BERSIH BERSINAR LAUNDRY

BersihBersinar Laundry Service, No 43, JalanKamaruddin Isa, Taman Fair Park, 31400, Ipoh, Perak. (HQ) EncikHafidzulRahman Bin Ibrahim, Lot 73207, Jalan Canning Estate, Ipoh Garden, 31400 Ipoh, Perak Dear Encik HafidzulRahman Bin Ibrahim, Re: Loan Request for RM 157000 I am requesting a small business loan of RM 157000. I have to admit that I do not have a proper experience in this industry as this is my first time running a business. However, I am lawfully skilful as I am a Degree holder from London School of Economics. I have also attended an International Business Corporate Communication course before. Our Companys name is BersihBersinar Laundry Service and we provide services to wash and press the customer clothes so that we can ease our customers weekly routines. Our target market are the nearby community especially higher level students and workers who is always on their toes. The competition includes Bunga Raya, Ah Beng, Cahaya, and SinarHarian Laundry. Those are all our competitors which has establish their laundry shop for a long period of time. well, we have our own specialties which makes our business a little different where we provide Pick Up and Delivery service for our customers. This we believe will attract more customers as these has never been done before. We are investing RM35000 of our own money. With this loan and in conjunction with this loan, I will make a number of modifications or changes to my current business in order to expand it. Attached is my business plan which backs up the loan request. If you have any questions, please contact me at 012-9896453. 20 FEBRUARY 2012

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Sincerely, _____________________ (Ahmad Syamim Bin Bakar)

Approved by, ____________________ (HafidzulRahman Bin Ibrahim)

Executive summary

This business plan is prepared in conjunction of obtaining financing support from the CIMB bank under the loan term for our company, BersihBersinar Laundry & Dry Cleaning Service located at Greentown Business Centre. Armed with a laundry business knowledge gained from worker, I decided to open my Laundry Shop at an estimated cost of project RM 210, 000 This projects costs include the purchase of shop equipment & premises, renovation of premises, purchase of stock, pre-operating expenses and working capital. All of this amount, I decided to get help loan term from the CIMB bank for the amount of RM 157, 000
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On our side, we will be successfully providing service for wet cleaning and dry cleaning, among others will include normal cleaning, wash comforter, wash sheets, curtains, blankets, cushion pad, ironing service, dry cleaning, such as blazer, jacket, suit (coat and pants) , shirts, T-shirts, jeans, trousers and others. Based on my observation about current market trends locally also widely, I discovered that the laundry service is now one of the growing demand among the so called busy-citizen in Malaysia, particularly to busy young people and the demand for 'dry cleaning' the due to the drastically increase of our country economy, also Malaysian working capacity as to achieve our Wawasan 2020 targets, providing Malaysia as First World Country. After doing our own for some research, the returning result proved that the laundry industry has the prospect to be gold mine investing sector or industry in this country as the increment demands among people in Malaysia from year to year. I can say this as the lifestyle of the people who want comfort and quality services quickly, efficiently and efficiently are increasing. I hope with the financial support of loan term from the CIMB bank will be able of returning a mutual benefits to our both side and also as to develop our potential besides build up and improve the Malaysias economy and local entrepreneurs skills in retail and laundry business.

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TABLE OF CONTENT

NO i ii 1 2 3 4 5 6

CONTENT Cover Letter Executive Summary Introduction Purpose Companys Background Partners Background Business Location Marketing Plan
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PAGE 1 3 6 9 11 14 20 23

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7 8 9 10

Organizational Plan Operational Plan Financial Plan Conclusion

31 35 39 55

INTRODUCTION

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1.0

INTRODUCTION

a) Name of the company The name of our company is Bersih Bersinar Laundry Service.

a) Nature of the business Bersih Bersinar Laundry Service which provide services to wash and press the customer clothes so that we can ease their weekly routines.

a) Industry Profile The selected field of industry requires us to give a high services quality of services to fulfill the satisfaction of the client.

a) Location of business

BERSIH BERSINAR LAUNDRY

Bersih Bersinar Laundry Service is situated at Fair Park and Taman Bercham Jaya, Ipoh. This place are: Strategic location High population Located at the center of the city. Has high demands Less of competitors The number of competitor is low (1). Low cost area The rent rate is lower compared to other part of the city.

a) Date of business commencement

This business operation starts on 27th September 2012.

a)

Factors in selecting the proposed business: To ease the population on their daily routines. Promote a citizen to a productive day as they do not have to concern of any incomplete chores.

a) Future prospects of the business To become main competitor in providing service to all the citizens. To establish several branch of company at developing area in the country.

