Aaroha

Information Brochure

Design Degree Show 2010

Namaste!
aaroha
design degree show 2010
Industrial Design Centre, IIT Bombay

When? Where?
22-24 June 2010 IDC, IIT Bombay, Powai, Mumbai 26-27 June 2010 Nehru Science Centre, Worli, Mumbai

IDC
Industrial Design Centre was set up in 1969 by the Government of India under the auspices of Indian institute of technology, Bombay. Design at IDC is all encompassing, coexists in an active triadic relationship with design education, design research and design practice. The rigorous two year Masters program molds the chosen talented individuals from around the country into budding problem solvers and leaders of tomorrow. The four programs offered at IDC are: ID Industrial Design VC Visual Communication IN Interaction Design AN Animation

ID
Transportation Design Public Services Design Rural Product Design Exhibition Design Interaction Design Packaging Design Environmental Design Toy Design Consumer Product Design Medical Equipment Design

Programs
The prime objective at the IDC is an integrated and interdisciplinary approach in design education. There are four programs that are offered.

Industrial Design
The Industrial design programme concentrates on developing skills, knowledge and attitude among students to become creative problem solvers who can effectively and strategically use different design processes and methods. The students learn to correlate technical and ergonomic functions of a product with the real human needs. They develop their innovative and aesthetic sensibilities into making a coherent and appropriate product. The students are encouraged to solve socially relevant problems. During the program, students interact with industries, institutions and social organizations during their project to understand, study, analyze and solve various kinds of existing problems. The choice and outcome of final degree projects reflect the students aspirations to change the Indian product scene.

VC
Communication Design Exhibition Design Animation Design Film Design Motion Graphics Graphic Design Interaction Design Storytelling Map Design Type Design Typography Way-finding Photography

Visual Communication
Visual communication in a developing country with its varied cultural heritage has a vital role to play in the national development. The emphasis is on meeting the unmet communication needs for the community, for which normally resources are not readily available. The programme envisages developing graduates with better maturity in handling communication design problems, a deeper understanding of aesthetic aspects, and generating methods and processes for solving communication problems. The students are given opportunities to learn new skills and to advance their level of understanding. They can also specialize in one of the many areas of visual communication like typography, information visualization, interaction design, video/film making, exhibition design, animation, photography, etc.

IN
Instructional Design Usability User Interface Design Human Factors User Experience Design Game Design Design Research Information Architecture & Design

Interaction Design
The Interaction Design program in IDC strives to create people with expertise who will eventually emerge as leaders to influence the future of interaction design. Creating graduates with good analytical abilities, skilled with specific techniques, creative in their solutions, sensitive in their approach and knowledgeable about current developments in using new emerging technologies and exploring new medias. The program focuses on interactive medias, mobile communication applications, interfaces for software applications, interactive gaming and learning applications. The program has a specific focus on the needs of Indian users and the Indian industry.

AN
Story Development Character Design Audio and Video Visual Effects 2D Animation 3D Animation Animation Styling Stopmotion Concept Art

Animation
The Animation program in IDC strives to create people with expertise who will eventually emerge as leaders to influence the future of Animation. IDC expects the students to assume direct responsibility for nearly all aspects of the film making process - from concept to drawing, shooting, camera etc.

DDS
Design Degree Show 2010
Every year, the graduating batch holds the Design Degree Show (DDS). They proudly present to the world their creative exploits. The exhibition is the harbinger of their arrival into the industry. The whos-who of the world of design gather to collaborate and work with the fresh talent that is molded by the Institute. DDS brings together Indian and International Design Students and Professionals to share the vision of creating a platform to pool resources, express, innovate and thereby enable young minds to progress to the next level. We cordially invite you to be a part of this festival of design that celebrates its newest entrants and The Design Degree show 2010 a complete success.

