You are on page 1of 33

Module 2

2.1 Introduction of ford motor company

2.1.1 History of Ford Motor Company

Ford Motor Company is an American automaker and the world's fifth largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, and incorporated on June 16, 1903. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 100 years. Ford now encompasses several brands, including Lincoln and Mercury.

The founding of Ford Motor Company

Henry Ford's initial foray into automobile manufacturing was the Detroit Automobile Company, founded in 1899. The company floundered, and in 1901 was reorganized as the Henry Ford Company. Ford had a falling out with his financial backers, and in March 1902 left the company with the rights to his name and 900 dollars. The Henry Ford Company changed their name to Cadillac, brought in Henry M. Leland to manage the operation, and went on to be a successful manufacturer of automobiles.

Henry Ford himself turned to an acquaintance, coal dealer Alexander Y. Malcomson, to help finance another automobile company. Malcomson put up the money to start the partnership "Ford and Malcomson" and the pair designed a car and began ordering parts. However, by February 1903, Ford and Malcomson had gone through more money than expected, and the manufacturing firm of John and Horace Dodge, who had made parts for Ford and Malcomson, was demanding payment.[1] Malcomson, constrained by his coal business demands, turned to his uncle John S. Gray, the president of the German-American Savings Bank and a good friend. Malcomson proposed incorporating Ford and Malcomson to bring in new investors, and wanted Gray to join the company, thinking that Gray's name would attract others to invest. Gray was at first uninterested, but Malcomson promised he could withdraw his share at any time, so Gray reluctantly agreed. On the strength of Gray's name, Malcomson recruited other business acquaintances to invest, including local merchants Albert Strelow and Vernon Fry, lawyers John Anderson and Horace Rackham, Charles T. Bennett of the Daisy Air Rifle Company, and his own clerk James Couzens.[1] Malcomson also convinced the Dodges to accept stock in lieu of payment. On June 16, 1903, the Ford Motor Company was incorporated, with 12 investors owning a total of 1000 shares. Ford and Malcomson together retained 51% of the new company in exchange for their earlier investments. When the total stock ownership was tabulated, shares in the company were: Henry Ford (255 shares), Alexander Y. Malcomson (255 shares), John S. Gray (105 shares), John W. Anderson (50 shares), Horace Rackham (50 shares), Horace E. Dodge (50 shares), John F. Dodge (50 shares), Charles T. Bennett (50 shares), Vernon C. Fry (50 shares), Albert Strelow (50 shares), James Couzens (25 shares), and Charles J. Woodall (10 shares).[2] At the first stockholder meeting on June 18, Gray was elected president, Ford vice-president, and James Couzens secretary.[1] Despite Gray's misgivings, Ford

Motor Company was immediately profitable, with profits by October 1, 1903 of almost $37,000. A dividend of 10% was paid that October, an additional dividend of 20% at the beginning of 1904, and another 68% in June 1904. Two dividends of 100% each in June and July 1905 brought the total investor profits to nearly 300% in just over 2 years; 1905 total profits were almost $300,000.[1] However, there were internal frictions in the company that Gray was nominally in charge of. Most of the investors, both Malcomson and Gray included, had their own businesses to attend to; only Ford and Couzens worked full-time at the company. The issue came to a head when the principal stockholders, Ford and Malcomson, quarreled over the future direction of the company. Gray sided with Ford. By early 1906 Malcomson was effectively frozen out of the Ford Motor Company, and in May sold his shares to Henry Ford.[1] John S. Gray died unexpectedly in 1906, and his position as Ford's president was taken over by Ford himself soon afterward.[1]

Lincoln Motor Company

On February 4, 1922 Ford expanded its reach into the luxury auto market through its acquisition of the Lincoln Motor Company, named for Abraham Lincoln whom Henry Ford admired, but Henry M. Leland had named the company in 1917. The Mercury division was established in 1938 to serve the mid-price auto market.[16] Ford Motor Company built the largest museum of American History in 1928, The Henry Ford. Henry Ford would go on to acquire Abraham Lincoln's chair, which he was assassinated in, from the owners of the Ford Theatre. Abraham Lincoln's chair would be displayed along with John F. Kennedy's Lincoln limousine in the Henry

Ford Museum & Greenfield Village in Dearborn, known today as The Henry Ford. Kennedy's limousine was leased to the White House by Ford.

