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MANAGING ASIAN BUSINESS ASSIGNMENT

COUNTRY CHOSEN: SINGAPORE COMPANY CHOSEN: CREATIVE TECHONOLOGY

BY: S.MOHAMMED SAAD 08MBI063 A BATCH VITBS

SINGAPORE:

Politics The political power is extremely centralized in the government and it is a bureaucratic country. Although the elections are being held often, the offices are mostly assigned instead of elected. The government put efforts in communicating the decisions and policies to the public instead of gathering their opinion. The reason of that is after the the power structure in 1965, the government is convinced by a concept that a city state without natural resources, if keeping the political centralized and narrow, the economic and political stability are maintained. The Action Party dominated the Singaporean politics since the independence from leaving the Federal of Malaysia in 1965. Singapore is classed as a country by the Economist intelligent unit because Singaporean politics is a mixture of bureaucracy and democracy. Also Freedom House rank Singapore as . Western democracies considered the

Singaporean government is closer to bureaucratic instead of democratic or illiberal and procedural democratic. Some people considered Singaporean government to be social democratic that listens to the opinions and feedback on policies and lawmaking process instead of purely according to the will of government. However some of the policies consist of socialism, for example; the free education and government owned public housing. These policies help the dominance government controlled the local economics and majority of realestate. However, Singapore is famous for its anti- corruption policies which also are an attraction to foreign investment. Singapore is ranked the least corruption country in Asia and the cleanest country in the world by the Transparent International. The World Banks governance indicators also ranked Singapore highly rule on laws, control of corruption and government effectiveness, however the political openness and human rights are lacking. Also there were huge questions and responses about the salaries of Prime Minister in Singapore. The Prime Minister received a rise in salaries of 60% which equals to $400,000 US Dollars higher than the United States President. The response from government defined this is the tool of preventing the corruption and governing efficiency to ensure Singaporean image as a world-class government. The Singaporean government is being actively involved in economy activities. Also the government has monopolized or semi-monopolized certain industries like: real estate which makes the power of government affect the profitability.

Although the economy is growing rapidly and increase of opportunities of: trade, citizen education level is increased and the society is more complex and the policies so governing of PAP (People Action Party) is being questioned. The prediction of Singapore Politic will be the openness of politics should increase to the public. Because of the illiberal democratic affects the country image and the goodwill of the people and because of the mature economic and slow down of growth which is an impact on the trust worth of the government. Economics Singaporean Economy is one of the best performers. GDP (Gross Domestic Product) has been constantly increasing since Singapore became independent. GDP in market Price of Singapore in 2007 was $161,348.8 million (US Dollars) and a growth of 7.5% after a growth of 7.9% in 2006. Also Singapore is ranked the 8th most expensive country by the Global Property Guide. As a city-country, Singapore is focusing on its economic development. Singapore has a well developed and successful free-market economy. The economy highly depends on exports, especially electronics and information technology products. However the global recession in 2001-2003 had huge impacts on the technology sector, another incident of SARS in 2003 has affected the economy of Singapore. However the internal flexibility led to the real GDP growth of 7% in average annually during 2004-2007. The government is trying to boost the share of market in global demand of information technology products. Government is attracting investments in high technological industries, such as: pharmaceuticals and medical technology production. However, Singapores inflation in 2007 was 3.6% and a forecast of 5% in 2008 which is the highest in 16 years and it has a huge impact on costs of food, energy and transportation and the CPI (Consumer Price Index) has been increased accordingly. One of the reasons was the increase of sales taxes from 2% to 7% in July 2007. The forecast of Singapore growth in GDP 2008 was cut down to 4%-6% because of the risks in recession due to the slowdown in United States, mainly because of the real estate crisis and the stock market. Also the evidences show the slow down of outputs from the foreign drug factories and electronic exporters but the economists believed that even if the recession is happening, Singapore will walk out very quickly, because they estimate the domestic demand can pull it through. According to Appendix 1, exports in 2007 were $450,587.4 million in current price and it increased 4.4% from 2006 which indicated that the growth is declined sharply from previous years. The growth in 2004 was 20.5%, year 2005 was 14% and year 2006 was 12.8% from previous years. The numbers are insisting of domestic exports, non-oil exports, oil exports

