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Acknowledgement
We would like to take this opportunity to thank Prof. Badrinath Iyengar for sharing his knowledge regarding Corporate Social Responsibility (C.S.R.) with us. It has been an enriching and fruitful experience for us while we were working on this project. We would also like to thank our H.O.D. Dr. Shalini Sinha for her timely inputs regarding how to go about working on and preparing the project. It was a great learning, as we got to know deeper insights about CSR and how it is beneficial for the company as well as the society. We would specially like to thank Mr. Akshay Gavai, Assistant Manager Environment at The Orchid, Mumbai who gave us valuable inputs about the C.S.R. initiatives at their organization. It was due to his guidance and support that we were able to gather a lot of information about how C.S.R. initiatives are actually implemented.
Preface
We have great satisfaction in introducing this Project report on the functioning of the C.S.R. initiatives at HSBC Bank, Mumbai. The Project, which has been conducted and completed within a record time of two months, is an excellent example of cooperative Endeavour among a number of individuals and an organization. It was ambitious to undertake such a thought-provoking and interesting project. The motivation, tenacity and commonality of purpose of our team, helped us to complete the project without any obstacles. This project has added special value to not only our professional life but also to our personal life. The report also offers specific recommendations in a number of areas both for HSBC Bank and to the Hospitality industry itself to strengthen their present activities and to formulate future strategies. This Project Report, we trust, would go a long way to strengthen the functioning of the existing CSR activities and work out action plans for improved future programmes of similar kind. It is hoped that the day is not very far when every Bank in the country will take up CSR initiatives like HSBC and help contribute in conserving the environment and make the society also aware as to how important it is to do so.
INDEX
Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. It is apparent that in todays business practice, CSR is entwined in many multinational organizations strategic planning process. The reasons or drive behind social responsibility towards human and environmental responsibility is still questionable whether based on
genuine interest or have underlining ulterior motives. Corporations are fundamentally entities that are responsible for generating a product and or service to gain profits to satisfy shareholders. As Milton Friedman believes, there is no place for social responsibility as a business function. However a business still comprises people those posses both the humanistic and naturalistic view points. The humanistic view is that a deteriorating environment and planet is of no relevance in sustaining human life let alone a business. The naturalistic view is where we draw the line between exploiting our natural resources and destroying our fauna and flora for the sake of profiteering and sustainability. The need to create an ideal scenario that is pareto efficient may be the main reasons such mediators are there to adjudicate. Influence from the population, government and competitors are possible forces that can destabilize an organization should its motives or unethical processes become clear. Legal structures in place are created to ensure international borders are not left exposed to multimillion dollar organizations' self interest. Stringent laws and penalties are governed by legal bodies such as the
International Court of Justice that are capable of sanctioning non abiding organizations. Social responsibility of a business refers to what the business does, over and above the statutory requirement, for the benefit of the society. The term corporate citizenship is also commonly used to refer to the moral obligations of the business to the society. This implies that just as individuals, corporates are also integral part of the society and their behavior shall be guided by certain social norms. The operations of business enterprises affect a wide spectrum. The resources they make use of are limited to those of the proprietors and the impact of their operations is felt also by many a people who are in no way connected with the enterprise.
Education Life and Livelihood Skills Financial Literacy Climate Change Ecosystem Conservation
Practicing Corporate Social Responsibility (CSR) is no new phenomenon CSR has been a vital ingredient in HSBC in Indias 150 years of success.
at HSBC. A t HS BC, the t e r m sustainability means achieving sustained profits for our shareholders, developing longlasting customer relationships, valuing our highly committed employees and managing the social and environme n t a l impact of our business.
The world has witnessed rapid changes in the last few decades, and with this, new challenges and opportunities have emerged, thereby giving CSR a greater role to play, and justifiably so. Sustainable development is a major challenge facing the world today. People are living longer and world population is increasing, emerging markets are growing faster than mature markets and the climate is changing because of human activity. We can already see the impact of these global trends on people, businesses and the environment. This calls for a coordinated response from governments, regulators, business and society to manage these changes.
CORPORATESUSTAINABILITY:RESPONSIBILITY OPPORTUNITY? OR
As one of the worlds biggest banks we recognise that we have an important role to play in addressing global challenges and ensuring that we pursue progress today without putting future generations at risk. In keeping pace with these changes, HSBCs work in India in this space has also evolved, leading to a paradigm shift in our approach from a philanthropy-led to a sustainability-led one. Sustainability at HSBC is not only our responsibility or the right thing to do but also an opportunity to strengthen and grow our business. HSBC is committed to achieving sustained profits for our shareholders, developing long-lasting customer relationships, valuing our highly committed employees and managing the social and environmental impact of our business. Corporate Sustainability (CS) as we call it today is accepted unanimously across the Bank, not only our responsibility or as the right thing to do but also as an opportunity to strengthen and grow our business. It is indispensible for the companys long term success.
