Sie sind auf Seite 1von 19

History of Hyundai

http://santafemods.com/History/History%20of%20Hyundai.htm
Abstract Taking pride in your car by driving it and admiring it is one thing, actually knowing its history is quite another.

The Hyundai Motor Company is one if not the most dynamic automobile producer in any developing country. This is remarkable considering that the company is closing in on 40 years of existence. To outline its history one must also look into the life and times of its founder Chung Ju-Yung. It cannot be told without the outlining the founders rise from the rice fields of Korea to the circumstances that let him to acquire the knowledge and determination that led to the creation of one of the fastest growing family owned businesses into a global competitor. His creation of numerous companies eventually let to the establishment of the Hyundai Group. The Hyundai Motor Company was one of these. He created it and transformed it from a mere assembler of Ford models to a designer and exporter of its own cars and engines in less than four decades. It has already become a major global player with plants and dealerships that span six continents. The company is one of the largest and most diversified business organizations with 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries. The Hyundai Motor Company is but one which the Group is active in such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and financial services. These pages therefore outlines not only the rich and unique History of the Hyundai Motor Company but also the remarkable years beforehand that led to its creation, the eventual breakup of the Group and its continuous development into a top ten global automaker.
Reason for this page

While I am a fanatic of the Hyundai brand, I failed to see a one page source of the company's complete history. The following write up is compilation from numerous sources acquired throughout the internet, books and company sources that are available to the public. I just grouped them in one place for easier access. The resources for this write up are acknowledged in footnotes and at the end of this page, Including if any original write ups.

Quick Year Access


here

Pre-Hyundai History 1900-1946


1915 1940 1950 1960 1970 1980 1990 2000 2010 1930 1941 1951 1961 1971 1981 1991 2001 1932 1942 1952 1962 1972 1982 1992 2002 1934 1943 1953 1963 1973 1983 1993 2003 1937 1944 1954 1964 1974 1984 1994 2004 1939 1945 1955 1965 1975 1985 1995 2005 1940 1946 1956 1966 1976 1986 1996 2006 1945 1947 1957 1967 1977 1987 1997 2007 1946 1948 1958 1968 1978 1988 1998 2008 1947 1949 1959 1969 1979 1989 1999 2009

History Part 1. Before the Hyundai Motor Company. 1915-1939 The story of Hyundai Motor Company starts off first and foremost with its founder, Chung Ju-Yung. He alone created an industrial empire, pulled post-war Korea out of poverty and

ruin while building his own fortune. As mentioned in the abstract, to outline the History of Hyundai one must start with its founder and the years leading up to the creation of the Hyundai Motor Company. What does Bill Gates of Microsoft, Phil Knight of Nike, Pierre Omidyar of ebay, and Larry Page of Google all have in common. They have the vision, the tenacity and the refusal to back down, and turn a company into a global player. In Korea, its best personified by Chung Ju-Yung who with his vision created a group of companies that by the time he retired in 1991, accounted for 16 percent of Koreas gross domestic product and 12 percent of its total exports. The Hyundai Group is one that helped Korea rise to become the worlds 11th largest economy, the eight largest trading partner of the U.S., and a global leader in construction, semiconductors, shipbuilding and steel production. The following outlines the years leading to the creation of the Hyundai Motor Company. 1915 Chung Ju-Yung the eldest son of two girls and six boys is born on November 25th, 1915 in the northern mountainous region of Tongchon, Kangwon-do in what was later known as North Korea to a poor peasant farming family. 1930 Chung graduates from Sonjon Primary School.
[1]

Chungs formal education ends when at the age of 14, his father withdraws him and set him to task of helping to provide for his younger siblings by working as a laborer on the family farm. He was later sent to work as a railway construction laborer, bookkeeping and then as a dock hand for a barge owner. All this by the age when most modern youths would be entering junior high school. All the wages he obtained from these jobs were taken by his parents to feed the family. These numerous job assignments and stressful situations to provide for the family led young Chung to attempt to run away from his Tongchun home numerous times. Twice he was caught and brought back and discipline. 1932 Chung third and final attempt to run away was successful and he financed his 120 mile trek to Seoul by selling one of his fathers cows, arriving in the city around the age of 16.[2] 1934 Chung Ju-yung (then 18 years old) enters the business world by being employed at Bokheungsanghwoe, a rice shop in Seoul. 1937 At the age of 22, Chung Ju-yung opens his own rice shop Gyungilsanghwoe after the acquisition of the former shop. Learning that the first and foremost fact in establishing a business is trust. 1939
Chung Ju-yung Marries 16-year old Byeon Jung-seok.