2.1.2 General corporate timeline

1896: Henry Ford builds his first vehicle the Quadricycle on a buggy frame with 4 bicycle wheels. 1898: Ford creates the Detroit Automobile Company; two and a half years later it is dissolved. 1901: Ford wins high-profile car race in Grosse Pointe, Mi 1901: The Henry Ford Company is incorporated but discontinued the following year only to be reinvigorated by Henry Leland as the Cadillac Motor Company

1903: Ford Motor Company incorporated with 11 original investors. The Model A "Fordmobile" is introduced - 1,708 cars are produced. 1904: Ford Motor Company of Canada incorporated in Walkerville, Ontario 1904: Henry Ford teams up with Harvey Firestone of Firestone Tires 1906: Ford becomes the top selling brand in the US, with 8,729 cars produced. 1908: Model T is introduced. 15 million are produced through 1927. 1909: Ford Motor Company (England) established, otherwise referred to as Ford of Britain 1911: Ford opens first factory outside North America in Manchester, England. 1913: The moving assembly line is introduced at Highland Park assembly plant, making Model T production 8 times faster.

1913: Ford opens second world branch in Argentina as Ford Motor Argentina 1914: Ford introduces $5 ($109, adjusted for inflation) workday minimum wage double the existing rate. 1918: Construction of the Rouge assembly complex begins. 1919: Edsel Ford succeeds Henry as Company President. 1921: Ford production exceeds 1 million cars per year, nearly 10 times more than Chevrolet - the next biggest selling brand. 1922: Ford purchases Lincoln Motor Company for US $8 million ($105 million, adjusted for inflation). 1925: Ford introduces Ford Tri-Motor airplane for airline services 1926: Ford Australia is founded in Geelong, Victoria, Australia. 1927: Model T production ends, Ford introduces the next generation Model A, from the Rouge complex. 1929: Ford regains production crown, with annual production peaking at 1.5 million cars 1931: Ford and Chevy brands begin to alternate as U.S. production leaders, in battle for automobile sales during the Great Depression. 1932: Ford introduces the one-piece cast V8 block. It makes the Model 18 the first low-priced V8-powered car. In London Royal Albert Hall the Model 19, or as it was marketed Model Y, are introduced February 19. The first of a long line of small European Fords.[35]

1936: Lincoln-Zephyr is introduced. 1938: The German consul at Cleveland awards Henry Ford the Grand Cross of the German Eagle, the highest medal Nazi Germany could bestow on a foreigner. There is some evidence Ford had Nazi sympathies, at least before World War II. He may have financed some Nazi activities, and was active in anti-semitic efforts.

1939: Mercury division is formed to fill the gap between economical Fords and luxury Lincolns. Operated as a division at Ford until 1945

1941: The Lincoln Continental is introduced. Ford begins building generalpurpose "jeep" for the military. First labor agreement with UAW-CIO covers North American employees.

1942: Production of civilian vehicles halted, diverting factory capacity to producing B-24 Liberator bombers, tanks, and other products for the war effort.

1943: Edsel Ford dies of cancer at the age of 49, Henry Ford resumes presidency. 1945: Henry Ford II becomes president. 1945: Lincoln and Mercury are combined into a single division. 1946: Ford sues the allies for damages done to his factories in Dresden during the infamous bombing, and wins compensation.[citation needed] 1946: The Whiz Kids, former US Army Air Force officers, are hired to revitalize the company. Automobile production resumes. 1947: Henry Ford dies of cerebral hemorrhage at the age of 83; Henry Ford II becomes new chairman. 1948: F-1 Truck introduced. Lincoln Continental is introduced. 1949: The '49 Ford introduces all-new post-war era cars. The "Woody" station wagon is introduced. 1953 Ford Canada Headquarters and Car Plant opens in Oakville, Ontario 1954: Thunderbird introduced as a personal luxury car with a V8. Ford begins crash testing, and opens Arizona Proving Grounds. 1956: $10,000 ($81.7 thousand, adjusted for inflation) Lincoln Continental Mark II introduced. Ford goes public with common stock shares. Ford's emphasis on safety with is Lifeguard option package, including seat belts and dash padding, earns the company Motor Trend's "Car of the Year" award.[30]

1957: Ford launches the Edsel brand of automobiles in the fall of 1957 as 1958 models. Ford is top selling brand, with 1.68 million automobiles produced.

1959: Ford Credit Corporation formed to provide automotive financing.

1959: Ford withdraws the 1960 model Edsels from the market in November 1959. 1960: Ford Galaxie and compact Ford Falcon introduced. 1960: Robert Mcnamara is appointed President of Ford by Chairman Henry Ford II. 1960: Ford President Robert McNamara appointed Secretary of Defense by President elect John F. Kennedy. 1962: Ford of Britain launches first generation of the Ford Cortina. It would dominate the mid-size family segment in Europe for the next 20 years. 1964: Ford Mustang the car that started the "pony car" class, Ford GT40 challenges Ferrari and Porsche at LeMans. 1965: Ford brand US sales exceed 2 million units. Ford of Germany and Ford of Britain jointly launch the first generation Ford Transit range of panel vans.

