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K J Somaiya Institute of Management Studies

& Research, Mumbai

PRESENTS MELANGE 2012 Where Ideas Converge !

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QUIZWIZ - A HOLISTIC ONLINE NATIONAL LEVEL MANAGEMENT QUIZ ! Round -2

History is about to be re-written. The battle-lines have been drawn again and the King has returned A great battle will soon begin. And when the dust settles, a new champion will wear the crown.
ONIDA INDUSTRIES Onida has been one of the most enduring brands in India in the Consumer Durables space. Coming from the stable of Mirc Electronics, the company and brand have enjoyed the trust of millions of Indians for over 30 years. As a brand, Onida has always stood for providing the best possible products to the consumers. Quality has always been a cornerstone in the products we produce, and the aesthetic appeal of the products has been unmatched. For long, Onida products, with their unique styling and design have stood out in the midst of all the other products. Starting with Colour Televisions, Onida has since spread its wings across several categories. In the consumer electronics space, the product range includes Colour Televisions, LCD TVs, LED TVs, DVD Players and Home Theatre systems. In the Home Appliances space, Onida Air-conditioners, Microwave Ovens and Washing Machines found their own space in the market. Besides these, Onida has also launched a whole range of affordable mobile phones. Being an Indian company, the company understands the unique requirements of the Indian consumer more than any other company does. This has found expression in so many of the products that have been launched over the years. This understanding of the consumer is also one of the strengths of the company that has enabled it to compete in the market. Some of the path-breaking products in consumer durables have been introduced by Onida. The Movie TV was an acknowledgement of the widespread use of pen drives across all strata of the society. Recognizing the potential that this offered, Onidas Movie TV was designed with a USB port which could directly play music & movies, and display photos. No longer were any other external devices required as an interface. More importantly, the Movie TV put the power in the hands of the consumer to decide the choice of media. The KY Rock LCD TV was another first in India, and maybe the world too! All LCDs in the market were traditionally low on sound output. Given the thinness of the TV, generating loud and good sound was a challenge one that no one seemed to be taking up. For Indians however, sound is a crucial component of our TV viewing and the 200-300 W that was on

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offer from the MNCs was simply not good enough. Onida hence launched the KY Rock with 1000 W of pulsating sound. The product was also designed with Full HD to ensure the best of viewing experiences. In the LED TV space, the iCare and iTube have both redefined entertainment. iCare was the first LED TV with Anti-Glare technology, reducing UV rays and reducing the glare on the screen thereby leading to easy viewing. iTube, the latest launch in this segment, is a Smart 3D LED TV based on the popular Android platform. With Dual Processing and a doublesided Qwerty remote, iTube is a must-have for anyone whos looking for convergence. The revolution in the otherwise boring DVD category was the Onida Atom. This product was designed to be a complete multimedia interface by loading it with a USB port, a card reader, and feather touch buttons. The aesthetics of the Atom was stunning unseen of in this category. The Atom enabled one to play DVDs, music, movies and pictures from the camera, camcorder or mobile. The Microwave segment was the other segment waiting for a break-through to happen, given the low usage of Indian consumers. Microwaves have largely been used for reheating, with little cooking done. Using the insight that fear of experimenting with the device was an obstacle, Onida came up with the Black Beauty which had in-built auto-cook menus. Starting with 32 menus in the initial launch, it has now been scaled to 123 menus covering a vast range of cuisines. Thus, at the push of a button, the Black Beauty enabled the consumer to make delicacies of choice. In Air-conditioners, Onida was the first company to launch ACs that cooled at extreme temperatures. Later, based on the insight that the need for instant relief from the summer heat was an unspoken requirement in India, Onida launched i-cool ACs which had the worlds first 5-speed instant cooling. Besides this, the product was also developed with an energy savings meter. Last season, the Precool AC launched by Onida, whereby one could switch on the AC from just about anywhere simply by sending a SMS to a precool device, flew off the shelves. Innovations have been and will continue to remain the defining feature of the company. However, the belief is that it should not be innovation for innovations sake, but more arising from consumer insights. The company will strive to continuously increase its understanding of Indian consumers, and develop products accordingly.

Dare is more than just another quiz, it is a paean to the global village and the elixir that emerges when churned with the right whisk.

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QUIZWIZ ROUND 2 ( Starting Time 10:30 PM and Ending Time: 11:00 PM )

Please ensure that you have liked MELANGE 2012 facebook page &ONIDA Facebook page, else your registration will not be valid. ONIDA facebook link: www.facebook.com/onida.live MELANGE 2012 facebook page:https://www.facebook.com/melangesimsr 1) Connect the sequence of events and guess the HR concept for it:

2) Connect the two pictures and tell us which HR concept came out of it ?

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3) What are the two words which we are talking about ?

4) What concept are we talking about?

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5) What was Indias first Android Powered 3D TV called? By which company? 6) Which company did I found and company name?

7) What companies old cropped logo am I ?

8) Which companies old logo are we talking about ?

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9) Which framework are we talking about ?

10) Join the three and guess the company ?

11) Which big MNC has exact figures as these : Revenues 5.585 billion ( USD ) Profit 923.8 million ( USD ) Employees - 55752

12) On ONIDA facebook page, under Videos section what is the length of the 3 rd video from the starting ? ( Hint: you have to like the ONIDA FB page first, then you will get the videos Link: https://www.facebook.com/Onida.Live )

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13) Connect the pics to a company.

14) Which company connects these pics?

15) Identify the lady and brand associated.

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16) Identify the person and the company he founded.

17) Connect the pics to a famous character of a company.

18) Red Square denotes leadership and Passion White Swirl denotes- Invigorating Properties Green Stroke denotes- 125 Years The font used is Slurry. What is being discussed here?

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19) Associate these two wrestlers to an IT company?

20) What was founded by this couple?

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