Quiz 1

SEECS, NUST, Islamabad Name: ---------------------------Section: --------------------------Understanding Communication

MULTIPLE-CHOICE QUESTIONS
For each of the following, choose the answer that most completely answers the question. 1. The specific reason that the importance of effective communication for managers cant be overemphasized is that _______________. a. every communication a manager writes goes within the organization b. all verbal communications require face-to-face interaction c. every organization uses communications d. everything a manager does involves communicating For communication to be successful, meaning must be imparted and __________. a. received by the other person b. an action taken by the receiver c. feedback established d. understood Communication between two or more people is called ___________. a. organizational communication b. interpersonal communication c. extra personal communication d. intrapersonal communication The textbook specifies ____________ elements of the communications process. a. five b. six c. seven d. nine During the communication process, the message is converted to a symbolic form, called _____________. a. decoding b. encoding c. deciphering d. expanding Feedback returns the message to the sender and provides a check __________. a. on how well the receiver is doing b on the ability of the receiver to perform the task c. on whether understanding has been achieved d. on what the sender should do the next time a message is sent When students begin putting their books, notebooks, and papers away, they are telling their instructor that class is over in which form of communication? a. interpersonal c. nonverbal d. filtering b. skilled

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LOral created an advertisement for its Visible Lift makeup. In terms of the communication process, the __________ for the information in the Visible Lift makeup advertisement is L'Oral, its manufacturer. a.communication channel e.feedback b.message d. c. source decoder

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In terms of the communication process, information sent by the source is referred to as: a.source material. b.promotional material. c.the message. d.feedback. e.publicity.

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In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of: a.lead generation. d.messaging. e.encoding. b. c. decoding. receiving.

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For a message to be communicated effectively, the sender and receiver must have a mutually shared field of experience, which means similar: a.genetic composition. b.national, regional, or ethnic origin. c.understanding and knowledge. d.talents and abilities. e.tastes and desires.

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Ann recently saw an ad for Claritin, a medicine perfect for counteracting her allergy symptoms. She called her doctor and asked for a prescription. In terms of the communication process, Ann had a __________ to the Claritin ad. a.response e.decoding bottleneck c.source reaction d. b. feedback source noise filter

Good Luck