FEBRUARY 2012 ISSUE JANUARY 2011 ISSUE

News Online Xchange

serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.

FEBRUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

SOCIAL MEDIA MONITORING

As the benefits of social networking for business are becoming more clear, so, too, are the risks that go along with it. With that said, it's no longer possible for businesses to hide their heads in the sand and hope social just goes away.

PROTECTING YOUR BRAND:

SOCIAL NETWORKING
As the benefits of social networking for business are becoming more clear, so, too, are the risks that go along with it. With that said, it's no longer possible for businesses to hide their heads in the sand and hope social just goes away. Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and social bookmarking. There are also various technologies utilized like blogs, picture-sharing, vlogs, wallpostings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Social Media has been successfully exhausted as a new form of strategic marketing considering its wide reach, especially on consumers as well as a higher probability of repeat frequency on product/service recognition.

YOUR BUSINESS CANT IGNORE

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

FEBRUARY 2012 ISSUE JANUARY 2011 ISSUE

FEBRUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

The insistent use though of Social Media to drive Brand Recognition has its downfalls as improper and inconsistent management of these sites can do the opposite effect on any company. As such, taking control and the properly handling of Social Media sites through a highly efficient Social Media Management Service is the highly recommendable as it is a very significant factor in ensuring that any brands integrity is constantly guarded.
Companies that have not ventured into social waters, either internally or externally, typically name fears about security and productivity as their main reasons for holding back. And these fears are wellfounded, said Nick Arvanitis, principal security consultant at IT services provider Dimension Data Americas. "While there are numerous benefits to social media, any astute CSO or CIO will be quick to mention that there are serious risks," said Arvanitis. "For instance, social engineering attacks, one of the oldest and most difficult attacks to protect against, rely on trust and personal information. People provide all sorts of personal information on social

Your presence in social media must be transparent

Disclose Protect

Take extra care to protect both Intel and yourself

Remember that professional, straightforward and appropriate communication is best

Use Common Sense

media and sometimes even connect with a hacker unknowingly, granting them access to their interests, preferences, activities, friends, etc. Social media is a goldmine for hackers. If one is able to exploit one individual in a company, they will likely be able to infiltrate the company itself. Humans have always been the weakest link when it comes to security, and this hasn't changed. Additionally, malware today can be found in posts on Facebook, links on Twitter, or embedded in third-party applications."

SOCIAL MEDIA MONITORING

Each website site employs its own guidelines in accepting articles, video clips, text comments and images from contributors, unidentified visitors and even from its own staff. One site may support the uploading of any post, may it be derogatory or not; while other sites tightly screen contributions to allow only the posts with genuine interests.

Others
Facebook has now more than 800 million users worldwide, since it was created in 2003. With its fast-rising number of registered users, Facebook has been facing multiple problems. Fake accounts have been created to deceive the public. The site does not integrate pre-moderation. However, it relies to reactive moderation wherein users themselves report to Facebook if a post is offending someone or totally not true. Facebook may be an excellent site to market products but also may pose a big threat to brand reputation. As the worlds largest video-sharing site, millions visit YouTube daily. Visitors find any kind of video uploaded into the site: infomercial, viral, music, movie trailer, self-promotion, lyric, demo, editorial etc videos. Registered members of the site may leave comments as a reaction to the video. In the past years, YouTube has been known to be one of the favorite destinations of trolls. Trolls post any video (like scandals) and comment to gain massive attention, at the expense of a brand or brands. Other Social Networking Sites TWIITER/MYSPACE, ETC For a comprehensive social media monitoring, there are other social networking sites that should also be tracked on. Included in the list are MySpace, Twitter, DeviantArt, Orkut, CafeMon, Meetup, myYearbook and Bebo.

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

FEBRUARY 2012 ISSUE JANUARY 2011 ISSUE

FEBRUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

BLOGGING SITES
Five of the most used blogging sites are Blogger, WordPress, Tumbler, LiveJournal and Drupal. Blogging sites allow people to discuss anything under the sun. Included in the topics that a blogger can write about are the best and worst brands, the reasons why to love or hate a certain movie, the smartest or the less smart people etc. Bloggers are influential in convincing public minds. Consumers and customers read reviews and blogs about a certain brand during decision-making times. Monitoring about a brand is crucial in maintaining a marketable brand. Among the most influential blogs that can put a brand to fame or to shame are Huffington Post, TMZ, BusinessInsider, Engadget, PerezHilton, Gizmodo, Mashable, TechCrunch and Gawker.
Indeed, the internet provides both success and failure to a brand. It has been a good tool in acquiring prestigious name as well as a notorious image. Good thing that great minds continue developing both free and paid services and software to help brands monitor their online presence.