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PURPOSE

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2.0

PURPOSE

The main purpose for this business plan prepared is to gain an approval from the bank for us to start our business. The total money that was needed is RM 157,000 (one hundred fifty seven thousand) from CIMB bank will be used to buy location of premises, purchase of stock, pre-operating expenses used to aid in buying of equipment, renovate in our laundry Greentown Business Centre. The purpose of this funding for the cost is listed as follow:
Requirements Fixed Assets Land & Building Office Equipments Cost Loan

15,000

Signboard

3,000

3,000

Machines Van

98,100 35,000

98,100

months Working Capital 1 Administrative Marketing Operations Pre-Operations & Other Expenditure Contingencies 10%
TOTAL

15,807 3,043 7,558 10,100 18,761 206,369

15,807 3,043 7,558 10,100 18,761 156,369

Based on that, we estimated that basic amount for installment business financing payment to the CIMB Bank is RM 2997.10 monthly for five year with interest of 5%
Total funding Interest rate Monthly installment RM 157,000 5% RM 2997.10

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COMPANY BACKGROUND

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3.0

COMPANY BACKGROUND

Name of business Registered address

Bersih Bersinar Laundry & Dry Cleaning Service 1) No 43, Jalan Kamaruddin Isa, Taman Fair Park, 31400, Ipoh, Perak. (HQ) 2) No 2, Laluan Perpaduan 2, Taman Bercham

Phone Fax Mail Website Form of business Date of registration Date of commencement Main activity

Jaya, 31400, Ulu Kinta, Perak. 05-5254143 05-5254150 bersihbersinar@gmail.com www.bersihbersinar.com.my Partnership 23rd July 2012 27th September 2012 Provide laundry and dry cleaning service to people including door to door delivery service.

Registration number Bank name Account number

G 15332224 Malayan Banking Berhad 162432005020

3.1

MISSION To provide convenient, clean, and friendly laundry service.

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3.2

VISIONS

INTEGRITY

By dealing honestly with our customers, employees, suppliers and the community.

RESPONSIBILITY

By taking into account the environment in which we do business, community views and the common good.

PROFITABILITY

By being conscious that an appropriate level of profit is necessary to sustain the business and allow our values to continue to be observed.

VALUE

By providing quality services that deliver value for money.

EMPLOYEES By providing quality equitable opportunities for development in a healthy workplace with appropriate rewards.

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PARTNERS BACKGROUND

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4.1
Name

GENERAL MANAGERS BACKGROUND

: : : Ahmad Syamim Bin Bakar 750904-14-5585 7, Lorong Fair Park,Taman Asia, 31400, Ipoh, Perak.

Identity card number Permanent address

Correspondent address

Bersih Bersinar Laundry & Dry Cleaning Service, No 43, Jalan Kamaruddin Isa, Taman Fair Park, 31400 Ipoh, Perak.

Phone Date of birth Age Marital status Academic qualification

: : : : :

012-5344646 4 September 1975 36 Married i. ii. Master in Dentistry, UITM Degree in Business Management, London School of Economics.

Course attended

i. ii.

International Business (short course) Corporate Communications

Skills Experience

: :

Communication and organizing skills i. ii. Work as a lecturer Dentistry at UITM for 4 years

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iii.

Business Management at Taylors College for 3 years

Previous business Post

: :

Manage 2 dentistry clinics. General Manager

4.2
Name

MARKETING MANAGERS BACKGROUND

: : : Anwar Asyhraff Bin Abdul Aziz 751101-14-5273 5, Jalan Seri Kepayang , Taman Seri Kepayang, 31400 Ipoh, Perak.

Identity card number Permanent address

Correspondent address

Bersih Bersinar Laundry & Dry Cleaning Service, No 43, Jalan Kamaruddin Isa, Taman Fair Park, 31400 Ipoh, Perak.

Phone Date of birth Age Marital status Academic qualification

: : : : :

016-6667175 1st November 1975 36 years Single i. ii. iii. Master in Chemical Engineering, UTP Degree in Financial Administration, University of Wisconsin, USA

Course attended

i. ii.

E-Business ( short course ) Effective and efficient Administrator Course

Skills Experience

: :

Computer literate and Communication skills i. Work as lecturer in UniKL MICET for 3 years

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ii.

Work as Financial Advisor for Sime Darby Plantation for 4 years.

Previous business Post 4.3 Name Identity card number Permanent address

: :

Open a bookstore and a hardware store. Marketing Manager.

ADMINISTRATIVE MANAGERS BACKGROUND : : : Muhd. Hazim bin Aziz 750731-03-5429 14, Laluan Perpaduan 11, Taman Bercham Jaya, 31400 Ulu Kinta, Perak

Correspondent address

Bersih Bersinar Laundry & Dry Cleaning Service, No 43, Jalan Kamaruddin Isa, Taman Fair Park, 31400 Ipoh, Perak.