1965: Ford Galaxie 500 LTD debuts, advertised as quieter than a Rolls Royce 1966: Ford Bronco sport utility vehicle introduced. 1967: Ford of Europe is established by merging the operations of Ford of Britain and Ford of Germany. 1967: Ford opens Talbotville car plant in St. Thomas, Ontario 1968: Lincoln Mark Series is introduced as the company's first personal luxury car to compete with the Cadillac Eldorado. Ford of Europe launches first generation Ford Escort.

1970: Ford Maverick are introduced. Ford establishes Asia Pacific operations. 1972: Retractable seat belts introduced. 1973: Ford US brand sales reaches an all time high of 2.35 million vehicles produced. 1974: Ford Mustang II debuts as a smaller more economical pony car. 1975: Ford Granada and Mercury Monarch introduced, Maverick continues

1975: Ford of Europe launches the second generation Escort. 1976: Ford of Europe launches the first generation Ford Fiesta 1978: Ford Motor Company celebrates 75th anniversary. Continental Mark V and Thunderbird available with "Diamond Jubilee Edition" packages. Fiesta is imported from Europe as an entry into the economy segment.

1979: Ford acquires 25% stake in Mazda. Ford becomes the final American automaker to introduce downsized full-size cars with radically smaller Panther platform.

1980: Ford of Europe launches the third generation Escort, it is voted European Car of the Year for 1981. 1981: The Lincoln Town Car and Ford Escort are introduced. Fiesta discontinued in North America. 1982: Ford of Europe introduce the Ford Sierra, ending production of the stalwart Cortina/Taunus after 20 years and four generations. 1984: Ford Tempo and Mercury Topaz are introduced. 1985: Merkur brand launched to market the European Ford Sierra and Ford Scorpio models in North America. 1985: Purchases First Nationwide Financial Corporation, a savings and loan. Sold in 1994 after large losses. 1985: Ford Taurus introduced with dramatic "aero design" styling, along with Ford Aerostar minivan. 1986: Ford of Europe launches the second generation of the Transit van family. 1987: Ford acquires Aston Martin Lagonda and Hertz Rent-a-Car. 1988: Ford Festiva, built in Korea by Kia is introduced. 1989: Ford acquires Jaguar. Mazda MX-5 Miata is unveiled. Third generation Fiesta is launched in Europe - and establishes itself as the fastest selling generation of Fiesta to date - 1 million units in less than two years.

1989: Acquires Associates First Capital Corporation, a finance company. In 1998, it is spun-off to Ford shareholders.

1990: Ford Aerostar is Motor Trend's Truck Of The Year, while Lincoln Town Car is Motor Trend's Car Of The Year. 1990: Merkur brand of automobiles production discontinued. Ford of Europe launches fourth generation Escort. 1991: Ford Explorer is introduced, turning the traditionally rural and recreational SUV into a popular family vehicle. 1992: Ford Taurus becomes America's top selling car, displacing the Honda Accord. Ford Mondeo announced in Europe. 1994: Ford Tempo and Mercury Topaz are discontinued - replaced by Ford Contour and Mercury Mystique - based on the European Ford Mondeo.

1994: Ford Aspire replaces Festiva, becoming the first car in its class to offer standard dual air bags and optional 4-wheel ABS. 1995: Ford's first front-wheel-drive V8 sedan is introduced, the 4.6L V8powered Lincoln Continental. 1995: New front-wheel-drive Ford Windstar minivan is introduced. Aerostar remains in production. Redesigned Ford Explorer released, now with standard safety features such as dual air bags, 4-wheel ABS as standard equipment.

1996: Ford certifies all plants in 26 countries to ISO 9000 quality and ISO 14001 environmental standards. The V12-powered Jaguar XJS is discontinued.

1996: Controversially redesigned "Ovoid" Ford Taurus and Mercury Sable are introduced. Exit of Chevrolet Caprice leaves full size fleet market to Ford Crown Victoria.

1996: Ford increases investment stake in a troubled Mazda Corporation to a controlling interest of 33.4%. 1997: Full size 4-door SUV Ford Expedition introduced replace the Ford Bronco.Mercury Mountaineer introduced. Redesigned Ford Escort and Mercury Tracer also introduced.

1997: Ford Aerostar production ends, along with Ford Probe, Ford Thunderbird, Mercury Cougar, Mazda MX-6, and Ford Aspire, without immediate replacement.

1997: Sculpted redesign of Ford's top-selling F-150 pickup, overcomes controversy to set sales records. 1998: Lincoln Navigator creates domestic luxury SUV class. Mark VIII is in its final year, introduces HID-headlamps. 1998: The Focus replaces the ageing Escort in Europe and quickly becomes one of the best-selling cars of the segment. Is launched in North America for the 2000 model year.

