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DNA: Money - What Steve Jobs did when he was fired from Apple
11-05-11 4:05 PM
The lack of humility finally did Jobs in. As Marcum and Smith write, If we dont let humility teach us first, circumstances like a stock market correction will usually do the job. Jobs had been left stunned at the turn of events in his career and was unable to find an explanation for it. Sometimes life hits you in the head with a brick, Jobs said in his speech. After being fired, Jobs started a new company. The authors write, Ejected from Apple, Jobs started his next venture, a computer company appropriately named NeXT. But NeXT didnt come close to producing the success of Apple. Seven years later, Jobs closed the factory, laid off half the employees and shifted the companys direction to software development. Not until 1995 did NeXT turn a profit. In December of that same year, Apple bought the company for $400 million. The same year Jobs started NeXT, he also bought a struggling computer animation studio named Pixar from movie mogul George Lucas. Pixar did better than NeXT, winning an Oscar for a short film Tin Toy in 1988, securing a three-movie deal from Walt Disney and starting work on the famous movie The Toy Story. The best though was yet to come. In 1997, it must have felt like dj vu when Jobs was named interim CEO of Apple, which was in a near free fall. the authors write. One of his first moves was to drop the very operating system that he had developed at NeXT and that Apple had purchased from him two years earlier. That move wasnt the Steve Jobs of old. The authors quoted Susan Kelly Barnes, former chief financial officer of NeXT, as saying Every year hes mellowed and matured. Things clearly had changed. But what happened in the meanwhile? Jobs management style had radically changed from what it had been in 1985. He now seemed more relaxed and open to ideas. In fact, he seemed to relish other peoples ideas; perhaps his work at Pixar had improved his ability to work with the creative people at Apple. He wisely surrounded himself with top-notch executives in all key corporate positions, and he held on to them rather than driving them away Moreover, Jobs, the hobbyist of old, brought the fun back into tinkering with electronics, writes Kirk Beetz, in a biography of Jobs. Jobs also thought on similar lines. Im pretty sure none of this [NeXT, Pixar, his return to Apple, the iPod, and iTunes] would have happened if I hadnt been fired from Apple, Jobs had said. It was awful-tasting medicine, but I guess the patient needed it. URL of the article: http://www.dnaindia.com/money/report_what-steve-jobs-did-when-he-was-fired-from-apple_1254757-all Permission to reprint or copy this article or photo must be obtained from www.3dsyndication.com
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