capability statement

Willing Creative couples imagination with strategic thinking to turn big ideas into bold projects. Willing Creative links creativity with the corporate sector and government to stimulate innovation and build better business for the creative industry. This multidisciplinary consultancy offers creative direction, project management, strategy, and sponsorship and partnership brokering between creative industry and business. Through these services, Willing Creative develops and delivers large and small-scale projects ranging from seminars, awards, workshops and major events, to public art, cultural programmes, curatorial strategies, and publications. Willing Creative collaborates with an extensive network of specialist creatives and industry experts to deliver innovative solutions that challenge thinking and inspire action, assisting the arts and cultural industry, government, and the corporate sector to engage audiences, build capacity, develop industry, and grow business.

KEY CAPABILITIES Creative Direction Curatorial advice and public art strategies Arts and cultural programming Placemaking and social sustainability Audience and stakeholder engagement strategies Industry Development professional development opportunities, artist-in residence programs, product development, awards and competitions, mentorship programs Critical Dialogue seminars, debates, online forums, and publications Project Management Public Art Project Management Commissions and Acquisitions Arts and cultural programme management Management of industry development initiatives Event management Exhibition management Business Development Fundraising and philanthropy Sourcing and securing corporate sponsorship Grant writing Partnership brokering Arts marketing and communications Strategic and business planning Industry research and reporting

ABOUT ROMY WILLING As founding Director of Willing Creative, Romy Willing has over 17 years experience in the creative sector, with particular expertise in visual art, craft, design, fashion, film, and the music industry. With a calm and considered approach, Romy brings to a project a wealth of arts and cultural knowledge together with rigorous strategic thinking and business insight. Romy has held arts management positions with Queensland Artworkers Alliance, the Public Art Unit of the Queensland Department of Public Works Project Services, and with Artisan, Queenslands peak body representing craft and design. Romy established Willing Creative in 2011 in response to corporate demand for enhanced engagement with creativity, and a demand within the creative sector for diversification of revenue streams and improved business acumen. Romy holds a Bachelor of Fine Art in Photography from the Corcoran School of Art and Design, Washington DC and a Master of Arts Management and Creative Enterprising from Queensland University of Technology.

TRACK RECORD Creative Direction Art Representation for Conrad Gargett Lyons on the Queensland Childrens Hospital Creative Direction of the 2009 Live in Queensland, Design for the World Seminar, Supernature: Design Inspired by Nature Creative Direction of the Australian Craft and Design Centres Design Catalyst Forum 2010 as part of Unlimited: Designing for the Asia Pacific Triennial Creative Direction, in partnership with Ewan McEoin, Q&A panel discussion: Global Artisan as part of Unlimited: Designing for the Asia Pacific Triennial Curatorial Strategy for art procurement for Leighton Contractors HQ Public Art Strategy for the Queensland Police Academy Masterplanning for Hassell Creation and development of the Wilson HTM National Art Prize Development of a suite of public art programs for Brookside Multiplex Portside Wharf Curatorial Strategy for art placement within the Directorate offices and meeting rooms of QPAC Curatorial Strategy for The Window art space at QPAC Project Management Project Management of the Green Nation: Living Design Exhibition for Artisan Event management of the 2009 Live in Queensland, Design for the World Seminar, Supernature: Design Inspired by Nature Event management of the Australian Craft and Design Centres Design Catalyst Forum 2010 Pubic Art Project Management of the Landscapers art +place Temporary Public Art Project Public Art Project Management for Queensland Fire Rescue Burpengary and Kippa Ring Fire Stations Public Art Project Management of Water Harp, Roma Street Parklands Curatorial Strategy and Public Art Project Management for 333 Ann Street, Devine Ltd

Business Development Development of the Artisan Foundation Fund Philanthropy Program Partnership brokering between Artisan and QMusic for the Artisan Stage at the annual international music event, Big Sound Conceptual development and partnership brokering for Rolling Stone: The Covers 1972-2010 national touring exhibition 2010-2012 Strategic and Marketing Planning for Artisan Redevelopment of service delivery and business model for Artworkers Alliance Art Consultancy Development of new brand identity and marketing plan for Artworkers Alliance Art Consultancy Awards Australian Business Arts Foundation Queensland, Marsh Partnering Award 2008 for public art programs developed for Brookside Multiplex Portside Wharf and Queensland Artworkers Alliance

AREAS OF PARTICULAR INTEREST AND EXPERTISE Creativity as a tool for innovation, increased productivity, and change management in the corporate sector and government Design and design thinking, in particular, design as solution for global concerns such as food security, health, water and sanitation Maintaining traditional craftsmanship as a means of protecting cultural heritage Arts in healthcare; the arts as a tool for physical, psychological, and emotional rehabilitation and healing Cross cultural and interdisciplinary exchange Spatial behaviour and the psychological/emotional impact of art in populated environs Contemporary applications of traditional Indigenous craft as a tool for growth Fostering new modes of creativity in the arts

CONTACT For further information please contact Romy Willing t 0419 758 618 e romy@willingcreative.com.au w willingcreative.com.au