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important project if we want to preserve values in sport
Sandro Donati, Head of Research, CONI, Italy
PHOTO: POLFOTO
men. »An investigation showed that wo- For Thúy Há Nguén, starting the day with a game of bad-
men were referred to by their Christian minton is as natural as brushing her teeth. In fact, half an
name 53% of the time. This compared to hour in the badminton court is generally the first thing she
just eight percent of men,« she points out. does after finishing her bathroom duties. And she does not
Beauty for Sale lack playing partners – her mother, father, brother, neig-
»Beauty is not something we are or we hbours and friends all follow the same routine.
have – it's something we make or create. Similar morning schedules exist for many thousands of Vi-
And the media has a powerful role in de- etnamese, who take over Hanoi's parks early in the morning
termining the 'attractiveness' of athletes,«
»Media present to warm themselves up before starting work. »Exercise is an
says Professor Gertrud Pfister of Copen-
hagen University. »Over half the media's female athletes excellent start for a long, deskbound working day in front of
coverage of sportswomen concerns their as sterotype the computer,« says Thúy Há Nguén.
appearance, not their performance.« sex symbols« Despite the fact that she is a competent badminton
Like Alina Bernstein, Gertrud Pfister says Alina player, she rarely plays in tournaments. The same applies to
believes that the media portrays sports- Bernstein, tennis, which once in a while replaces badminton as her pre-
women as the vulnerable sex, and that media
many women willingly play their part ferred morning exercise. On the tennis court she plays with
researcher
in the process. To emphasise her point three or four friends – but, as with badminton, they do not
she shows overhead projections dis- from Tel Aviv
play structured matches. When the points are not counted,
playing pictures of half-naked women – there can be no winners nor losers.
amongst them badminton star Camilla
Thúy Há Nguén has previously been a member of a ten-
Martin from her photo session for the
cover of men's magazine 'M'. Gertrud nis club, but as membership entailed playing matches, her
Smart business
Pfister adds that the female athlete who involvement was short-llived She prefers to play for her own
woman, seductive
poses most in the media was, and still is, health and well being.
babe or sharp tennis
Anna Kournikova.
player? Anna In fact, sports results only begin to matter when she arrives
»Anna Kournikova is for sale,« says
Kournikova knows Gertrud Pfister. »On the Internet there is at the editorial desk of the Vietnam News in central Hanoi.
how to win the no limit to what you can buy – Anna Here, she helps to produce four daily pages of results and re-
media without Kournikova books, pin-up calendars, ports focusing on both national and international sport. Such a
any major victories and much, much more. She has become task demands sports journalists are at the peak of their form.
at the tennis field the object of collective voyeurism.«
khr