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MAIN STREET
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62+
The Secondary Market Overview: From Bonds to
Production How Long Will They Stay Low? By Dave
Hershman
Smooth Sailing With New Compliance Tools
By Greg Holmes
Value Nation: The Appraisal Review Its Time Has Come
By Charlie W. Elliott Jr., MAI, SRA
NMP Mortgage Professional of the Month: Peter Norden,
Chief Executive Officer, REMN-Real Estate Mortgage
Network Inc.
Mortgage Revolution to Present MRev New York Oct. 15-17
Ask Tommy: Your QC Expert By Tommy A. Duncan, CMT
Yield Spread Premium is Gone! A Proclamation
Declares a New Term By Jonathan Foxx
Are You Really SAFE From Predatory Mortgage
Originators? By Lawrence Fried
FHA Insider Big FHA Updates: NegEQ Refi, CLTVs,
MIPs and Credit Scores By Jeff Mifsud
SAFE Smart Registration, Level or Not, Here It Comes
By Paul Donohue, CRMS
A New Era of Mortgage Reform Part II: Legislation
Reactive or Proactive By Jonathan Foxx
The Trusted Mortgage Professional: Its Time to Step Up
By Greg Schroeder
Looing Into the Future of Mortgage Banking
By Rene F. Rodriguez
Why and How You Control the Future: Braving the Great
Waves of Change By Gibran Nicholas
A Look Into the Crystal Ball of Mortgage Banking: The
Wild Ride Continues, But Major Opportunities Lie Ahead
By Dave Zitting
A View From the C-Suite: Mortgage Banking Change?
You Havent Seen Anything Yet! By David Lykken
Forward on Reverse: FIT for Reverse Mortgage Lenders:
Part I By Atare E. Agbamu, CRMS
A Message From NMP Media Corp.
Executive Vice President Andrew T. Berman
YSP, well miss you
As the yield spread premium (YSP) rides into the sunset, we now have to find a bet-
ter nomenclature to describe the credit that third-party originators (TPOs) will
receiving for originating loans. On page 18 of this issue, you will find the new term
that we feel will takeoff as an official term in the mortgage industry, replacing the
old YSP as proclaimed by Jonathan Foxx. Later in the magazine, Jonathan con-
tinues his dissection of the Dodd-Frank Act in Part II of his series A New Era of
Mortgage Reform.
The future of the mortgage banking marketplace
This month, we will focus on the future of mortgage banking. As we face massive changes in the
industry, in this focus, we had our experts write about ways to deal with these constant changes. The
section starts off with the change-master himself, Rene F. Rodriguez, chief executive officer of
Mortgage Dashboard providing an overview of the future of mortgage banking and his perspective
from a technology standpoint. Gibran Nicholas then shares his thoughts on why you can control
change and how to adapt to the ever-changing marketplace. Then, we get to peek into Dave Zittings
crystal ball to see the opportunities that await us as the market undergoes its metamorphosis. The
section wraps up with David Lykken discussing the current state of the mortgage banking market
from the perspective of the C-level executive and speculating on the unknown variables that lie
ahead in the marketplace.
Our NMP Mortgage Professional of the Month
Last month, we featured wholesaler Joe Amoroso from REMN. As we focus this month on the world of
mortgage banking, we didnt have to go travel very far away from Mr. Amoroso, in fact, we went just
down the hall to a man who is considered legendary in the world of mortgage banking, REMN Chief
Executive Officer Peter Norden. Peter (who is pretty young by industry standards) came out of retirement
when he was faced with unprecedented opportunities presented in the secondary marketplace. Peter is
a guy who trades mortgage-backed securities (MBS) on his personal account just for fun. Im pretty sure
youll find his insight and stories on the market helpful as you continue to survive in this ever-changing
mortgage marketplace.
We hope you enjoy this issue and take away from it, knowledge from our informative articles that
will assist you in todays turbulent marketplace. As the leaves begin to fall, action in the industry
begins to heat up as Id like to highlight two marquee events on the horizon. First off, Mortage
Revolution will present MRev New York 2010, Friday-Sunday, Oct. 15-17 at the Westchester Marriott
in Tarrytown, N.Y. For more information on this innovative industry event where the top minds are
brought together in a forum to exchange ideas with the common goal of advancing the industry, visit
www.mortgagerevolution.info. In December, the National Association of Mortgage Brokers will visit
Las Vegas and the MGM Grand, Saturday-Monday, Dec. 4-6, for the 2010 installment of NAMB/WEST.
This annual event will feature a number of informative breakout sessions, a jam-packed trade show
in the exhibit hall, and much more. NAMB continues to fight the fight for the entire mortgage indus-
try, not just the dues-paying members, so come on out to Vegas and see what NAMB has to offer. For
more information, visit www.nambwest.org.
Until next month ...
Sincerely,
Andrew T. Berman, Executive Vice President
NMP Media Corp.
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September 2010
Volume 2 Number 9
1220 Wantagh Avenue Wantagh, NY 11793-2202
Phone: (516) 409-5555 / (888) 409-9770
Fax: (516) 409-4600
Web site: www.nationalmortgageprofessional.com
Mortgage
PROFESSIONAL
N A T I O N A L
M A G A Z I N E
Your source for the latest on originations, settlement, and servicing
STAFF
Eric C. Peck
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contact Editor-in-Chief Eric C. Peck at (516) 409-5555, ext. 312 or e-mail
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Statements, articles and opinions in National Mortgage Professional Magazine
are the responsibility of the authors alone and do not imply the opinion or
endorsement of NMP Media Corp., or the officers or members of National
Association of Mortgage Brokers and its State Affiliates (NAMB), National
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Participation in NAMB, NAPMW, NCRA, and/or other state mortgage
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National Mortgage Professional Magazine, NAMB, NAPMW, NCRA,
and/or other state mortgage trade associations do not make any misrepre-
sentations or warranties concerning the regulatory and/or compliance
aspects of advertisers, products or services and/or the editorial content con-
tained in NMP Media Corp. publications. National Mortgage Professional
Magazine and NMP Media Corp. reserve the right to edit, reject and/or post-
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National Mortgage Professional Magazine
is published monthly by NMP Media Corp.
Copyright 2010 NMP Media Corp.
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National Credit Reporting Association Inc.
125 East Lake Street, Suite 200 O Bloomingdale, IL 60108
Phone #: (630) 539-1525 O Fax #: (630) 539-1526
Web site: www.ncrainc.org
The National Association of
Mortgage Brokers
11325 Random Hills Road, Suite 360
Fairfax, VA 22030
Phone #: (703) 342-5900 O Fax #: (703) 342-5905
PresidentWilliam R. Howe, CMC, CRMS
Howe Mortgage Corporation
13322 East Paradise Drive O Scottsdale, AZ 85259
(602) 200-8100 O bill@howemortgage.com
President-ElectMichael DAlonzo, CMC
Creative Mortgage Group
1126 Horsham Road, Suite D O Maple Glen, PA 19002
(215) 657-9600 O mjdalonzo@hotmail.com
Vice PresidentDonald J. Frommeyer, CRMS
Amtrust Mortgage Funding Inc.
200 Medical Drive, Suite D O Carmel, IN 46032
(317) 575-4355 O dfrommeyer@amtrust.net
SecretaryVirginia Ferguson, CMC
Heritage Valley Mortgage Inc.
5700 Stoneridge Mall Road, Suite 225 O Pleasanton, CA 94588
(925) 469-0100 O hvm1@msn.com
TreasurerJohn Councilman, CMC,CRMS
AMC Mortgage Corporation
2613 Fallston Road O Fallston, MD 21047
(410) 557-6400 O jlc@amcmortgage.com
Immediate Past PresidentJim Pair, CMC
Mortgage Associates Corpus Christi
6262 Weber Road, Suite 208 O Corpus Christi, TX 78413
(361) 853-9987 O jlpair@aol.com
Michael Anderson, CRMS
Essential Mortgage
3029 S. Sherwood Forest Boulevard, Suite 200
Baton Rouge, LA 70816
(225) 297-7704 O mikea@essentialmtg.com
Donald Fader, CRMS
SMC Home Finance
P.O. Box 1376 O Kinston, NC 28503-1376
(252) 523-5800 O dfader@smchf.com
Deb Killian, CRMS
Charter Oak Lending Group LLC
3 Corporate Drive, P.O. Box 3196 O Danbury, CT 06813-3196
(203) 778-9999, ext. 103 O debkillian@snet.net
Olga Kucerak, CRMS
Crown Lending
222 East Houston, Suite 1600 O San Antonio, TX 78205
(210) 828-3384 O olga@crownlending.com
Walter Scott
Excalibur Financial Inc.
175 Strafford Avenue, Suite 1 O Wayne, PA 19087
(215) 669-3273 O wscott.afcs@gmail.com
Donald Starks
D.C. Starks Mortgage Associates Inc.