OUR APPROACH
In India, HSBCs CS practice rests on the pillars of financial inclusion and environment sustainabilit y, the ultimate goal being to achieve sustainability for business. We work closely with organisations in communities around us, with our businesses, employees, customers, suppliers and other stakeholders on a range of projects and programmes aimed at achieving financial inclusion of poor unbanked communities and conserving the environment. The four main facets of HSBCs approach are: Community Investment: We invest in a wide range of financial inclusion and environment initiatives aimed at education of underprivileged children, employment of disadvantaged youth, building capacities of rural women, addressing climate change, conserving the ecosystem and increasing awareness of the environment. Footprint Management/Direct Impact Reduction: HSBC is the first bank to go carbon neutral in 2005. We manage the direct environmental impacts of the business by working to reduce energy and water use, waste and carbon dioxide emissions. In India, a range of initiatives have been implemented to reduce consumption of energy and water and manage waste effectively at our offices. These include vermiculture initiatives to disintegrate waste, installation of sensor taps, waterless urinals, dual mode cisterns and water harvesting projects to conserve water and installing energy saving devises such as low energy light bulbs, intelligent controls, automatic power factor panels and air-conditioning controls.
Sustainable Business Development: HSBCs responsible lending guidelines ensure that we do not invest in projects that harm the environment. We manage the indirect environmental impacts of business by implementing various sector policies laid down by the HSBC Group namely the forestry sector policy, energy sector policy, chemical sector policy, defense sector policy, fresh water policy and mining and metals policy. HSBC has adopted a number of international codes guiding the conduct of our business such as the UN's Principles of Responsible Investment and the UN Global Compact. The Equator Principles are applied to projects greater than USD 10 million to ensure that they are developed in a manner that reflects sound social and environmental management practices. People and Diversity: We provide training for employees to help them understand sustainability and encourage them to take action through their work. We promote equal opportunities for employees and positively discriminate on the basis of gende r, disability and economic disadvantage. Employee Volunteering: Employee volunteering is an integral part of HSBCs Corporate Sustainability strategy in India. While it gives employees an opportunity to engage with the community in and around them, volunteering also helps build stronger communities. Every year, HSBC employees around the world, including India, take part in a Global People Survey (GPS) which measures employee perception, attitude and engagement across several indicators. Corporate Sustainability has emerged as a key driver of employee engagement in India. Our colleagues have volunteered extensively with charities working in the area of financial inclusion and the environment (for example - mentoring children and youth, environment awareness programme, tree plantation drives, research work in forests on climate change, financial education projects with rural women, direct impact projects at their workplace like reduction of paper usage, disowning use of paper and plastic cups etc.). The bank recorded 42,100 volunteering hours in 2008. Employee volunteering is seen as a reward and a key benefit proposition for employees to enhance team work and hone leadership skills.
SUSTAINABILITY
FINANCIAL INCLUSION
Micro finance Priority Sector lending Affirmative Action Diversity
ENVIRONMENT SUSTAINABILITY
Education
Life Skills
Capacity Building
Climate Change
Ecosystem Conservation
Financial Inclusion
Financial Inclusion
Financial inclusion at HSBC goes beyond just access to formal financial services. It encompasses the complete process of seeing communities through the upward journey from chronic poverty to economic independence. A sizeable proportion of Indias population continues to be chronically poor because they lack resources, capabilities and access to opportunities. For this population, (commonly referred to as Bottom-of-the-Pyramid (BOP) access to education, employment and entrepreneurship opportunities are indispensible to their advancement.
Therefore, HSBCs financial inclusion initiatives target the poor at three different life stages underprivileged children, unemployed youth and disadvantaged rural women (see diagram below). In this manne r, our initiatives facilitate access to education, employment and entrepreneurship opportunities that empower BOP communities to break out of poverty, participate in the economy and thereby create wealth and well-being for their families and communities.
OUR APPROACH
Underprivileged Children
Education
Disadvantaged Youth
ACCESS
FINANCIAL INCLUSION
PARTICIPATION IN ECONOMY
Rural Women
Education
Our global education initiative, Future First, is a five-year programme of the HSBC Global Education Trust. Future First currently supports 204 education and life skills projects for street children, orphans and children in care in 45 countries where HSBC has a presence.