Phone Date of birth Age Marital status Academic qualification

: : : : :

010-2228387 31st July 1975 36 years Married Bachelor of Corporate Communication, Stanford University, USA

Course attended Skills Experience

: : :

Entrepreneur Camp Converse in English, Bahasa Melayu and Mandarin i. ii. Work as lecturer at KLMU 4 years as Marketing Supervisor at Seagate Electronics Sdn. Bhd.

Previous business Post

: :

Opens a Computer shop. Administrative Manager.

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4.4
Name

OPERATION MANAGERS BACKGROUND

: : : Muhd. Azry Bin Azmi. 750223-14-5373 11, Jalan Yeoh Khuan Joo, Taman Fair Park, 31400 Ipoh, Perak.

Identity card number Permanent address

Correspondent address

Bersih Bersinar Laundry & Dry Cleaning Service, No 43, Jalan Kamaruddin Isa, Taman Fair Park, 31400 Ipoh, Perak.

Date of birth Age Marital status Academic qualification USA

: : : :

23rd February 1975 36 years Married i. Master in Mechanical Engineering, MIT,

ii.

Degree in Business Administration, University of Utah, USA

Course attended

i. ii.

International Business (short course ) Corporate Communications (short course)

Skills Experience

: :

Communication and organizing skill i. Work as Production Manager in Western Digital Sdn. Bhd

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ii.

Work as Operation Manager in Pizza Hut Sdn.Bhd for 3 years

Post

Operation Manager.

4.5
Name

FINANCIAL MANAGERS BACKGROUND

: : : Mohd. Afiq Hannan Bin Azri 750222-01-5475 10, Jalan Foo Khuan Sze, Taman Asia, 31400 Ipoh, Perak.

Identity card number Permanent address

Correspondent address

Bersih Bersinar Laundry & Dry Cleaning Service, No 43, Jalan Kamaruddin Isa, Taman Fair Park, 31400 Ipoh, Perak.

Phone Date of birth Age Marital status Academic qualification

: : : : :

017-7872423 22nd February 1975 36 years Married i. ii. iii. Master in Anesthesiology, UM Bachelor in MBBS, UITM Degree in Accounting, UITM

Course attended Skills

: :

Business Study (short course) Able to operate computer (Microsoft Word, Excel, Power Point, Adobe Photoshop)

Experience

i.

Work as Medical Specialist in Johor Specialist Hospital

ii.

Work as Accountant in UDA Holding Bhd. For 3 year

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Previous business Post

: :

Open a petrol station. Financial Manager.

BUSINESS LOCATION AND BUILDING

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5.0

LOCATION OF THE BUSINESS

- business locations

The Location of the Business is situated at Ipoh, PERAK.

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5.1

BUSINESS BUILDING

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MARKETING PLAN

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6.0

MARKETING PLAN

As we are Bersih Bersinar Laundry, we are competing with other potential competitors that have similar business line. We use a more systematic strategy in promoting our service to ensure the smoothness of our business and not to forget achieve maximum profit and fulfilling our customers demand. We strongly agree that a superior customer service will make them more pleasurable to be our customer. With that, we will try our very best to provide the best customer service and hence, will make our laundry service to be more preferable among the customers. In order to ensure the efficiency of our business, we have prepared a very detailed marketing plan as we will elaborate about our target market, target size, and promotion strategies.

6.0.1 Objectives
Bersih Bersinar Laundry marketing plan is laid out based on the objectives shown below: To find the best strategy in promoting our service. To analyze the market target, market share and market size in our line of business. To ensure the company gains the highest profit possible. To ensure we meet the customers expectation in term of the quality of our service. To make sure that the marketing operation runs smoothly. To introduce our service to public.
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To ensure that customers are attracted and motivated to services offered. To maintain and increase demand for our signature recipes. To expand our business in the country.

6.1

MARKETING ANALYSIS
Market analysis is essential for the company to better understand the environment in

which it will establish itself. Gathering information through direct mail, telemarketing, focus groups, and online surveys will help in preparing market analysis. Market analysis requires organising and reviewing of raw data collected so that strategic marketing decisions can be made. Important details such as the other laundry services, assessments of major competitors and the strategies used by them in promoting their service will be covered. Not to forget, the channels of distribution and most importantly, a wide variety of data on current and potential customers. In our research, the steps that we use in marketing analysis are: a) Interview Customers are the main asset in business. Therefore, we make an interview with target customers to get their feedback on what draws them to go to a particular laundry shop, when and where they usually go to a laundry shop, and what factors which would make them more convenient in using the laundry service in terms of waiting time and distance travelled in order to go to a laundry shop. b) Survey This is to identify the relative market share held by various competitors, the rate of services introductions, the technology used in the industry, and the impact of significant laws or regulations on market sales.