Sp
Sponsorship
The Design Degree show is an annual event, which has overwhelmed its participants with its energy and grandeur. No show can be pulled off single handedly and requires collaboration on various levels with professionals and individuals from the industry. Hence, the sponsorship is divided into five broad categories, based on an organizations interests and faculty. Your participation and contribution towards DDS 2010 is eagerly awaited. Areas where one can sponsor are: 1. Exhibition Sponsorship 2. The Yearbook 3. DDS Dinner 4. General Sponsorships 5. Seminars

1a

Full Exhibition Sponsorship Rs.6,00,000

The major expenditure is estimated to be the exhibition at Nehru Centre considering the exhibition area. The Sponsors would take care of this expenditure along with the tea and snacks during the exhibition. There can also be a part sponsorship ( see following page) of the exhibition event wherein one sponsor will share half the cost of the exhibition at Nehru centre.

Benefits:
1. One Booth of approximate size of 6 X 6 in the exhibition at Nehru Centre 2. One Booth of size 6 X 6 at IDC, IIT Bombay. The Main Sponsor will be able to put their banners & exhibit their products if any in the booth 3. A Double Spread color of page size: 8 X 8 advertisement in DDS 2010 Yearbook 4. Four Panels of Panel Size: 2 X 6 soley for the Sponsor in the exhibition area at Nehru Centre 5. Four Banners of the Main Sponsor inside IIT Campus, of maximum size 3 x 6 6. Sponsor logo of size150 pixels X 150 pixels with clickable link on the DDS 2008 website Sponsors web page. 7. Mention in every DDS 2010 promotional poster around the Nehru Centre 8. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 9. Mention in all the publicity and promotional material including t-shirts. Please note that the Main Sponsor is to provide content and design for the panels. They may be designed by hosts if desired so by the Sponsor.

Sponsorship amount supports:

> Panels displaying the works of students and faculty. > Panel frames supports, backing, suspension and accessories. > Lunch, tea and snacks during three days of the exhibition.

1b

Sponsorship amount supports:

> Panels displaying the works of students and faculty. > Panel frames supports, backing, suspension, accessories and storage facility. > Lunch, tea and snacks during three days of the exhibition.

Benefits :
1. One Booth of size 6 X 6 at IDC, IIT Bombay. The Main Sponsor will be able to put their banners and exhibit their products if any in the booth 2. A Single Spread color of page size: 8 X 8 advertisement in DDS 2010 Yearbook 3. Two Panels of Panel Size: 2 X 6 solely for the Sponsor in the exhibition area at Nehru Centre 4. Two Banners of the Main Sponsor inside IIT Campus, of maximum size 3 x 6 5. Sponsor logo of size150 X 150 pixels with clickable link on the DDS 2010 website Sponsors web page. 6. Mention in every DDS 2010 promotional poster around the Nehru Centre 7. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 8. Mention in all the publicity and promotional material including t-shirts. Please note that the part Exhibition Sponsor is to provide content and design for the panels. They may be designed by hosts if desired so by the Sponsor.

Part Exhibition Sponsorship Rs 3,00,000

2a

The Yearbook Main Sponsor Rs. 2,00,000

The yearbook is a compilation of the works of the graduating students. There can be upto two sponsors for the yearbook though a list of other sponsors and their contributions will be mentioned in one page elsewhere in the yearbook.

Benefits :
1. One Banner at the DDS Year Book Counter 2. One Booth of size 6 X 6 at IDC, IIT Bombay. The Main Sponsor will be able to put their banners and exhibit their products if any in the booth 3. Two Banners of the Main Sponsor inside IIT Campus, of maximum size 3 x 6 4. A Double Spread color of page size: 8 X 8 advertisement in DDS 2010 Yearbook 5. Sponsor logo of size 150 pixels X 150 pixels with clickable link on the DDS 2010 website Sponsors web page 6. Space on the consolidated Sponsors Panel in the exhibition at Nehru Centre 7. Mention in every DDS 2010 promotional poster around the Nehru Centre 8. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 9. Mention in all the publicity and promotional material including t-shirts. Please note that the Yearbook Main Sponsor is to provide content and design for the panels. They may be designed by hosts if desired so by the Sponsor.