History Part 2. Occupation, Planting the seeds and The Group is formed. 1940-1950 In the following decade, due to the Japanese occupation, Chung Ju-yung starts planting the seeds which eventually form into the Hyundai Group. A group of companies that become the biggest conglomerate (chaebol), in the country of Korea. The Group comprised many areas of activity including shipbuilding, car manufacturing, retailing, finance and electronics in the years to come. 1940

The Japanese, which had occupied Korea at the time, made it illegal for Koreans to own such critical food trades as rice shops and forced Chung Ju-yung to shutdown. This led him to be a truck driver and then owner of his own delivery service. With the delivery service he gained the knowledge of repairing the trucks and this led to operate an automobile repair shop. Chung Ju-yung officially opens and establishes a garage and repair firm, known as the Ah-do Service auto repair shop in Seoul in March 1940. 1946 Chung Ju-yung (then 31 years old) establishes Hyundai Auto Service in Seoul, South Korea on April, 1946 and repaired trucks for the US Armed forces in South Korea. The business helped create and financed The Hyundai Civil Works Co. (known as Hyundai Togun), which was later merged into the Hyundai Engineering and Construction. Hyundai becomes the U.S. Armys favorite contractor during the Korean War. 1947 The Hyundai Group is founded by Chung Ju-yung as a construction company. The company, Hyundai Civil Works Co. is formally establishment on May 25, 1947. History Part 3. Mergers, Expansions and Contracts. 1950-1966

1950 Hyundai Togun renamed into Hyundai Construction and Engineering Co. in January, after merging the Hyundai Auto Service and the Hyundai Civil Works Co. together. Hyundai Commercial Transportation Co. established in July. 1960 Hyundai Construction ranks first in the construction industry in terms of orders received. 1961 Hyundai Constructions headquarters is built in Mukyo-dong, Seoul in January. 1964 Completion of Hyundai Constructions cement factory in Tanyang, Chungchongpukto in June. 1965 Receives order to build Thailands expressway, the nations first order from abroad in September. History Part 4. The creation of the Hyundai Motor Company 1967-1970

1967 Hyundai starts building the multipurpose dam on the Soyang River in April. Finishes the project in Dec. 1973. Hyundai Motor Company established by Chung Ju-yung and his brother Se-yung Chung on December. 1968

Hyundai starts on an eight year experience process of assembling vehicles (19681976). Entered into an Overseas Assembler Agreement (Licensing Agreement) with Ford. (Whereby Hyundai was to assemble Ford compact cars on a semi-knockdown (SKD) basis. Ford transferred packaged technology to Hyundai with a set of explicit knowledge, such as blueprints, technical specifications, production manuals and training of Hyundai engineers. This agreement with Ford gave Hyundai valuable migratory knowledge with which to upgrade its tacit and explicit knowledge to auto assembly. Hyundai achieves the shortest time (six months) between groundbreaking and first commercial production among the 118 Ford assembly plants around the world. Hyundai starts producing the Ford Cortinas and Ford Granadas for the South Korean domestic market from 1968 through 1976. Construction begins on the Kyungbu Expressway connecting Pusan and Seoul. Finishes in June 1970. 1969 Chung Ju-yung inaugurated as Hyundai Construction Chairman in January. Hyundai Cement Co. established. History Part 5. Collaborating and Learning 1970-1980

1971 Chung Ju-yung becomes the Hyundai Group chairman in February. 1972 On March 23, Hyundai Heavy Industries established. Specializing in Shipbuilding, offshore & Engineering and Industrial Plant & Engineering. Founder Chung JuYung takes his first shipbuilding order for Hong Kong trade giant CT Tung, before even building his ship yard. CT Tung received their tanker on time. 1972 On March 23, Hyundai Heavy Industries established. Specializing in Shipbuilding, offshore & Engineering and Industrial Plant & Engineering. Founder Chung JuYung takes his first shipbuilding order for Hong Kong trade giant CT Tung, before even building his ship yard. CT Tung received their tanker on time. 1973 Hyundai Heavy Industries Ltd. Established in April. The Korean government formulated The Long-Term Plan for Promotion of the Automobile Industry and ordered four automobile companies to submit detailed plans to develop Korean cars by 1975. Hyundai being one of these companies. The others were Daewoo, Kia and Ssangyong. Hyundai submits its master plan for a new plant with a capacity of 80,000 Korean cars. (Note: Actual production for the year was 5,426 cars. Hyundai approaches 26 firms in five countries to acquire different technologies. (10 firms in Japan and Italy for car design. 4 firms in Japan and the United States for stamping shop equipment. 5 firms in the United Kingdom and Germany for casting and forging plants. 2 Firms in Japan and U.K. for engines and 5 U.S. and U.K firms for an integrated parts/components plant.