1999: Ford acquires Volvo car division from Volvo. Bill Ford becomes Chairman of the Board, replacing Jacques Nasser. 1999: A smaller sporty Mercury Cougar is reintroduced with front-wheel drive. 1999: Jaguar Racing Formula One team is formed, with Jackie Stewart at the helm. 1999: Ford splits its full-sized pick-ups into two distinct models (the first to do so) with the introduction of the Ford F-Series Super Duty (F-250 - F550). Ford Excursion (based on Super Duty) is introduced, and has the distinction of being the largest SUV sold anywhere.

2000: Ford purchases Land Rover brand from BMW. Lincoln LS and Jaguar S-Type are introduced, along with a refreshed Ford Taurus and Mercury Sable. The Lincoln LS becomes the 2000 Motor Trend Car of the Year. Escort is discontinued in Europe.

2001: Retro-styled Ford Thunderbird is introduced, based on the Lincoln LS/Jaguar S-Type DEW98 platform, and is also named Motor Trend Car of the Year for 2002. Third generation Transit platform is launched in Europe.

2002: Lincoln Continental is discontinued after a roughly fifty year run. Jaguar X-Type is introduced (first AWD Jaguar). Escort van production ends in Europe, marking the end of the Escort name after a 24-year

production run. Ford Transit Connect production begins at Ford-Otosan in Turkey.

2003: Ford Motor Company's 100th Anniversary. The Ford GT is released, along with limited Centennial editions of some Ford vehicles. 2004: Jaguar Racing team sold to Red Bull GmbH. Ranger sales decline, losing the title as top-selling compact pickup. The similar Mazda B-series pickup is withdrawn from the US market. The Ford Escape Hybrid, the first gasoline-electric hybrid SUV, is introduced. Major redesign of the Ford F150 and introduction of the Lincoln Mark LT. Ford Freestar and Mercury Monterey minivans are introduced, replacing the Ford Windstar and Mercury Villager.

2005: Ford Mustang redesigned with retro styling reminiscent of the 1960s models. The Ford Five Hundred, Mercury Montego, and Ford Freestyle are introduced. Mercury Sable production ends, and Ford Taurus production is limited to rental car, taxi, and other fleet sales.

2006: Ford Taurus ends production after a 20-year run. Ford Fusion, Mercury Milan, and Lincoln Zephyr introduced. Ford announces major restructuring program The Way Forward, which includes plans to shut unprofitable factories. Bill Ford steps down as CEO, remains as Executive Chairman. Alan Mulally elected President and CEO. Ford Freestar and Mercury Monterey minivans are discontinued without replacement. Ford mortgages all assets to raise $23.4 billion cash in secured credit lines, in order to finance product development during restructuring through 2009.[33]
[dead link]

According to J. D. Power and Associates quality surveys, the Ford

Fusion is rated higher in quality than its chief rivals, the Toyota Camry and Honda Accord.[citation needed]

2007: Ford reports losses of $12.7 billion for 2006. Ford Edge and Lincoln MKX introduced. The Lincoln Zephyr is replaced with the Lincoln MKZ. A redesigned Ford Expedition (including the longer wheelbase "EL" version) and Lincoln Navigator are introduced. Ford unveils the Ford Interceptor and Lincoln MKR concept cars, and a pre-production Lincoln MKS is

introduced. The Ford Five Hundred, Ford Freestyle and Mercury Montego nameplates are dropped and replaced with the previously retired Ford Taurus, Ford Taurus X, and Mercury Sable nameplates.[36]

2007: Ford sells Aston Martin to a British consortium led by Prodrive chairman David Richards,[37] and announces plans to sell Jaguar and Land Rover.

2008: Ford sells Jaguar and Land Rover to Tata Motors. 2009 Ford announces that it will leverage more of its European line-up for the North American market. The Turkish-built Transit Connect compact panel van is the first exponent of this strategy, followed by the sixthgeneration Ford Fiesta subcompact.

2010 Ford sells Volvo Cars to Geely Automobile. Third generation Ford Focus unveilied - as with the first generation car, it will return to using a single platform for all markets - will be released in North America as a 2012 model.

2011: Mercury production ends. Ford Ranger, Ford Crown Victoria and Lincoln Town Car are discontinued. Ford Focus Electric unveiled.

2.1.3 History of Ford in Russia

June 13, 2006 -- Ford Motor Company was the first foreign auto manufacturer to open its own assembly plant in Russia . The assembly plant in St. Petersburg , which began production in July 2002, is Ford's newest European manufacturing site for the Focus, the top-selling vehicle for the Ford brand in Europe . It is also the only Ford plant in the world that builds the Focus in all four body styles: 3door, 4-door, 5-door and wagon versions. The plant employs 1,700 workers. The Ford Focus has been the best-selling car model among import brands in Russia for three consecutive years, since 2003. In addition, Ford is one of the

top-selling foreign brands in Russia . Sales through May 2006 were 30,200 units, an increase of 90 percent from the first five months of 2005. Total sales in 2005 were 60,600 units.