and re-exports. Reasons of that may due to the slow down of growth in United States and Europe which affects the technology and manufacturing industries in Asia. As the important transportation port, slowing production and declining demand of shipping indicates the general decline of Asian exports. The import of Singapore was slightly increased 4.5% and it is by the petroleum products and civil engineering equipment parts. The slowdown is being experienced due to decrease in demand of electronics and technological products, so that imports are slowing down. The most competitive advantages of Singapore are: free port and free market. High as 99% of imports are duty free in Singapore. However the market in Singapore is very competitive, the exporters have to aware that the after-sell service, because of the Singaporean buying habits are sensitive and the market is competitive. As the high technology country, Singapore is the first country to use the Electronic Data Interchange(EDI) which use for effectively exchange trading information and this system makes Singapore as an active trading partner, also explained the effective transaction and information exchange can be done on internet. This is an advance technology that implemented by the Singapore government to increase the value of Singapore as a trading center in Asia. (Statistics are retrieved from MTI- Ministry in Trade and Industry Singapore) Legal Before Singapore become independent in 1965, it has been part of Federation of Malaysia and British colony. After independent, Singapore kept the British legal System, imported the common law and Westminster model of parliament government, although some modifies are done to suit in Singapore. The Singapores Constitution is a supreme written law. It indicates the basic freedoms of individual and the structure and organization of Singapores Executive, Legislation and Judiciary. A highlight of Singaporean Legal System is the strong anti- corruption law. In Singapore, the penalty for any person convicted in a corruption can be either receives a fine up to $100,000 or up to five year of imprisonment or both. If the incidences involved of government contracts or parliament member or a member of public service, the penalty of imprisonment will increase to 7 years. Because of the law is well operating, so the rate of corruption is one of the lowest in the world and the country is enjoying a corruption-free environment. With the stable law system in Singapore, it is a good country to invest in. Environmental

Singaporean Government wanted to deliver and sustain a clean and healthy environment and water resources for all Singaporeans (Ministry of environment and water resources). The government is focusing on Air, Water, Land and energy/climate change. Singapore is making effort in eliminating the air pollution by setting regulation and standards of stringent emission, promotion of energy efficiency and introducing natural energy. The country achieved in range for at least 85% if the days in PSI (Pollutant Standards Index)

from year 2003 to 2006 and also the pollutant level are managed to stayed within the USEPA(United States Environmental Protection Agency) standard. There are two strategies for Stationery and Mobile sectors. For the Stationery sector, the government is working on the city planning and locations of the factories to reduce the impact of air pollution to the country. For the Mobile sector, the government is reducing the emission of vehicles and applying the newest regulation of emission on diesel vehicles, so that encourage the drivers use more public transportation or using environmental friendly cars and energy then the emission will be reduced sharply. Water is a scarcity in the globe, especially in this island state, the main source of water is rainwater and the government is building more catchment to collect the rainwater. However the land used for the catchment is huge and Singapore is lack of land so the government seeks for other ways of getting potable water. The government is developing the technology of purifying and desalination of sea water. A desalination plant worth 119 million U.S dollars has been running since September 20005. The plant is capable to produce 114 million liters of potable water per day with the price of 46 US dollars a liter which wiped off the threats of price increase of Malaysia. Due to the agreement signed when Singapore is part of Federation of Malaysia that Singapore can draw 1,277 million liters water from Johor River with a price of less than 1 cent per 3,800 liters until 2011. However, Malaysia is considering either increase the price of water or forbidden Singapore drawing water from the river. If the country can use and manage the water wisely, the rainwater from catchment and the desalination is enough for the population of 4.5 million. Singapore has a most efficient solid waste management, as an island-state, Singapore is lack of land so the percentage of landfill the waste is eliminated to only 4% of the non-incinerable waste and another 45% is cinerated. Because of the land is scarce and running out, so the land for cinerate waste is becoming less and the government is trying to recycling the waste as much as possible and use other ways to solve the wastage problem and the target is zero landfill wastage and 60% of recycling by year 2012. On the other hand, the Singapore government is operating a waste to energy plant which uses the wastage to supply the

2%-3% electricity needs of the country in 2006. This plant resolved the problem with the land and energy which also implements the image of Singapore with green city and high-tech hub of Asia. Creative techonology:

The firm began as a computer repair shop, where Sim developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card. In 1987, they released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA 1099 chips. Sim personally went from Singapore to Silicon Valley and managed to getRadioShack's Tandy division to market the product. The card was, however, unsuccessful and lost to AdLib. Learning from this, Creative produced the first Sound Blaster, which included the prior CM/S hardware but also incorporated the Yamaha YM3812 chip (also known as OPL2) that was found on the AdLib card, as well as adding a component for playing and recording digital samples. The firm used aggressive marketing strategies, from calling the card a "stereo" component (only the C/MS chips were capable of stereo) to calling the sound producing micro-controller a "DSP" (for "digital sound processor"), hoping to associate the product with a digital signal processor (the DSP could encode/decode ADPCM realtime, but otherwise had no other DSPlike qualities). The firm's Sound Blaster sound card was among the first dedicated audio processing cards to be made widely available to the general consumer. The card soon became a de facto standard for sound cards in PCs for many years, mostly by the fact that it was the first to bundle what is now considered to be a part of a sound card system: digital audio, on-board music synthesizer, MIDI interface and a joystick port. This continued until the 2000s when OEM PCs began to be built with sound boards integrated directly onto the motherboard, and the Sound Blaster found itself reduced to a niche product. Monaural Sound Blaster cards were introduced in 1989, and stereo cards followed in 1992 (Sound Blaster Pro). Wavetable MIDI was added with the 16-bit Sound Blaster AWE32 and AWE64 with 32 and 64 voices. In 1998, Sound Blaster Live! was the company's

first PCI-based sound card. Over the years, the Sound Blaster line has been enhanced to provide 3D audio and home theater quality sound directly from a PC. Creative dominated the PC audio market and remains unchallenged by a major competitor since the late 1990s which saw a legal tussle between Creative and Aureal Semiconductor.[5] A series of lawsuits was filed by Aureal in 1998 which alleges infringements over various technology patents such as PCI audio and 2D/3D positional sound APIs. Creative responded by counter suing with a series of lawsuits for false advertising and various other claims. Aureal won the case but went bankrupt as a result of legal costs, so its assets were acquired by Creative in September 2000 for US$32 million. In the mid 1990s, Creative's venture into the CD-ROM market proved to be unsuccessful. The firm was forced to write off nearly US$100 million in inventory when the market collapsed due to a flood of cheaper alternatives. In April 1999, Creative launched the NOMAD line of digital audio players that would later introduce the MuVo and ZEN series of portable media players. Creative remains a serious competitor in the portable audio player market, a market which they dominated until the entry of Apple Computer with the iPod. In November 2004, Creative Labs announced a $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players. The firm applied for U.S. Patent 6,928,433 on January 5, 2001 and was awarded the patent on August 9, 2005. The ZEN Patent was awarded to the firm for the invention of user interface for portable media players. This opened the way for potential legal action against Apple's iPod and the other competing players. The firm took legal actions against Apple in May 2006. In August, 2006, Creative and Apple entered into a broad settlement,with Apple paying Creative $100 million for the license to use the Zen patent. Creative then joined the "Made for iPod" program. On March 22, 2005, The Inquirer reported that Creative Labs had agreed to settle in a class action lawsuit about the way its Audigy and Extigy soundcards were marketed. The firm offered customers who purchased the cards up to a $62.50 reduction on the cost of their next purchase of its products, while the lawyers involved in filing the dispute against Creative receive payment of approximately $470,000. In 2007, Creative voluntarily delisted itself from NASDAQ, where it had the symbol of CREAF. Its stocks are now solely on the Singapore Exchange (SGX-ST). In early 2008, Creative Labs' technical support center,

located in Stillwater, Oklahoma, laid off several technical support staff, furthering ongoing concerns surrounding Creative's financial situation. In January 2009, the firm generated internet buzz with a mysterious website promising a "stem cell-like" processor which would give a 100-fold increase in supercomputing power over current technology, as well as advances in consumer 3D graphics. At CES 2009, it was revealed to be the ZMS-05 processor from ZiiLABS, a subsidiary formed from the combining of 3DLabs and Creative's Personal Digital Entertainment division.

REFERENCES: o

http://en.wikipedia.org/wiki/Creative_Tech nology

o EASYREVIEW.COM o ASIAROOMS.COM

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