Hyundai enters into a licensing agreement with Giorgio Giugiaros ItalDesign for body styling and design. Hyundai enters into licensing agreement with Mitsubishi for gasoline engine, transmission, rear axle designs and casting technology. 1974 Hyundai Engineering Co. and Hyundai Motor Services Co. are set up in February. Hyundai hires former British Leyland Motor Corp., Ltd president George Turnbull as its vice president and six other British technical experts for a three year period (1974-1977) for the successful development of its first indigenous model, the Pony. Subcompact car Pony, Korea's first independently designed and manufactured model, unveiled at the 55th Turin International Motor Fair. (The engine, transmission and suspension were all from a previous model of the Mitsubishi Lancer and the exterior design by Giugiaros ItalDesign studios.) 1975 Hyundai Mipo Dockyard Co. founded in April. The Pony (with 90% domestic content) makes Korea the second nation in Asia to have its own domestic automobile, starts production. Hyundai Heavy Industries wins over 900 million in construction contracts with Saudi Arabia to build a port at Jubail. 1976 The Pony model cars, the nations first vehicle model, are officially released in January. First Pony exported. Establishment of Korea Industrial Development Co. and Asia Merchant Marine Co. in March, Asia Merchant Marine is later renamed, Hyundai Merchant Marine. Hyundai Corp established in December. Hyundai completes the construction of the Jubail, Saudi Arabia port worth $930 million. Chung saved money by using Korean parts and not insuring the shipments, risking ruin, but the gamble paid off, making Hyundai a major player in Middle East construction. 1977 The British engineers that help Hyundai develop the Pony left the company and Hyundai uses moonlighting Japanese engineers to troubleshoot problems. Chung Ju-yung is appointed chairman of the Federation of Korean Industries and leads the organization until 1987. Chung Ju-yung establishes Asan Foundation as well as the Hyundai Oil Refinery in July. Acquisition of Gukil Securities and the foundation of Hyundai Securities in November. 1978 Hyundai starts working on the Sosan reclamation project, Chungchong-namdo, in August. Finishes in August 1995. Started sales of 11-ton cargo and dump trucks. Granada (6-cylinder) debut. Hyundai Machine Tools (a branch of the Hyundai Motor Group) established.

1980 Assembly Plant in Canada established.

What Is the Origin of Hyundai?


The South Korea-based Hyundai was founded by Chung Ju Yung as a construction company in 1947. Best known today as the Hyundai Motor Company producing a line of cars, the company is actually a conglomerate also involved in development, retail, civil and architectural engineering and shipbuilding. It remains today controlled by the Chung family. Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kdbofiPX y Founding

Hyundai Group was founded as a construction company that eventually acquired department stores and shipbuilding companies to become the largest conglomerate in South Korea.

Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kdbuseNT

y Automaking The Hyundai Motor Company was established in 1967 when it partnered with the Ford Motor Company to build the Cortina.

Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kdcQ4ZKf

y Automotive Growth Hyundai Motors acquired Kia Motors in 1998 and the auto division became an arm of the Hyundai Kia Automotive Group, ranking fifth in car sales worldwide.

Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kdcoAILR

y Other Entities
The conglomerate by the end of the 1990s included the department store chain Hyundai Department Store Group, shipbuilders Hyundai Heavy Industries Group and the civil engineering arm of Hyundai Development.

Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kdd8YIEU

y Reorganization
The Asian financial collapse of 1997 and Chung Ju Yung's death in 2001 forced the company to pull back on expansion and reorganize to make its various business components independent of each other.

Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kddUctlP

y Compartmentalized Goals
The Hyundai Group limited its focus after 2001 to elevator construction, container services and the tourism industry while the other entities operate independently.