In addition to the Focus, Ford sells the following vehicles in Russia : Fusion, Fiesta and Mondeo cars; Galaxy van; Ranger compact pickup truck; Maverick, Explorer and Expedition SUVs; and Transit and Transit Connect commercial vehicles. Ford in Russia Timeline :

* 1907 First Ford dealer in Russia opens in St. Petersburg , four years after Ford Motor Company was started in the U.S. * March 1996 Ford opens sales office in Moscow after six years of commercial operations * July 2002 Ford starts production of the Ford Focus at St. Petersburg following initial to serve investment Ford, Land of Rover $150 and Volvo million. brands. * April 2005 Ford opens National Parts Distribution Centre outside of Moscow * June 2005 Ford announces plans to increase annual capacity at St. Petersburg to 60,000 units starting January 2006. Increase brings Ford's total investment to more than $230 million. * April 2006 St. Petersburg plant produces 100,000 th Ford Focus.

A Current Ford CEO Alan Mulally, who was hired by William Clay Ford, Jr. to restructure the company.

Ford and Russian automaker Sollers will export Russian-built cars to Europe. The Ford-Sollers partnership was formed in February and will start operations in early 2012. The venture will produce six models, including passenger and light commercial vehicles.

MOSCOW A new $2.7-billion joint venture between Ford Motor Company and Russian automaker Sollers, established in February, will export cars to Western Europe when it begins operation in early 2012, according to a spokesperson in the Russian government. The new venture will produce six models, including passenger and light commercial vehicles, and will also include stamping, engine assembly and R&D activities. Vadim Shvetsov, principal owner of Sollers, which owns a 60-percent stake in the new company, called Ford Sollers, said that vehicle exports from Russia would enable the venture "to integrate into the global automotive industry." The potential for European distribution was a critical factor for Sollers, which bypassed its original partner Fiat in favor of Ford. Ford currently operates an assembly plant in Vsevolozhsk, Russia (just outside St. Petersburg), and Sollers has facilities in Naberezhnye Chelny and Yelabuga. The partners also plan to build an engine plant in Tatarstan by 2014, with the capacity to produce about 200,000 engines a year, both for the Russian market and for export to Ford factories in Western Europe. Total cost of the project is estimated at $2.7 billion, of which $1.2 billion is expected to be provided by the Russian Bank for Development and Foreign Economic Affairs. Another $500 million is expected to be allocated by the partners, while the remaining $1 billion will be drawn from the future profits of the company. Inside Line says: Russian analysts believe that the establishment of the joint venture with Sollers will induce Ford to abandon its previously announced plan to build a second plant in Russia or to defer them to a later date. Evgeniy Vorotnikov, Correspondent

2.2 Function of ford motor

Fleming to lead Global Manufacturing and Labor Affairs Fleming joined Ford in 1967 in manufacturing. He oversees the operations of 80 assembly, stamping and power train plants around the world and also is responsible for the companys worldwide engineering support for stamping, vehicle and power train manufacturing. Odell to lead Ford of Europe Odell will lead the Ford of Europe team responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets, as well as Fords Export Operations & Global Growth Initiatives. This year, Ford of Europe plans to reveal or introduce more than 11 new models and derivatives, along with a host of new, customer-focused technologies. Rowley, currently chief financial officer of Volvo, becomes chief financial officer, Ford of Europe, after the sale of Volvo closes. Concurrently, Bryan Myers, who has served as acting chief financial officer, Ford of Europe, since the end of 2009, will return to his previous role as controller, Marketing, Sales and Service, Ford of Europe. Farley to lead Global Marketing, Sales and Service Under Farleys leadership, Ford is creating a strengthened Global Marketing, Sales and Service operation to complement its Global Product Development, Global Manufacturing

and Global Purchasing operations, as the company moves to further improve its brands image globally and launches an unprecedented number of vehicles. As we accelerate our profitable growth plan around the world, it is critical that we build a world-class global marketing, sales and service operation. There is no one better to lead this effort than Jim Farley, Mulally said. Jim has been instrumental in building the Ford brand to unprecedented strength in North America, and we are fortunate to have his experience and expertise to accelerate this progress globally.

2.3 Trend of ford motor

Trend of ford motor in Russia

Ford Motor Company August 2011 Sales Climb 11 Percent

August was yet another month in which Ford Motor Company reported significant sales gains for many of its products. The companys overall monthly sales were up 11 percent versus August 2010, to 175,220 total vehicles. The Ford Explorer and Fiesta, and Lincoln MKZ all reported significant sales gains. Ford 167,214 sales, up 16.1 percent Fords volume leader continued to be the F-Series line, with sales of 48,795 units representing a 2.4-percent year-over-year increase. The new Ford Explorer posted the brands biggest sales leap, with volume up 300.2 percent to 9901 sales last month. T he Fiesta enjoyed a leap of 76 percent to 5833 sales in August. Focus sales dropped 8.9 percent, to 14,093 cars, which Ford attributes to tight inventory; the Fiesta and Focus are the quickest-selling cars in Ford showrooms. Sales of the Taurus fell 2.6 percent year-over-year to 4991 cars sold. Amazingly, sales of the Ford Crown Victoria rocketed up 140.8 percent yearover-year, to 4879 total last month. The aging Crown Vic is going out of production, but as its favored by police departments and taxi firms, its likely those fleet are buying up all the Crown Victorias they can find. Sales of the Ford Ranger compact pickup also swelled 48.8 percent over August 2010, which adds up to 6192 units.

