Islam Helal Marketing Assignment #1

Personal Marketing Plan

Islam Helal
TE Data Field Operations Manager

ESLSCA Business School E39 Marketing Management Dr.Nader El Haridy 22 Feb. 2012

Islam Helal Marketing Assignment #1

Table of Contents
Page Marketing Strategy Personal statement SMART Objectives Personal SWOT Analysis: Formulated Goal Strategic Formulation and Market Mix 3 4 5 6 7

Islam Helal Marketing Assignment #1

Personal Statement

Vision Is To be a real Muslim. Big business Man breathing free being loved, and loving, caring about others and alive with a Spiritual Peace highly respectful and an objectives person, always Ambitious, happy, and with the existence of imagination and well Groomed and leave a legacy after my death

Mission Is Being on this earth is to help others be recognized, keeping developing myself and others and work on keeping respectful , athletic , happy and always challenging myself to usual work for developing myself-steaming.

Islam Helal Marketing Assignment #1

SMART Objectives to fulfil my Mission

Finalizing the MBA within the 24 month with a good grade Form an excellent personal reputation and within the communication companies within 2 years Work to over achieve the unit I managed this year Target Develop my Islamic religion with starting Tagweed Al Quran Lessons 1 time weekly On-going work to advance my athletic state To be organized financially and keep 20% of my total income for saving annually Up-to-date Work hardly to study Egypt communication firms and it management structure and to check out the market competition and employment opportunities.

Develop my personal and managerial skills to empower to manage a small firm within 3 years Always being updated with the new technologies and technical development

Islam Helal Marketing Assignment #1

Personal SWOT Analysis:

Internal: Strengths

Highly ambitious person and always looking for better life Gained a good communication skills among my experience Have a decent experience of managing people Working a broadband market leader at Egypt TE-Data for 8 years Managing one of the largest units at TE Data with 400 employees and thousands of technical Operations Daily. Have a good reputation within TE Data managers and top level management Always updated with the new technical and new technologies Self-Motivated person and hate failing Multitasked person and committed to results Good decision making skills

Weaknesses,

As a working at the ADSL product and its all operations tasks I waste a lot of time doing a lot of favors to all people. Routine work which usually spend with governmental firms and workers Due to the instable market I face a lake of resources with the same market shape and size May get depressed when not recognized or appreciated from my boss. Poor to implement a full strategic plan

Islam Helal Marketing Assignment #1

External: Opportunities,

Getting my first baby may motivate me more to enhance my whole life and my small family consequently New born democratic country (Egypt) possibly we all have a free challenging market with new prospects. Categorizing myself as an expert on such large technical and call center Operations New multinational firm may open a new market The good broadband market growth rate may rise the challenge between corporations with forcing new investments with accordingly increase the employer

Threats,

Instable market and the continuously of bad political environment at our country

The Market and employers tough competition Increasing the turnover

My Formulated Goal

Islam Helal Marketing Assignment #1

According to the SWOT and opportunities and threats matrix analysis

The Goal Is to be valued employer being hunted a cross the employments market capitalizing on my technical and managerial experience subsequently finishing my MBA with 3 Years

Personal Marketing Mix

Target Market,

Recruitment agencies in Egypt and worldwide LinkedIn and other Recruitment sites updates Field Operations Fields at communications and industrial field Supply chain and logistic firms Product development field

Islam Helal Marketing Assignment #1

Product
My updated and organized resume My wellness to learn and the challenge to always success My resources (experience and education) Mental and cultural

Place
Egypt Middle East

Price

Very Flexible and within Range plus benefits

Promotion

Being an added value for any company very loyal employee well expert managerial and technical also with an average salary and May considered as young manger and in addition good football player