Read more: What Is the Origin of Hyundai? | eHow.com http://www.ehow.com/facts_5003169_what-originhyundai.html#ixzz1kddiLdEg

The history of the Hyundai Corporation and South Korea are almost intertwined from its beginning. Hyundai has grown to massive size by recognizing opportunities as they arrived and being in a position to use those opportunities effectively. Hyundai is South Korean(owned 60% by Mazda). Honda is Japanese. Suzuki is Japanese. Mazda is Japanese(owned 75% by Ford). Toyota is Japanese. Lexus is Japanese. Nissan is Japanese. Kia is South Korean. Daewoo was South Korean before they went broke. Read more: History of the Hyundai Company | eHow.com http://www.ehow.com/facts_4965547_historyhyundai-company.html#ixzz1kdeEDrh8

Company Origins
y

Hyundai was formed in 1947 as a construction company by Chung Ju-yung. This company prospered while rebuilding South Korea after World War II with infrastructure projects.

The 1950s
y

Hyundai helped rebuild its home nation after the Korean War. In 1958 the Keumkang brand was created to produce construction materials.

The 1960s
y

Hyundai expanded internationally by bringing its construction business to the Middle East in 1965. The first Hyundai cars were built in 1967 in Korea.

The 1970s
y

Hyundai began shipbuilding in 1973, eventually making Korea the second-largest shipbuilder in the world, behind Japan. Hyundai expanded to the United States and set up an American subsidiary.

The 1980s
y

Hyundai expanded into electronics in 1983. Hyundai opened Canadian offices in 1985. By the 1980s, the company had interests in manufacturing, construction, shipbuilding, electronics and financial markets.

The 1990s
y

By the 1990s, Hyundai's income was 20 percent of South Korea's gross national product (GNP), and was the second largest-conglomerate after Daewoo. Hyundai has created Korea's largest automobile company.

Read more: History of the Hyundai Company | eHow.com http://www.ehow.com/facts_4965547_history-hyundaicompany.html#ixzz1kde9yf8T

----Hyundai Motor Company is a Korean automaker, headquartered in Seoul, South Korea. A Korean word which stands for modernity, Hyundai Motor is a division of the Hyundai Kia Automotive Group that manages Kia Motors as well. The companys slogan reads as Drive your way, while the logo is a slanted, stylized H, symbolizing the company shaking hands with its customer. A relative newcomer to the automobile industry, Hyundai has, nonetheless, grown to become one of the worlds largest car makers in just over three decades. Though there had been numerous obstacles, the company overcame all the odds and earned global recognition for the advanced technology and excellent quality. The company has been continuously pressing ahead to achieve its goals of ranking amongst the worlds elite automakers. Read on further to know some interesting and amazing information on the history, origin and background of Hyundai. Interesting & Amazing Information On Origin & Background Of Hyundai Hyundai Motor Company was founded by Chung Ju-Yung in 1947, as Hyundai Engineering and Constructions Company. The company was later established as Hyundai Motor Company in 1967. Cortina was the first model released by Hyundai, in collaboration with Ford Motor Company, in 1968. In 1975, Hyundai launched its first domestic car, Pony, which was powered by Japans Mitsubishi engines. The company started exporting cars to Ecuador, in the following year and then followed with exports to the Benelux countries (Belgium, Netherlands and Luxemburg). Pony was exported to Canada also where it surpassed expectations and became the top-selling car in the Canadian market. Hyundai entered the United States in 1986, with its subcompact Excel. The car was an immediate hit with more than 100,000 Excels being sold in just seven months. The model was adjudged as the Best Product #10 by Fortune magazine, due to its supreme affordability. The year 1988 was a big turnover for Hyundai, as it started producing cars with its own technology, the first being midsize Sonata. However, Hyundais nascent image was tarnished due to the vehicles poor durability and reliability. Sales dropped drastically resulting in its disappearance from the American