Russia: Ford Sollers Sales Soar

About Ford Sollers The Ford Sollers joint venture started operation on October 1, 2011, and is responsible for the production, import and distribution of all Ford brand products, including vehicles, parts and accessories, in Russia. The Ford Sollers joint venture includes vehicle production facilities in Vsevolozhsk (St.Petersburg region), and in Naberezhnye Chelny and in the special economic zone of Alabuga in the Republic of Tatarstan. Ford Sollers also will manufacture engines and operate a stamping facility that will provide a higher level of local parts content for Ford vehicles built in Russia. It also plans to establish research and development activities

MOSCOW, Russian Federation, January 12, 2012 Ford Sollers sold 118,031 Ford vehicles in Russia in 2011, an increase of 30 per cent compared with 2010, and the best sales year for Ford vehicles in the country since 2007.

Sales of the locally-produced Focus and Mondeo increased 23 per cent and 38 per cent, respectively. With the arrival of the new Focus in Russia, sales of the model increased substantially in the fourth quarter of 2011. Total Focus sales for the full year were 82,461units. Sales of Mondeo increased from quarter-to-quarter, and totalled 15,123 for the year. In December, Mondeo sales reached a record 1,993 units. Kuga was another strong performer, increasing sales by 158 per cent, to 2,900, in 2011. Fiesta and Fusion also were popular with Russian customers, with sales rising 56 per cent and 35 per cent, respectively.

Commercial vehicles sales were dramatically higher, with Transit more than doubling sales compared with 2010. Nine new Ford dealerships were opened in Russia in 2011, taking the total to 103 dealers. There are currently Ford dealerships in 68 Russian cities. Russia was the fifth-largest market in Europe for sales of Ford vehicles in 2011.

Ford vehicles sales results in the fourth quarter 2011 (including monthly break-down) and for the full year 2011, with model break-down
Model FOCUS C-MAX MONDEO FIESTA FUSION October 8541 51 1114 134 494 November 8118 41 1220 72 381 December 9093 59 1993 94 304 4th quarter of 2011 25752 151 4327 300 1179 Full 2011 82461 581 15123 1532 4488 year


53 64 278 23 48 32 558 11390

86 88 262 117 47 55 668 11155

61 96 268 66 40 110 1016 13200

200 248 808 206 135 197 2242 35745

792 800 2899 498 732 769 7363 118038

Ford Gains in 51 European Markets on Growth in Russia

Jan. 13 (Bloomberg) -- Ford Motor Co., fueled by growth in Russia and Turkey, increased 2011 sales in 51 European markets surmounting economic challenges, the automaker said today. Ford sold 1.58 million vehicles, up 2.4 percent, in 51 countries, including emerging markets such as Russia, Romania and Turkey. In the traditional 19 European markets, Fords 2011 sales fell 1.3 percent and its share declined to 8.3 percent from 8.4 percent in 2010, Ford said in a statement on its website. Economic headwinds amid the sovereign debt crisis pushed down industrywide auto sales by 0.2 percent to 15.3 million in the 19 traditional markets, Ford said. The automaker on Jan. 4 forecast auto sales in that region will fall to 14 million to 15 million this year. A marketing push in Germany helped to boost Fords share there to 7.4 percent in 2011 from 6.9 percent. We made solid inroads, particularly in growth markets such as Russia, Turkey and eastern Europe, and in Europes largest market, Germany, Roelant de Waard, Fords European marketing chief, said in a statement. This is a very good sign. Ford, based in Dearborn, Michigan, wants to replicate in Germany what the company achieved in the U.S. by using fuel economy and technology such as

voice-activated stereos to command higher prices from vehicle buyers. The companys vehicle sales in Germany for 2011 rose 18 percent, Ford said.

Ford Focus Sales in Russia Surpass 500,000 Just Ahead of Launch of All-New Model

500,000 Focus sales in Russia Moscow, May 23, 2011 A bright red, 1.8-litre five-door Ford Focus has become the 500,000th Ford Focus sold in Russia since the market introduction of the first-generation Focus in 1999. The milestone Focus was sold to a customer in St. Petersburg, home of Ford's Russian assembly plant where the car was built. This milestone shows how far we have come in Russia in the past 12 years, said Mark Ovenden, president and managing director, Ford of Russia. We are very proud the Focus is the most popular foreign branded vehicle ever with Russian customers. And now as we prepare to introduce the all-new Focus, we expect the Focus to reach new heights in Russia.