In India, HSBC has supported over 88,000 underprivileged children through education projects in 8 cities. These are:
Butterflies Future First has supported a Mobile
Education Resource Centre (MERC) equipped with computers, books and other educational resources for street and working children. This van travels to various locations in Delhi to impart attend school owing to various social and economic pressures. Location: Northern India, Delhi Focus Area: Life skills education, children 's development bank Beneficiaries: Street and working children Number of beneficiaries: 500 children
non-formal education, computer skills and financial literacy to thousands of children on the streets of Delhi who are unable to
Location: Northern India, Delhi Focus Area: Non-formal Education Beneficiaries: Out-of-school children Number of beneficiaries: 4000
Education
Location: Northern India, Delhi Focus Area: Education and shelter Beneficiaries: Begging children Number of beneficiaries: 250
accustomed to on the street, the hostel offers a safe and caring environment with access to education, health care, recreation activities, nutritious meals and more.
of India The
to provide with a children
family, a home, education and a foundation for an independent life. Future First is supporting a family home in
Location: Northern and Western India, Anagpur, Faridabad, Latur and Bhuj Focus Area: Education and residential care Beneficiaries: Orphans and children at risk Number of beneficiaries: 4007
Faridabad and Family Strengthening Programmes in Anagpur (Haryana), Bhuj (Gujarat) and Latur (Maharashtra) for the benefit of children facing the risk of abandonment.
Location: Western India, Mumbai Focus Area: Emergency assistance, nonformal education and rehabilitation Beneficiaries: Drug-using street children Number of beneficiaries: 1440
formal education to street children with the aim to motivate street children to opt for rehabilitation programme.
Doorstep
establish
School
is being
supported
to of
Mumbai. These centres have been playing a key role in preventing children from joining the ranks
Location: Western India, Mumbai Focus Area: Early Childhood Education Beneficiaries: Slum Children Number of beneficiaries: 250
of child labourers, preparing and encouraging them to be mainstreamed into formal school.
Salaam
Baalak Trust
Future
First
is
supporting a night shelter at Umerkhadi that acts as a safe haven for 30 homeless girls who face the risk of abuse on the streets. The girls receive education, health care, vocational training, and counseling and are finally rehabilitated once they turn 18 years old.
Location: Western India, Mumbai Focus Area: Education and residential care Beneficiaries: Homeless street girls Number of beneficiaries: 30
Education
Location: Western India, Mumbai Focus Area: Life skills training through sports Beneficiaries: Street children Number of beneficiaries: 120
enables children and youth to discover and develop with positive experiences through the medium of sport.
is a
potential force of toys and games to mould the character and temperament the context of high drop-out rates among
Location: Western India, Vadodara Focus Area: Non-formal Education Beneficiaries: Children from poor families Number of beneficiaries: 3000
children from poor communities, Future First is supporting CTF to set up a 'Khelvigyan Center (Toy Library) with toys that engage children who otherwise have little access to healthy and educational forms of recreation.
Jeevodaya Society
is situated at Itarsi - a
significant railway junction in Madhya Pradesh. Future First is supporting Jeevodaya to acquire land to build a girls' shelte r. The construction of the shelter is expected to be completed in
Location: Western India, Itarsi Focus Area: Shelter Beneficiaries: Street girls Number of beneficiaries: 60
December 2008, thereby giving homeless street girls access to a safe and protected environment.
Location: Eastern India, Patna Focus Area: Education and residential care Beneficiaries: Mushar (former untouchable) children Number of beneficiaries: 200
(oppressed) and live in appalling conditions in the eastern State of Bihar. Support to a sufficient number of students of the Mushar community on a continuing basis will transform the quality of life of the community in due course.
Sealdah
is being
supported to run the 'Off to school programme' - a unique project that brings privileged and the less fortunate together in one classroom. It is a school in the day and a shelter for girls by night.
Location: Eastern India, Kolkata Focus Area: Education Beneficiaries: Street girls Number of beneficiaries: 240
It makes full use of the existing infrastructure and expertise already available at the school to provide access to quality education to homeless children in the city. At the same time it also provides education to impoverished children in the surrounding rural areas, thereby preventing them from running away from home to big cities.