141 South Main Street O Bourbonnais, IL 60914
(815) 935-0710 O donstarks@starband.net
Marty Flynn
President
(925) 831-3520, ext. 224
marty@ccireports.com
Tom Conwell
Vice President
(248) 473-7400
tconwell@credittechnologies.com
Daphne Large
Treasurer
(901) 259-5105
daphnel@datafacts.com
William Bower
Director
(800) 288-4757
wbower@confinfo.com
Mike Brown
Director
(800) 285-6691
mike.brown@ncogroup.com
Susan Cataldo
Director
(404) 303-8656, ext. 204
susancds@cdsusa.net
Nancy Fedich
Director
(908) 813-8555, ext. 3010
nancy@cisinfo.net
Sanford (Sandy) Lubin
Director
(805) 481-3155
slubin@cbslo.com
Judy Ryan
Director
(800) 929-3400, ext. 201
jryan@kroll.com
Tom Swider
Director
(856) 787-9005, ext. 1201
tswider@creditlenders.com
Donald J. Unger
Director
(303) 670-7993, ext. 222
don@advcredit.com
NCRA Staff
Terry Clemans
Executive Director
(630) 539-1525
tclemans@ncrainc.org
Jan Gerber
Office Manager/Membership Services
(630) 539-1525
jgerber@ncrainc.org
President
Gary Tumbiolo, CMI
(919) 452-1529
garytumbiolo@aol.com
President-Elect
Laurie Abshier, GML, CMI
(661) 283-1262
E-Mail: lauriea@gemcorp.com
Senior Vice President
Candace Smith, CMI, CME
(512) 329-9040
csmith@wrstarkey.com
Vice PresidentNorthwestern Region
Jill M. Kinsman
(206) 344-7827
jill.kinsman@usbank.com
Vice PresidentWestern Region
Tim Courtney
(760) 792-5620
desertranchrealty@hotmail.com
Vice PresidentCentral Region
Lisa Puckett
(405) 741-5485
lpuckett@ameagletitle.com
Vice PresidentEastern Region
Christine Pollard
(646) 584-8332
cpollard1046@gmail.com
Secretary
Murielle Barnes, CME
(806) 373-6641
napmw123@yahoo.com
Treasurer
Hulene Bridgman-Works
(972) 494-2788
hulene137@yahoo.com
Parliamentarian
Dawn Adams, GML, CMI
(607) 737-2584
dawnvadams@live.com
NAMB Board of Directors
National Association of Professional
Mortgage Women
P.O. Box 451718 O Garland, TX 75042
Phone #: (800) 827-3034 O Fax #: (469) 524-5121
Web site: www.napmw.org
Officers
Directors
2010 Board of Directors
National Board of Directors
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www.calyxsoftware.com
Now the prognosticators have changed
the question. Instead of asking whether
rates are rising or falling, they are now
asking: How long will they stay low? It is
quite logical that we should now shift the
focus because it seems very unlikely that
rates can move significantly down from
todays levels now that they have hit a
shade below the 4.5 percent mark as of
early August. A couple of points here
O That is what we said when rates
went below five percent. Dont
expect them to dip anymore.
O Even though you and the experts may
not be expecting rates to drop any fur-
ther, that does not mean your
prospects are thinking the same thing.
The first point I will make I seem to
be making every month, and I have been
for my whole careernever try to pre-
dict the future. Yes, there is much more
room for rates to rise than to fall.
However, we need some evidence that
the economy is going to gain steam. That
will not happen until the real estate
markets start to recover and the real
estate markets will not recover until the
economy produces jobs. Well, the econ-
omy cannot produce jobs at the rate we
need it without a healthy real estate
market. Talk about a vicious circle. Yes,
we are in a terrible vicious circle today
and it is the exact opposite of the cycle
that produced the real estate explosion
of a half-a decade ago. Every positive
How Long Will They Stay Low?
influence was causing other positive
effects. For example, the fact that houses
were going up in value was causing the
public to want even more houses.
I did read with interest a recent
CNN/Money article last month that was
titledVenture Capitalists Are Back.
Here is an excerpt:
These are the glory days of the residen-
tial real estate investor. Low prices, rock-
bottom interest rates and stable rental
markets have created huge buying oppor-
tunities. Its awesome right now. I dont
think well ever see another time like
this, said Tanya Marchiol of Team
Investments, which has operations in
about 10 states, but focuses mostly on
the Phoenix market. These investors are
known to many as vultures because they
swoop in and buy distressed proper-
tiesforeclosures and short sales
cheap.
Now vultures are not necessarily flip-
ping properties. Some are fixing them and
renting them. The point is that while the
general American public is not rushing to
purchase real estate, smart investors are.
This is one indication of a bottom in the
markets. However, it does not say when
the markets will start moving up. The real
turn does not happen until Americans are
not only working, but they are working
and not worried about losing their job.
Here is the second point: You should
be rooting for rates to move up. Why?
Because rates moving up will be one
result of a real estate recovery. More
than half of those who want to refinance
at these low rates cannot do so because
they simply do not qualify. They wont
qualify until lenders start loosening
credit guidelines (and I am not talking
about going back to the no money
down, stated-income, low credit score
era) and housing prices are going up. So
even rising rates could help at least
some people refinance. For now, you
should be focusing on two things
First, helping get people qualified.
There are three main reasons now they
dont qualify:
O They dont have income (hard to
help with that).
O Their credit score is too low.
O They are underwater.
While today, you cannot get more than
half of your prospects qualified, you can
help many others. Lets say you see 20
prospects in month and 10 of them do not
qualify. Perhaps you convert three into
loans. What if you could convert two
more? Thats an income increase of 66
percent. Not bad. You do that by making
sure their credit score is as high as it can
be and not by doing the work yourself
by getting them to a mortgage profession-
al. This helps conversions in two ways:
O Some can now qualify under todays
tight standards.
O Because of risk-based premiums,
which are not going away even when
credit standards loosen, a higher score
will enable you to lower your rate
quote for them. This helps against
competition and will help make more
refinance transactions make sense.
The underwater issue is another
tough issue, but not as insurmountable
as the income issue. The two avenues are
modification or short refis with a lender,
and if this is not possible, debt reduction
that will help them pare down the mort-
gage in the long run. I understand that
neither of these may mean a transaction
to you today; however, in the long run, it
helps them become clients, and in the
short run, it will result in referrals.
I am always counseling loan officers to
have more of a long-term review if they
want to be successful. Dont just focus on
the deals that are possible right now, but
build a base for the future, like the ven-
ture capitalists are doing with the real
estate market. Want to learn about how
to help people with both score improve-
ment and debt reduction with one sys-
tem? Download this recorded Webinar at
http://fdi.originationpro.com/.
The second focus for right now
help your prospects see that there is
more of a risk for rates to rise right now
than fall. Keep in mind that you are not
predicting that rates will go up and you
are not predicting how long they will stay
down. However, I guarantee if rates do
spike up, or I should say when rates spike
upyour phone will be ringing off the
hook from prospects that were waiting
for rates to go a little lower or just pro-
crastinating and are now afraid they
missed the boat. Actually, little spikes
in rate help our business in the short
run because it wakes people up. I gave
you an avenue to help get people
qualified. Now I have to give you an
avenue to wake people up. I have
developed a letter which is part of our
NewsletterPro Marketing System. It
focuses upon the cost of waiting. You
need to show people the cost of wait-
ing for rates to go down. There is a
cost, even if rates stay the same. If you
would like a copy of this letter, email
me at dave@hershmangroup.com.
Here is my message: Lets stop focus-
ing on how long rates will stay down.
Lets focus on how to get more people
to take advantage of these record-low
rates. As the venture capitalists say,
This is the opportunity of a lifetime
Dont let your clients miss it.
Dave Hershman is a leading author for the
mortgage industry with eight books and sev-
eral hundred articles to his credit. He is also
head of OriginationPro Mortgage School
and a top industry speaker. Daves Certified
Mortgage Advisor Program can be found at
www.webinars.originationpro.com. If you
would like to stay ahead of what is hap-
pening in the markets, visit ratelink.origina-
tionpro.com for a free trial or e-mail suc-
cess@hershmangroup.com.
You should be rooting for rates to
move up. Why? Because rates
moving up will be one result of a
real estate recovery.
5
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REMEMBER THE
GOOD OLD DAYS?
When you could speak directly with
easy-to-reach underwriters who issued
fast approvals with common sense
underwriting? Well so do we.
Go Back in Time.
At Terrace Mortgage Company, we believe in
providing friendly, fast service with a personal
touch, and weve done just that for 22 years. We
pride ourselves on our easy-to-reach, seasoned
underwriters who use common sense and offer
unparalleled support by phone or email every
step of the way. And we understand you need to
close quickly. So we send a link with the closing
package directly to the closing company right
after you get a clear-to-close.
Terrace Mortgage Company
Celebrating 22 years of wholesale lending
www.terracemortgage.com
Sandy Garcia, National Sales Director
(866) 934-4631, ext 301
NMLS#7101
FHA announces plan
to assist underwater
homeowners with
new refi option
In an effort to help
responsible homeown-
ers who owe more on
their mortgage than
the value of their prop-
erty, the U.S. Department of Housing &
Urban Development (HUD) will begin
providing an additional refinancing
option for underwater borrowers.
Originally announced in March, this
enhancement of Federal Housing
Administration (FHA) refinance pro-
gram will offer certain underwater
non-FHA borrowers who are current on
their existing mortgage and whose lien
holders agree to write off at least 10
percent of the unpaid principal bal-
ance of the first mortgage, the oppor-
tunity to qualify for a new FHA-insured
mortgage.
The FHA Short Refinance option is
targeted to help people who owe more
on their mortgage than their home is
worthalso known as being underwa-
terbecause their local markets saw
large declines in home values. As
announced earlier this year, this
change, as well as other programs that
have been put in place, will help the
Obama Administration meet its goal of
stabilizing housing markets by offering
a second chance to up to three to four
million struggling homeowners
through the end of 2012.
Participation in FHAs short refi-
nance program is voluntary and
requires the consent of all lien holders.
To be eligible for a new loan, the
homeowner must owe more on their
mortgage than their home is worth
and be current on their existing mort-
gage. The homeowner must qualify for
the new loan under standard FHA
underwriting requirements. The prop-
erty must be the homeowners primary
residence and the borrowers existing
first lien holder must agree to write off
at least 10 percent of their unpaid
principal balance. In addition, the
existing loan to be refinanced must not
be an FHA-insured loan, and the refi-
nanced FHA-insured first mortgage
must have a loan-to-value (LTV) ratio of
no more than 97.75 percent and a
combined loan-to-value ratio no
greater than 115 percent.
To facilitate the refinancing of new
FHA-insured loans under this program,
the U.S. Department of Treasury will
provide incentives to existing second
lien holders who agree to full or partial
extinguishment of the liens. To be eli-
gible, servicers must execute a Servicer
Participation Agreement (SPA) with
Fannie Mae, in its capacity as financial
agent for the United States, on or
before Oct. 3, 2010.
For more information, visit www.hud.gov.
FHFA establishes new
goals for GSEs
The Federal Housing Finance
Agency (FHFA) has sent a final
rule to the Federal Register
establishing new housing
goals for Fannie Mae and
Freddie Mac, the government-sponsored
enterprises (GSEs) for 2010-2011. The
Housing and Economic Recovery Act of
2008 (HERA) required the FHFA to establish
housing goals for the GSEs for targeted seg-
ments of the mortgage market.
In previous years, the U.S.
Department of Housing & Urban
Development (HUD) set overall goals
that measured the combined perform-
ance of single-family and multifamily
mortgages. In contrast, the new goals
required by HERA target specific seg-
ments of those markets. The new goals
also reflect essential conservatorship
requirements to ensure the GSEs focus
on core business activities to support
the mortgage market while minimizing
losses on their existing mortgages.
