CHINA COSMETICS MARKET REPORT

Beijing Zeefer Consulting Ltd. September 2011

INTRODUCTION
This report discusses the cosmetics market in China mainly from the following sections. - Size of Cosmetics Market in China Based on Zeefer's China Market Size Formula, by the analysis on China cosmetics market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of cosmetics market in China and changes in the overall market size. - Hot Areas of China Cosmetics Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for cosmetics market deserve most attention. - Top 10 Enterprises in China Cosmetics Industry Based on the comparison and analysis on top 10 leading enterprises in China cosmetics industry in terms of sales revenue, market share and number of employees, the report shows their positions in the cosmetics market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Cosmetics Market This report analyzes the cosmetics market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of cosmetics product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported cosmetics products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current cosmetics

market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Cosmetics Products In this section, the report includes the main source countries / regions of imported cosmetics products for China and their market shares, the domestic destinations of imported cosmetics products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced cosmetics products and shares of these destinations, major origins of the exported cosmetics products and their shares. - Cosmetics Industry Standards in China The report lists relevant national standards and/or industrial standards concerning cosmetics products generally accepted in the cosmetics industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Cosmetics Importers in China The report lists 10 major importers for cosmetics products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Cosmetics Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Cosmetics Market Report presents the current situation, the growth rate and profitability of the cosmetics industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE COSMETICS MARKET SIZE.....................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR COSMETICS PRODUCTS ACROSS CHINA .........................................................................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF COSMETICS PRODUCTS............................................................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED COSMETICS PRODUCTS..........................................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36 7.1 JIANGSU LONGLIQI GROUP CO., LTD....................................................36 7.2 UNILEVER (CHINA) CO., LTD. ..................................................................36 7.3 MARY KAY (CHINA) COSMETICS CO., LTD. .........................................37 7.4 GUANGZHOU AVON MANUFACTURING CO., LTD..........................38 7.5 SHISEIDO LIYUAN COSMETICS CO., LTD..............................................38 7.6 HUBEI C-BONSDC DAILY CHEMICAL CO., LTD. .................................39 7.7 BAWANG (GUANGZHOU) CO., LTD. ......................................................40 7.8 SHANGHAI JAHWA UNITED CO., LTD. .................................................40 7.9 NIVEA (SHANGHAI) CO., LTD. .................................................................41 7.10 SUNRIDER (CHINA) CO., LTD. ................................................................41 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR COSMETICS PRODUCTS ACROSS CHINA

Figure 4 Nationwide distribution map of cosmetics mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia 1 Hebei Liaoning 10

Xinjian

Beijing 12 Tianjin 10

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan 8 1 Chongqing Guizhou 1 Yunnan Hunan 1 1 Henan 4 Hubei 6

Shandong 5

Jiangsu Anhui 45 Shanghai 4 64 Zhejiang 86 Jiangxi 6 Fujian 15

1-3 4-6 7-9 10-89 90+

Guangxi 10

Guangdong 185

Hainan 5

1 4 7 10 90

Guangdong, Zhejiang and Shanghai are the major production bases for cosmetics in China. From Jan. to Nov. 2010, enterprises engaged in cosmetics production above designated size in the above three areas added up to 335 firms, accounting for about 69.79% of all cosmetics producers above designated size all over China for the same period. Among them, 185 firms were in Guangdong, accounting for 38.54% of all producers above designated
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign cosmetics mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 372 in term s of the num ber of oreign-funded 142 enterprises in 2010

2009

2010

e of ownership

Changes460 in the percentage of 480 num bers of foreign-funded 183 174 enterprises

306

Private oreign-funded ctively-owned Others Private 63.75% oreign-funded ctively-owned Others

36.25%

170 142 4 56 46% 38% 1% 15%

15% 1% 38%

46%

209 1% 183 6 40% 62 45% 40% 1% 45% 13%

13%

234rivate 174 nded 6 36% 66 49% 36% 1% 49% 14%

1%

14%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 480 cosmetics mfg. enterprises above designated size across China, 174 are foreign enterprises, accounting for about a share of 36.25% of all. In terms of the number of enterprises, there were 9 foreign

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