SANGAMNER

Situated on the banks of the Pravara river and derives its name from the confluence of 3 rivers

Famous for educational institutes, sugar factory, tobacco factory and agriculture

Demographics
Population 4,39,806 (according to 2006 census)

Gender Ratio 51: 49

Literacy 76% Large presence of students.

Economic development
Large co-operative movement. Agriculture is quite profitable. Milk dairy industry. Agriculture produce processing industry (Tobacco, sugar). Educational institutes.

Developmental projects
Fastest growing city in the Mumbai Pune Nashik triangle Very strong educational development in last decade

One of the largest agriculture products trade points in northern Maharashtra

Very active political involvements by locals (Mr. BhausahebThorat) An investment of 100cr is needed to set up a new factory as per municipal guidelines

Tradition & Culture

Agrarian society Festivals around crop cycles.

Progressive mindset reinforced by higher literacy rate.

Occupation Agriculture Vegetables, Cereals, Cash Crops, Fruits Animal husbandry Dairy Factories (Tobacco, Sugar) APMC office

Lifestyle
Most houses are pucca houses with TV Good market for vehicles

Retail outlets like Big Bazaar, John players etc

Schools & Colleges

Famous of educational institutes Courses offered are many like Engineering, Medicine, Dental, B Ed, BBA, MBA, Arts, Science, Commerce.

Usual preference is for agriculture courses and engineering.

There are many vernacular as well as English medium schools, major shift towards English medium schools.

Educational Institute Sangamner Medical Foundation and Research Institute National Medical College of Ayurvedic Sciences Eklavya Ashvin Rural Ayurvedic Medical College Gokhale Education Societys College of Education, Vamanrao Ithape Homeopathic Medical College, Homoeopathic Medical College And Hospital,

NGO Father Backer (French) Priyadarshini

Committees & Associations It has a strong co-operative movement Various cultural committees & organizations focusing on music, theatre, history etc

Shikshan Prasarak Sansthas Law College,

Shikshan Prasarak Sansthas College of Education (BEd), DJ Malpani Commerce and BN Sarda Science College Sahyadri Bahujan Vidya Prasarak Samajs Sahakar Maharshi Bhausaheb Santuji Thorat College of Arts Science and Commerce Amrutvahini Polytechnic & Engineering Amrutvahini Institute of Pharmacy

Agricultural Inputs Agricultural outputs

Agro based industry

Agro based service

APMC Visit
As told by :RK Bagwan & group bros, Mr. Satish, manager APMC

Vegetables
Tomato Brinjal Cabbage Cauliflower

Cereals
Wheat Bajra Maize Jowar

Cash crop
Sugarcane

Fruits
Pomegranates Grapes

Potato

Soya
Gram

The market-yard of Sangamner has 25 dealers shops

Area under agriculture: 40% irrigated (Kharif and Rabi crops)

60% Non-irrigated (only Kharif) Grapes, Tomato and Pomegranates are also produced and shipped to other districts. The presence of well-irrigated lands and high water-table has led to these produce of fruits, besides sugarcane. Pomegranate is consumed locally and also major chunk dispatched to Delhi Mandi.

APMCs main produce is Onion. Onions is produced in huge quantities and is exported also

APMC limit is 50 kgs a sack and 8000 such sacks are transported out of Sangamner every week. Export of onion is done for Pakistan and Malaysia (via Mumbai) Sangamner is the 2nd biggest Onion producing unit in the western Zone , after Lasal Gaon (Nasik) Besides Onion, Tomatoes are also shipped in huge quantities to entire India.

Agricultural Inputs
Tobacco fertilizers Grapes Potato Processing of milk pomegranate

Coromandel

special fertilizers from Vanita and

seeds

cane for sugar mills

General information- APMC

Krishi Utpann Bazaar Samiti
There is no MIDC in Sangamner.

Sugar factory is also present in Sangamner, and canes are available locally.
Mainly the onion, tomato, pomegranate, sugar and all such produce are not stored in cold storage or warehouses. Instead they are transported without any delay.

Transport is done with local transporters and also with vendors present in different states.

APMC sangamner is an open market now- as told by Mr Satish

Onion goes to 8-9 states and Tomatoes to 12 states. Sugarcane and pomengranate is purchased by intermediaries and mill owners from nearby cities. Tomatoes exports are 1,80,000 T per year. 30% students go out for graduations and PGs out of which majorly people study agricultural courses. There were many proposals by FMCG companies for Ketchup factories earlier but government wants to set up its own. No factory was allowed. The agro-produce works with co-operative only.

Aadtya- external trade not allowed (distributor etc.), to stop commission.exTomato- no aadtya

Farm Equipments
Farm equipment shop at the highway: Interview of Mr.Nitin Hase (+91 9764646463)
Chap cutters and fodder cutting machines
Ranges from 15-20 k to 1 lac plus based on the volumes to be dealt with it. Milking machines Grass cutters (for cattle and livestock) Rubber mats and other hygiene accessories for the well-being of their cattle. Chap cutter constitutes the major sales, around 85 % The chap cutter machines and milking machines are high quality ones only. Bought from Punjab Margin of farm equipment

Shop is Rs. 550-600 per machine

Livestock
Livestock is a major possession by the farmers. It is counted as their property of the farmer and has to be bought mainly with Livestock Loans from co-operative banks or Sahkari banks within Sangamner. Sangamner is considered to be a place with agricultural economy. Milk is the bread and butter for majority of the farmers. 65-70% people have livestock there. Keeping livestock is one of the two major occupations of the people residing there. On an average, each livestock possessing family owns 7-9 cows !! They depend on the locally situated Rajhans dairy, which takes 90% of their produce for milk processing. It is mainly into packing and distribution.