market, in the 1990s. The company, then, invested heavily in new product designs and improved the overall quality and reliability of the cars. Hyundai Motors India Limited was established in 1996 in Irrungattukotai near Chennai with an assembly plant as well. In 1999, the ownership was transferred to Chung Ju-Yungs son, Chung Mong Koo. Hyundai bought Kia Motors in 1998 and two years later partnered with Daimler Chrysler to create the Daimler-Hyundai Truck Corporation. However, Chrysler bowed out in 2004 due to financial difficulties. After Chung Ju-Yungs death in 2001, Hyundai was divided into three separate companies: Hyundai Heavy Industries, Hyundai Motor Group and Hyundai Engineering and Construction. All the three companies have been competing successfully in the global marketplace till date. In a survey by J.D. Power and Associates in 2006, Hyundai was placed third, after Porsche and Lexus and ahead of arch-rival Toyota, in terms of overall quality. Since then, this motor company has been producing cars and sports utility vehicles, providing customers a high level of content and performance, at an affordable price. Today, Hyundai vehicles are sold in 193 countries with as many as 6,000 dealerships and showrooms worldwide. Currently, Hyundai is the largest automaker in the world in terms of profit, worlds fourth largest automaker by the number of units sold and the fastest growing automaker in the world. The company also operates the worlds largest integrated automobile manufacturing facility in Ulsan, capable of producing approximately 1.6 million units annually. What started off as a humble beginning, today, has resulted in a giant sized automobile company, with its manufacturing units in North America, China, Czech Republic, Pakistan, India and Turkey and research and development centers in Europe, Asia, North America and the Pacific Rim. Hyundai has made records with successful sales of sporty Tiburon Coupe (1996 through 2008), Tucson SUV (2004-present) and Entourage minivan (2007present). The Genesis Coupe sports car debuted in 2009, while Santa Fe Crossover was released in 2001, which was lengthened to mid-size range in 2007. The company is soon going to launch the Sonata hybrid in 2010.

Hyundai Symbol and Slogan


Befitting our position as a global enterprise, Hyundai Motor also carries put a broad range of social contribution programs around the world with the goal of promoting happiness for all people. 'Moving the World Together' means going forward together with our neighbors to a better society and better life.

Meaning of Slogan

Meaning of Symbol

History
2010

y y y y y y y y y y y y y y y

Public release of i-flow hybrid concept car at Geneva Motor Show JD Power selects Hyundai as first among Asian brands in customer service satisfaction, top in durability for third straight year World premiere of Sonata hybrid at New York Motor Show Genesis and Tucson selected as safest car by U.S. IIHS, and top in U.S. customer satisfaction Sonata exceeds five million total sales 2010 Official sponsor of South African World Cup President Chung Mong Koo selected as top CEO in Asian automotive business First public release of the BlueOn eco-friendly electric car Completion of Russian factory First public release of ix20 small minivan at Paris Motor Show Debut of Nu-Tau GDI engines, RWD eight-speed automatic transmission, developed solely by Hyundai Official automotive sponsor of the G20 summit Development of Blue City CNG hybrid bus, the first of its kind in Korea Tau engine selected as top 10 engines in U.S. for third straight year U.S. annual sales exceed 500,000 units for first time

Development of hydrogen-fuel-cell Tucson vehicle

y o o o

Begin sales of Genesis, Genesis Coupe, i30cw Hyundai Beijing breaks one million total sales in record short time First public release of the environmentally-friendly concept car i-mode at the Geneva Motor Show Completion of second Beijing plant, able to produce 300,000 units annually Achieved top place for eighth consecutive year in national customer satisfaction survey (NCSI) Development of next-generation environmentally-friendly diesel R-Engine Tau engine selected as top 10 engines in U.S. Main sponsor of U.S. Super Bowl Public release of i20 3-door and ix-onic concept car at Geneva Motor Show Genesis wins North American Car of the Year Chinese warranty service satisfaction survey selects Hyundai as best automotive company Exceeded one million units exported to Africa Selected by JD Power in 2009 new-car quality survey as first in general brand category, Avante first in mid-sized, Genesis first in new models ix-Metro and ix35 publicly released at Frankfurt Motor Show Reached 69th in global brand value as published by Business Week Czech factory completed, able to produce 300,000 units per year First public release of next-generation high-performance Zeta GDi engine using solely Hyundai technology Tau engine selected by Wards Auto among 10 best engines for second straight year, receives presidents award for 200 Korean Technology Awards

o o

o o y o o o o o o

o o o o o y

o o o o o o o o o y o o

Hyundai Motor Group in 2006 marked 100 trillion won in sales Hyundai Motor Group selected as the top Chinese automotive brand Construction started on second Beijing Hyundai plant First in general brand category of JD Powers IQS index Hyundai Motor Group reaches sixth worldwide in total production Exceeded one million units in total exports to Latin America Independent development of S-Engine, a world-class V6 diesel Concept cars Helion, Arnejs, Genus, Talus released to public Selected for 100 Best Brands for second straight year Verna awarded Best Car of the Year by the Indian car magazine Overdrive Concept cars HED-4 (QarmaQ), HND-3 (Veloster) released