RISKS OF NON-MONITORING
There are obvious risks for brands which dont moderate the content posted onto their own branded channels on social networks (i.e. on a branded fan page, company
profile page, group or channel).
The most important is the safety of their users, particularly brands which are marketing to children or teenagers. The importance of providing a safe environment for children goes without saying, and brands have a duty to ensure that children are not exposed to abuse, bullying or even illegal content posted by unscrupulous users of their social network pages. There is also a reputation risk. Like it or not, content posted on a branded page will be associated with that brand. No responsible company wants to be associated with bullying or inappropriate content on their social network pages. On a practical level, users wont come back to a site that is rendered unusable by people posting comment spam, or irrelevant messages.

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

FEBRUARY 2012 ISSUE JANUARY 2011 ISSUE

FEBRUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

AIR FORCE WEB POSTING RESPONSE ASSESSMENT

AIR FORCE PUBLIC AFFAIRS AGENCY - EMERGING TECHNOLOGY DIVISION
WEB POSTING Has someone discovered a post about the organization? Is it positive or balanced?
NO

DISCOVER

YES

PRODUCED BY Air force Public Affairs Agency This product is public domain and may be used freely.

EVALUATE
CONCURENCE A factual and well-cited response, which may agree or disagree with the post, yet is not factuall erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond?
NO

TROLLS Is this a site dedicated to bashing and degrading others?

NO
YES

MONITOR ONLY Avoid responding to specific posts, monitor site for relevant information and comments.

RAGER Is the posting a rant, rage, joke or satirical in nature?

NO

MISGUIDED Are there erroneous facts in the posting?

NO

FIX THE FACTS Do you wish to respond with factual information directly on the comment board?
YES

LET STAND Let the post stand -no response.

UNHAPPY CUSTOMER Is the posting a result of a negative experience?

YES

RESTORATION Do you wish to rectify the situation and act upon a reasonable solution?

RESPOND
SHARE SUCCESS Do you wish to proactively share your story and your mission?

NO

FINAL EVALUATION Write response for current circumstances only. Will you respond?

YES

BEFORE YOU RESPOND...

BE CLEAR Be honest about the issue. Use plain English. Write in short, active sentences. IDENTIFY YOURSELF Make sure the user knows who is responding DONT RUSH Take the time to make sure your response is a good one. Test your reply on a colleague. BE CONSISTENT Apply the user content rules in every case, even if you disagree with what the user says.

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au

FEBRUARY 2012 ISSUE JANUARY 2011 ISSUE

FEBRUARY 2012 BUSINESS NEWSLETTER JANUARY 2011 BUSINESS NEWSLETTER

ALL ABOUT

SOCIAL MEDIA MONITORING TOOLS

10% 10.7% 17.1% 19.3% 42.9%
42.9% Social Media Manager 19.3% Agency Professional

WHO IS BUYING SMM TOOLS?

10% of respondents said that they were a Marketing Executive. 10.7% Small Business Manager

WHAT FACTORS AFFECT THE SELECTION OF A SMM TOOL?

Survey participants were asked to rate different factors according to how important that particular factor affected their selection of a SMM Tool. On a scale of 1 to 4. With 4 being the most important factor. The data for each factor is represented as an average rating.

17.1% Consultant

HOW MUCH DO PEOPLE PAY FOR SMM TOOLS?

between $5,000 and $10,000/month between $500 and 19% $5,000/month

3 2 1

2.47

2.33

2.29

2.13 1.82

1.42

1.39

4.4%

2.2% Say that they spend $10,000/month or

more on SMM Tools

What metrics it oers

54.7% $100/month or less

between $100 and $500/month 19.7%

Integration with dierent social networks Interface Price

Ability to Ability to schedule schedule updates updates Firehose Access

NEXT MONTH ON NOX:

Contact Centers are indispensable in the modern business environment for three key reasons; Ownership, Accountability and Satisfaction. Find out how to retain your customers by giving them the most excellent customer service support.
All text and images contained in this newsletter is copyright of New Media Services 2012, unless otherwise stated. All rights reserved. No part of this newsletter may be used without the express written permission from the owners stated herein. New Media Services does not claim ownership to text, images, and logos, unless stated. Owners retain copyright and any other rights they already hold.

New Media Services

the Go-To company

e info@newmediaservices.com.au w www.newmediaservices.com.au