The final rule establishes three sin-
gle-family, owner-occupied home pur-
chase mortgage goals for low-income
families, very low-income families, and
families living in geographical areas
with lower-income populations, areas
with high concentrations of minority
residents, and federally-declared disas-
ter areas. The latter goal also includes a
specialized sub-goal to ensure that the
enterprises address housing needs in
lower-income and minority areas. The
final rule also contains a goal for sin-
gle-family, owner-occupied refinance
mortgages for low-income families.
The home purchase and refinance
goals are expressed as minimum goal-
qualifying mortgage shares of home
purchase or refinance mortgages
continued on page 10
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MortgageCompanySpecialist@amertoner.com
control process, review their prefund-
ing quality controls, and have written
procedures in place for how third-party
originators will be approved.
O The Desktop Underwriter now looks
for discrepancies between data ele-
ments and elements at loan deliv-
ery in more than a dozen addition-
al warning areas.
Additional challenges
Mortgage professionals also must take
into account the more stringent selling
requirements that Freddie
Mac announced in its Aug.
16 bulletin which applies
to mortgages with settle-
ment dates on or after Dec.
1, 2010. A key provision of
the updates outlined in
Bulletin 2010-19 revises
requirements for inquiries
on a borrowers credit
report amongst others.
Lenders now will be
required to look into the
borrowers credit report
inquiries made in the pre-
vious 120 days, rather
than the 90 days previous-
ly required. If the borrow-
er was granted additional
credit, the lender will be
required to obtain verifi-
cation of the debt, and
include the debt in qualifying the bor-
rower. This revised requirement will
apply to all loans, not only manually
underwritten loans.
These required extra steps have the
potential to slow down applications
and weigh down a time-strapped
offices productivity unless the most
up-to-date resources and a smart plan
of action are in use.
Fortunately, the credit-information
industry has also been evolving rapidly
this year, introducing a variety of tools to
help mortgage professionals successfully
navigate todays compliance environ-
ment. These new technologies and
enhanced tools enable mortgage profes-
sionals to stay compliant and, at the same
time, keep their profitability on track.
Detailed reports, rapid
response times
One of the most valuable tools for ensuring
compliance is a report that allows mort-
gage professionals to easily compare a
credit report that was pulled during origi-
nation to one pulled at the time of closing.
These reports can be delivered in just sec-
onds and include such important details as
a credit score comparison, credit score fac-
tor comparison, trade line comparison,
Increasingly stringent new regulations
and recommendations are simply a
fact of life for todays mortgage profes-
sionals. Whether the focus of your busi-
ness is on meeting the needs of repeat
customers or you are actively seeking
to introduce yourself to new clients,
when it comes to compliance, were all
in the same boat. And right now, that
boat is sailing in uncharted waters.
This summer, mortgage profession-
als have been familiarizing themselves
with the ins and outs of Fannie Maes
new Loan Quality Initiative (LQI) and
the impact it is going to
have on their interactions
with applicants. Fannie
Mae issued these require-
ments and recommenda-
tions in an effort to
improve compliance with
its eligibility and under-
writing guidelines, hav-
ing determined that com-
pliance will help curb the
rise in loan repurchase
requests to lenders.
Mortgage professionals
now are expected to take
a number of additional
verification and qualifica-
tion steps as they work
with their applicants to
reduce the risk of buy-
backs. They are now dig-
ging deeper, starting with
the prospective borrowers identifying
information, gathering more detailed
information about the property and
appraisal, and scrutinizing the appli-
cants credit profile both at the time of
application and again just before clos-
ing. Changes we are seeing include:
O A borrowers identity now must con-
form to federal documentation require-
ments. He or she must have either a
valid Social Security Number or individ-
ual taxpayer identification number.
O A property unit number must be pro-
vided if the property on a mortgage
application is part of a multi-unit
development like a condominium.
O All debts incurred by the borrower
up to the mortgage closing date
must be disclosed on the applicants
final application and included in
the loan qualification. It also is up
to the mortgage professional to
have systems and controls in place
to evaluate those liabilities.
O Mortgage professionals quality control
process requirements have been
revised, including the timing of quality
control reviews after closings. Offices
now are expected to audit their quality
Smooth Sailing With New
Compliance Tools
By Greg Holmes
Mortgage profes-
sionals need not feel
at sea over recent
industry changes as
long as they have the
proper tools at their
disposal.
continued on page 8
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Consumers want to work with people
they can trust and believe.
Trust starts by setting higher
standards for the mortgage industry.
public record comparison, inquiries com-
parison, and information sources compari-
son. General information also is included,
as is a convenient quick-reference summa-
ry section. Manual inquiry verifications also
are helpful in this regard because they can
help determine new account information,
as are soft code inquiries, which are avail-
able for pre- and post-funding reviews.
The tax return verification remains a
helpful resource for comparing the
income-related lines of a borrowers tax
return with the same lines on file at the
Internal Revenue Service (IRS), ensuring
new compliance tools continued from page 6
that the original IRS figures have not been
tampered with. These reports also can
highlight any discrepancies with Social
Security Administration files. Verifications
are invaluable in the fight against mort-
gage loan fraud, a crime with an impact
that runs into billions of dollars.
A number of other tools are also
available to check an applicants Social
Security Number, address, phone num-
ber, employment information, liabili-
ties and the propertys history. These
reports also can highlight fraud and
other alerts on an applicants file.
The speed with which mortgage pro-
fessionals can obtain these reports is a
huge advantage in quickly identifying
and resolving possible red flags. The
ability to order and receive delivery of
appraisals electronically is another
valuable time-saver.
Ensuring an accurate
credit score
Fannie Mae raised its minimum score
requirement to 620 in the beginning of
July. Even a few points can mean the
difference in whether a mortgage appli-
cant is approved or denied, so scoring
tools are especially valuable to mort-
gage professionals in todays market.
O Credit snapshot: The ability to size
up an applicants creditworthiness
at a glance is especially helpful, and
a new credit report cover sheet is
one product that does just that. It
forecasts an applicants 30-day mid-
score, warns if nominal increases in
the revolving balance put that mid-
score at risk, and highlights key indi-
cators that require attention, such
as accounts in dispute.
O Score analysis: It often is essential to
get the story behind an applicants
credit score. A proprietary product is
now available to generate a detailed
analysis of a credit score, scrutinizing
both the positive and negative factors
that influence that score. Separate
analyses can be generated for one,
two or three credit bureaus, as well as
for a co-applicant. A summary report
suggests actions for the applicant to
reach his or her target score.
O Rapid rescoring: Mortgage profes-
sionals now have the ability to forward
documents supplied by their appli-
cants directly to the credit bureaus for
rush investigation and rapid re-scor-
ing. The process can quickly rectify
misreported, inaccurate or outdated
information; correct an account status
or balance; remove derogatory infor-
mation and accounts reported in error,
and more. An updated report and
score can be provided in as little as 72
hours, after each bureau has verified
the documentation.
O Customized plan: Proprietary pro-
grams, such as Credit Plus Inc.s
Lending Hand program, has demon-
strated that it can help as many as
83 percent of applicants who were
declined due to not meeting score
minimums to qualify for mortgage
loans.
1
A team of experts reviews the
documentation to conduct an in-
depth file analysis, then creates a
customized action plan for the
applicant. The program can even
alert the mortgage professional with
follow-up reports when an applicant
has made progress and becomes a
good candidate to close a loan.
Mortgage professionals need not feel
lost at sea over recent industry changes
as long as they have the proper tools at
their disposal. These resources can, in
fact, ensure smooth sailing that can
weather any market conditions.
Greg Holmes is national director of sales
and marketing at Credit Plus Inc., a
leader in credit-information services
since 1928. He may be reached by phone
at (800) 258-3488 or by e-mail at
beyondbundled@creditplus.com.
Footnote
1-A sampling of 500 declined loan
applications due to not meeting score
minimums that were re-reviewed using
the Lending Hand or Lending Hand
Express programs from Credit Plus Inc.
showed 83 percent of borrowers
reached their target credit score.
At United Northern, we give you the freedom to originate and succeed with our winning team.
About working with United Northern Mortgage Bankers
Ongoing training and consultation with top industry executives
Access to in-house marketing services
Pricing support desk to ensure maximum profitability on each
loan, while maintaining a competitive advantage over the street
Proven leading-edge technology (built on Encompass 360
technology)
Virtual office support
Licensing and regulatory compliance services
An in-house team to monitor SAFE Act compliance
In-house underwriting
Most loans underwritten in 24 to 48 hours
Multiple valuation tools to research value
In-house valuation desk to help ensure accurate
values and responsive turnaround time
Multiple established warehouse lines
Limited room available for established Team Leaders and
Licensed Mortgage Originators. Become part of an
established 30-year Mortgage Banker with
a proven track record and success.
Learn about the great opportunities
available by making an appointment with
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888-600-8808, ext. 1 or by e-mailing info@unitednorthern.jobs.
United Northern Mortgage Bankers, Ltd. Corporate NMLS ID# 7230 New York State Banking Dept. - Licensed Mortgage Banker License #100724 New Jersey Dept. of Banking and Insurance Mortgage Lender License #L0046623 Penn-
sylvania Dept. of Banking Mortgage Lender License #20887 Connecticut Dept. of Banking - Mortgage Lender - License #20372 Massachusetts Div. of Banks and Loan Agencies - Mortgage Lender & Mortgage Broker License #MC5070
North Carolina Commissioner of Banks Mortgage Lender License #L140365 South Carolina State Board of Financial Institutions Supervised Lender License #S7,461 Florida Dept. of Financial Institutions - Mortgage Lender - License
#ML0700679 Senior Security Home Advantage is a lending area of United Northern Mortgage Bankers, Ltd. Direct FHA Endorsed Lender
10
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SAVE THE DATE!
Mortgage Brokers and Loan Originators
Attend the 2010 NAMB/WEST Conference
December 4-6, 2010 at the MGM Grand Las Vegas.
Visit www.NAMBWEST.comfor updates.
NAMB/WEST
news flash continued from page 5
acquired by the GSEs. The benchmark
goal levels for the low-income and very
low-income home purchase goals did
not change from the proposed housing
goals rule, however, the final rule
adjusts the low-income refinance goal
downward reflecting recent market
conditions.
