CHINA GAME PRODUCTS & INDOOR-GAME APPARATUS MARKET REPORT

Beijing Zeefer Consulting Ltd. June 2011

INTRODUCTION
This report discusses the game products & indoor-game apparatus market in China mainly from the following sections. - Size of Game Products & Indoor-Game Apparatus Market in China Based on Zeefer's China Market Size Formula, by the analysis on China game products & indoor-game apparatus market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of game products & indoor-game apparatus market in China and changes in the overall market size. - Hot Areas of China Game Products & Indoor-Game Apparatus Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for game products & indoor-game apparatus market deserve most attention. - Top 10 Enterprises in China Game Products & Indoor-Game Apparatus Industry Based on the comparison and analysis on top 10 leading enterprises in China game products & indoor-game apparatus industry in terms of sales revenue, market share and number of employees, the report shows their positions in the game products & indoor-game apparatus market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Game Products & Indoor-Game Apparatus Market This report analyzes the game products & indoor-game apparatus market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of game products & indoor-game apparatus product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported game products & indoor-game apparatus products, foreign enterprises and

enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current game products & indoor-game apparatus market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Game Products & Indoor-Game Apparatus Products In this section, the report includes the main source countries / regions of imported game products & indoor-game apparatus products for China and their market shares, the domestic destinations of imported game products & indoor-game apparatus products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced game products & indoor-game apparatus products and shares of these destinations, major origins of the exported game products & indoor-game apparatus products and their shares. - Game Products & Indoor-Game Apparatus Industry Standards in China The report lists relevant national standards and/or industrial standards concerning game products & indoor-game apparatus products generally accepted in the game products & indoor-game apparatus industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Game Products & Indoor-Game Apparatus Importers in China The report lists 10 major importers for game products & indoor-game apparatus products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Game Products & Indoor-Game Apparatus Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Game Products & Indoor-Game Apparatus

Market Report presents the current situation, the growth rate and profitability of the game products & indoor-game apparatus industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE GAME PRODUCTS & INDOOR-GAME APPARATUS MARKET SIZE ...............................................................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR GAME PRODUCTS & INDOOR-GAME APPARATUS PRODUCTS ACROSS CHINA.....................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF GAME PRODUCTS & INDOOR-GAME APPARATUS PRODUCTS........................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED GAME PRODUCTS & INDOOR-GAME APPARATUS PRODUCTS........................................................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 SONGGANG ELECTROMECHANICAL (CHINA) CO., LTD................38 7.2 DONGGUAN LEDIKA RECREATIONAL MACHINES MANUFACTURER CO., LTD.............................................................................39 7.3 NINGBO THREE A GROUP CO., LTD. ......................................................39 7.4 JIASHENG SPORT EQUIPMENT (ZHEJIANG) CO., LTD. .....................40 7.5 FOSHAN CITY SANSHUI LINTONG ELECTRONIC CO., LTD............41 7.6 GUANGZHOU HUALI ELECTRONIC TECHNOLOGY CO., LTD.......41 7.7 JIANGSU DAMBON ELECTRICAL MACHINE CO., LTD. ....................42 7.8 BEIJING XINGWEI SPORT GOODS CO., LTD..........................................43 7.9 WENLING CITY DACHANG ENTERTAINMENT EQUIPMENT CO., LTD..........................................................................................................................43 7.10 KING CHUANG TECH & ELECTRONIC CO., LTD. .............................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR GAME PRODUCTS & INDOOR-GAME APPARATUS PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of game products & indoor-game apparatus mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning <4

Beijing <4 Tianjin

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan Chongqing Hunan Guizhou Henan Hubei

Shandong 5 Jiangsu 4 Shanghai <4 Zhejiang 30

Anhui <4

Jiangxi Fujian 7

1-3 4 5-6 7-29 30+

Yunnan

Guangxi

Guangdong 31

Hainan

1 4 5 7 30

Guangdong, Zhejiang and Fujian are the major production bases for game products & indoor-game apparatus in China. From Jan. to Nov. 2010,
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign game products & indoor-game apparatus mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 56 in term s of the num ber of oreign-funded 23 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage of 85 78 num bers of foreign-funded 28 27 enterprises

58

Private oreign-funded ctively-owned Others Private oreign-funded68.24% ctively-owned Others

31.76%

31 23 1 1 55% 41% 2% 2%

2% 2% 41%

55%

43 3% 28 236% 5 55% 36% 3% 55% 6%

6%

9% 48rivate 2%

27 nded
32% 2

8 56% 32% 56%2% 9%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 85 game products & indoor-game apparatus mfg. enterprises above designated size across China, 27 are foreign enterprises, accounting for about a share of 31.76% of all. In terms of the number of
30

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