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CHINA CARBONATED SOFT DRINKS MARKET PROFILE

Beijing Zeefer Consulting Ltd. February 2011

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INTRODUCTION
This report discusses the carbonated soft drinks market in China mainly from the following sections. - Size of Carbonated Soft Drinks Market in China Based on Zeefer's China Market Size Formula, by the analysis on China carbonated soft drinks market size, industry sales revenue and domestic carbonated soft drinks output in 2007 - 2009, this report presents a picture of the real development of carbonated soft drinks market in China and changes in the overall market size. - Hot Areas of China Carbonated Soft Drinks Market Based on the comparison and analysis on China's carbonated soft drinks production and import in different provinces or cities, this report points out those hot areas in China for carbonated soft drinks market deserve most attention. - Top 10 Enterprises in China Carbonated Soft Drinks Industry Based on the comparison and analysis on top 10 leading enterprises in China carbonated soft drinks industry in terms of sales revenue, market share and number of employees, the report shows their positions in the carbonated soft drinks market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Carbonated Soft Drinks Market This report analyzes the carbonated soft drinks market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of carbonated soft drinks product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported carbonated soft drinks products, foreign enterprises and enterprises in other forms. It also

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offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current carbonated soft drinks market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Carbonated Soft Drinks Products In this section, the report includes the main source countries / regions of imported carbonated soft drinks products for China and their market shares, the domestic destinations of imported carbonated soft drinks products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced carbonated soft drinks products and shares of these destinations, major origins of the exported carbonated soft drinks products and their shares. - Carbonated Soft Drinks Industry Standards in China The report lists relevant national standards and/or industrial standards concerning carbonated soft drinks products generally accepted in the carbonated soft drinks industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Carbonated Soft Drinks Importers in China The report lists 10 major importers for carbonated soft drinks products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Carbonated Soft Drinks Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Carbonated Soft Drinks Market Profile presents the current situation, the growth rate and profitability of the carbonated soft drinks industry in China.

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DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE CARBONATED SOFT DRINKS MARKET SIZE.......................2 2.2 ANALYSIS ON THE CHANGES IN CARBONATED SOFT DRINKS PRODUCTION VOLUME IN RECENT YEARS ...................................................................4 2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................5

CHAPTER 3 HOT SPOTS FOR CARBONATED SOFT DRINKS PRODUCTS ACROSS CHINA ...............................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY...............................................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................12

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15

5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CARBONATED SOFT DRINKS PRODUCTS..............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CARBONATED SOFT DRINKS PRODUCTS ..................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................22

CHAPTER 6 THE MARKET SHARE...................................................................24

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ..................................................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE ................................................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE ......................................................................................................................................28 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........28 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME ..............................................................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS ......................................................................................................................31 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP .......................................................................31
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP.........................................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .......................................................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ...............................................................37

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39

7.1 COCA-COLA (CHINA) BEVERAGES CO., LTD. ........................................................39 7.2 GUANGZHOU TAIGU COCA-COLA CO., LTD.........................................................40 7.3 PEPSI (CHINA) CO., LTD. ...............................................................................................40 7.4 SHANGHAI SHENMEI BEVERAGES & FOODS CO., LTD.......................................41 7.5 HANGZHOU ZHONGCUI FOODS CO., LTD.............................................................42 7.6 SHENZHEN PEPSI BEVERAGES CO., LTD. ................................................................42 7.7 NANJING ZHONGCUI FOODS CO., LTD. ..................................................................43 7.8 COCA-COLA (TIANJIN) BEVERAGES CO., LTD. ......................................................44 7.9 SHANGHAI PEPSI COLA BEVERAGE CO., LTD. ......................................................44 7.10 BEIJING COCA COLA BEVERAGE CO., LTD. ..........................................................45

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR CARBONATED SOFT DRINKS PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of carbonated soft drinks mfg. enterprises above designated size across China

Heilongjiang <4 Jilin 15 Liaoning 19

Xinjian

Inner Mongolia <4 Hebei

Beijing 7 Tianjin 4

Qinghai

Ningxia

Shanxi <4 4

5 Shandong 10

Gansu <4 Shaanxi Tibet Sichuan 6 <4 Chongqing Guizhou

Henan 18 Hubei 18 Hunan 4

Jiangsu Anhui < 4 Shanghai 4 8 Zhejiang 6 Jiangxi < 4 Fujian 8

1-3 4-6 7-9 10+

Yunnan <4

Guangxi 4

Guangdong 19

1 4 7 10

Hainan <4

Liaoning, Guangdong, Henan, and Hubei are the major production bases for carbonated soft drinks in China. From Jan. to Nov. 2009, enterprises engaged in carbonated soft drinks production above designated size in the above four areas added up to 74 firms, accounting for about 41.57% of all carbonated soft

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign carbonated soft drinks mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2007 160 Percentage of foreign enterprises in term Foreign-funde s of the num ber of 69 enterprises in 2009 Others type of ownership Private Foreign-funde Joint-equity Others Private 61.24% Foreign-funde Joint-equity Others 50 69 10 31 31% 43% 6% 19% 2008 2009

Changes166 in the percentage of 178 num bers of foreign-funded 71 69 enterprises

109

19% 6%

38.76%

43%

31%

60 17% 71 4% 6 2943% 36% 43% 4% 17% 36%

71rivate 19% 69 2% nded 4 39%34 40% 39% 2% 19% 40%

2007 Private Foreign-funded Others type of ow nership Joint-equity

2008

2009 Foreign-funded Others

In 2009, among the 178 carbonated soft drinks mfg. enterprise above designated size across China, 69 are foreign enterprises, accounting for about a share of 38.76% of all. In terms of the number of enterprises, there were 2

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