Education
Partivartan
runs
Social
based
Welfare
education
Society
centres
community
serving about 2000 out-of-school slum children every year. The project supported by Future First aims to provide non-formal education
Location: Eastern India, Kolkata Focus Area: Education Beneficiaries: Street children Number of beneficiaries: 1000
tostreet children, mainstream these children into formal school and retain enrolled children in schools.
Location: Southern India, Bangalore Focus Area: Life skills, de-addiction Beneficiaries: Drug-using street children Number of beneficiaries: 1000
supporting Sathi 's detoxification and de-addiction camps conducted for homeless children from railway platforms aimed at helping them give up their drug addictions and choose alternatives to the risky and uncertain life on the streets.
Location: Southern India, Bangalore Focus Area: Non-formal Education Beneficiaries: Slum and street children Number of beneficiaries: 8
Location: Southern India, Chennai Focus Area: Vocational training Beneficiaries: Visually impaired children Number of beneficiaries: 130
organisation spearheading Galli Galli Sim Sim, an early childhood educational initiative that harnesses provide the power of media to
Location: Multiple cities, India Focus Area: Early childhood education Beneficiaries: Slum and street children Number of beneficiaries: 35,000
access to engaging, high quality, educational experiences and impact childrens educational and developmental outcomes. HSBCs is supporting the development of education kits for slum children that will focus on cognitive skills, emotional and social development and physical health. Sesame Workshop will also build capacities of balwadi teachers on the use of the educational materials for maximum impact.
Education
Location: Western India, Mumbai Focus Area: Education Beneficiaries: Slum children Number of beneficiaries: 430
Tara Mobile Crches, Pune - is an organisation working for the welfare of construction workers and their children. HSBC supported the organisation by donating a Computer Aided Learning Centre (CALC) a bus equipped with computers travels education to Mobile Crches to construction and learning centres resources. Pune The CALC imparting across
Location: Western India, Pune Focus Area: Education Beneficiaries: Children of construction workers Number of beneficiaries: Children across 16 Mobile Crche centres in Pune
workers children.
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Yuva Parivartan, Mumbai - HSBC supports programme to Yuva Parivartan are from extremely poor
Associations
'Yuva Parivartan' which trains youth in skills needed by the job market. Young people who come families residing in slums in Mumbai. Economic empowerment reaching out to a total of people . 1090 young not only improves their own confidence and well-being, but also has This initiative is
Youth vocational training initiative, West Bengal - Spearheaded by the Microfinance team in India, HSBC, Bandhan (a leading microfinance institution in Eastern India), and Tally Solutions Private Limited (a business solutions software major) have partnered to empower unemployed youth of West Bengal through a skills-based learning programme. Under this partnership, Tally will provide skill-based learning to unemployed candidates, while HSBC and Bandhan will offer finance with affordable repayment options to candidates. have been identified and it is expected to be scaled up significantly following the success of the first phase. Confederation of Indian Industry (CII) Affirmative Action Scholarships: HSBC supports the Confederation of Indian Industry (CII) Affirmative Action Scholarships targeted at university students belonging to SC and ST communities in seven cities . A total of ten scholarships have been supported by the bank and they offer support to enable SC/ST students to complete their studies. In the first phase 100 borrowers
Youth from Yuva Parivartan at the Kherwadi Social Welfare Association interacting with the previous Lord Mayor of London Alderman David Lewis.
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Capacity Building
HSBC supports three partnerships specifically to build capacities of rural women, which together cover two large Indian states of Maharashtra and Gujarat. By facilitating microfinance-oriented capacity building support to entrepreneurial activities in a cost effective way, these partnerships are helping thousands of rural women become sustained and successful entrepreneurs. The benefits accruing to society because of such economic and social stability will indeed be man y.
Water-based
livelihood model, Raigad, Maharashtra - This was one of HSBCs first rural
development initiatives in partnership with an organisation named Society to Heal, Aid, Rehabilitate and Educate (SHARE). The initiative began as a wate r-harvesting project in seven drought-prone villages in Raigad district where women were worst affected and had to walk long distances to collect water. After having achieved self-sufficiency in water in the villages, women had spare time for other income generating activities. With HSBC 's support, the project evolved into a micro-saving and entrepreneurship development programme. As a result, 5000 women and their families have now gained financial independence and broken out of povert y.
Manndeshi Udyogini Business School, rural Maharashtra - The school was initiated in 2006 in the remote district of Satara to train young girls who have dropped out of school and women with limited or no formal education, and to prepare them to be successful entrepreneurs. Women receive training in a range of skills in financial literacy, marketing, negotiation and confidence building. In the three years since its inception, this project has produced over 24,000 graduates, created over 14,000 successful women entrepreneurs and 6800 new businesses in the region.