Grandeur achieves first place for second straight year in JD Powers customer satisfaction survey Exceeded 5 million units in total U.S. sales; Brazil CKD factory completed Third-generation fuel-cell concept car i-Blue released at Frankfurt Motor Show Indian subsidiary begins sales of i10, next-generation compact i30 Selected as Australias Best Car of the Year First Korean Global CSR website opened Awarded presidents medal by Korean government for environmental management

o o o o o o

y o o o o o o o y o o o o y o o o o o o o o y

Exports exceed 1 million units; 10 billion dollars Completion of European research center First in Korean Industry Customer Satisfaction for 10 years running, for first time First official proclamation of global environmental management in automotive sector Avante exceeds two million produced; Sonata exceeds 2.5 million North American design center completed; ground broken on drive-testing center Developed worlds first ultra-high-pressure hydrogen storage system for fuel-cell vehicles New record for Korean exports of 10 million units exported Joint venture factory established in China for commercial vehicles Second-generation Tucson fuel-cell vehicle developed President Chung Mong Koo selected as Best CEO of 2004 by Business Week Click selected as Indias Best Car for 2005 U.S. drive-testing facility, U.S. technology research center, Alabama factory completed New Grandeur, HED-1 public release at Geneva motor show Selected as official FIFA partner for 2007 - 2014 Exceeded 1 million units exported to Africa and the Middle East President Chung Mong Koo selected as Best CEO in the automotive sector by Automotive Enter 100 Best Global Brands Completion of environmentally-friendly Vehicle Recycling Cente

o o o y o

Acquisition of Kia Motors; completion of India factory Grandeur XG and EF Sonata enter the market; solar-powered automobile #2 developed Independent development of world-class high-performance lightweight V6 Delta engine First Korean development of automotive fuel cell batteries

o y o o o o o y o o o o o y o o o y o y o y o y o y o y o y o y o y o y o y o y o o y y o y o

The ultra-large sedan Equus, Verna, and Trajet XG enter the market First Korean development of passenger diesel engine, large commercial engine First Korean development of fuel cell vehicle Santa Fe and Avante XD enter the market Incorporated first Korean automotive group Official sponsor of Euro 2000 soccer tournament Sports coupe Tuscani, Terracan, Lavita enter the market Santa Fe selected as No.1 in U.S. customer satisfaction survey HMA receives JD Powers presidential award Public release of fuel-cell-powered Santa Fe Public release of HCD-VI concept car Chinese-produced version of Elantra released Sonata selected by J.D. Power as first in performance, driving and design research Completion of California design & technical center Hyundai Motor Company is incorporated Cortina begins mass production The Hyundai Pony, the first Korean-style car, enters the market Canadian subsidiary (HMC) is incorporated Excel enters the market U.S. subsidiary (HMA) is incorporated The large luxury car Grandeur enters the market; first export of Excel to America Excel has best U.S. sales among small imports for three years running Mid-sized luxury sedan Sonata enters the market Excel breaks one million vehicles exported Elantra and Scoop enter the market Electric car developed; Galloper enters the market First all-Korean-developed Alpha engine released HCD-I, first Korean concept car, is developed Sonata II enters the market; concept car HCD-II developed

o o y o y o o o y o

Exceed one million units sold per year; Accent enters the market Development of solar-powered / hydrogen-fuel-cell vehicles Avante enters the market; concept car HCD-III developed Total 10 million sales exceeded across all models Constructions completed on Namyang integrated technology research center Dynasty and Tiburon enter the market Turkey factory completed; independent development of Epsilon engine

Hyundai Corporate Philosophy

The 5 core values we have defined as part of our new corporate philosophy are tents that have existed in us throughout our history, and are principles that all employees promise to further foster in our organization.

Customer

We promote a customer driven corporate culture by providing the best quality & impeccable service with all values centered on our customers. y Challenge

We refuse to be complacent, embrace every opportunity for greater challenge, & are confident in achieving our goals with unwavering passion & ingenious thinking. y Collaboration

We create synergy through a sense of togetherness that is fostered by mutual communication & cooperation within the company & with our business partners. y People

We believe in the future of our group organization lies in the hearts & capabilities of individual mebers, & will help them develop their potential by creating a corporate culture that respects talent. y Globality

We respect the diversity of cultures & customs, aspire to be the world s best at what we do, & strive to become a respected global corporate citizen.

Management performance

Das könnte Ihnen auch gefallen