FHFA does not intend for the GSEs
to undertake economically adverse or
high-risk activities in support of the
goals, nor does it intend for the
enterprises state of conservatorship
to be a justification for withdrawing
support from these important market
segments.
As noted in the final rule, FHFA
expects to take future regulatory
action to address the housing goals
treatment of purchases of multifamily
loans that aid the conversion of prop-
erties that have affordable rents to
properties that have less affordable,
market rate rents. FHFA also may
solicit further comments on how the
housing goals can further promote
susustainable homeownership and
how multifamily subordinate liens can
be structured to benefit low-income
residents. The final rule is effective 30
days after publication in the Federal
Register.
For more information, visit www.fhfa.gov.
Former New Century
execs barred for five
years by SEC for
misleading disclosures
The Securities & Exchange
Commission (SEC) has
accepted settlement offers
from three former officers
of New Century Financial
Corporation: Brad A. Morrice, the former
New Century chief executive officer and
co-founder; Patti M. Dodge, the former
chief financial officer; and David N.
Kenneally, former New Century controller.
The SECs complaint alleges, among other
things, that New Centurys second and
third quarter 2006 Forms 10-Q and two
late 2006 private stock offerings contained
false and misleading statements regarding
its sub-prime mortgage business. Each of
the defendants agreed to be barred for
five years from serving as an officer and
director of a public company.
The complaint further alleges that
Morrice and Dodge knew about certain
negative trends in New Centurys loan
portfolio from reports they received
and that they participated in the dis-
closure process, but they did not take
adequate steps to ensure that the neg-
ative trends were properly disclosed.
The Commissions complaint also
alleges that in the second and third
quarters of 2006, Kenneally, contrary
to Generally Accepted Accounting
Principles, implemented changes to
New Centurys method for estimating
its loan repurchase obligation and
failed to ensure that New Centurys
backlog of pending loan repurchase
requests were properly accounted for,
resulting in an understatement of New
Centurys repurchase reserve and a
material overstatement of New Centurys
financial results. The complaint further
alleges that Dodge was told of the
methodology changes and the backlog
of repurchase requests but did not
ensure that they were properly account-
ed for and disclosed.
To settle the charges, Morrice con-
sented to the entry of a permanent
injunction prohibiting him from violat-
ing the antifraud provisions of Section
17(a) of the Securities Act of 1933
(Securities Act) and Section 10(b) of
the Securities Exchange Act of 1934
(Exchange Act) and Rule 10b-5 thereun-
der, and the internal controls, false
statements to accountants, and certifi-
cation provisions of Section 13(b)(5) of
the Exchange Act and Rules 13b2-2 and
13a-14 thereunder; and from aiding
and abetting violations of the reporting
provisions of Section 13(a) of the
Exchange Act and Rules 12b-20, 13a-11,
and 13a-13 thereunder. He also agreed
to disgorge $464,354 with $76,991 in
prejudgment interest thereon, and to
pay a $250,000 civil penalty.
To settle the charges, Dodge con-
sented to the entry of a permanent
injunction prohibiting her from violat-
ing the antifraud provisions of Section
17(a) of the Securities Act and Section
10(b) of the Exchange Act and Rule
10b-5 thereunder, and the books and
records, internal controls, false state-
ments to accountants, and certifica-
tion provisions of Section 13(b)(5) of
the Exchange Act and Rules 13b2-1,
13b2-2, and 13a-14 thereunder; and
from aiding and abetting violations of
the reporting provisions of Section
13(a) of the Exchange Act and Rules
12b-20, 13a-11, and 13a-13 thereun-
der. She also agreed to disgorge
$379,808 with $70,192 in prejudg-
ment interest thereon, and to pay a
$100,000 civil penalty.
Kenneally has consented to the
entry of a permanent injunction pro-
hibiting him from violating the
antifraud provisions of Sections 10(b) of
the Exchange Act and Rule 10b-5 there-
under, and the books and records,
internal controls, and false statements
to accountants provisions of Section
13(b)(5) of the Exchange Act and Rules
13b2-1 and 13b2-2 thereunder; and
from aiding and abetting violations of
the reporting provisions of Section
13(a) of the Exchange Act and Rules
12b-20, 13a-11, and 13a-13 thereun-
der. He also agreed to disgorge
$126,676 with $23,324 in prejudgment
interest thereon, and to pay a $32,500
civil penalty.
For more information, visit www.sec.gov.
11
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EXECUTIVE OFFICES:
108 Corporate Park Drive, Suite 301
White Plains, NY 10604
CALL:
Louis Tesoriero at (888) 329-GHMC
ltesoriero@ghmc.com
www.joinguaranteed.com
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FinCEN report finds
suspicious activity related
to mortgage fraud rises
four percent in 2009
The Financial Crimes
Enforcement Network
(FinCEN), has released its
2009 Mortgage Loan
Fraud (MLF) study which
found the number of mortgage fraud
suspicious activity reports (SARs) filed in
2009 grew four percent compared to the
number of mortgage fraud SARs filed in
2008. FinCEN also reported that just
looking at the fourth quarter of 2009,
mortgage fraud SAR filings increased six
percent over the same period in 2008.
Consistent with recent years, nine
percent of all SARs filed in 2009 indicat-
ed MLF as an activity characterization.
However, looking at just the fourth quar-
ter, this proportion rose to 11 percent.
In addition to the increase in SAR MLF
filings, the analysis shows an increase in
the prevalence of post-origination loan
reviews by a variety of mortgage market
businesses other than mortgage lenders.
Mortgage loan purchasers and providers
of mortgage insurance, certificate insur-
ance, or similar credit enhancement have
taken an increasing role in detecting
potential fraud or misrepresentations.
FinCEN is an active participant in the
fight against mortgage fraud working
closely with local, state and federal law
enforcement, assessing potential vulner-
abilities and sharing information that
can lead to successful prosecutions, said
FinCEN Director James H. Freis Jr. These
numbers tell us that we must remain
vigilant and continue taking action to
focus resources and hold accountable
perpetrators of mortgage fraud.
The report also lists where MLF SARs
are most common by state by county
and by metropolitan area. The following
table shows the Metropolitan Statistical
Areas (MSAs) with the most SAR MLF fil-
ings and the number of mortgage loan
fraud SARs that were filed in 2009.
The volume of SAR filings in any given
period does not directly correlate to the
number or timing of suspected fraudulent
incidents in that period. The numbers
reported show when the suspicious activi-
ty was reported even if the activity
occurred prior to 2009. FinCENs data indi-
cates that almost 75 percent of mortgage
loan fraud SARs report suspicious activity
that occurred more than one year prior to
filing the SAR. Foreclosures, repurchases,
insurance investigations, and enforcement
actions appear in SAR narratives as con-
tributing factors to the ultimate discovery
and reporting of suspicious activities.
For more information, visit www.fincen.gov.
HOPE NOW reports: One
million-plus permanent
loan mods completed to
date in U.S.
HOPE NOW, the pri-
vate sector alliance of
mortgage servicers,
investors, mortgage
insurers and non-profit counselors esti-
mates the industry has completed 1.13
million permanent loan modifications
for at-risk homeowners so far in 2010.
For the month of July, the data shows the
industry completed more than 120,000
proprietary loan modifications for home-
owners, which closely matched the num-
ber from the previous month. As report-
ed by U.S. Treasury Department, mort-
gage servicers also completed 36,695
Home Affordable Modification Program
(HAMP) modifications in July.
If a homeowner does not qualify for
HAMP, mortgage servicers determine
eligibility for a proprietary loan modifi-
cation that may help a homeowner stay
in their home. In fact, 86 percent of pro-
prietary modifications completed in
July reduced the monthly payment for
homeowners in order to make them
more sustainable.
HOPE NOW also reports that since
January of this year, mortgage delinquen-
cies of 60 days or more past due have
dropped 20 percent as of July 2010.
Since HOPE NOW initiated survey data
reporting (July 2007), more than 3.5 mil-
lion homeowners have saved their homes
via permanent loan modifications. This
total reflects the combination of propri-
etary loan modifications plus those com-
pleted under HAMP (as reported by the
U.S. Treasury). Combined with other mort-
gage options, such as repayment plans and
forbearance, the mortgage industry has
assisted almost 10.4 million homeowners
since HOPE NOW was formed in 2007.
The industry continues to make
progress in assisting large numbers of bor-
rowers who are at risk of foreclosure, said
Faith Schwartz, senior advisor for HOPE
NOW. Our data this year shows some pos-
itive trends, including a high percentage of
proprietary mods that include reductions
of monthly principal and interest pay-
ments. This translates into more afford-
able loan modifications for homeowners.
For more information, visit www.hopenow.com.
Federal Reserve proposes
enhanced protections
and disclosures for
mortgage transactions
The Federal Reserve
Board (FRB) has pro-
posed enhanced con-
sumer protections and
continued on page 12
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news flash continued from page 11
disclosures for home mortgage transac-
tions. The proposal includes significant
changes to Regulation Z (Truth-in-
Lending) and represents the second
phase of the Boards comprehensive
review and update of the mortgage lend-
ing rules in the regulation. The proposed
changes reflect the results of consumer
testing by the Board, which will begin
accepting public comment.
The latest proposal would: Improve
the disclosures consumers receive for
reverse mortgages and impose rules for
reverse mortgage advertising to ensure
advertisements contain accurate and
balanced information; prohibit certain
unfair practices in the sale of financial
products with reverse mortgages;
improve the disclosures that explain a
consumers right to rescind certain
mortgage transactions and clarify the
responsibilities of the creditor if a con-
sumer exercises the right; and ensure
that consumers receive new disclosures
when the parties agree to modify the
key terms of an existing closed-end
mortgage loan.
Under the proposal, the timing, con-
tent, and format of reverse mortgage
disclosures would be changed to make
the disclosures more useful to con-
sumers. Currently, consumers typically
receive lengthy disclosures when apply-
ing that do not explain the particular
features unique to reverse mortgages.
Under the proposed rules, consumers
would receive disclosures on or with
the application form, using simple lan-
guage to highlight the basic features
and risks of reverse mortgages. Shortly
after filling out the application, con-
sumers would receive transaction-spe-
cific disclosures that reflect the actual
terms of the reverse mortgage being
offered.
For more information, visit www.feder-
alreserve.gov.