The Rural Urban Development Institute (RUDI) Managers School, rural Gujarat This initiative covers 9 districts in the state of Gujarat and is supported by HSBC and run by SEWA Gram Mahila Haat a subsidiary of SEWA (Self Employed Women 's Association), India 's largest movement of over 600,000 self employed women in urban and rural Gujarat. The project was started with the objective of training women to start and run RUDI centres processing and marketing hubs of locally procured agricultural produce. RUDI women (known as RUDI bens) learn production techniques and are introduced to economic concepts such as supply-and-demand demonstrate prediction, marketing and cost-benefit analysis. Today, SEWA has been able to business model with centres recording high that the RUDI Managers School is a working sustainable
revenues at a low running cost. RUDI is established and well recognised locally for its quality, and this has successfully eliminated middlemen from the supply chain thereby bringing more returns to the women. An equally important outcome has been the better returns consumers. for farmers, and improved quality locally grown food grains for local
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Microfinance
HSBC India has completed almost five years in the microfinance space, starting from small exposures with emerging Microfinance Institutions (MFIs) in the early years to considerable lending and sector building initiatives since 2008. Presently the Microfinance business at HSBC in India caters to almost 300,000 borrowers through 10 MFIs in 12 States across India, of which 95 percent areas. of the borrowers are women in rural
After building a lending portfolio under which we have disbursed more than USD 85M in the last 15 months and with a 100pct on-time repayment record, we have started building on our financial inclusion initiatives. We are now working on creating commercial opportunities in the space of technology-enabled banking for the financially excluded, linking rural markets with alternative energy solutions to support climate change and also support vocational education for the unemployed youth through MFIs. Further, with the objective of recognizing the contribution of different stakeholders in the microfinance secto r, HSBC alongwith Access Development Services, a sector supporting entity, instituted the Microfinance India Awards in 2009. HSBC ACCESS Microfinance India Awards The first HSBC ACCESS Microfinance India Awards were held on 26 October 2009 in New Delhi. The awards recognised the contribution of thought leaders, practitioners, policy makers, promoters, researchers in the area of microfinance and are the first of its kind for the secto r. The chief guest for the Awards ceremony was Dr. Montek Singh Ahluwalia, Deputy Chairman, Planning Commission, Government of India. Naina Lal Kidwai, Group Chairman and Country Head, HSBC India, gave the welcome address and stressed on the need to appreciate the efforts of diverse stakeholders who have made a tremendous contribution to facilitate financial inclusion. Two awards have been instituted in the first year of its inception.
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projects that equip others with the knowledge and skills to achieve greater economic
the SIFE competition from India apply for the HSBC Financial Literacy Grant, which gives them the opportunity to work with financial literacy projects in communities across the country. HSBC employees in India participate in judging events and mentoring college teams.
The HSBC Scholarships Programme aims to nurture leaders around the world and help build global knowledge live and work. The Oxford, London with the accompanying offers expectation that the lifelong careers higher of the in scholarship recipients will be marked by significant contributions to the community in which they programme students support to pursue education and Cambridge Universities. Over time, the HSBC Scholars will form an
influential international alumni network, bringing vision and commitment to improving the lives of citizens throughout the world.
Junior Achievement (JA) - In partnership with JA, HSBC has embarked on JA More than Money a three-yea r, global programme this programme, management students are to teach basic financial skills to school children. Through encouraged to use innovative thinking to learn money-
skills that support positive attitudes as they explore and enhance their career
aspirations. Students also develop a better understanding of the relationship between what they learn at school and their successful econom y. participation in the
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Environment
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Environment
Environment sustainability is at the heart of HSBC 's long term growth strateg y. It is our endeavour that sustainable business principles Climate Change permeate every level of our business and culture. We recognise that climate change will have a major impact on the way people live their lives, making it a central issue for our business, employees and Environment Direct Impact Reduction Sustainable Development and Risk Management customers. Our initiatives are targeted at tackling climate change at various levels, conserving the ecosystem, reducing our carbon footprint and that of our stakeholders, spreading awareness on the environment and influencing policy. As a financial services company we are also committed lending customers to minimising decisions, in reducing the environmental our impact and of our supporting customers potential Ecosystem Conservation
Naina Lal Kidwai awarded the prestigious Green Globe Award - Naina Lal Kidwai, Group General Manager and Country Head, HSBC India, has been awarded the prestigious Green Globe Award in the business enterprise category for her commitment to environment sustainabilit y. The award was given away at the Delhi Sustainable Business Development Summit on 5 February 2009.
