STPD Of Taj Hotels : 1.

Segmentation : IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the world's most discerning travelers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories. Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica is our resort and spa brand found in the most exotic and relaxing locales of the world. The properties are defined by the privacy and intimacy they provide. The hotels are clearly differentiated by their product philosophy and service design. They are centered around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings. They offer India's first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. 2. Targeting : 1. Business Class : There is a growing need to have a business meetings, appointments,patries at luxurious hotels,so Taj has also targeted business class. 2. Tourists : Tourists are the great source to improve the business as to they are the people who always seek for peaceful and calm place where they stay. 3. Upper Class Segment : These are the people who are brand conscious than the pricing measures,they always want to keep their standards at high pace , Taj has catered very well to these kind of segment too. 3.Positioning : 1.Positions itself as a high end luxury hotel chain, giving its customers a taste of ROYALTY in modern times. 2.Use of High-end advertising tools to create a luxurious image into the mindset of the targeted customers.

4.Differentiation : 1. Service Of Personnel : Skilled personnel are chosen selectively that they can perform better and can make customers happy. 2. Customized Service : No harsh Dinner/Lunch hours like one can anytime ask for the tea or breakfast whenever they want. 3. Exciting Offers : Honeymoon Offer introduced by Taj hotels where the honeymoon package to any of the Taj hotel will be given after availing for the wedding at Taj Hotels. 2. STPD Of ITC Hotels : Segmentation : a. ITC Hotels - Luxury Collection b. ITC Hotels and Luxury Collection presents a unique set of hotels, set in the background of the romantic allure of royalty, in bouquet of enriching experiences that celebrates the spirit and distinctive character of each destination. c. d. Eight exceptional ITC Hotels bring you the architectural grandeur of ancient dynasties and the cultural ethos of different regions of the Indian peninsula. Part of the world renowned "Luxury Collection", these luxury hotels bring alive the experience of luxury with a hint of sensuality & warmth. e. WelcomHotel | Sheraton ITC Hotels and Sheraton Hotels present five star hospitality to the global traveler with a chance to connect. Our hotels and staff strive to strike that perfect balance for the discerning traveler both for business & leisure with little things that matter during your hotel stay, and we know all about it. Fortune Hotels : it is a professionally managed Hotel Management Company with 40 operating hotels and 66 signed alliances across 50 cities. It has emerged as one of the fastest growing hotel chain in the first-class, full-service business hotel segment in India. Welome Heritage ; Top of Form

Bottom of Form b.Targeting : 1Business Class : There is a growing need to have a business meetings, appointments,patries at luxurious hotels,so Taj has also targeted business class. Tourists : Tourists are the great source to improve the business as to they are the people who always seek for peaceful and calm place where they stay.

Upper Class Segment : These are the people who are brand conscious than the pricing measures,they always want to keep their standards at high pace , Taj has catered very well to these kind of segment too.

f. Positioning : In 70s they have positioned themselves bysaying:- For the gracious people A touch of Gold "A tribute to the gracious peopleIt is still differentiating itself on the purityand quality of its experience. g. h. The brand stands for a celebratory attitude.Celebrate the feeling is the new message D .Differentiation : 1.Gift Certificates : ITC Hotels have come up with gifta ,coupons ranging from rs.500-rs.30000/- which one can gift somebosy as a corporate gift ,Personal wedding gift etc. 2. Membership Benefits 3.Internet Only Rate : One cal avail for online booking which is much letter than what it was required.So,They have introduced online booking where the special discounts tha amount and then they sell.