A project delivered and designed by: Atli Hjartarson & Gustav Ingvarsson atlihjartarson@gmail.com gustavingvarsson@gmail.

com This work is filed under a CC (creative Commons) license Specifics are written on this adress:
AMPLIC Graphic Manual by Hyper Island - Atli Hjartarson, Gustav Ingvarsson DM13KNA is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Sweden License. Permissions beyond the scope of this license may be available at http://www.projectioncloud.se and http://www.creswe.com

http://creativecommons.org/licenses/by-nc-sa/2.5/se/

graphic guidelines

amplic

AMPLIC Contents
Logotype Logo margins 3D Logotype Color Palette Colorsa & Combinations Typeface

Minimum size & usage on images Restrictions Exceptions

logo

AMPLIC logo margins

50%

30%

30% 50% 30%

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50% 30%

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50%

AMPLIC 3D LogotypE
3d version
The 3D version uses on the website.

Color palette

AMPLIC COLOR PALETTE

PRIME WHITE PANTONE 9040 R 236 G 239 B 237 C 7 M2 Y 4 K0 HEX# ecefed

Black SMOkE PANTONE Black 3 2X R 17 G 17 B 20 C 64 M 53 Y 48 K 85 HEX# 151518

PEEl PANTONE 166c R 44 G 105 B 151 C 1 M 66 Y 100 K 0 HEX# f16b15

STaR BlUE PANTONE 293 R 44 G 105 B 151 C 82 M 48 Y 0 K 0 HEX# 0072cd

MaRINE PANTONE 647 R 44 G 105 B 151 C 87 M 49 Y 12 K 1 HEX# 2c6997

DUSTY STEEl PANTONE 446 R 64 G 64 B 64 C 58 M 47 Y 45 K 38 HEX# 515151

AMPLIC COLORS & COMBINATIONS

GRADIENT PRIMARY WHITE/BLACK

FLAT

(BLACK SMOKE BACKGROUND)

White logo gradient;R 222 G 222 B 222 Black background gradient;R 10 G 10 B 11

PRIMARY BLACK/WHITE

(PRIME WHITE BACKGROUND)

Black logo gradient;R 0 G 0 B 0 White background gradient;R 219 G 220 B 219

AMPLIC COLORS & COMBINATIONS COLOR PEEL

White logo gradient;R 222 G 222 B 222 Background gradient;R 196 G 50 B 4

GRADIENT

FLAT

COLOR STAR BLUE

White logo gradient;R 222 G 222 B 222 Background gradient;R 0 G 49 B 103

COLOR MARINE
White logo gradient;R 222 G 222 B 222 Background gradient;R 21 G 56 B 90

COLOR DUSTY STEEL

White logo gradient;R 222 G 222 B 222 Background gradient;R 46 G 43 B 43

TYPEFACES

AMPLIC TYPEFACES PRIMARY TYPEFACE

For logotype & primary headlines

NOVECENTO BOLD
abcdefghijklmnopqrstuvWXYZ 1234567890!#%&/()=?

PRIMARY TYPEFACE
For use in secondary headines

NOVECENTO LIGHT
abcdefghijklmnopqrstuvWXYZ 1234567890!#%&/()=?

PRIMARY TYPEFACE
For use in subverted headlines

NOVECENTO Normal
abcdefghijklmnopqrstuvWXYZ 1234567890!#%&/()=?

SECONDARY TYPEFACE
For use when written in body

FRANKLIN GOTHIC BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!#%&/()=?

RESTRICTIONS & EXCEPTIONS

AMPLIC minimum size & usage on images

minimum size
The Amplic logo should not be displayed below the minimum size. In print, the minimum size is 13,5mm x 15mm. For online use, the minimum size is 60x67 px at 72 DPI.

PRINT
amplic

web, 72 dpi
amplic

Minimum width: 13,5 mm Minimum height: 15 mm

Minimum width: 60 px Minimum height: 67 px

usage on images

The logo on the images on web and printed material shall be kept within the boundary of the logotype margins (see logo marigins segment). This is to keep a great placement for the logo as well as keep the minimum ammount space loss of the logo within the picture itslef. You see an example of the margin rules down below.

amplic

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AMPLIC RESTRICTIONS

Place brand name without logotype

Mix secondary colors

Do not change the relationship between the icon and the typeface itself.

Put smoke black gradient logo, on color background

AMPLIC RESTRICTIONS

Place smoke black gradient logo (or regular flat black logo) on flat or gradient smoke black background

Place prime white gradient logo (or Place prime white gradient logo (or Put black logo (flat or gradient) on regular flat prime white logo) on flat regular flat prime white logo) on flat any other background than the or gradient prime white background or gradient color background prime white background

AMPLIC EXCEPTIONS

Use color on logo when; Black and white image, no place for black or white logotype. For promotional purposes such as; Banners, at events (different booths). Hoover-states on websites. (roll-over color)x Illuminate color (from computer hardware and simple graphic elements such as short promos) Gradient for orange logo; R 231 G 85 B 0 Gradient for blue logo; R 0 G 60 B 126