CHINA CONFECTIONERY MARKET REPORT

Beijing Zeefer Consulting Ltd. June 2011

INTRODUCTION
This report discusses the confectionery market in China mainly from the following sections. - Size of Confectionery Market in China Based on Zeefer's China Market Size Formula, by the analysis on China confectionery market size, industry sales revenue and domestic confectionery output in 2008 - 2010, this report presents a picture of the real development of confectionery market in China and changes in the overall market size. - Hot Areas of China Confectionery Market Based on the comparison and analysis on China's confectionery production and import in different provinces or cities, this report points out those hot areas in China for confectionery market deserve most attention. - Top 10 Enterprises in China Confectionery Industry Based on the comparison and analysis on top 10 leading enterprises in China confectionery industry in terms of sales revenue, market share and number of employees, the report shows their positions in the confectionery market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Confectionery Market This report analyzes the confectionery market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of confectionery product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported confectionery products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

Sample Pages concentration ratio of the current confectionery market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Confectionery Products In this section, the report includes the main source countries / regions of imported confectionery products for China and their market shares, the domestic destinations of imported confectionery products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced confectionery products and shares of these destinations, major origins of the exported confectionery products and their shares. - Confectionery Industry Standards in China The report lists relevant national standards and/or industrial standards concerning confectionery products generally accepted in the confectionery industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Confectionery Importers in China The report lists 10 major importers for confectionery products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Confectionery Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Confectionery Market Report presents the current situation, the growth rate and profitability of the confectionery industry in China.

Sample Pages

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

Sample Pages

AllChinaReports.com the first stop to explore China market

CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE CONFECTIONERY MARKET SIZE.........................3 2.2 ANALYSIS ON THE CHANGES IN CONFECTIONERY PRODUCTION VOLUME IN RECENT YEARS.............................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR CONFECTIONERY PRODUCTS ACROSS CHINA .......................................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CONFECTIONERY PRODUCTS........................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CONFECTIONERY PRODUCTS ..............................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Pages

AllChinaReports.com the first stop to explore China market

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 WM. WRIGLEY JR. (CHINA) COMPANY .................................................38 7.2 MARS FOODS (CHINA) CO., LTD..............................................................38 7.3 HSU FU CHI INTERNATIONAL LTD........................................................39 7.4 PERFETTI VAN MELLE COMPANY (CHINA) ........................................40 7.5 HENAN YUDA FOODSTUFF CO., LTD. ...................................................40 7.6 NANJING STRONG FOODSTUFF CO., LTD. ...........................................41 7.7 WM. WRIGLEY JR. CONFECTION (SHANGHAI) COMPANY ............41 7.8 JIANGSU LIANGFENG FOODSTUFF GROUP CO., LTD.......................42 7.9 GOLDEN CROWN GROUP FOODS CO., LTD. ........................................43 7.10 ZHAOYUAN BITAI FOOD CO., LTD.......................................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Pages

AllChinaReports.com the first stop to explore China market

CHAPTER 3 HOT SPOTS FOR CONFECTIONERY PRODUCTS ACROSS CHINA

Figure 5 Nationwide distribution map of confectionery mfg. enterprises above designated size across China

Heilongjiang

Xinjian <4

Inner Mongolia <4 Hebei

Jilin <4 Liaoning 22

Beijing 17 Tianjin 13

Qinghai

Ningxia <4

Shanxi 15 35

51 Shandong 106

Gansu <4 Shaanxi Tibet Sichuan 19 8 Chongqing Guizhou <4 Yunnan 5

Henan 32 Hubei 24 Hunan 23

Jiangsu Anhui 30 Shanghai 22 35 Zhejiang 37 Jiangxi 17 Fujian 111

1-3 4-9 10-19 20-29 30-99 100+

Guangxi 14

Guangdong 197

Hainan 4

1 4 10 20 30 100

Guangdong, Fujian and Shandong are the major production bases for confectionery in China. From Jan. to Nov. 2010, enterprises engaged in
10

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Pages

AllChinaReports.com the first stop to explore China market

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign confectionery mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 595 in term s of the num ber of oreign-funded 149 enterprises in 2010

2009

2010

e of ownership

Changes736 in the percentage of 846 num bers of foreign-funded 153 144 enterprises

702

Private oreign-funded 17.02% Joint-equity Others Private oreign-funded 82.98% Joint-equity Others

312 149 15 119 52% 25% 3% 20%

20% 3% 25%

52%

427 19% 153 2% 1521% 141 58% 21% 2% 58% 19%

522rivate 19% 144 2% nded

17%20

160 62% 17% 62%2% 19%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 846 confectionery mfg. enterprises above designated size across China, 144 are foreign enterprises, accounting for about a share of 17.02% of all. In terms of the number of enterprises, there were 9 foreign
Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org 30

AllChinaReports.com the first stop to explore China market

Order Form
Report Name: China Confectionery Market Report Report Type: Market Report Price, Format and Licence:

US$ 680 US$ 1020 US$ 1700

for Single User in PDF for Five Users in PDF for Enterprise License in PDF

If you wish to order this report online, please visit the following link. It is simple, safe and faster: http://www.allchinareports.com/food/confectionery/china-confectionery-market-report.Html

Contact Details:
Mr Mrs Ms Email Address: Job Title: Address: City: Tel: Zip Code: Fax: Country: Organization: Given Name: Family Name:

Payment Details:
Pay by Credit Card
Visa Cardholder's Name: Card Number: Expiry Date: Cardholder's Signature: CVV Number: Master Card American Express JCB

Pay by Wire Transfer: Please transfer funds to: BANK NAME: CHINA MINSHENG BANKING CORP., LTD. SWIFT BIC: MSBCCNBJ ACCOUNT NO.: 0103014170023494 ACCOUNT NAME: BEIJING ZEEFER CONSULTING LTD. BANK ADDRESS: Fuchengmen Branch, CHINA MINSHENG BANKING CORP., LTD. The first floor, No. 2, Fuchengmen Wai Avenue, Xicheng District, Beijing, P.R.China, Zip Code: 100037

Please fax this order form to:

If you have any question please contact us at:

+86 10 87750776
Telephone: +86 10 68324716

Email: Service@allchinareports.com

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org