Sie sind auf Seite 1von 1

Situational Analysis- A process planner use, within time and resource constraints, to gather, interpret, and summarize all

information relevant to the planning issued under consideration. Goal- A target or end that management desires to reach. SMART- Specific, Measurable, Attainable, Relevant, Time-Bound Plans- The actions or means managers intend to use to achieve organizational goals. Scenario- A narrative that describes a particular set of future conditions. Strategic planning- A set of procedures for making decisions about the organizations long term goals and strategies. Strategic goals- Major targets or end results relating to the organizations long-term survival, value, and growth. Strategy- A pattern of actions and resource allocations designed to achieve the organizations goals. Tactical planning- A set of procedures for translating board strategic goals and plans into specific goals and plans that are relevant to a distinct portion of the organization, such as a functional area like marketing. It focuses on the major actions a unit must take to fulfill its part of the strategic plan. Operational planning-The process of identifying the specific procedures and processes required at lower levels of organization. Frontline managers usually focus on routine tasks such as production runs, delivery schedules, and human resources requirements, Strategy map- provides a tool managers can use to communicate their strategic goals and enable members of the organization at every level to understand that parts they will play in helping to achieve them. Innovation- New ideas from managers throughout the organization can contribute to a plans effectiveness. Strategic management- A process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies. It integrates strategic planning and management into a single process. Mission- An organizations basic purpose and scope of operations. It is a clear and concise expression of the basic purpose of the organization. It describes what the organization does, who it does it for, its basic good or service, and its values. Strategic vision- The long term direction and strategic intent of a company. It points out the future. Usually provides a perspective on where the organization is headed and what it can become. Stakeholders- Groups and individuals who affect and are affected by the achievement of the organizations goals, mission, and strategies. Environmental analysis- provides a map of these stakeholders and the ways they influence the organization. Resources- Inputs to a system that can enhance performance. It is an input to production that can be accumulated over time to enhance the performance of the firm. Tangible assets- (real state, production facilities, and raw materials) Intangible assets- (company reputation, culture, technical knowledge, and patent as well as accumulated learning and experience) Core resources- A unique skill and/or knowledge an organization possesses that gives it an edge over competitors. A company does especially well relative to its competitors. SWOT Analysis- A comparison of strengths, weaknesses, opportunities and threats that helps executives formulate strategy. Corporate strategy- The set of businesses, markets, or industries in which an organization competes and the distribution of resources among those entities. Concentration- A strategy employed for an organization that operates a single business and competes in a single industry. Vertical integration- The acquisition or development of new businesses that produce parts or components of the organizations product. It involves expanding the domain of the organization into supply channels or to distributors. Concentric diversification- Involves moving into new businesses that are related to the companys original core business. A strategy used to add new businesses that produce related products or are involved in related markets and activities. Conglomerate diversification- A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities. 1. High-growth, weak competitive position- Question marks. 2. High-growth, strong competitive position- Stars 3. Low-growth, strong competitive position- Cash cows 4. Low-growth, weak competitive position- Dogs Business strategy- The major actions by which a business competes in a particular industry or market. It gives the organization builds and strengthens its competitive position in the marketplace. Low-cost strategy- A strategy an organization uses to build competitive advantages by being efficient and offering a standard, no-frills products.

Differentiation strategy- A strategy an organization uses to build competitive advantages by being unique in its industry or market segment along one or more dimensions. Functional strategies- Strategies implemented by each functional area of the organization to support the organizations business strategy. STRATEGY IMPLEMENTATION: 1. Define strategic tasks 2. Asses organization capabilities 3. Develop an implementation agenda 4. Create an implementation plan Strategic control system- A system designed to support managers in evaluating the organizations progress regarding its strategy and, when discrepancies exist, taking corrective action. Organization chart- The reporting structure and division of labor in an organization. Differentiation- An aspect of organizations internal environment created by job specialization and the division of labor. The organization is composed of many different units that work on different kind of tasks, using different skills and work method. Integration- The degree to which differentiated work units work together and coordinate their efforts. The differentiated units are put back together so that work is coordinated into an overall product. Division of labor- The assignment of different tasks to different people or groups Specialization- A process in which different individuals and units perform different task. It refers to the fact that different people or groups often perform specific parts of the larger tasks. Coordination- The procedures that link the various parts of an organization for the purpose of achieving the organizations overall mission. Authority- The legitimate right to make decision and to tell other what to do. BOD major duties: 1. selecting, assessing, rewarding, and perhaps replacing the CEO 2. determining the firms strategic direction and reviewing financial performance 3. Ensuring ethical, socially responsible, and legal conduct.

Das könnte Ihnen auch gefallen