SERVICE PROVIDER NETWORK SOLUTIONS

Overview

APJ Network Consulting Services

2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Technology to Increase Capacity Will Not Keep Up with Traffic Growth

LTE and offload (Wi-Fi & femtocells) are projected to reduce the cost per bit by about 50% by 2014* However, traffic is estimated to grow exponentially at very high rate.
Traffic

Demand LTE & Offload

Built Capacity

Used Capacity
2000 2005 2010 2013 2015

Optimization Produces a Network Multiplier Effect - Immediately

Increases effective capacity by 30-40%
No customer adoption required immediate benefit Cumulative multiplier effect on all other network investments
Demand Effective Capacity Optimization

LTE & Offload

Built Capacity Used Capacity

2000 2005 2010 2013 2015

Policy Enforcement Enables Differentiated Services to Monetize Demand

Differentiated services deliver service based on value and willingness to pay
Policy Enforcement Demand Effective Capacity LTE & Offload Optimization

Built Capacity Used Capacity

2000 2005 2010 2013 2015

End-End Optimization /Monetization Solution Scalable

Cache Farm

Internet Backbone/IP Transit Providers

Video Content

GW
Web/Media Optimization

Web Content

Service Provider IP Network Router GGSN

Network analytics and Monetization Solution

SGSN Access Network Video Optimization

Footer goes here

Optimization
Media-Optimization - Uplink

UltraBand Solution Profile

100Mbps to 1000Gbps
solution scale Saves 20%- 35% of overall bandwidth costs Accelerates content delivery 4x to 10x Concurrent Video, HTTP & P2P Caching on converged platform Fully transparent solution at IP and application level
7

Supported Services
Video Services Web-Based File Sharing P2P HTTP Downloads Mobile Specific Services
YouTube, Netflix, Veoh, DailyMotion, Youku, Facebook Video, Yahoo Video

RapidShare, MegaUpload, Pandora, Badongo, zShare, DL Free. BitTorrent, eDonkey, Ares, Gnutella/2, Pando Farmville, Pandora, Rhapsody, high resolution pictures, large HTTP objects iPhone & Droid applications, 3rd party ringtones, mobile games

Web/Media Optimization Benefits

Save Bandwidth
By caching content in-region and closer to the user, the CacheFlow appliance drastically reduces bandwidth Consumption

Accelerate Web 2.0 and Rich Media Delivery

This enables you to cache popular,rich media and Web 2.0 sites, including file-sharing and video sites

Filter and Secure Web Traffic

undesirable content and malware-infected sites can be blocked

Carrier grade Scalability(10G)

CacheFlow was designed for high throughput service provider environments with the ability to scale to multi-gigabit support through the use of cache farms

Manage and Report on Web Traffic

CacheFlow provides an intuitive Web-based management console and command-line tools for administering the appliance, monitoring its performance, and reporting in real-time on bandwidth savings.

Optimization
Video Optimization Solution(Downlink)

Mobile Networks Becoming Video-Centric

11

Breakthroughs in the Art & Science of Mobile Video

Ortiva Wireless enables mobile operators to easily eliminate the most expensive obstacles to: - Successfully deliver high quality video to mobile devices - Cost-effectively scaling their services to meet accelerating market demand for rich media communication and entertainment
12

Turn-Key Solution to Managing Wireless Video

Only Ortiva offers real-time, on the fly, true video optimization with unlimited granularity Unparalleled end-user experience
Network bandwidth savings and scalability are based upon an elegant approach relying on patented algorithms that avoid resource hogging decoding/encoding processes

Supports all common media delivery formats

HTTP Progressive Download , MP4, Flash, Apple HTTP Live Streaming (AHLS) and Adobe RTMP/E

Deployed on the Gi with complete transparency not acting as a proxy,.

13

Flexible architecture supports divert and bridge modes

Transcoding vs Transrating Techniques

14

Video Optimization Benefits

Save Bandwidth
Content Aware bandwidth optimization Bandwidth reduction with no perceptible degradation in experience.

Adjustment of Video stream composition Provides flexibility (quality knobs) for operators to control bandwidth-savings vs. quality trade-offs Optimal Buffering on Client
Excess Buffering More Wastage when user switches video Less Buffering More Stalling

Content Aware Bit rate Reduction

Dynamically Lowers bit rate depending on content features like motion, while preserving perceptual user experience .

15

Bridge vs Divert Mode

BRIDGE MODE
DIVERT MODE

16

RAN Saving + QOE

17

HongKong SPs Traffic profile

There are 2 Datacenters Overall traffic flow is 6Gbps per DC.

Average Video traffic is about 30-40%

Peak Video traffic is about 3Gbps per DC Implementation is done in Bridge mode. IVOG

18

HK Operator Pain points

Existing web optimization expensive to maintain and expand video optimization not enabled yet RAN already saturated; believed that video traffic volume is big part of the problem RAN investment is expensive and not sure if cell tower expansion can catch up with video traffic growth Dont want to give up web optimization capability either RFP calls for web and video (or multimedia ) optimization as optional RFP reply items

19

HK SPs Solution Overview Flexible

Automatically maintain max Cache efficiency Scalable Cache Farm

Load Balancing & auto bypass

Internet Backbone/IP Transit Simple PBR Providers

Video Content

CachePulse
techniques updated & optimized as the Web changes
Database Updates Keep Caching

Service Provider IP Network

port 80

GW Router

Web Content

L2 Switch

CacheFlow 5000

L4/7 ACE/A10 (VIP)

DPI (optional)

Ortiva Platform

Router/GGSN

WebPulse
Dynamic URL Ratings
20

Instant Community Protection

Community protection. Keep Database updated on new Malware/Phishing as the Web changes

SGSN

RAN

Traffic flow

HP Value-add in HK deal
Deep Working Relationship with this account both at the senior management level and at work level at SP Dedicated TC Solution Architect and NSS Network Architect Team in

Following up with Customers needs closely Designing Professional Network Architecture for the solution Showing to Customer technical evaluation team the HP service responsiveness, dedication and capability in managing partner and synergizing the superior technological capability of the partners. Showing to partners the value of HP local team in being a very passionate and valuable team of user side partners (not just hands and legs or JUST break fix).

21

iVOG Key Differentiator

22

How Transparent Caching Works

Traffic is redirected to cache based on Layer 4 (PBR) or layer 7 inspection Cached files are delivered to subscriber transparently - as if from origin

The session always originates from remote Internet user or server to ensure file is available and provides content freshness
23

Application logic, control, and user authentication is ALWAYS maintained

Q&A