Sponsorship amount supports

> Printing, binding, cover and transport of approximately 500 yearbooks. Size of book: 8 x 8

2b

There can only be two part sponsors for the yearbook.

Benefits :
1. Part of the banner ( with the other yearbook part sponsor) at the DDS Year Book Sales Counter 2. A Single Spread color of page size: 8 X 8 advertisement in DDS 2010 Yearbook 3. One Booth of size 6 X 6 at IDC, IIT Bombay. The Year book part Sponsor will be able to put their banners and exhibit their products if any in the booth 4. Sponsor logo of size150 pixels X 150 pixels with clickable link on the DDS 2010 website Sponsors web page 5. Space on the consolidated Sponsors Panel in the exhibition at Nehru Centre 6. Mention in every DDS 2010 promotional poster around the Nehru Centre 7. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 8. Mention in all the publicity and promotional material including t-shirts. Please note that the Yearbook Part Sponsor is to provide content and design for the panels. They may be designed by hosts if desired so by the Sponsor.

Sponsorship amount supports

> Printing, binding, cover and transport of approximately 500 yearbooks. Size of book: 8 x 8

The Yearbook Part Sponsor Rs 1,00,000

The DDS dinner is a platform for the students, faculty, staff, Alumni of IDC and professionals from the industry to interact informally. 200 Guests are expected at this event. The sponsorship under this segment is restricted to one party only.

Benefits :
1. Two Panels of Size: 2 X 6for the sponsor in IDC, IIT Bombay during DDS 2010 . 2. Two Banners of the Main Sponsor inside IIT Campus, of maximum size 3 x 6 3. Sponsor logo of size150 pixels X 150 pixels with clickable link on the DDS 2010 website Sponsors web page 4. Space on the consolidated Sponsors Panel in the exhibition at Nehru Centre 5. Mention in every DDS 2010 promotional poster around the Nehru Centre 6. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 7. Mention in the yearbook list of sponsors Please note that the DDS Dinner Sponsor is to provide content and design for the panels. They may be designed by hosts if so desired by the Sponsor.

The DDS Dinner Rs 75,000

Sponsorship amount supports

One grand dinner for 200 guests in IDC at IIT Bombay

4a

DDS 2010 has other miscellaneous expenses. Your contribution towards these will also be of great help.

Benefits
1. One Panel of Size: 2 X 6for the sponsor in IDC, IIT Bombay during DDS 2010. 2. Sponsor logo of size150 pixels X 150 pixels with clickable link on the DDS 2010 website Sponsors web page. 3. Space on the consolidated Sponsors Panel in the exhibition at Nehru Centre 4. Mention in every DDS 2010 promotional poster around the Nehru Centre 5. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 6. Mention in the yearbook list of sponsors Please note that the DDS General Sponsor is to provide content and design for the panels. They may be designed by hosts if so desired by the Sponsor.

General Sponsorships Rs 50,000

Sponsorship amount supports

the costs of mementoes, souvenirs, t-shirts, event management expenses, transport, postage, posters and invites publications

4b

DDS 2010 holds a design meet where several dignitaries in the Design field, Alumni of IDC etc. are invited. It provides a platform at IDC for the industry and the institute to interact.

Benefits
1. One Panel of Size: 2 X 6for the sponsor in IDC, IIT Bombay during DDS 2010 . 2. Two Banners of the Sponsor inside IIT Campus, of maximum size 3 x 6 3. Sponsor logo of size150 pixels X 150 pixels with clickable link on the DDS 2010 website Sponsors web page. 4. Space on the consolidated Sponsors Panel in the exhibition at Nehru Centre 5. Mention in every DDS 2010 promotional poster around the Nehru Centre 6. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 7. Mention in the yearbook list of sponsors Please note that the DDS Friends of IDC Sponsor is to provide content and design for the panels. They may be designed by hosts if so desired by the Sponsor.