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c) Cross examination External threats and opportunities need to be carefully examined so that we can apply our strengths to areas with high potential and avoid major environmental pitfalls. Weaknesses of competitors must be exploited in the marketing plan in order to attract customers to consume our products, in our franchise by compensating the weakness of the competitors.

6.2

BERSIH BERSINAR STRENGTHS, WEAKNESSES, OPPORTUNITY AND THREAT ANALYSIS

S trengths Provide a laundry delivering service to our customers.

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W eaknesses Very new to the industry. Limited capital.

O pportunity High population density. Most of the resident comes from elite and middle class of economic level.

T hreat There are already established a few companies of laundry shop for a long period of time which have their own loyal customers.

6.3

PROMOTION STRATEGIES

Promotion is essential aspect of any business. Therefore, we have created our own company logo as our stepping stone in creating a good perspective towards our customers.

Other efforts in making sure that Ipoh communities are aware of our business are by:

1) Banner Our company is still new and not many customers actually recognize the companys logo. Hence, we have decided to place banners in key strategic locations around Ipoh.
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Places with abundance of traffic lights. This gives customers enough time to get to know our business.

2) Website We have also created our own website which is www.bersihbersinarlaundry.com. With this, our customers can easily get the latest information about the packages and prices that we provide. We will also create a Facebook and a Twitter account of the company so that we can interact with the customers more often and inform them with any news from our business.

6.4

MARKET SHARE

6.5

MARKETING EXPENSES

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Particulars

Fixed Assets (RM)

Monthly Expenditure (RM)

Others (RM)

Total (RM)

FIXED ASSETS Signboard. 3000 3000 ______ 3000 WORKING CAPITAL Promotion 500 500 ______ 500

3500

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ORGANIZATIONAL PLAN

7.0

ORGANIZATIONAL CHART: MAINBOARD

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7.1

Introduction

Bersih Bersinar is managed by our experienced, skillful and eligible personnel. The General Manager of bersih bersinar is Ahmad Syamim Bakar. Hazim Aziz as our Administration Manager, as for Marketing Manager is managed by Anwar Asyhraff and Poncius Pabinus Apau as the Marketing Executive. We have Hannan Azri as our Financial Manager. Last but not least, we have Azry Azmi as our Operational Manager and Yusuf Ahmad as Operational Executive.

POSITION General Manager

JOBS AND RESPONSIBILITIES

Oversee activities directly related to making products or providing services. Direct and coordinate activities of businesses concerned with the production, pricing, sales, or distribution of products. Review financial statements, sales and

activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement. Manage staff, preparing work schedules and assigning specific duties.

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Marketing Manager

Researching opportunities. Understanding customers.

and

reporting

on

external

current

and

potential

Developing the marketing strategy and plan.

Organizational Manager

Participate in the process of interviewing, hiring, orienting and evaluating staff

members. To be responsible to the workers welfare including the compensation (salary, medical, SOCSO and EPF) Operational Manager Ensures that the machinery and equipment used have the ability to produce goods and services for the client at an acceptable standard. Obtain the requirements for logistics and coordinate with the finance department to obtain the necessary approval for the budget. Determine the types of equipment are needed to fulfill the organizational quality policy. Financial Manager Formulating budget estimates in support of program objectives
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BERSIH BERSINAR LAUNDRY Presenting and justifying budget requests.

Reviewing budget policy and statutes to ensure compliance.

OPERATIONAL PLAN

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8.0

OPERATIONAL PLAN

The company consists of general manager, administrative manager, financial manager, and operational manager as stated in organization chart.

This is our operation hour:

TIME 8.00 10.00 p.m. 12.00 2.00 p.m. 6.00 8.00 p.m.

ACTIVITY Operation hour Break 1 Break 2

This is our main supplier:

Bil. 1 2 3 4 5

Supplier Laila Mokhtar Management FML Laundry Adnan Detergent Kareem Laundry Dynamo Detergent

Location Selangor Selangor

Material Machine supplier Machine Maintenance, Detergent (Main)

Seremban Ipoh Ipoh

Detergent Detergent Detergent

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For our operational equipment:

Fixed assets Dry Cleaning Machine

Supplier Laila Mokhtar Management

Quantity 1

Price (RM)

8-10kg Industrial Tumble Dryer Laila Mokhtar Management 18kg Industril Washer Extractor Iron with steam ironing Laila Mokhtar Management generator Folding Vacuum Iron Laila Mokhtar Management Board Working Capital Detergent 25L Softener 25L Collar spray 25L Hanger (144pcs) Supplier FML Laundry Equipment FML Laundry Equipment FML Laundry Equipment FML Laundry Equipment Quantity 3 3 1 32 TOTAL Price (RM) 3 x 43 3 x 43 1 x 57 32 x 25 99,215 4 98,100 4 Laila Mokhtar Management 2 2

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8.1

LAYOUT BASED ON PROCESS

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FINANCIAL PLAN

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