SAM WICHAIRUD

e-mail: swichairud@gmail.com Pasadena, CA 91105 Mobile: (626) 376-6771

SALES AND MARKETING EXECUTIVE Versatile Executive Strategist Expert in all phases of product launch to execution Comprehensive perspective of the Global Healthcare Environment Market Access
High Achieving Sales and Marketing Performance Driven Executive Delivered multi-million dollar sales and turnaround successes in challenging markets. Expertise in multiple therapeutic areas covering both oral and injectable formulations. Experience in both US and International Healthcare markets. Expertise in all phases of Product Development: Strategies, Marketing, Product Planning, Market Access and managing a high performance team to execution.

PROFESSIONAL EXPERIENCE
MME - Strategic Global Pricing & Reimbursement Consulting Firm, Pasadena, CA Director Consultant 2011

Developed consulting businesses through securing capabilities presentations with major pharmaceutical companies (Merck & Co., Novartis, J&J, GSK, and Amgen), trade associations, and biopharmaceutical companies which resulted in consulting proposals and projects worth over $200K. Provided input in developing capabilities presentation to clients. Conducted primary pricing research with medical and pharmacy directors.

Sanofi Pharmaceuticals, Bridgewater, NJ Sales Manager Kaiser Permanente Account

2008 2010

Recruited, developed, and led seven seasoned Managed Care Specialists to implement pull through strategies for Kaiser Permanente Account nationwide with annual net sales in excess of $140M: Recipient of 2009 US National Sales Champions Award and Top Field Sales Manager Award. Managed annual promotional budget of $300K. Exceeded target sales objectives every year for all assigned products, including both oral and injectable formulations.

SW Consultancy, Pasadena, CA Business Planning & Marketing Consultant

2007 - 2008

Provided marketing consulting services to a specialty pharmaceutical company to prepare for its on time launch of a diabetic product: Developed product messaging and resources allocation model for contracted sales organization (CSO) to be implemented at launch. Developed product web page content and map site to augment the product launch campaign. Evaluated and recommended resources allocation pertaining to the deployment of Certified Diabetes Educators in the launch campaign.

Alkermes, Cambridge, MA Manager Market Development, Addiction Treatment Division

2005 2007

Prepared alcohol addiction treatment market for the launch of a once a month injectable product (VIVITROL): Organized and managed an advisory board of key opinion leaders from medical and non-medical communities to develop awareness of a new treatment option for alcohol dependence. Executed pull through strategies with medical and mental health providers at Department of Defense and the Veteran Administration to include VIVITROL as part of a comprehensive treatment. Formed an alliance with an employee union of USPS to advocate for VIVITROL for its members. Collaborated with co-promotion partners sales team at Cephalon for VIVITROL pull through activities at key addiction treatment centers.

SAM WICHAIRUD
e-mail: swichairud@gmail.com Mobile: (626) 376-6771

SW Consultancy, Pasadena, CA Business Planning & Marketing Consultant

Provided business consulting services to community health centers in Los Angeles, CA:

2004 - 2005

Developed patient recruiting campaigns through outreach programs, web based marketing, and print advertising campaigns Developed operation improvement plans for community health centers to minimize patients dropout rate by reducing the waiting time for patients to be seen by healthcare providers.

Wyeth Pharmaceuticals, Collegeville, PA Director Global Pricing & Reimbursement

2003 2004

Led the development of global pricing & reimbursement strategies for new products in the following therapeutic areas: oncology, major depression disorder, womens health, osteoporosis, and rheumatology: Collaborated with brand teams to develop worldwide product pricing strategies and policies for new products. Managed pricing research vendors and annual pricing research budget in the amount of $1M.

Pfizer Corporation (Pharmacia), Peapack, NJ Director Asia Pacific/Latin America (APLA) and Japan

2002 2003

Ensured profit maximization for the assigned region by focusing on pricing & reimbursement strategies for both inline and new products. Led the development of regional pricing strategies for new and in-line products to minimize pricing erosion in the region. Worked with cross functional teams to develop reimbursement strategies and materials for pricing negotiations with health ministries.

Merck & Co, Los Angeles, CA West Point, PA, Whitehouse Station, NJ Business Manager - Dermatology Specialty Group

1989 - 2002

Led a group of 10 Dermatology Specialty Sales team to consistently deliver $12M annual sales with a 21% year-toyear growth. Promoted 50% of direct reports with a 0% turnover.

Global Product Manager - Hypertension and Heart Failure

Developed product life cycle strategies and implemented global launches for a cardiovascular product franchise (COZAAR/HYZAAR) with annual worldwide sales exceeding $1B.

Manager - Economic Affairs, Europe

Managed European pricing and reimbursement for new and in-line products to minimize revenue loss through parallel trades and reference pricing schemes.

Senior Analyst - Customer Contract Management, Managed Care

Developed, implemented, and managed contracts for Group Purchasing Organizations (GPOs) and Health Maintenance Organizations (HMOs) to ensure coverage for Mercks products by various plans.

Health Science Associate

Developed key opinion leaders to become advocates/speakers for PRILOSEC and FOSAMAX prior to and during launches.

Professional Sales Representative

Promoted Mercks cardiovascular, ophthalmic, and rheumatology products to teaching institutions, managed care accounts, county health facilities, and private practice physicians. Mercks Top 10% Salesperson Award Recipient.

EDUCATION
MBA, Finance, Marketing, and International Business, University of Southern California (Deans List). B.S., Biochemistry, University of California - Los Angeles (California State Scholarship Recipient).