Obama Administration
announces additional
aid to unemployed
homeowners
The Obama Administration
has announced additional
support to help homeown-
ers struggling with unem-
ployment through two targeted foreclo-
sure-prevention programs. Through the
existing Housing Finance Agency (HFA)
Innovation Fund for the Hardest Hit
Housing Markets (the Hardest Hit
Fund), the U.S. Department of the
Treasury will make $2 billion of addi-
tional assistance available for HFA pro-
grams for homeowners struggling to
make their mortgage payments due to
unemployment. Additionally, the U.S.
Department of Housing & Urban
Development (HUD) will soon launch a
complementary $1 billion Emergency
Homeowners Loan Program to provide
assistancefor up to 24 monthsto
homeowners who are at risk of foreclo-
sure and have experienced a substan-
tial reduction in income due to invol-
untary unemployment, underemploy-
ment or a medical condition.
We remain committed to helping
struggling homeowners, and this pro-
gram will provide additional assistance
to states hit hardest by unemployment,
said Assistant Secretary for Financial
Stability Herb Allison. This is part of the
Administrations comprehensive hous-
ing policy that has helped to stabilize a
fragile housing market and allows
responsible homeowners the chance to
reduce their monthly mortgage pay-
ments to affordable levels.
President Obama first announced
the Hardest Hit Fund in February 2010
to allow states hit hard by the econom-
ic downturn flexibility in determining
how to design and implement pro-
grams to meet the local challenges
homeowners in their state are facing.
Under the additional assistance
announced, states eligible to receive
support have all experienced an unem-
ployment rate at or above the national
average over the past 12 months. Each
state will use the funds for targeted
unemployment programs that provide
temporary assistance to eligible home-
owners to help them pay their mort-
gage while they seek re-employment,
additional employment or undertake
job training.
HUDs new Emergency Homeowner
Loan Program will build on Treasurys
Hardest Hit initiative by targeting assis-
tance to struggling unemployed home-
owners in other hard hit areas to help
them avoid preventable foreclosures,
said Bill Apgar, HUD Senior Advisor for
Mortgage Finance. Together, these ini-
tiatives represent a combined $3 billion
investment that will ultimately impact a
broad group of struggling borrowers
across the country and in doing so fur-
ther contribute to the Administrations
efforts to stabilize housing markets and
communities across the country.
States that have already benefited
from previously announced assistance
under the Hardest Hit Fund may use
these additional resources to support
the unemployment programs previous-
ly approved by Treasury or they may
opt to implement a new unemploy-
ment program. States that do not cur-
rently have Hardest Hit Fund unem-
ployment programs must submit pro-
posals to Treasury by Sept. 1, 2010 that,
within established guidelines, meet the
distinct needs of their state.
For more information, visit www.hud.gov.
PROGRESS in Lending
Association formed to
promote thought
leadership and innovation
The PROGRESS in Lending Association
The Appraisal Review
Its Time Has Come
Most on the origination side of the lend-
ing industry have scarcely heard the term,
appraisal review. Those who have heard
of it probably do not know what and
when it has been used as a lending
resource. It is one of these obscure prod-
ucts and terms that many are cognizant of
at a subliminal level, but that we seldom
have a reason for an understanding of.
Historically, the term, appraisal review,
was one that was known
and understood as a tool
lurking in the background
that was kept mostly under
wraps except for special sit-
uations, such as foreclo-
sures, suspected fraud and
challenges to an appraisals
that were not high enough
to meet the expectations of
the borrower or lender.
Well, I suggest to you
that this is about to change.
Unless I am grossly mistak-
en, you will hear the term
appraisal review more
often in the months and
years to come. As I see
things, it is one of, if not the
only, weapon of choice in
the war against bad loans,
mortgage fraud and bank bailouts. In
recent years, our industry and economy
has been riddled with problem loans.
Many, if not most of them, have been
linked to problematic appraisals.
In the past, we have seen mortgage
lenders, with a financial interest in the
closing of a loan, select and employ
appraisers to perform appraisals on
their own loans. We reached the point
where everyone who has a stake in the
closing of a loan has exerted pressure,
political and otherwise, to impose as
much control as possible over the
process, in order to favor the successful
closing of loans. Much of what has gone
on is under the microscope of Congress,
and it is unlikely that it will be allowed
in the future. Having said that, we all
know how politics work.
There is much pressure from lobbyists
of the larger financial institutions to con-
tinue to allow the larger banks to con-
tinue to order appraisals directly from
favored appraisers. This is done under
the auspices of independence of sepa-
rate departments within the institution.
It is done, in many cases, with platforms
that select appraisers from a blind pool
of available vendors. In spite of the lack
of arms-length trans-
parency, some of these
practices will still be per-
mitted. Given this likeli-
hood, regulators will have
to resort to another way to
verify the authenticity and
accuracy of the appraisal.
Going forward, much of
that other way is going to
be the appraisal review. In
the past, it was used very
little in the origination of
loans. It has been mostly
used for post-closing analy-
sis. I suggest to you that the
time has come for the
appraisal review. It is time
for it to come in out of the
shadows and stand on its
own as a viable alternative
to the simple appraisal being accepted at
face value without question.
Yes, there have been informal appraisal
reviews performed in the past; however,
this has not proven to be very effective.
These reviews have been performed, in
many cases, by non-appraisers without
documentation. They have been little more
than a cursory skimming over the apprais-
al to catch glaring errors, with little or no
record maintained of the process. You may
look for more formal appraisal reviews,
prepared by state-certified appraisers. In
some cases, the reviews will be field
reviews, which mean that the reviewer
actually performs a follow-up inspection of
the subject property and essentially per-
forms another appraisal of the property.
By Charlie W. Elliott Jr., MAI, SRA
Unless I am grossly
mistaken, you will hear
the term appraisal
review more often in
the months and years
to come.
continued on page 20
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www.CBspecialty.com
Soar with us
W229 N1433 Westwood Drive
Suite 105
Waukesha, WI 53186
www.inlantapartners.com
Loans for your dreams
THE
MORTGAGE
PROFESSIONAL
TRUSTED
By Greg Schroeder
I started writing this column to assist brokers in regaining their
status as Trusted Mortgage Professionals because as a former
wholesale lender, I passionately believe in the wholesale chan-
nel and want to see it succeed once more. However, the grum-
blings Ive been hearing lately regarding licensing, insurance and
the like have left me somewhat troubled. Its time for me to stop being polite and
start getting real.
Mortgage brokers facilitate the largest financial transaction most consumers
will ever undertake, but theres so much more to the home purchase than just
numbers. Owning a home is part of the American dream. Homes are where we
raise our families and make memories that last a lifetime. There is a sense of se-
curity and comfort attached to ones homeits our refuge from the storm. With
so much at stake for the consumer, is it really so ludicrous to demand that the
agents facilitating this transaction be licensed, bonded and insured?
Think about it you have to have a license to trade stocks or issue insurance.
Want your hair colored or a drink at your local watering hole after a hard day? The
professionals applying that nice shade of copper or pouring that scotch must be
licensed as well.
Having a license signals to the consumer that he or she can place some meas-
ure of trust in that licensed professional because there are consequences for non-
compliance with the terms and conditions of that license. In addition, a license
also provides certain protections to the licensed professional, usually in the form
of some recourse through the issuing entity for addressing allegations of mis-
conduct.
Recent changes to net worth requirements have placed the bulk of responsi-
bility for loan buybacks on the shoulders of wholesale lenders, and those lenders
are going to want some means of recompense from their third-party originator
(TPO) partners if a loan officer does something to damage the integrity of a loan
or pool of loans. Gone are the days when, in such a case, brokers could simply de-
clare bankruptcy and open up shop as a new origination firm. The industry is
watching, and it is demanding accountability from everyone.
Brokers had it really easy in the mortgage bubble heyday. Times were good.
Profits were plentiful and housing prices had nowhere to go but up. It didnt mat-
ter that having unlicensed loan officers originating loans created increased po-
tential for fraud, negligence and predatory lending. Even originating loans
without documentationa practice most would now agree is just plain foolish
was accepted without batting an eye. Investors were willing to take on these enor-
mous risks because they thought the money that would be made would far exceed
the cost of accepting this risk. We all know how that story turned out so why is
there so much resistance to creating accountability?
Its time to be professional. Its time to take pride in what we do. A true Trusted
Mortgage Professional views consumer protection as priority number one, and
because he or she has nothing to hide, the true Trusted Mortgage Professional
has no problem possessing insurance to cover acts of dishonesty and/or fraud on
the part of loan officers and is happy to be licensed, tested and registered. Its not
just that it makes good business senseits also the right thing to do.
Greg Schroeder is president of Comergence Compliance Monitoring. To learn
more about how the Comergence Compliance Trusted Mortgage Professional
program can help, call (714) 495-4720.
Its Time to Step Up
Thoughts on the new age of broker accountability
heard on the street continued from page 25
period, highlighted by the issuance of
our first mortgage insurance policies
and successfully raising an additional
$100 million in capital.
In May 2009, Essent said it had
raised an initial $500 million in capital
commitments from a group of experi-
enced financial services investors
including Pine Brook Road Partners,
Goldman Sachs, JP Morgan Chase,
PartnerRe, RenaissanceRe Ventures
Ltd., and others.
Our additional capital raise, as well
as the recent capital raises by other
mortgage insurance companies, affirms
the view we have shared with public
policy makers that private capital is
available to take prudent mortgage
credit risk, said Essents Vice Chairman
Adolfo Marzol. We hope Essent will
continue to play an important role in
enhancing confidence that a sound
mortgage finance system can attract
capital into the private mortgage insur-
ance industry to take and manage
mortgage credit risk.
The company also announced that
its lender customers now have access to
Essents ordering and servicing portal,
Essent Online at www.essent.us. Essent
launched the portal in May, which
enables lenders to submit loans for MI,
update loan parameters, and upload
documents. Mortgage loan servicers
can activate a certificate, transfer serv-
icing and run reports using the portal.
We are pleased that our lenders will
be able to order mortgage insurance
from Essent using a secure and easy
Web-based process through Essent
Online, said Casale. Our team has
been working hard to engage our
lender partners and establish an oper-
ating platform that supports the needs
of our customers and makes doing
business with Essent an easy and effi-
cient experience.
Essent also has received state licens-
ing approval in all 50 states and the
District of Columbia and is able to write
mortgage insurance nationwide, facili-
tated by Essents participation in the
National Association of Insurance
Commissioners National Treatment
licensing pilot program.
