QFD- PIZZA

++
Column No Direction of improvement ( Maximise Minimise Target ) 1 2 3

Row No Relative Wt Wt/Importance Customer Attributes(WHATs)

Color

Weight

Size

Vs Functional attributes (HOWs)

1 2 3 4 5 6.67% 13.33% 33.33% 26.67% 20.00% 5.00 10.00 25.00 20.00 15.00

Good texture Generous portions Low cost Tastes Good Appetizing appearance ++ 5 Technical Difficulty Imputed Importance (%) (all total 100%) 21.2 #FFC125 (Hexadec imal Target Values RGB)

2 6.2 2oz.

3 16.2 5"

QFD- PIZZA

++ 4
5 6

+ 7 Competitive Analysis 0= Worst; 3= Best

Thickn ess

Our Cost Tensile Densit per yield Compa Comp A y pizza strength ny ++ 1 3 2 3 1 1 2 3 1 0

Comp B

Comp C

2
1

+ ++ + 3 10.3

2 3 2

3 2 1 2 1

5 8.4 0.3"

6 27.4

7 10.3 0.1 Mpa

50Rs 5psi