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Climate Change
Climate Change
We understand the impact of climate change on our business and on communities, and are committed to tackling this global challenge in collaboration with other like-minded individuals and organisations.
The Earth Sciences Forum comprises of three distinct components: A Leadership Council Awareness Workshops for Industries Outreach and Communication on
Sciences Forum hopes to create an informed environment amongst various stakeholders communicating best practices in climate change adaptation and mitigation.
climate change in India and encourage working together to tackle climate change by sharing and
HSBC India Living Business Programme - In collaboration with The Energy and Resources Institute (TERI), HSBC works with Small areas:
An annual award to recognise outstanding contributions made by SMEs in the community and environment and to share best practices.
awareness
and
education on climate change among school children. The first phase of the project was completed in 2007, as a result of which 90,000 children from 90 schools in Mumbai benefited. The second phase of the project was launched in Pune on 21st August 2008. A total of 75 schools in Pune and 100 schools in Mumbai covering some 175,000 children (including children from municipal schools) benefited from this phase.
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Climate Change
HSBC Climate Scholarships This is an initiative in partnership with TERI for five years (starting 2009) that offers two scholarships per year to PhD students undertaking advanced research on climate change related topics adaptation and adaptation financing and low carbon growth.
The HSBC Climate Partnership is a groundbreaking US$100 million programme to reduce the impacts of climate change on people, forests, water and cities. In partnership with The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute and Worldwide Fund for Nature (WWF), it aims to combat climate change by inspiring action by individuals, businesses and governments. follows: Initiatives undertaken by partners in India are as impacts of climate with local for HSBC
WWF has launched the Living Ganga Programme which is assessing change on the Ganges River in order to advocate and implement scientific field research government and industry to reduce/mitigate negative environmental impacts. Earthwatch Institute has been organising
strategies projects
employees (HSBC Climate Champions) to study impacts of climate change. The aim is to equip them with skills and knowledge to play an active role in their workplace and local environment. The Climate Group is engaged in obtaining new government and business memberships India, and in helping them to adopt policies for reducing greenhouse gas emissions. in
Earth Hour: HSBC employees across HSBC offices pan India joined hands to voice their commitment to combating climate change by participating in Earth Hour a WWF initiative encouraging people to switch off their lights for one hour at 8:30PM on Saturday 28 March 2009.
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Ecosystem Conservation
Our initiatives are targeted towards protection of biodiversity (especially endangered species), afforestation and water conservation through watershed and rain water harvesting projects
Location: Ahmedabad, Mumbai, Pune, Nagpur, Chennai, Trivandrum, Kochi, Calicut, Hyderabad, Bangalore Focus Area: Environment awareness and education Beneficiaries: Participation of over 3500 individuals
HSBC has supported a project undertaken by Reefwatch Marine Conservation to study the endangered Dugong (or sea cow) in the Andaman and Nicobar Islands which is the only existing species of herbivorous mammals that live exclusively in the sea. Saving the Olive Ridley Turtle: HSBC supports Operation Kachhapa, a project undertaken by the Wildlife Protection Society of India to educate fisher folk and local communities on the importance of conserving the endangered members about the significance of the turtle. Olive Ridley turtle. Every year, HSBC employees
volunteer their time to put newly hatched turtles back into the sea and educate local community
Location: Western India, Mumbai Focus Area: Environment education of a Nature Information
wildlife found there to passers by. In addition to the trail, HSBC has supported the establishment will play an important role in helping understand and appreciate the value of nature conservation.
Centre (NIC) at the park, comprising of an interesting display of panels on a variety of themes that concern everyday life. NIC
Book on wilderness - HSBC is sponsoring a coffee table book, a project undertaken by Yuhina Eco Media, which will document the last of the truly wilderness sites of India.
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NM Sadguru Water and Development Foundation, Dahod, Gujarat - HSBC is supporting the complete development sequestration benefiting and livelihoods advancement in five villages in Dahod, Gujarat. This innovative model links livelihoods and climate change by bringing about dual output - carbon and income generation for the rural poor. A total of 400 households are directly projects in agro-forestr y, floriculture, rain-water harvesting and vermi through
composting. The agro-forestry and fruit orchards will produce a steady annual income for farmers, estimated to increase every year, and simultaneously help sequester carbon in the region.