For more information, visit www.essent.us.
Titan Lenders signs nine
mortgage bankers in
second quarter
Mortgage fulfill-
ment outsource
services provider Titan Lenders
Corporation (TLC) has signed nine mort-
gage banker clients in the second quar-
ter of 2010. TLC, a U.S.-based domestic
mortgage fulfillment outsource opera-
tion, offers a parallel and variable cost-
alternative solution to lenders that
maintain back office and warehouse
line management operations.
TLCs new clients include: Ace Lending
LLC of Wisconsin; America One Mortgage
Corporation, America Preferred Lending,
GM West Funding and Thayer Financial
Corporation of California; Choice One
Mortgage Corporation, Homelynx Home
Loans and Liberty Mortgage Lending Inc.
in Florida; and Hi-Tech Mortgage Inc. in
Arizona.
Independent mortgage bankers are
inking new services commitments cau-
tiously these days and focusing on
granular, loan level quality as their
operations benchmark, said TLC
President Mary Kladde. Mortgage
lenders are motivated by compliance
pressures and fiscal prudence to out-
source detail-intensive back office
operations and fulfillment services,
including post-closing loan review.
Titan Lenders Corporations patent-
ed, proprietary Web-based software
Cerberyx (CBX) supports a full suite of
fulfillment services, including: Funding,
compliance, closing, post-closing, pur-
chase review for correspondents and
warehouse lenders, trailing documents,
MERs management, Federal Housing
Administration (FHA) insuring, and doc-
ument management (imaging).
For more information, visit
www.TitanLendersCorp.com.
Mortgage Professionals
to Watch
O Mortgage Concepts has promoted
Leonard J. Ramirez to chief operat-
ing officer and has added Scott A.
Milner as vice president.
O Robert Tranchell has been named
reverse mortgage manager of Mount
Vernon Mortgages reverse mortgage
division.
continued on page 37
Leonard J. Ramirez
Scott A. Milner
Robert Tranchell
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Looking Into the Future of
Mortgage Banking
We hear all the time that the only two
things in life we can count on are
death and taxes. Well, there is a third
that is often forgotten and that is:
Change. Any time I am asked to reflect
on the future of anything, my first
thought is, Oh, how convenient it
would be to have a crystal ball. Since
none of us have one, we are forced to
rely on other methods to analyze and
prepare for what we think might come.
Unfortunately, for too many in our
industry, a question about the future of
the mortgage banking
industry has no meaning
to them. Many have
already moved on, forced
out of the business by a
downturn so severe that
only those interested in
staving off public panic
refer to it as anything
other than a depression.
But, for those of us still
here who are still com-
mitted to earning a living
and providing a service
to mortgage borrowers,
there can be a no more
important question.
What will the future
hold for our industry?
What skill set will be
required to succeed here
and how can those intent
on achieving that success
navigate the legislative minefield that
has resulted from the financial crash?
These are questions that I have person-
ally spent a lot of time thinking about.
Im not one of the chief executive offi-
cers who have survived this down-
turn. No, I chose to enter the fray after
the downturn had already begun and I
did it with the sure knowledge that this
industry does have a future and I could
lead a firm to success in that future.
Making sense of violent
change
Our industry is not the first to experience
the kind of change weve lived through
over the past few years. It has happened
to other industries before us and it will
happen again in the future. One com-
mon factor of disruptive change, regard-
less of the affected industry, is a dust
storm of data that makes it virtually
impossible to make sense of the change
while its happening. A quick glance at
the headlines over the past few years
will illustrate this.
Until very recently (and some would
argue that were not even there yet), it
wasnt clear how damaging the down-
turn would be, how many
banks would be forced
out of business, how
many jobs would be lost
or how long would it take
to recover. When one
expert would go on
record with an opinion,
three others would step
up to refute it. Who are
we to believe?
Everyone, including
the federal government,
seems bent on determin-
ing who is to blame and
what caused the melt-
down. Personally, I dont
care about any of that
because I believe it will
take years to work
through all of that only to
find answers that surprise
no one. I choose to leave
that to the historians to figure out. Im
more interested in the impact of the
crash and what it will take to move for-
ward through this time of disruptive
change into the future.
A clear path to the future
Heeding the advice of Albert Einstein, it
is clear that we certainly cannot keep
doing things the way we have done
them in the past if we hope to succeed.
It is critical that we learn from the past,
but the pathway to the future will not
be discovered if we keep looking into
the rearview mirror. Well miss the wide
open road ahead of us that is full of
opportunities. Weve seen it happen
already to so many firms in our space.
Seeing a clear path to the future
requires us to look at things in a differ-
ent way. As we conduct our planning
sessions, we look at the industry
through the lens of the three major
forces that are affecting our industry
right now: Compliance (or quality),
marketing and technology. Focusing
our view through these lenses helps us
better understand not only where we
are today, but also where we need to be
in order to stay competitive and add
value.
The compliance
(or quality) lens
Most companies in any industry can
succeed based on the power of their
marketing departments. They have
something to sell, and if they can sell it,
they can stay in business. If not, theyre
out of the game. Thats how it normally
works.
However, for firms operating in the
U.S. financial services sector, it doesnt
work that way. Banks dont need to
spend all of their resources on sales in
order to remain in business because
they have something that most people
wantMoney. In banking today, suc-
cess isnt guaranteed to firms that can
sell enough to stay in business. Rather,
it all depends upon the way they do
business.
Toyota is a great example. After
World War II, Japan was devastated
and was forced to completely change
the way it did business if they had
ever hoped to compete in the global
manufacturing market. W. Edward
Deming, the father of the Quality
Sciences, brought these game-chang-
ing methodologies to Japan after his
unsuccessful attempts at convincing
American manufacturing companies
that they needed to adopt a quality
approach. Toyotas decision to adopt
led them to become the powerhouse
that they are today. That is not to say
that Toyota is perfect given their
recent issues, but the lesson here is in
how they responded to that adversity,
and more importantly, they had a
business culture that could quickly
adapt once again. Weve seen the
commercials and ads showing that
they are spending $1 million per
hour on improving their business.
Some have described the last few
years as somewhat of a complete dev-
astation to how we do business. As a
case in point, take the recently
announced lawsuit against one of the
nations top five banks. The plaintiff
alleges that because the bank didnt
take every possible action that might
result in the borrower keeping his
home, the institution violated Home
Affordable Modification Program
(HAMP) guidelines and is subject to for-
feiture. Its not clear yet whether this
case will actually go to court, but the
ramifications are potentially serious.
This is but one example of a finan-
cial institution caught between those it
serves and the brick wall of legislation
and regulation that threatens to choke
the life out of them. I would venture to
guess that it will get worse before it gets
better.
To succeed in the future, companies
need to see compliance as a quality
problem. They must look beyond just
compliance and re-assess the overall
quality of their processes. What is it
about their processes that would allow
for poor quality? How can they leverage
technology to improve and manage
their processes to ensure quality and
compliant work?
Let me give you one more example.
As a result of the new changes in com-
pensation, many companies have
increased the costs to the consumer to
make up for the shrinking margins. This
might work for the short term, but the
competitive landscape will begin to
squeeze that as well. I just heard some-
one recently talking about how they
lost a client to someone who was will-
ing to do a loan for $250. It is unavoid-
able that that kind of pressure will
force companies to look inward to find
inefficiencies that they can fix to maxi-
mize their profitability, which is just
another way to say what I said above:
They will be forced to assess the way
they do business.
Any successful firm in the future
needs to have quality and compliance
built into its DNA or they will simply
cease to exist.
The marketing lens
While everyone may want money,
banks dont exist to serve everyone.
Knowing what markets an institution
should be serving, at what price and
By Rene F. Rodriguez
Heeding the advice
of Albert Einstein, it is
clear that we certainly
cannot keep doing
things the way we
have done them in
the past if we hope
to succeed.
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how, is the purview of the marketing
department and its going to be
increasingly important in the future.
As financial services firms continue
to focus on niches, competitive pres-
sures will increase and the firms with
the best handle on marketing and pro-
motion will emerge as the strongest in
their geographical markets.
In the future, a successful firm will be
perceived by the rest of the market as a
leader in its niche. Goodwill and trust is
a hard-won commodity that can no
longer be obtained easily with tradition-
al media. Banks must find a way to rise
above the sludge left over from the crash
and brush off the image of the Wall
Street fat cat in favor of a more person-
able and trustworthy service provider.
This will be very challenging for
large national lenders to accomplish, as
they just cannot move and adopt as
fast. With that being said, I see, ulti-
mately, a return of the mortgage bro-
ker. But, and I mean a big but, not
the mortgage broker of the past. Im
referring to the local professional busi-
nessperson who understands the busi-
ness, truly cares about their clients and
is willing to take the time to explain the
process to a borrower at a kitchen
table, will eventually be a hot com-
modity again.
But to capitalize on this opportunity
when it returns, brokers must take the
time now to hone their craft by becom-
ing experts in lending guidelines;
improve their skills by learning how to
communicate and present complex
financial concepts and be able to clear-
ly outline what it means to the borrow-
er; and harness the right technologies
that enable them to increase productiv-
ity and prevent non-compliance in real-
time versus waiting until the end of the
process to check for it.
The technology lens
Finally, and most importantly in my
mind, is the technology lens, the ability
to see the transaction not as simply a
pile of paper, but as an orderly progres-
sion of processes that speeds the loan in
a compliant and quality fashion from
lead to post-close. There is no way that
mortgage professionals of the future
can act on what they learn by looking
through the compliance and marketing
lenses without good technology. Its
more vital today than ever before.
Lenders of the future must be fast,
agile, lean and affordable, all of which
determines how effectively they can
implement the proper technology. But
it will not be technology, as we have
known it so far. Lenders of the future
will need much more flexible systems
that can easily and quickly be deployed
to sell new programs to new classes of
borrowers. This will require a true part-
nership between the lender and the
technology provider.
The technology that lends itself to
this kind of relationship and offers this
kind of power does not come in a box.
Technology that can adapt to the ever-
changing needs of the mortgage mar-
ketplace of the future can only be pro-
vided through Web-based solutions. It
will be a template-based solution that
is easy to customize, very fast to deploy
and seamlessly connected to analytics
for compliance and audit trails and
dashboards for effective management.
