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TRENT, MBA
Bowie, MD 20716 | 301-482-2711 | jt79@msn.com
LEADERSHIP PROFILE
Overview--real estate and high-tech sales leader with a record delivering spectacular business growth results. Earlier record of department turn-around accomplishment based on process control excellence in five overlapping operational areas: strategy; people recruitment, motivation, and management; business analytics; sales & marketing communications production; and management team development. Outstanding In--analyzing core business processes and staffing operations to deliver highlyresponsive customer service. History of sales management excellence involves accomplishments integrating marketing with other functional areas and revitalizing challenged sales operations. Signature Values--building sales by developing staff-accountable operational structures; delivering competitive advantage in terms of retaining & facilitating repeat business; understanding what the market and key market segments require combined with the ability to inspire sales associates to optimize their point of contact opportunities; and, identifying, structuring, and managing strategic sales initiatives. Personnel Recruitment and Realignment--personally recruited over 40 high-performing and terminated over 10 poorly-performing sales reps in the last ten years. A high percentage of recruits were offered promotions. Coaching Mentoring, and Training--leads by example; constantly raises the bar and encourages staff to maximize their sales efforts. Generates strategies and messages to align and energize sales teams.
Sales Manager
2005 - 2010
Leadership Summary: Reported to the CEO and VP of Development; conceived and executed sales and marketing strategies for three large-scale residential projects (1000+ units). Scope: Recruited and trained 4 high-productivity sales reps. Conducted market analysis and generated the strategic and tactical framework to capture market share through branding and streamlined sales processes. Achievement Highlights Bottom-Line Metrics--Personally negotiated over $10 million in home purchase contracts annually. Recognition--Earned the firm significant free publicity throughout tenure. Orchestrated the Design and Excellence Award accorded by two homebuilder associations based in Northern Virginia and the Maryland Capital region.
JOHN TRENT, PAGE 2 Operations--Saved the firm hundreds of thousands of dollars annually by functioning as a oneperson creative department (solicited, negotiated, and directed freelancers). Art- and copy-directed creation of high-impact promotions and presentations including sales & marketing collateral, website, ads, and promotional campaigns consisting of multi-media components involving print brochures & direct mail materials, radio & TV ads, and email blasts. Organized exhibits and managed trade show events. KB HOMES, Orlando, FL 2004 - 2005
Sales Manager
2002 - 2004
Leadership Summary: Led call center start-up. Scope: Directed a 12-18 member services team. Achievement Highlights Sales & Marketing Bottom-Lines--Reversed client emigration values by millions of dollars annually; achieved by motivating & training staff to deliver superior customer service and close sales by incentivizing end-users. Operations--Reduced employee churn within two months of commencing; created effective morale improvement and incentive plans that significantly increased employee retention. Recognition--Team regularly achieved Top 5 performance ranking. VACATION OWNERSHIP AGENCIES, Kissimmee, FL 1993 - 2002
Summary: Serviced a prestigious portfolio including Marriott Vacation Club, Vacation Village at Parkway, Fairfield Communities, Vacation Break, and Orange Lake Country Club. Scope: At times, directed a team of 8-12 sales reps; functioned as senior decision maker with respect to advertising, branding, marketing, and promotions.
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