Ford sold just 47 Focus models in Russia in 1999, the year the vehicle was first sold in the market. Over time, the Focus has become very popular with Russian customers. Last year, Focus sales in Russia reached 67,040. "Its fitting that the 500,000th Ford Focus was sold right before the start of sales of the next-generation Ford Focus, which features a range of intelligent technologies previously found only in luxury cars, Ovenden said. The new Focus will once again redefine what Russian consumers can expect of a volume car." The Ford Focus has played a leading role in the global C-segment for more than a decade across the globe. It is the only car awarded Car of the Year in both the United States and Europe, and has claimed well over 100 major awards since then. Russian production of the Focus started in 2002 at the Vsevolozhsk Plant near St. Petersburg the first foreign-owned auto production facility in the country. The Ford Focus has set the standard for many Russians with regard to safety, quality and driving dynamics. The all-new Ford Focus, which goes on sale in Russia in June this year, is set to raise the benchmark yet again. It has just gone on sale in Europe and North-America, and is already showing strong customer demand. Ford Focus sales in Russia from 1999 till 2010: Year 1999 2000 2001 2002 2003 2004 2005 Quantity 47 420 2 360 3 572 15 876 30 466 39 774

2006 2007 2008 2009 2010

73 468 97 060 93 496 52 108 67 041

Car exports from India grow 22%

Ford India managed to increase its exports, mainly on the back of compact car Figo to 10,118 units during the April-August period against 3,168 units last fiscal.

Ford Kuga Picture The joint venture between Ford and Russian automaker Sollers will export cars to Western Europe when it begins operation in early 2012. One of the cars FordSollers will build together is a version of the Ford Kuga. | April 29, 2011 | Ford Motor Company

Ford To Start European Exports From Russia Published Apr 29, 2011

Poor So-So Pretty Good Good

Excellent Ford to export to 48 countries from India

The US-car manufacturer Ford is planning to export cars to 48 countries from Tamil Nadu. The company which started its export of its Figo, in July, said that by the end of this year it will export 8,000 Figos to South Africa, the first export destination for the company from Chennai. Speaking to reporters at the concluding event of Ford Figo Discover Smart Drive campaign celebration Michael Boneham, president and managing director, Ford India said the company has started exporting Figo to South Africa in July and between April and October 2010 the company exported 4,100 cars to South Africa and by Decemberend the figure will touch 8,000". The company has been exporting 1.41 petrol and diesel variants of the Made-in-India Figo to South Africa. "Figo has been among the top five selling cars in South Africa now and we got an overwhelming response," said Boneham. Nigel Wark, executive director - marketing, sales and service, Ford India added that from October 30, the company has started exporting Figo to Nepal, which will be second the international market, which will be catered by Maraimallai Nagar facility, on the outskirts of Chennai. In addition to these two markets, the company is looking at 48 countries in 2011, said Boneham. These markets includes North Africa, Mexico, South America, Arab Emirates and West Asia. Ford's model Figo has crossed the 50,000 mark, registering a sale of 52,644 units since its launch in India. In October, Ford recorded its second highest domestic sales of 9,026 units, a 161 per cent year-on-year increase compared to the same month in 2009. From January to October 2010, the company has sold 72,078 units compared to 25,386 units in 2009, an increase of 183 per cent. Figo is the second fastest car model in India to cross the 50,000 sales mark. Now the challenge will be to stretch the manufacturing facility at Maraimallainagar and also the supplier capacity.

In India

India became the sixth largest motor vehicle/car manufacturer in the world in 2010 and is expected to rise to the fourth position by 2014. Indian auto manufacturers produced a record 14.82 milion motor vehicles in 2010. 3.54 m (million) cars and commercial vehicles were produced in 2010 out of which 2.81 m were cars. Domestic passenger vehicle sales hit a new record in 2009-10 (Apr-Mar) when over 1.95 million vehicles were sold. India is the largest manufacturer of three-wheelers (444,000 in 2009-10) and the eighth largest commercial vehicle (0.53 m in 2009-10). India is also the largest tractor manufacturing country (around 1/3 of global output) having produced around 370,000 units in 2009-10. The luxury car segment grew at 76 % in 2008 over the previous year although actual sales figures were still very low at around 8,000 units. India's automobile exports in 2008-09 (1,530,660 units in total) included 331,539 passenger cars and 1,004,174 two-wheelers. India is the second largest motorcycle (6.54 m produced in 2007-08) and the fourth largest commercial vehicle manufacturer in the world. India's auto industry produced a total of 14.1 million motor vehicles during 2009-10. Auto exports amounted to almost USD 2.3 billion in the year 2005-06. Over 13 million people work directly or indirectly in the auto industry. Indian car exports have increased at a rapid pace reaching 210,088 units (mostly Maruti-Suzuki and Hyundai models) during the first half (Apr-Sep) of 2009-10, well ahead of China. The size of the Indian automotive component industry is estimated to be approx. USD 21 billion. Auto ancillary exports increased to USD 3.6 bn in

2007-08 while the total turnover of India's vehicle tyre industry amounted to an estimated Rs 142.5 bn in 2005-06. The total number of registered motor vehicles on Indian roads is approx. 100 million.

