Beruflich Dokumente
Kultur Dokumente
True/False
Question Re-engineering is one of the most difficult strategies to implement
in organisations that are traditional.
Correct Answer True
Your Answer True
True/False
Question Blue printing offers an excellent way to understand customer's
service experience.
Correct Answer False
Your Answer True
True/False
Question Empathy is non ability to provide caring individualized attention the
firm provides its customers.
Correct Answer False
Your Answer False
True/False
Question Co-creating a brand with it's customers will help the brand continue
to thrive.
Correct Answer True
Your Answer True
True/False
Question Services are deeds and efforts.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Following are Possessing processing services directed at physical
posessions :-
Correct Answer Freight transportation. , Repair & Maintenance. , Warehousing /
Storage.
Your Answer Freight transportation. , Repair & Maintenance. , Warehousing /
Storage.
True/False
Question Market value method is used when valuing your own brand image for
inclusion in the balance sheet.
Correct Answer False
Your Answer False
True/False
Question The corporate culture must reinforce the brand essence, promise and
personality.
Correct Answer True
Your Answer True
True/False
Question External brand building is essential to internal brand building.
Correct Answer False
Your Answer False
True/False
Question Distributing an innovation to all brands minimises the ability to
justify a premium price for the top innovative brand.
Correct Answer True
Your Answer True
True/False
Question The greater the number of different services a customer purchases
from a single supplier, the closer the relationship.
Correct Answer True
Your Answer True