Beruflich Dokumente
Kultur Dokumente
Management
Command Words
Marking Higher Business Management
Top 10 Banker Questions
General Exam Tips
From Bullet Points to Bs
Good, Bad and the Ugly
COMMAND WORDS
The table below summarises the key terms in questions and what is required for each in an
answer.
The numbers shown in brackets refer to the Examination Paper and Question in which these
terms have been used.
Advantages and Pros and cons of option(s) – at least Ensure that marks awarded for
Disadvantages one advantage and one disadvantage advantages are not repeated by
should be given to attract all marks straight negatives given for
available disadvantages.
In Higher Business Management the external assessment is based on a single written paper.
The paper consists of two sections, this is reflected in the Marking Principles. Below are
listed:
We recommend that, after reading the Marking Principles, you make yourself familiar with the
Key Terms as shown in the right-hand side index. You can then use this information as guidance
when attempting the Examples.
1. Marking schemes will cover many of the possible candidate responses but fair and
reliable marking requires the marker to apply her/his 'professional judgement'.
2. 'Bulleted' answers are acceptable but ensure that enough detail is given to be
awarded the marks available.
4. When a diagram is asked for, it will attract marks, and the answer will not get full
marks unless the diagram is there. However, when a diagram is NOT specifically asked
for, although it is likely to attract marks, it is possible to gain all the marks without it.
5. Marks awarded to questions are an indication of the depth of answer being sought.
(See Marking Principle 1 - 'professional judgement.' )
6. One word answers for 'descriptions' are very unlikely to gain marks – usually
expansion of the answer is required.
7. No half marks are awarded – if part of an answer is almost right and the candidate
goes on to expand the point further through the answer, the whole section should be
indicated and awarded one mark.
8. When marking a candidate response you should be careful that the candidate response
relates to what was actually asked. 'Key terms' used in questions are explained in the
glossary of key terms available in the right-hand side index.
SECTION 1
Section 1 of the examination tests the candidates' knowledge, understanding, problem solving
and decision making and is assessed through a case study or interpretation item of about 750
words. There are a number of mandatory questions and candidates may be required to assume
a management position making decisions necessary to solve problems or identifying problems
from the stimulus material.
Question 1
This question tests the candidates' ability to apply their understanding of management theory
to the case study/interpretation item. In this question a number of aspects of management
theory are identified and the candidates are asked to analyse the case study under headings
eg human resources, operations, marketing. This question is worth 10 marks.
1. To gain any marks, the response must always relate to the case study/interpretation
item. General statements on, for example, human resource issues will gain no marks if
not related to the passage.
2. The question will include a number of headings, under which the question should be
answered. It is important that the candidates use these headings in their responses.
There will be a maximum number of marks available if no headings are used.
3. Each heading will attract a maximum number of marks. So, for example, all 10 marks
cannot be gained under one heading.
QUESTION:
Describe 2 strategic objectives of a public sector organisation. (2)
ANSWER:
A public sector organisation is owned by the Government.
The NHS is an example of a public sector organisation.
One strategic objective of a public sector organisation would be to
provide an efficient health service for everyone.
The following are not guaranteed to come up in the final exam, but are
ones that often do.
Therefore it is imperative you know them like the back of your hand!
If you don't know how to answer these questions, make sure you see me.
1. Stakeholders (Influence)
2. Product Life Cycle (Stages and/or Extension Strategies
3. Methods of Production (Job, Batch & Flow)
4. External Factors (PESTEC)
5. Quality (TQM, Quality Circles etc)
6. Recruitment and Selection (need to know the stages in order)
7. Business Objectives (profit maximisation etc)
8. Ratios (limitations)
9. Organisational Structure (Groupings - eg Functional,
Place/Territory)
10. Uses of ICT in Business
OTHER TIPS
Also remember my tip for advantages/disadvantages cost/benefit
questions if you are stuck. TCP. (Time, Cost, People). It will get you 3
marks at least if you talk about how the topic is affected by or affects
these 3 elements.
Read the Case Study Questions first before reading the Case Study.
