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2008 Global Summit of Women Women and Asia: Driving the Global Economy

Corporate responsibility = business sustainability* Johan Raslan (7 June 2008)

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*connectedthinking

Contents

1. Journey towards CR

2. 4 + 4 = PwC Malaysia’s story

3. Bust the myth

4. The power of passion

5. Today’s mission, tomorrow’s achievement

Journey towards CR

Journey towards CR

Journey towards CR
Journey towards CR
Journey towards CR

Corporate responsibility = business sustainability

The CR journey - creating a responsible business strategy

Level of impact on how business is done

Doing more without changing the way we do biz; lack credibility Disconnect from everyday operations;
Doing more without
changing the way we
do biz; lack credibility
Disconnect from
everyday
operations; little
impact on the
way biz is done.
Strategic CSR:
PR Whitewash:
Ad hoc doing
good to do well
Doing good to
look good
Philanthropy:
Doing good fast
1990-2001
1970-1990

Before 1970

2001 onwards
2001 onwards

Strategic CR:

Sustainable doing good to do well

Incorporating ethics, good CG and giving back to society in biz strategy & execution

Source: John Zinkin Institute of Corporate Responsibility Malaysia

June 2008

4 + 4 = PwC Malaysia’s story

4 + 4 = PwC Malaysia’s story

4 + 4 = PwC Malaysia’s story
4 + 4 = PwC Malaysia’s story
4 + 4 = PwC Malaysia’s story

Corporate responsibility = business sustainability

4 + 4 = PwC Malaysia’s story

4 guiding principles

• We invest in relationships

• We share and collaborate

• We put ourselves in others’ shoes

• We focus on enhancing value

4 CR strategic areas:

Workplace

Marketplace

Community

Environment

Workplace PwC Experience as our guiding principles Community
Workplace
PwC
Experience
as our
guiding
principles
Community

Marketplace

Environment

June 2008

Corporate responsibility = business sustainability

4 + 4 = PwC Malaysia’s story (cont’d)

Workplace

Global People Survey

BRAVO + Citizen awards

Code of Conduct

Gender diversity

Marketplace

Advocacy on key PoVs

- regulator engagement

- awareness briefings

Media engagement

Institute of Corporate Responsibility, Malaysia (ICRM)

PwC Experience as our guiding principles • •
PwC
Experience
as our
guiding
principles

Community

Malaysian Humanitarian Award

MERCY Malaysia

Community Outreach Programme (COP)

Young Enterprise Programme

Environment

Going green campaign

Green marshals

June 2008

Corporate responsibility = business sustainability

4 + 4 = PwC Malaysia’s story (cont’d)

Marketplace

Advocacy through regulator engagement, awareness briefings in:

- Corporate Responsibility

- Corporate Governance

- SRI/Islamic Finance

- Business ethics

- Anti-corruption

Policy setting/Promoting public policies

Media engagement

Institute of Corporate Responsibility, Malaysia (ICRM)

• Workplace • PwC • Experience as our • guiding principles Community Environment
Workplace
PwC
Experience
as our
guiding
principles
Community
Environment

June 2008

Bust the myth

Bust the myth
Bust the myth
Bust the myth
Bust the myth

Corporate responsibility = business sustainability

Bust the myth - Why is CR important in Asia?

Impacts 60% of human population in 48 countries

Widespread poverty; widening income gap

Fastest growing economies + smallest & most stagnant

Environmentally rich in natural resources

Recent calamities in Asia (Myanmar, China)

rich in natural resources • Recent calamities in Asia (Myanmar, China) June 2008 PricewaterhouseCoopers Slide 10

June 2008

The power of passion

The power of passion

The power of passion
The power of passion
The power of passion

Corporate responsibility = business sustainability

The power of passion - What can you/your organisation do?

Workplace

Programmes to build & retain talent

- Mentoring

- Training

- Flexible working models

Fair labour practices

Gender diversity

Marketplace

Engage regulators/media to advocate key PoVs

Vendor/SME development

Ethical procurement

Benefits to society:

Increase in skills & job stability Develop future women leaders

Shape industry and strengthen local laws

Capacity building

Community

Look beyond monetary contribution

Partner with organisations that support your CR strategy

Promote indigenous peoples’ rights

Building capacity and sustainable initiatives

Environment

Promote green practices

Improve product quality

Active community engagement to improve raw material supply

Reduce consumption of natural resources

High quality yields

June 2008

Today’s mission, tomorrow’s achievement

Today’s mission, tomorrow’s achievement

Today’s mission, tomorrow’s achievement
Today’s mission, tomorrow’s achievement
Today’s mission, tomorrow’s achievement

Corporate responsibility = business sustainability

Today’s mission, tomorrow’s achievement 3 points to ponder over

1. Sustainable CR is here to stay (CR > philanthropy)

2. Opportunity for blue ocean branding

3. Don’t wait to arrive to start CR. Doing CR means you have arrived.

3. Don’t wait to arrive to start CR. Doing CR means you have arrived. June 2008

June 2008

The power of passion

“The kind of commitment I find among the best performers across virtually every field is a single-minded passion for what they do, an unwavering desire for excellence in the way they think and the way they work.”

– Jim Collins, business author and theorist

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