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Company Profile
Publication Date: 23 Feb 2011
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TABLE OF CONTENTS
Company Overview..............................................................................................4 Key Facts...............................................................................................................4 Business Description...........................................................................................5 History...................................................................................................................6 Key Employees.....................................................................................................7 Major Products and Services..............................................................................8 Top Competitors.................................................................................................10 Company View.....................................................................................................11 Locations and Subsidiaries...............................................................................21
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COMPANY OVERVIEW
Gujarat Cooperative Milk Marketing Federation (GCMMF) is a food products marketing organization engaged in the marketing and distribution of dairy products such as milk powder, cheese, butter, ghee, ice cream and baby milk. The company primarily operates in India, where it is headquartered in Anand. The company recorded revenues of $1700 million in the fiscal year ended March 2010, an increase of 13% over 2009.
KEY FACTS
Head Office Gujarat Cooperative Milk Marketing Federation Ltd. Amul Dairy Road Anand 388 001 Gujarat IND 91 2692 258 506 91 2692 240 208 http://www.amul.com
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BUSINESS DESCRIPTION
Gujarat Cooperative Milk Marketing Federation (GCMMF) is a dairy product co-operative. The company sells its products largely under the Amul brand name. It offers a range of fresh, UHT and low fat milk products, as well as cheeses, flavored milk and yogurts under this name. The company also markets a malt chocolate drink using the Nutramul name. The company's product lines include bread spreads, milk drink, powder milk, fresh milk, cheese, desserts, cooking products and health drinks. GCMMF offers bread spreads such as butter, lite and delicious table margarine. The company offers milk drinks with different packagings such as kool, kool cafe, kool koko, Nutramul energy drink, kool chocolate milk, kool flavoured bottled milk, kool flavoured tetra pack, masti spiced buttermilk, and kool thandai. The companys powder milk product portfolio includes infant spray milk food, instant full cream milk powder, Sagar skimmed milk powder, Sagar tea coffee whitener, and Amulya dairy whitener. GCMMF offers fresh milk with different pasteurizations such as gold milk, fresh milk, taaza double toned milk, lite slim and trim milk, fresh cream, shakti toned milk, and calci+. The companys cheese product line includes pasteurized processed cheese, cheese spreads, emmental cheese, pizza mozzarella cheese and gouda cheese. The company offers desserts such as ice creams, shrikhand, mithaee gulab jamuns, chocolates, lassee, and basundi. GCMMF provides cooking products such as pure ghee, butter, malai paneer, pizza, mithai mate, and masti dahi. The company also provides health drinks in different varieties such as malted milk food and health food drink. The company markets a range of ice creams under a variety of brand names, intended to underline each product's individual properties. GCMMF also exports its dairy products.The company distributes its products through retail stores.
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HISTORY
Gujarat Cooperative Milk Marketing Federation (GCMMF) was established in 1973, as a dairy products marketing organisation. The company launched new Taste of India Campaign with new products and packs in 2005. In 2006, the company's brand Amul launched www.amul.tv channel.
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KEY EMPLOYEES
Name
P G Bhatol B M Vyas R S Sodhi S K Bhalla
Job Title
Chairman Managing Director Chief General Manager General Manager, Quality Assurance
Board
Non Executive Board Senior Management Senior Management Non Executive Board
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TOP COMPETITORS
The following companies are the major competitors of Gujarat Cooperative Milk Marketing Federation Ltd.
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COMPANY VIEW
A statement by P G Bhatol, Chairman at Gujarat Cooperative Milk Marketing Federation is given below. The statement has been taken from the company's website. Madam and Gentlemen, The year that passed by was challenging one, not just for the global economy as a whole but also for India and its dairy industry. During the last year, India witnessed one of the worst monsoons in two decades leading to drop in agricultural production mainly in case of Wheat, Rice, Sugar and Pulses with its impact varying across different geographies and categories. With record buffer stock of Rice and Wheat accumulated by the Government during previous year, the nation could meet demand of Rice and Wheat from within. However in case of Sugar and Pulses, we had to resort to large-scale imports. India being one of the largest consumers of Pulses and Sugar in the World, import of these commodities resulted into record International prices and domestic prices too, shot up leading to price increases not only in these commodities but also in their substitutes and by-products. Compared to these commodities, there was relatively lower impact of draught on milk production in the country and substantial growth has also been achieved. Due to the sound procurement and distribution network as well as immaculate planning, in Gujarat we were able to wither the draught and also achieve 6.68% growth in milk procurement. We could foresee the impact of below normal monsoon in August 2009 itself and started planning to maintain milk production, procurement and inventory levels. At a time when due to lower production of cereals, fodder prices had jumped almost two-fold, we enhanced our supplies of cattle-feed to milk producers and maintained its prices below cost and were able to provide better returns to the milk producers to overcome the stress of draught. Our cooperative system stood by their members on one hand and also tried to be more cautious in keeping the consumers prices of milk and milk products at the barest minimum. Our cooperatives have therefore been successful in enhancing trust amongst its members as well as consumers during such difficult time. We are sure that with these measures and near normal monsoon during the next year, would lead to major increase in milk production as well as procurement. The current drought can be mainly attributed to the phenomenon of world-wide climate change. Developed nations in their quest for industrialisation, have perpetrated unhealthy levels of carbon emissions in the atmosphere. Developing nations including India have also joined the league. While every nation has a right of economic development, the current carbon emissions are not desirable and must be immediately brought down in order to provide a better tomorrow to our future generations. Our dairy cooperatives have initiated various activities to tackle this challenge prominent being; Tree Plantation Programme for afforestation, installation of Bio-gas plants for curbing methane emissions, installation of solar power packs at village level, adoption of energy efficient methods for milk processing and distribution, etc.
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