No. of Motor Vehicles (in millions) in Major Cities- Oct. 2007


4.8 3.0

Bangalore 3.1 Chennai Kolkata 1.8 Hyderabad 1.8 Mumbai1.5

indian Car Manufacturers - 2010 Sales
Manufacturer Maruti Suzuki India Hyundai Motor India GM India Ford India Toyota Kirloskar Motor Volkswagen India BMW India Mercedes-Benz India Audi India Domestic Exports Total 1,132,739 (Apr-Mar '11) 356,717 247,102 603,819 110,804 83,887 74,759 32,627 32,627 6,246 5,819 3,003

Monthly Domestic Sales Figures (units) - 2010/2011

Passenger Cars Commercial Vehicles Two-Wheelers

2011 November 2010 December November October September August July June January

171,131 148,681 161,497 183,000 182,000 160,794 158,764 141,184 145,905



51,000 52,030

1,128,000 957,304 933,101 834,383


Annual Domestic Motor Vehicle Sales (Apr '09 - Mar '10)

Passenger Vehicles: 1.95 million Commercial Vehicles: 0.53 m Two-wheelers: 9.37 m Three-wheelers: 0.44 m TOTAL: 12.29 m

2.4 Product of ford motor

All Models Covered

Ford 24-7 Ford 427 Ford Airstream Ford Bronco Ford C-Max Ford C-Max Hybrid Ford Cobra Ford Contour Ford Contour SVT Ford Crown Victoria Ford Econoline Wagon

Ford EcoSport Ford Edge Ford Edge HySeries Ford Equator Ford Escape Ford Escape Hybrid Ford Escort Ford Everest Ford Evos Ford EX Ford Excursion Ford Expedition Ford Expedition EL Ford Explorer Ford Explorer Sport Ford Explorer Sport Trac Ford F-150 Ford F-150 SVT Lightning Ford F-150 SVT Raptor Ford F-250 Ford F-250 Super Duty Ford F-350 Super Duty Ford F-450 Super Duty Ford F-650 Ford F6 E Ford Faction Ford Fairlane Ford Falcon Ford Fiesta Ford Five Hundred Ford Flex Ford Focus Ford Focus ST Ford Forty-Nine Ford Freestar Ford Freestyle Ford Fusion Ford Fusion Hybrid Ford Futura Ford Galaxy Ford Gran Torino Ford GT Ford GTX-1 Ford Interceptor Ford Iosis Ford Ka

Ford Kuga Ford Libre Ford Lightning Rod Ford Maverick Ford Model T Ford Model U Ford Mondeo Ford Mustang Ford Mustang SVT Cobra Ford Prodigy Ford Ranger Ford Reflex Ford S-Max Trend Ford Shelby GR-1 Ford Shelby GT350 Ford Shelby GT500 Ford Sport Trac Adrenalin Ford Start Ford Super Chief Ford Synus

Ford New Cars in India

Ford Endeavour New Cars in India

Ford Fiesta New Cars in India

Ford Fusion New Cars in India

Ford Ikon New Cars in India

Ford Figo New Cars in India

Ford Focus New Cars in India

Ford Mondeo New Cars in India

Ford Kuga New Cars in India

Ford Splash New Cars in India

Ford Jeep New Cars in India

Ford Fiesta Classic New Cars in India

Ford Used Car In India

Ford Fusion 1.6 Petrolused car Model : 2005 Price : 2,00,000/-

Ford Ikon 1.3 CLXiused car Model : 1969 Price : 1,50,000/-

Ford Ikon 1.3 CLXiused car Model : 2000 Price : 65,000/-

Ford Fiesta 1.6 ZXiused car Model : 2006 Price : 3,50,000/-

Ford Fusion 1.6 Petrolused car Model : 2005 Price : 2,15,000/-

Ford Fusion 1.4 TDCi Dieselused car Model : 2005 Price : 2,90,000/-

Ford Fiesta 1.6 EXiused car Model : 2006 Price : 1,50,000/-

Ford Fiesta 1.4 EXi TDCiused car Model : 2008 Price : 4,65,000/-

Ford Fiesta Classic 1.6 LXIused car Model : 2008 Price : 4,50,000/-

Ford Figo ZXI 1.2 Duratec Petrolused car Model : 2010 Price : 3,75,000/-