The software will live in the cloud,
whether it is a public cloud or a private
cloud, which gives the bank full control
over the data. It will be updated in real
time on a near-continuous basis. It will
not require large IT teams to main-
tainat least for the originatorand
will allow business users to get under
the hood and make changes without
fear of losing critical information. It
will be an extension of the originator
and will enable compliance and mar-
keting without requiring high levels of
resources to run. It will probably also
be available at a variable cost that
changes with the originators business.
Finally, it will enable full customer rela-
tionship management (CRM) before,
during and after the transaction with
data that threads through. No more
importing and exporting of data, which
is a quality nightmare.
The future will be one in which spe-
cialization is taken to the extreme.
Successful mortgage banks will be made
up of Jedi Warriors who specialize in
compliance, marketing and technology,
as it will take all three, plus strong lead-
ership to succeed. But before these pro-
fessionals can be deployed, the future
must be visualized. We can only do that
effectively by seeing the landscape
through these three lenses.
If we do that, we will be in a very
good position to succeed in the future
mortgage business.
Rene F. Rodriguez is chief executive officer of
Austin, Texas-based MortgageDashboard.
He is a renowned behavioral, leadership
and organizational change expert, world-
class sales trainer and dynamic keynote
speaker. He can be reached by e-mail at
rene@mortgagedashboard.com or visit
www.mortgagedashboard.com.
It is critical that we learn from the
past, but the pathway to the future
will not be discovered if we keep
looking into the rearview mirror.
Why and How You Control
the Future
Braving the Great Waves of Change
Who controls the future of mortgage
banking? Regulators? Secondary market
investors? Fannie Mae, Freddie Mac and
the Federal Housing Administration
(FHA)?
No my friends. You control the
future. Your future in mortgage bank-
ing is what you make it to be. Allow me
to explain.
Youve survived the Great Mortgage
Meltdown of 2007-2009. Youve kept
updated on all the industry and regulatory
changes. Youve built flexi-
ble, yet functional, systems
around the new underwrit-
ing realities. Youve proba-
bly taken counsel and inspi-
ration from at least one
therapist, pastor, rabbi,
priest or spiritual guide to
cope with the constant
onslaught of changes in
your business and life.
Youve made it through that
great wildness of life called
change, and you are better
and wiser for it. If I asked
you to articulate the one
quality about yourself that
has helped you survive the
last few years in the mort-
gage industry, what would
you say?
My guess is that you
would probably say, The
ability to recognize,
respond, and adapt to change. After
all, the ranks of former loan origina-
tors are lined up with many of your
colleagues who could not adapt to the
enormous Hurricane of Change that
keeps flooding our beloved industry. So
you, like a lone warrior in an epic
drama, have heroically survived the
First Great Wave of Change in the mort-
gage industry. Take a moment to
appreciate where youve been and
what youve accomplished.
Okay, so what about right now and
the future?
The Second Great Wave of Change is
here at our doorstep. The regulators
have returned with a vengeance, alter-
ing compensation structures, and re-
writing all the rules once again. Some
of these changes will take hold within
the next several months, and other
changes will take hold over the next
few years once the massive financial
reform law is implemented. The gov-
ernment-sponsored enterprises (GSEs)
are fighting for their lives, and their
fate will be determined within the next
year. The FHA has risen up like a strong
giant, only to fall dangerously ill and
fight for its own survival by constantly
churning out guideline changes. The
only way to survive this Second Great
Wave of Change is to draw on the
strength and skill that you acquired
during the First Wave.
You can do it, because
youve been here before
and you know the land-
scape.
I started by asking you a
simple question: Who
controls the future of mort-
gage banking? The future
of the mortgage banking is
change. Therefore, the real
question to ask here is,
Who controls change?
The answer is that
change happens, but you
control the pace at which
you adapt to the change.
Therefore, you control the
future. If you dont adapt
well to change, the
Hurricane of Change that
is the future of the mort-
gage industry will burn
you out. It will chase you
out of the industry even as it chased out
many of your former colleagues. If you
adapt slowly to change, you will be
pushed to the sidelines of mediocrity and
frustration. The Hurricane of Change will
slowly chip away at your income, and
drain the joy out of your professional
career in mortgage banking.
However, if you adapt well to
change, the future will be way better
than the past. The good old days of
mortgage banking look like a dry desert
of poverty compared with the blossom-
ing garden of wealth that awaits you in
the future. You can transform the
Hurricane of Change into your best
competitive advantage while your com-
petitors are preoccupied with survival.
Sounds interesting; but how can this
work in real life?
By Gibran Nicholas
If I asked you to
articulate the one
quality about your-
self that has helped
you survive the last
few years in the
mortgage industry,
what would you
say?
continued on page 32
It has been an amazing opportunity to
live and work in mortgage banking over
the last 20 years. But perhaps none of
those years have been more exciting
than the past two. Some may choose a
different adjective to describe it (many
not fit for print), and that anyone with
this notion is a glutton for punishment.
I disagree! Living in a time when major
historical events are playing out around
us on a daily basis is nothing less than
thrilling. Without question, there have
been some tough days, weeks, months
and quarters, but if you
are still in the game today,
youre tougher, wiser and
a bit more humble than
just a few short years ago.
With all this change and
uncertainty, Im regularly
asked by peers, employ-
ees, partners, and cus-
tomers, what will the
future hold for mortgage
banking? I think that pic-
ture is becoming clearer
with each passing week.
The future of private
mortgage banking has
some interesting times
ahead. Unfortunately, the
wild ride weve been on
over the last several years is
far from being over. The
future will include some
unknowns, some inevitable
issues, some exciting oppor-
tunities, and certainly,
some unwanted changes
that every mortgage banker
will simply need to accept.
That which is escaped now, is pain to
come.
Proverbs
Perhaps this quote from the book of
Proverbs has greater meaning for you
having experienced the last several
years in mortgage banking. I think it is
fair to say that, for mortgage bankers,
the last two years has brought more
change than the two decades prior to
it. Most of this change (many would
call it pain) has been forced upon us
in response to businesses within our
industry who temporarily escaped
the consequences of failed products
and flawed strategies. One example of
32
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Consider an example from the
world of mobile phones and technolo-
gy. Specifically, consider how Apple
and the iPhone survived and thrived
during the Hurricane of Change in the
mobile phone industry. The interesting
thing is not that Apple created the
iPhone. The interesting thing is that
Apple keeps improving the iPhone.
Apple doesnt stop improving just
because they survived and thrived dur-
ing one or two Great Waves of Change
that have flooded the mobile phone
industry. Its not enough to be success-
ful once. Its not enough to simply ride
one or two Great Waves of Change. In
order to maintain consistent levels of
success in any industry, you must con-
stantly improve and stay on the cutting
edge, while anticipating and riding the
waves of change.
We can learn from this and apply it
to how we respond to the Hurricane of
Change that constantly floods the
mortgage industry. Its not enough that
you survived (and maybe even thrived)
during the Great Mortgage Meltdown.
The key is to relentlessly focus on
improving yourself now and into the
future. Improve your Realtor relation-
ships. Improve the way you convert
rate shoppers. Improve the way you
generate referrals from CPAs and
financial advisors. Improve the speed
and ease with which you simplify com-
pliance and understand the Hurricane
of Change. Your mission, should you
choose to accept it, is to constantly
improve yourself and ride the danger-
ous waves of the Hurricane of Change
at the same time all without getting
burned out!
But how? Consider an example
from the world of personal fitness.
You work out, you eat, you rest, and
then you repeat the process over and
over again. The workout cannot
always be the same; it must focus on
different muscle groups and levels of
resistance. The food cannot be filled
with processed sugar and fat; it must
be nutritious and have varying bal-
ances of protein and carbohydrates.
The rest cannot be overlooked or
short changed; it must be consistent
in order to re-energize your body and
help you maintain high levels of
endurance and strength.
This type of cycle is exactly what
you need to consistently maintain
high levels of success in the mortgage
industry. You need to regularly partic-
ipate in training opportunities that
boost your levels of knowledge and
equip you with new skills. These are
like the workout sessions that con-
stantly challenge you to higher levels
of performance. You need to regular-
ly fill your mind and heart with quali-
ty content and strategic insights. These
are like the nutritious foods and recov-
ery drinks you take after a good work-
out. You need to rest and recharge and
have a fulfilling personal life in addi-
tion to your career in the mortgage
industry. This will help you avoid
burnout and keep your career situa-
tion aligned with your priorities in life.
Apple doesnt stop innovating and
improving when it comes out with a
killer product like the iPod, the iPhone
or the iPad. Apple keeps researching,
creating and improving their products
in order to remain on the cutting edge.
People with nice physiques dont stop
working out or challenging their bodies
once they reach a certain level of phys-
ical health. They keep challenging
themselves to higher levels in order to
maintain their health and improve
their bodies.
Truly successful mortgage origina-
tors do not stop learning and challeng-
ing themselves once they survive the
Great Mortgage Meltdown. They recom-
mit themselves to excellence every day
and remain on the cutting edge. They
discipline their minds and take
advanced training courses in order to
build more business muscle and out-
perform the competition. They consis-
tently feed themselves quality content
and strategic insights that help them
improve themselves and better under-
stand the Hurricane of Change all at the
same time. Remember, you control
your future.
Gibran Nicholas is the founder and
chairman of the CMPS Institute
(CMPSInstitute.orgNMLS Provider ID#
1400384). The CMPS Institute adminis-
ters the Certified Mortgage Planning
Specialist (CMPS) designation and has
enrolled more than 5,500 members since
2005. Through CMPS, Gibran empowers
mortgage professionals with confidence,
unique knowledge, and dynamic mar-
keting resources to simplify compliance,
increase their competitive advantage,
and generate more business. Visit
Gibrans blog and Web site at
http://gibrannicholas.com.
Visit author Gibran
Nicholass blog at
http://gibrannicholas.com
where he shares his insights
on economics, real estate and finan-
cial issues, including the current
mortgage and credit crises.
Who controls the future of mort-
gage banking? The future of the
mortgage banking is change.
A Look Into the Crystal Ball of
Mortgage Banking
this flawed strategy is the overreliance
by many, in recent years, on statistical
algorithms as a pure replacement for
case-by-case, experiential-based judg-
ment. Flawed strategies like these have
left us to adapt to a new and increas-
ingly regulated marketplace, spawned
in response to a perceived need to pre-
vent the consequences of these strate-
gies to our industry, and their ripple
effect upon the overall economy. In
this new marketplace were left with
two choices:
O Make opportunities to
create a better busi-
ness out of the chal-
lenges of our new mar-
ketplace; or
O Be consumed by those
challenges.