Remember question 1 in the Case Study may ask for problems or solutions
to the different headings. Make sure you write the headings and don't
get mixed up.
Look at the options questions in Section Two and pick the 2 questions you
will lose the least amount of marks, even if it means sacrificing your
favourite question. It is better to get 18/25 by maybe losing a duff 7
marker than getting 13/25 and of that you got 8/8 on your favourite
question.
GENERAL EXAM TIPS
First you should go through your notes or an exam syllabus and list the
topics which have to be covered - your own study checklist. Also, make
sure you know exactly when your exams are and how many papers you will
have to sit.
Well before your exams, set up a revision timetable. Many people don't do
this, but it is essential. Set a realistic number of hours for revision each
week. Plan to work through each of the topics in the period up to the
exam, leaving a few weeks for final revision. Regularly review your plan
and make changes in the light of your progress.
3. Revise effectively
Find a quiet private place to revise (try the library if there's no room at
home), with a suitable, well-lit table or desk to work at and always have all
the equipment you need at hand - class notes, Study Guides, calculator,
etc. Work for a set period (30-40 minutes suits most people), and then
have a 10 minute break away from your desk.
4. Revise actively
Don't just read through your class notes - revision needs to be more
active than that if it's to stick. Make your own revision notes (they'll
come in useful for final revision), draw diagrams to summarise points,
make up word games to help memorise key points and, above all, keep
testing yourself (or get a friend to test you).
About two or three months before the exam, start to look at past papers
for the syllabus you are taking. Get used to the style of the questions and
the words used by the examiner. It is most important to answer the
question set and not one you would prefer to answer.
6. Handling stress
Start revising as early as possible. If you start late, don't panic, but
make a plan of what you have to do and stick to it. Do lots of exam
questions practice, so you know what to expect. Take regular, scheduled
breaks. And make sure you get some exercise and fresh air. Most
importantly, keep a sense of proportion - there is life after the exams.
You should have kept this time to go back over essential or difficult
points, rather than studying new material. However, if you have fallen
behind your schedule, you can use a few days of this time to catch up.
9. In the exam
Arrive at the place of the exam in good time. When you start, find a
question you can do well and do it straight away, even if it is not the first
question on the paper - this will build your confidence. Keep a careful eye
on the time and keep on schedule to answer every question you need to -
if you find a question you struggle to do, leave it and return to it later.
10. Be positive
It is very easy when you are revising to get despondent and to think
about all the things you cannot do or find difficult. It happens to us all.
You must look back at your original plan, from time to time, and realise
the progress you have made. With determination and the right approach,
you can succeed!
FROM BULLET POINTS TO Bs
Often people panic and just jot down bullet point answers. This may be
acceptable if you are running out of time for ONE question but not for a
full paper.
You are a HIGHER candidate so act like one. Show off your linguistic
prose! There is always at least one Bullet Point King every year and they
argue all the time about 'this deserves a mark'. Listen, it is not up to me.
I am not the geezer who will mark your paper. It is a game and it is your
future at stake. So play the game. Avoid bullet points.
"To use bullet points once is considered misfortune; to use bullet points
twice smacks of carelessness".
The trick is to practise writing out answers to questions WITH the bullet
point marking scheme in front of you. EXPAND the bullet points into
reasoned answers. Turn a bullet point into a sentence and into a
paragraph. This is one surefire way to turn those Fs and Ds into Cs and
more likely Bs.
EXAMPLE:
QUESTION:
Describe the benefits to an organisation of having a strong corporate
culture. (3)
A strong culture motivates staff because they are all pulling in the same
direction and want to be successful.
Here we will look at a question and 3 different answers. All which think
they are good but you will see they differ in quality and in reasoning.
***********
REMEMBER
You are communicating with examiner. Keep it neat and tidy (I know that
is hypocritical coming from me and my handwriting, but it is not me who
has to go into the Exam!!!) and use the space of the page.
You can put your working in the script also. You may wish to draw a quick
mindmap before you start or indeed a mnemonic.
MEMORY AIDS
Mnemonics
Mindmaps
Quizzes
Active Reading
Post Its
Talking and Recording (download and install Audacity)
Creating Powerpoints