Rajhans dairy purchases milk from Sangamner farmers (and villages around it like Kopar and Aaley ) at around 18-20 Rs per litre.

Cows with the farmers are of premier breed. Cows are mainly Jersey and Holstain freezer.
Milking capacity: Holstain freezer 15-20 litres a day and Jersey has 12-15 litres. Fodder rate is 2-2.5 per kg and every day 25-30 kgs of fodder is consumed by a cow. Cost of a cow is around Rs 50-55 k.

A farmer earns around 30-35 k per month, after deducting all maintenance and food costs of the cattle.
This is why the mechanization of fodder cutting, milking etcare prevalent with households.

Consumer Durables Category / Two wheelers market

Besides the big showrooms in Sangamner, there is also a very big market of second hand vehicle purchase. LCV n SCV were there for sales as second hand market, mainly purchased by contract transporters. Octroi rates were lesser for Sangamner so there was a lesser price for the bikes. But the increased transportation cost had brought the total rate down by only 2.6%. Although 4 wheelers and other vehicles are bought on cash but Sriram CommVeh Finance and other companies have started educating and helping people about the vehicle loans. Commercial Vehicles dealers present: Tata Motors, Mahindra & Mahindra, Piaggio (3 wheelers), Two wheeler dealer: Bajaj Auto and Hero Honda

Sales per month: Bajaj Auto-> 400 units per month. Hero Moto cop-> 625 units per month. Bajaj leads the sales in commuter segment and Hero leads in sports segment. The purchases are done by main Sangamner village and nearby 26 small villages.

Bikes Sales (in %)

5% 0
30% 65%
Commuter Executive Premium

It is mainly for commuting purpose from city to village and mainly business related.
Main decision maker: Father and son envelope price bid.

Decision parameter for purchase: Style factor, sturdiness for commuting, and Cost. Only 10-15% buyers care about the mileage. Platina and Discover models of Bajaj are most selling and fast moving. Replenishment: Safety stock time 2 days, Order transit time 4 days. Area sales manager Visit frequency: Monthly visit, and monthly activity plan is chalked out. TSI visits every 3rd or 4th day. Brokers also visit the showrooms and the customers sell their bikes in closed

Promotions for the customers: Hero motoCop and Bajaj

Exchange melas also arranged for customers. Seeding: 2 sales staff at the dairy, in the morning, for test rides to farmers and dairy-farmers. Done in each Taluka and every village. Finance option for villagers at festive season at remarkably low interest rates. Shirdi waterparks passes (2 nos)- worth Rs 650 each. Increased service centres every year for better service levels. Bajaj Auto- 7 service centres, Hero Motocop- 9 service centres

Rajhans Dairy

Purchases milk from milkman in the locality at 18-20/- per litre. Supplies milk and its products to around 50 districts. Distribution is through 4-5 company owned stores and rest is distributed to local dairy shops and retailers and sweetshops. Distribution is by milk-run system but product wise and not lot wise. LCV and SCVs deployed for the distribution which begins in the afternoon. Rajhans also has mineral water bottling plant employing many villagers and is transported to near by cities

Market Structure
Second largest Mandi after Lasalgaon, Nashik. Operations as feeder market. Loading / Unloading point for all agricultural and related products like Tomato Transported to 12 states, around 3000 trucks a month for 6 months / year. Onions Transported to 9 states, around 2000 trucks a month Pomegranate Transported to regions like Delhi. Sugarcane is processed and consumed locally. Grapes is a seasonal export. Sales of seeds, fertilizers, processed milk from Rajhans, tobacco processing Is a collection point for 205 villages under 177 gram panchayats Distribution system of organization Has established retail outlets. Presence of modern trade outlets like Big Bazaar. Cash transactions are common. The distributor brings the stock along during sales beat.

Local wholesalers cater to the retail outlets

Product categories and availability

High brand awareness among customers (50% ask for brands, the rest ask for opinions). Primary decision maker is wife. No shelf loyalty even though display is paid. Growing demand for LCD TVs, water purifiers and refrigerators (60% normal, 40% LCDs), Indian brands like Vijayta and Samrat is also popular. Top loading washing machines preferred. Usual promotions are TV with DTH dish connection. Preservatives are not preferred in packaged foods Prevalence of knock off products due to higher margins Krackpack off Krackjack.

Milkybite off Milkybar.

Milk Anytime off Alpenliebe. Highest selling soaps are Lux &Santoor. Highest selling detergents are Nirma& Wheel.

Banks and banking facilities

Popular national banks like SBI, ICICI, HDFC.
Large number of co-operative banks offering agriculture loans at 15.5% for 5 yrs used for leveling and siphoning e.g. Amrutvahini Co-op bank Ltd.

Livestock loans are also prevalent and safety is the parameter for giving out loans.
30% rise in livestock loans during seasons. Co-op credit societies give out non-agricultural loans with lower interest rates Impact of influencers. Gram panchayat, Sarpanch, Police, Patil. Economic decisions are made by individuals rather than asking for guidance

References LaxmanWagh, Gen Manager, Amrutvahini Co-op bank Ltd PrasannDuttKulkarni, Managing Advisor, Amrutvahini Co-op bank Ltd PradeepLakhote, Samarth Electronics Nitin Hase, Farm equipment wholesaler Mr. Satish, Manager at APMC Mandi, Sangamner