Watershed Organisation Trust (WOTR) - HSBC has partnered with WOTR to implement a project in field areas near Ahmednagar and Nasik to undertake holistic and integrated developmental activities for poverty reduction in resource-fragile and rain-fed areas in India. The aim is to equip communities to implement practices for watershed development, natural resource management, conservation. afforestation and water
Spandana Rural Energy Project - This project is spearheaded by the Microfinance team in India and comprises lending to Spandana, a large Microfinance Institution (MFI), for on-lending to members to purchase products that utilise alternative energy sources.Through this project, HSBC is creating from opportunity for rural communities to meet their energy needs by providing access to clean energy sources. A special grant from HSBC will enable Spandana to receive technical assistance MicroEnergy Credits (MEC) to develop and roll out a clean energy product portfolio including solar torches that will suit the needs of its clients. MEC will in turn link Spandana 's microfinance clients to the global carbon credits markets and enable them to trade credits earned by adopting clean energ y.
with Jal Bhagirathi Foundation to The project will achieve for their
implement a project to improve water security of poor communities in five villages of the Marwar region, Rajasthan - a densely populated region where climatic extremes such as droughts are a regular phenomenon. water security by implementing management. traditional water harvesting techniques and build community institutions
ACIL - Navasarjan Rural Development (ANaRDe) Foundation, Surat, Gujarat - HSBC has partnered with ANaRDe Foundation to install a Water Purification Plant Reverse Osmosis System for Safe Drinking Water that will provide safe drinking water round the year in one village near Surat city and thereby ensure social and economic prosperit y.
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HSBC was the first bank to go carbon neutral in 2005. HSBC manages the direct environmental impacts of the business by working to reduce energy and water use, waste and carbon dioxide emissions. In India, a range of initiatives have been implemented to reduce consumption of energy and water and manage waste effectively at our offices. These include vermiculture initiatives to disintegrate waste, installation of sensor taps, waterless urinals, dual mode cisterns and water harvesting projects to conserve water and installing energy saving devises such as low energy light bulbs, intelligent controls, automatic controls. power factor panels and air-conditioning
Greening the supply chain: Sustainability is intrinsically linked to how organisations can help their supply chains build social and environmental considerations into their business operations. With this objective and with a view to initiating a comprehensive process of supply chain engagement on sustainability issues, HSBC India educates its vendors through knowledge practices. forums and encourages ethical sourcing
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HSBCs responsible lending guidelines ensure that we do not invest in projects that harm the environment. HSBC manages the indirect environmental impacts of business by implementing various sector policies laid down by the Group namely the forestry sector policy, energy sector policy, chemical sector policy, defense sector policy, fresh water policy and mining and metals policy. We have adopted a number of international codes guiding the conduct of our business such as the UN's Principles of Responsible Investment and the UN Global Compact. The Equator Principles are applied to projects greater than USD 10 million to ensure that they are developed in a manner that reflects sound social and environmental management practices.
The Climate Change Centre for Excellence, Bangalore As a carbon neutral bank, we also do see intensive potential in helping our clients benefit from business potential in a low carbon econom y. Thus, over the past few years, and specifically through the HSBC Climate Change Centre of Excellence, located out of London and Bangalore, we have been creating knowledge and outreach platforms to help business understand climate change, ways and means to tackle the same, and business opportunities therein.
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Employee Volunteering
Employee volunteering is an integral part of HSBCs Corporate Sustainability strategy in India. While it gives employees an opportunity to engage with the community in and around them, volunteering also helps year, HSBC employees employee perception, attitude and engagement key driver of employee engagement programme, area of financial inclusion and the environment build stronger communities. Every around the world, including India, take part in a Global People Survey (GPS) which measures across several indicators. Corporate Sustainability has emerged as a (for example - mentoring children and youth, environment awareness in India. Our colleagues have volunteered extensively with charities working in the
tree plantation drives, research work in forests on climate change, financial education projects with rural
women, direct impact projects at their workplace like reduction of paper usage, disowning use of paper and plastic cups etc.). The bank recorded 42,100 volunteering hours in 2008. Employee volunteering is seen as a reward and a key benefit proposition for employees to enhance skills. team work and hone leadership
HSBC India Bird Races - A dawn to dusk event where employees, customers and bird enthusiasts assess bird biodiversity and report findings. Kemri Conservation Project A conservation project near Udaipur spearheaded by an HSBC employee, this project seeks to protect the land and ecosystem, conserve freshwater and increase bio-diversity and reforestation in the area.