Friends of IDC Rs 60,000

22-24 June 2010 Industrial Design Centre, IIT Bombay The Design Seminar comprises of talks by distinguished people from the industry followed by workshops of various kinds. There will be 3 days of seminars. (A detailed list will be circulated when the speakers are finalized)

Benefits
1. One Panel of Size: 2 X 6for the sponsor on the podium beside the Speaker 2. One Panel of Size: 2 X 6for the sponsor in IDC, IIT Bombay during DDS 2010 . 3. Two banners of the Design seminar sponsor in IIT Campus for the full 3 days 4. Three 1-Minute informational A/V through a day and a chance to introduce the Speakers for the day (Prior meeting with the DDS organisers will be held to discuss the protocol) 5. Space on the consolidated Sponsors Panel in the exhibition at Nehru Centre 6. Mention in every DDS 2010 promotional poster around the Nehru Centre 7. Mention in every DDS 2010 promotional poster/ teaser and invites printed after the sponsorship. 8. Mention in the yearbook list of sponsors Please note that the DDS Design Seminar Sponsor is to provide content and design for the panels. They may be designed by hosts if so desired by the Sponsor.

Design Seminar
Rs.1,00,000 per day

Sponsorship amount supports

> Travel expense and accomodation of the speaker. > The lunch and tea for speaker during seminar. > Stationary, tea and snacks for the attendees. > Workshop expenditure.

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Date / Location
22-24 June 2010 Industrial Design Centre, IIT Bombay DDS kicks starts with the three days seminars on design. Eminent speakers international and from around the country are invited to take part in the events. It takes place in IDC situated inside the plush campus of IIT, Bombay. 26-27 June 2010 Nehru Science Centre, Bombay The Design Degree show is taken forward post the three day seminars to the Nehru Science centre, Bombay where a grand size exhibition is put up for everyone to see. Models and panels of individual projects done by students are displayed. Simultaneously films and animation projects are screened for public viewing.

Media Coverage in
NDTV Times of India Hindustan Times DNA Indian Express Loksatta Navbharat Times rediff.com indiatimes.com Cumulus Website IDC Website independent blogs

Why should you sponsor?

It would provide a platform for you to disseminate and share experiences of your esteemed organization amongst talented youth and professionals from the design industry. A huge importance is given to publicizing and drawing students from all colleges across the country through workshops and talks, in addition to the exhibition itself. It will give an organisation an oppurtunity to interact with the end-users directly- users who may be using your product more than any other. They would include design aspirants, students, design professionals and end-consumers. DDS will be publicised on radio, youth magazines, blogs and other media, creating an awareness about design and so your presence at all levels across the nation.

In addition to the mentioned locations, we will acknowledge and display all our Major Event Sponsors logo/s, in order of their contributing role, in press, web and poster advertisements, which are planned for circulation. On the event of two or more companies coming forward to Sponsor the same event or are contributing the same Sponsorship amount, they will receive equal coverage, shall be treated as individual contributors in all respects. Sponsorship contributions in cash and kind not belonging to the above mentioned categories shall be acknowledged in the DDS 2010 Yearbook.

For clarifications / further details please contact:

Roshan Lawrence Valder Sponsorship Coordinator IDC, IIT Bombay e: roshanvalder@iitb.ac.in m: +91 9769 303106

Contact: DDS Coordinators Mandar Sarnaik +91 9833 798432 Vallabh Munshi +91 9970 057608 Sponsorship Coordinator Roshan Valder +91 9769 303106 All images and text used are the works of students of IDC IIT B. Brochure design by Saurabh Tewari, Visual Communication, IDC IIT B.

Industrial Design Centre Indian Institute of Technology Bombay Powai, Mumbai 400 076 INDIA www.idc.iitb.ac.in (+91) 022 - 2576 7801