignments really due?


All journalists are sticklers for deadlines, soo...unless otherwise

Print Final in Color and Learning Report=100 pts. Revised final as interactive PDF with additional elements (100 pts); Course Portfolio + Final Learning Report=100 pts

Great. Tell me more.


1. Design Projects & Portfolio I will give you specific requirements in class, but each design assignment will include a formal learning report, (composition counts!) regarding your design process, suggestions for improvement, etc.; you will usually turn in the InDesign electronic file or a print out of your design. You can (and should) revise to create the final. There is no final exam, but instead your completed newsletter design as an interactive PDF, comprised completely of material written by you or others you assign to write (no dummy copy or copy from other sources unless you can document permission to reprint) and graphics you have edited and/or created, will be due to my office mailbox at the end of the scheduled exam period. You will also submit a course portfolio, a binder/folder with all the following work presented neatly: showand-tell essays, lab assignments, all graded design projects, and final project. 2. Readiness Quizzes You will need to prepare the readings before the first class day of the week in which they are assigned. At the beginning of each class on most Tuesdays, you will complete a 10-question quiz meant to assess your understanding of the readings, first as an individual and then as part of a small group; your grade will be an average of the two grades. You must also be prepared to discuss these readings in class following the quizzes. 3. Show-and-Tells Most weeks, also on Tues., you might be assigned to submit a

250-word essay discussing a print publication (attached to the essay) that does/does not demonstrate concepts found in the readings for that week. Your discussion group will use a grading rubric to determine if your work meets the requirements of receiving pass/fail credit: example must be relevant/ interesting; essay must be complete and thorough, include at least 3 terms from that week's reading, used correctly, and be free of mechanical and compositional errors. Throughout the term, you will do 2 of these for group discussion, work 50 pts. pass/fail grade. 4. Lab Assignments Most Thursdays will be set aside for working through labs, both in the book and those I assign. Sometimes I will demo techniques, but not always, so it is important that you read through the lesson and watch the video before class. It is expected that you complete each lab by the end of class or on your own soon after so that you can keep pace with new material. These will not be graded, so it is up to individuals to let me know if they are struggling with the software. If you give into the temptation to skip the labs, it will show in your project work and quizzes. 5. Extra credit You can be rewarded extra credit on projects for demonstrating software techniques not demonstrated in class.

intended audience and use. If you wish to dispute a grade, I ask only that you give me back the assignment along with my comments and schedule a time to meet with me outside of class to go over your concerns.

Other Policies
Cheating: What is it and what happens?
Short answer: don't do it. Dishonesty is a trait that can cost you a job in the future; therefore this class will adhere to the standards concerning plagiarism, cheating and dishonesty that appear in the Student Campus Life Handbook. Longer answersome (though not all) things you might not know are cheating include: Copying a design template without changing it substantially Downloading/scanning copyright protected graphics and photos without substantially altering them to make them new work. Using the electronic help manual that comes with the software during quizzes. I'll also expect all your written prose to be your own or that you properly cite sources if it is not.

Grading/Evaluation
How can you grade art?
I will give you a detailed grading rubric that will be used for all projects: 1) application of basic design principles (CRAP); 2) technical accuracy of aspects such as margins, type size, copyediting, and compliance with the assignment specs; 3) creativity within the parameters of the assignment, appeal and aesthetics; 4) complexity and appropriateness of the design for the

Accommodations:What if I need special help?

If you feel you may need an accommodation based on the impact of a disability, contact me privately to discuss your specific needs. If you have not done so already, please contact the Disability Services Coordinator at 614-823-1618 in order to coordinate reasonable accommodations.

WEEK 1 2

TOPIC

(subject to change; updated 2/9/12)

Course Schedule

REQUIRED READINGS/DUE DATES

Course Introduction, Design Principles More Design Principles Lab: Scavenger Hunt, Setting up Dropbox Lesson 1, thru p. 644 Typography Lab: Big Cheese, start Rest of Lesson 1

Practice "Show & Tell" Thurs.: Individual Conf. DUE Thurs.: Quiz & S/T on: Williams, Chaps. 1-6 (CRAP+review), pp. 123-126 (newsletters) Smith: Starting Up (pp. xxii-xxxii), ID Lesson 1 (pp. 623-644) DUE Tues.: Quiz on Williams: Chaps. 9-11 (Type) DUE Thurs.: questions about Lesson 1, thru p. 644 DUE Tues.: Quiz Harrower: 1 DUE Thurs.: questions about rest of Lesson 1 DUE Tues.: Quiz Harrower: 2 DUE Thurs.: Font Poem, questions about previous Smith Lesson DUE Tues.: Quiz Harrower: Chap. 3; pp.184-199 DUE Thurs.: questions about previous Smith Lesson

Layout fundamentals; Story Design Intro Lab: Work on Font Poem, start Lesson 3, thru p. 714 More Story design Lab: Dr. K Lab, Finish Lesson 3

Page design Lab: Dr. K Lab Start Lesson 4, thru p. 747

SPRING BREAK 8 Intro to Graphics Lab: Finish Dr. K lab Newsletter; start Lesson 5, all Color & Master Pages Lab: Dr. K Color lab, Start ID Lesson 2 p. 623644 only Intro to Photoshop and Image Management Lab: Dr. K Lab, start PS Lesson 2 DUE Tues.: Quiz Harrower: 4 - 5 DUE Thurs.: Concept/Flag DUE Tues.: Quiz Williams, Chap7 (color); Harrower, Chap. 7; DUE Thurs.: questions about previous Smith Lesson No Quiz nor S/T! DUE Thurs.: questions about previous Smith Lesson

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WEEK

TOPIC More Photoshop, Image Editing Lab: Dr.K lab clipping; ; Start PS Lesson 3

REQUIRED READINGS/DUE DATES No Quiz nor S/T! DUE Thurs.: Template/Front Page DUE Thurs.: questions about previous Smith Lesson DUE Tues.: Quiz Harrower, Chap 6 Williams, Book 2, Chaps. 7, 18-22 DUE Thurs.: questions about previous Smith Lesson

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Packages and Details; Brainstorming Exercise Lab: DrK lab brainstorm; Start PS Lesson 4

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Infographics in Illustrator Lab: DrK Lab Production, Paper and Output Basics Lab: Demo PDF portfolio Writing for the Web/ Electronic Output Lab: Work on PDF portfolio

Tues: No Quiz nor S/T!

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DUE Tues.: Quiz Additional reading DUE Thurs.: Final Print Newsletter DUE Tues.: Additional Reading

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FINAL

Project Portfolio due at time of final exam. Note: Portfolio will include Final Learning Report, DrK labs, all design projects + essays, Revised Final Newsletter as an interactive PDF.

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