MARKETING MIX FOR ZARA

MARKETING MIX FOR SOUTHWEST AIRLINES Product

y Main product of southwest airline is its air transportation to the passengers with in the US. It does not offer direct flights to the locations outside the United States. y A southwest airline claims that it offers tickets to the passenger with lower cost than any other company in the US. y Services it offers as a part of its main service include snack packs and soft drinks and Wi-Fi internet connectivity. Price y Southwest airline uses two basic pricing strategies. First one in variable or dynamic pricing and other one is cost leadership or low pricing. Prices are different for children and senior citizens y Also southwest airlines will give a discount if you purchase tickets in advance for about three weeks. People who are traveling for fun are elastic demand for the company. They need low prices. y On the other hand, people traveling for work and business are the inelastic demand. They need to be priced accordingly. y That is why Southwest airline is carrying above mentioned pricing strategies so that it can charge prices according to people, seasons and situations. Place y Planes of southwest airlines serve in seventy cities of United States covering approximately thirty five states. y People can reach the service by booking a ticket for them and just by coming to the relevant airport. y Airport on which there is a larger activity of southwest airline include Austin, Chicago, Houston, Oakland, Los Angeles, San Diego, Phoenix, San Jose, Dallas and Denver. Promotions y South west use internet, TV and print media as main sources of advertising its products and services. y For instance, company launched and advertising campaign in June 2009. The campaign was aimed at encouraging people to continue air traveling regardless of current economic down turn. y The campaign had a tag line Grab Your Bag. Its On. This on time promotional effort helped in gaining the losing interest of people in air travel due to the severe economic conditions present at that time.

MARKETING MIX FOR STARBUCKS Product

y

y y y y y

Starbucks specializes in coffee and related beverages. The company sells coffee, Italian-style espresso beverages, cold blended beverages, as well as a selection of premium teas. In addition, the firm also sells coffee-related accessories and equipment. Tazo Tea is the Starbucks brand. Theres many, many different flavors and you can get them as iced teas, lemonades, lattes, hot or cold. Some of their most popular teas fall into the Chai tea category. Its a spicy black tea with cardamom, cinnamon, black pepper and star anise. An espresso is a strong, black coffee that is brewed by forcing hot water through coffee grounds. Its more concentrated, has more caffeine than regular A Starbucks Latte is Espresso with steamed milk and foam. A Caramel Macchiatto is a vanilla latte with less vanilla, extra foam and a caramel sauce on top.

Price
y

Starbucks expects to maintain or lower the price of some of its most popular beverages, including certain espresso beverages; and, in most markets, its popular $1.50 tall brewed coffee; and to raise prices of labor-intensive and larger-sized beverages Unlike the coffee, tea prices arent based on the size, instead its based on the number of tea bags, since water is pretty cheap in non-bottle form.

Place
y y y

Starbucks Coffee Canada is located in Toronto, Ontario Starbucks has branches in Argentina, Australia, Chile, Singapore, Japan and the UK. Starbucks coffees and teas were available in approximately 39,000 grocery and warehouse club stores, 33,000 of which were in the US and 5,500 in international markets. The CPG segment includes packaged coffee and tea as well as branded products sold worldwide through channels such as, warehouse clubs, convenience stores and grocery stores.

Promotion
y y y

Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. My Starbucks reward program allows members to earn a free drink after every 15 purchases at participating Starbucks stores. Its rare (if not none) for you to find a Starbucks ad in a billboard, ad space, newspaper or poster in places where you can expect to see advertisements for most other establishments, such as McDonalds? In 2001 Starbucks introduced the Starbucks Card, a stored-value card for customers to use and reload.

MARKETING MIX FOR MADHYA PRADESH TOURISM

Product
Madhya Pradesh tourism is a service product by nature and involves tours in the exotic locales of Madhya Pradesh. There are different kinds of tour products. Caravan tourism Package A product which provides tourists with their own caravan to travel Eco tourism package As the name suggests, it is a tour for tourists who love landscapes and forests Rural tourism Involves tours to Amla and Pranpur Adventure tourism An interesting tourism concept wherein they invite tourists for the Chambal challenge

y y y y

Place
Amarkantak, Bandhavgarh, Bhedaghat, Bhimbetka, Bhojpur, Bhopal, Chanderi, Chitrakoot, Gwalior, Indore, Jabalpur, Kanha, Khajuraho, Maheshwar, Mandu, Omkareshwar, Orchha, Pachmarhi, Panna, Pench, Sanchi, Shivpuri, Ujjain. These are the places where the tourism packages are conducted.