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Employee Volunteering
CMS Vatavaran Environment and Wildlife Film Festival A wildlife film festival that celebrates not just the cinematic art of films but also on using films as a tool and catalyst for change. Employees get an opportunity to engage themselves in this event and build their awareness on the environment.
Junior Achievement - Employees educate students about entrepreneurship, and financial literacy through experiential, handson programmes. take it to other cities.
work readiness,
More than Money is now active in Chennai, Mumbai and Bangalore and there are plans to
Helping Hands Mela - Employees organise a pan India activity at HSBC branches every year to encourage charitable giving through sale of products designed by NGOs and communities. This has participation from all branches and encourages employees to understand the work of charities and helps in community sensitisation.
Mumbai, Delhi and Bangalore Marathons - The Marathons are the easiest way to engage employees to run for a charity and it sees a huge participation from employees. Volunteering Action Fortnight - The first Volunteering Action Fortnight was celebrated between 14 28 November 2006 across India, which received an overwhelming response from employees. Large number of employees volunteer in large numbers. from all branches, departments and Group Companies participated enthusiastically and engaged with NGOs/Communities to understand their work. This continues to be an annual event for employees to
International Women's Day, Forestry Day, Water Day, Earth Day - Celebrations like International Womens Day, Forestry Day, Water Day have employees engaging with the community directly and participating in various volunteering activities.
HIV/AIDS
HSBC in India launched AWAKEN, an HIV/AIDS workplace intervention programme on World AIDS Day, 1st December 2006 with the objective to create awareness about this disease and to ensure a non-discriminatory environment at the workplace. Using the policy by HSBC in India as a benchmark, HSBC Group introduced a Group wide HIV/AIDSpolicy and e- learning module on 30th November 2007.
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Industry
HSBC is signatory to the Confederation of Indian Industry (CII) Code of Conduct for Affirmative Action. The head of Corporate Sustainability at HSBC in India is a member of the CII Affirmative Action Council and has been representing HSBC at the quarterly council meetings.
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HSBC has always risen to the occasion and contributed relief and provided rehabilitation assistance during emergencies and crisis such as Gujarat Earthquake, Tsunami Tragedy, Mumbai floods and the Mumbai bomb blasts. Employees and businesses have whole heartedly participated in the Bank 's relief and rehabilitation activities through donations and volunteering.
Cyclone Aila
Cyclone Aila hit Bengal on 25 May 2009, causing large scale devastation in many places of the State. The HSBC Eastern India and HDPI team based out of Kolkata undertook several field trips to cyclone affected communities and reached out to those in need of help with relief material and supplies. HSBC has since then, extended support and employee contributions. through material and financial aid through WWF and raised around INR 380,000 towards this cause through donations
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HSBC in India
INDUSTRY FEDERATIONS
HSBC sits on / is a member of the following bodies: Indian Banks Association (IBA) Indian Institute of Bankers (IIB) National Institute of Bank Management Confederation of Indian Industry (CII) Federation of Indian Chamber of Commerce and Industry (FICCI) Associated Chamber of Commerce Bombay Chamber of Commerce and Industry CSR Committe Indian Merchant Chambers Indo-American Chamber of Commerce Maharashtra Economic Development Corporation Chambers of Commerce in New Delhi, Kolkata, Bangalore and Chennai Bombay First CII Council on Affirmative Action CII National CSR Committee FICCI Task Force on Financial Inclusion CII Committee for Womens Empowerment Council for Fair Business Practices
MEASURING IMPACT
Millennium Development Goals (MDGs)
HSBC 's initiatives in Corporate Sustainability in India are also guided by the United Nation 's Millennium Development Goals (MDGs). The Bank 's financial inclusion, environment, volunteering, affirmative action and other initiatives together address the following 6 (of 8) MDGs.
CONCLUSION
A business with fewer stakeholders to satisfy, their greatest concern appears to be their customers and their own ability to satisfy the demand for products effectively. Businesses are demonstrating that well managed corporate responsibility actually supports business objectives, especially amongst large corporate where improved compliance, reputation and relationships has been shown to increase shareholder value and profitability. For privately held businesses, the pressure to act can stem from the demands of the supply chain, with large multinationals increasingly demanding that suppliers conform to ethical business practices. Incorporating corporate responsibility into a businesss core strategy can also enhance its attractiveness as an employer.
BIBLIOGRAPHY
THANK YOU
Dushyant shah Jasmine Pancholi Jaswin Sood Nikita Mundada Nupoor Mehta Shekhar Satpute Vaibhav Desai