Price
Pricingof Madhya Pradesh tourism is competitive in nature. It competes with various other private organisations such as Mahindra tours and travels as well as others and hence it has to use competitive pricing.

Promotions
Madhya Pradesh tourism ads are known as one of the best and most creative ads across India. Each of its TV commercials have been innovative in nature and have attracted a lot of eyeballs as well as generated curiosity. Besides ATL communications, it also does BTL promotions through publications as well as sales promotions. The tourism board also has a tie up with Jet Airways for promotional packages.

MARKETING MIX FOR FACEBOOK

Product
y For the first time a website has presented friends as a product, secondly they also provide you an efficient modern day messenger to communicate with your family and friends anywhere in the world. Other quality offerings of Facebook are games, groups, photos, advertisement spaces. On different occasions people can send their loved ones or friends virtual gifts that are living in other countries. Facebook has also presented itself as a vital platform for the upcoming web developers by facilitating them with social channels, authentications and open graph records. Facebook has also privileged its users to avail this social networking service even from their mobile phones.

y y y

Price
y y Facebook is free for all its users, but people using this social networking website are still paying some virtual cost related to it. Brand Advertising, Performance Advertising, selling of virtual goods and most of all Microsoft advertising is currently serving as a major source of income for Facebook.

Place
y More than 700 million users are registered with Facebook and after successfully establishing its stronghold in the United States; the social networking site is on course conquer the Asian region where the trend is new but spreading rapidly. Facebook has its availability across the globe and the popular Egyptian revolution has also rendered the promotional features of Facebook.

Promotion y
Facebook has joined hands with Microsoft, Pandora and progressed according to a planned strategy, and has gained a lot of promotion by taking this measure, it has increased user number along with ads promotion on Facebook by different companies.

MARKETING MIX FOR WAL-MART

Product
y The company is hosting products regarding electronics, movies, music, books, furniture, all type of baby, men and women wear, sports items, health care products, jewellery, toys, grocery and many more. A very reliable and warranted system is provided to customers purchasing any type of goods either online or directly through mega stores. Wal-Mart most exhibit private labelled brands and brands like Cott Beverages were exclusively marketed at Wal-Mart outlets.

y y

Price
y Wal-Mart is not a producer of any brand, rather an exhibitor but its huge network world wide is purely because of its discount packages that seem very attractive and tempting to the customers. Along with largest retailer, its an economic force as it is successfully running the pricing policy that is, providing the customers such low rates which they could not avail anywhere else. This is the basic policy on which the vast empire of Wal-Mart is standing. Prices of grocery items at Wal-Mart stores are as low as 15% of the local market. Electronic goods and technological market rates are as lower as possible. Their price policy welcomes only those producers who are producing at the huge demand of the company, others being thrown out of the market.

y y y

Place
y y y Sams Club, Wal-Mart Stores U.S. and Wal-Mart International are the three divisions in which Wal-Mart is working. Wal-Mart outlets are marketing with different names in Mexico, Japan, India, Brazil, Canada, South America and China. Wal-Mart is a huge network of apparel stores, small markets, and cash and carry stores, membership warehouse clubs, supercenters, food and drugs, soft discount stores and restaurants. The outlets are huge buildings with an average area of 197,000 square feet. Thirty eight mega stores are working in different countries with almost 1500 employees serving there.

y y

Promotion
y y Online orders placing shipment to the desired place is major revenue earning source. Website of Wal-Mart is very efficiently working and the data base is designed to facilitate the customers and the contents and the contents are very well organized and easily reachable. Basically the Wal-Mart companies started operating at the discount principle, but still apart from routine discounts, seasonal offers and bulk discount offers are also given, and sometimes product rates are fixed at very low price for a limited period of time.

Submitted by Vinit jain Lennox atteng Benjamin

Dhanush