The opportunity avail-
able to any company that
desires it lies in the
acknowledgement of a
new marketplace, and its
willingness to lead the
charge in transforming
their business according-
ly. Those organizations
that do it will own future
market share. In reading
the tea leaves, the over-
whelming consensus is
that there will be poten-
tially fewer overall mort-
gages written, more regu-
lation, fewer secondary
channel options, and a lot
of people throwing in the
proverbial towel. The end
game for those who remain will be
who gets whats left? The smart lead-
ers and companies that invest in reno-
vations and technology to drive produc-
tivity and quality in response to the
margin pressures from a heightened
regulatory environment will succeed in
creating a competitive advantage that
drives both revenues and profits.
No forecast of the future is complete
without considering the size and scope
of the overall market for the foresee-
able future. Currently, the market is
running at about $1.2 trillion. This is
considerably smaller than what has
By Dave Zitting
The smart leaders
and companies that
invest in renovations
and technology to
drive productivity and
quality in response to
the margin pressures
from a heightened reg-
ulatory environment
will succeed in creating
a competitive advan-
tage that drives both
revenues and profits.
The wild ride continues, but major opportunities lie ahead
continued on page 33
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good news is that the very challenges
inherent to mortgage bankings
future represent opportunities for
great success for the right kind of
company. That company is one which
has the ability to work within shrink-
ing money supply channels by securi-
tizing its own paper, building scale
through volume growth, capturing
efficiencies and developing excellent
banking relationships within all sec-
ondary market channels. These
organizations will have a massive leg
up on the competition, and will ulti-
mately enjoy strong gains in market-
share. Productivity and automation
built into the lending manufacturing
process is imperative not only for the
sake of saving margin, but also for
complying with the new doctrine
deployed by the Federal Reserve and
Consumer Financial Protection
Agency (CFPA) enforcement officials.
And, I dont need to tell you that
these entities have big teeth and cer-
tainly mean business!
The new rules regarding loan officer
compensation are the latest example
of the changing regulatory environ-
ment, and its impact on the economic
engine of every mortgage banker. This
is an enormous change that affects
every aspect of our business. I find it
interesting to hear some of my col-
leagues still commiserating over the
new rulings. That should already be
worked out in your minds. If you
understand the true meaning of this
legislation, your companies should
work just fine creating and deploying
the new systems and structures
required to support it.
Dont waste another minute on com-
plaining about realities that are here to
stay. Start investing now in the growth
and expansion of your business.
Renovate every aspect of your company
to ensure that it fits in the new world,
the Era of Dodd-Frank. If you are wait-
ing around to see how things will
shake out, then wake up! These
changes are here to stay. If you think
you can fly under the radar by not
adopting, or only partially adopting,
the realities of the new mortgage mar-
ketplace, I implore you to rethink that
strategy.
There is no question in my mind that
the future of mortgage banking is filled
with excitement and opportunity for
those that know how to execute and
build a platform designed for the
future. I would venture to forecast with
almost certainty that our market will
shrink, there will be fewer players in
the game, and market share will be
ultimately shared by fewer overall com-
panies. This will not be great news for
the unprepared that will be the next
been the market size over the last half
decade. If youve only been in mort-
gage banking the last five years, the
current decline feels even more pro-
nounced. In reality, a $1.2 or $1.5 tril-
lion market is respectable and reflec-
tive of a normal market expected for
the foreseeable future. The industry
may experience occasional refinance
tailwinds (like that experienced cur-
rentlyand could enjoy going into
2011), but these have been artificially
created by macro economic policy, and
not contributable to market-size sus-
tainability. There are many who might
argue that we are at the bottom of
cycle that has to go up. After all, what
goes down must go back up, right?
Unfortunately, this is not always
how it plays out. When a trend goes
down, it can stay down, or go down fur-
ther! I believe we are seeing the market
at its best altitude for the time being,
with a number of incidences that can
occur that could potentially result in a
loss of altitude.
Consider a few questions that may
help you gauge for yourself whether
our market will be growing, shrinking
or maintaining. Lets consider the pro-
file of the homebuyer of the future.
O Will it be the homeowner that is cur-
rently at a four percent interest rate
that would need to accept seven
percent-plus on the new upgraded
home?
O Will it be the first-time homebuyer
that just got out of college who
watched their parents or family
friends painstakingly lose their
home to foreclosure in years past?
O Will mom and dad dish out advice
that homebuying is as easy and nat-
ural as waking up in the morning?
O Will downpayments be low and/or
simple to come by?
O Will credit return to a relaxed model
any time in the next decade-plus?
O Will affordability continue to mirac-
ulously improve?
O Is our population expanding at such
a pace that it will naturally create
demand?
If you feel any of the above ques-
tions come with an answer that poten-
tially increases the size of the mortgage
market, I implore you to do the
research and get the facts. The evi-
dence suggests that our industry is still
contracting and will continue down
that path for some time.
The prudent question then for any
mortgage banker considering the
future is, What is the best way to
thrive in a flattening, or possibly con-
tracting market? My answer is, just
find a way to stay in the game. The
Otherwise, you may be the next victim
of a changing marketplace!
I congratulate you for being a member of
what is rapidly becoming an exclusive club!
Dave Zitting is chief executive officer of
Salt Lake City, Utah-based Primary
Residential Mortgage Inc. He may be
reached by phone at (801) 596-8707, ext.
1001 or e-mail dgzitting@primeres.com.
victim of our changing landscape. And,
on an unrelated note, its probably not
going to be a great thing for the
American consumer. But that is a ques-
tion for a different article.
If this description of the future
seems overwhelming and scary, there is
no time like the present to acknowl-
edge the realities and change your
mindset from fear to determination.
Americans realize that now is the time to
clean house. Its time that we have a new
crop of Congressmen and women who will
do their best to undo as much of the dam-
age that has been done before it is truly
too late. If you are not involved in politics,
you need to become involved now for the
sake of our industry and our country.
After recently speaking
at a conference (I would be
happy to speak at your
next conference), some-
one, who reads my A View
From the C-Suite month-
ly, asked me, Dave, Ive
been reading your articles
and have been intrigued
and encouraged by your
prediction that more
money will be made in the
next five years in mortgage
lending than the previous
25 years, and I am won-
dering if in light of all the
changes taking place in
our industry, whether you
still believe this to be pos-
sible? Let me assure you
as I did that person yes,
I absolutely and emphatically declare
that more money will be made in mort-
gage banking in the next five years than
in the previous 25 years!
You may be thinking, How is this possi-
ble? Heres a tip most people that hear
that statement do not bother to ask the
logical follow up questions. Maybe that is
because some simply do not believe it is
possible, and therefore, find themselves
living a self-fulfilling prophecy operating at
levels far below what they are capable of
enjoying. Their disbelief or unbelief dis-
qualifies them for a shot at the prize.
On the other side of the spectrum,
there are those who hear or read the
same proclamation and walk away quiet-
ly knowing that it is not only possible but
that they are some of the few already
enjoying the prize. In spite of all the
negativity, obstacles and challenges fac-
ing our industry, they are living the
dream. But one thing I have noticed, they
are not talking about it and often-
times, you wont know by the way they
live that they are as successful as they are.
Then there is everyone in between the
doubters and the doers who still have a
shot at the prize, but for a lack of disci-
pline, lack of vision or a host of other rea-
sons, they fail to achieve their full potential.
By the way, you may wonder what
qualifies me to make such a bold state-
ment as I do with this prediction. Its not
the fact that Ive been in the mortgage
business for 37 years, nor is it because I
have owned or been an owner/operating
partner in a number of mortgage or
mortgage-related companies across the
country, but rather, its the fact that for
34
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area became know as the C-Suite, the
group of offices where the CEO, CFO, COO
and other C-Level executives work.
My apologies again to the readers of
this article over the past year who have
wondered what I meant by the C-Suite.
I now understand why it may have been
difficult to understand the perspective
from which I have been
writing these articles for
the past year if you havent
understood what I meant
by that C-Suite. Hopefully,
you now understand that
each month when I write
this article, I endeavor to
provide a perspective that
should be or hopefully it is
coming from the C-Suite in
the form of decisions made
by the C-Level executives
running the company.
So, back to the subject
of this months article
which is having to do with
the extraordinary changes
coming on our industry
changes that are beyond
anything most of us ever
thought possible. Things have been set
in motion, mostly by the federal gov-
ernment, that will undoubtedly result
in yet more dramatic changes in the
way we go about our business.
O We have not yet begun to under-
stand the full impact of financial
regulations, thanks to the Dodd-
Frank legislation that was signed
into law a short time ago.
O We have not yet begun to compre-
hend the full impact of the higher cap-
ital requirements for every independ-
ent mortgage banker across the coun-
try.
O We have not yet begun to realize the
full impact of the unbelievable growth
of the federal government and the
control it has over our industry.
O We have not yet begun to realize the
consequences of this Congress out-
of-control spending.
Sadly, the regulations being put in
place to protect consumers are actually
hurting them and the economy. The
more stimulus that we have thrust
upon us, the longer it will take for us to
get to an economic bottom so that we
can start the recovery that we so des-
perately want and need.
Yes, changes are coming, all the result
of regulations already passed by
Congressmen and Congresswomen that
have little or no understanding of the con-
sequences to our industry or to the con-
sumers theyre trying to protect. I dont
care what side of the political aisle you
may favor, but the vast majority of
A View From the C-Suite
In getting ready to write this article, I went
back and re-read the article I wrote a year
ago about the future of mortgage banking
entitled, What Lies Ahead for Mortgage
Lending? Back when I was writing that
article, I remembered asking myself, Do I
really dare write about what I see coming
at this industry? I saw some really ugly
things coming down the pike, and pre-
dicted as much. Unfortunately, those pre-
dictions, all of which came to pass, are but
a prelude to what is yet to come. Change
is coming some good and some not so
good, but interestingly enough, both the
good and the not so good changes are
going shake this industry to its core. That
is why Im titling this months article
Change? You Havent Seen Anything Yet!
But first, an explanation as to what a
C-Suite is. I have been writing for
National Mortgage Professional Magazine
now for over a year and was recently
made aware that a large number of faith-
ful readers of this series of article have
been wondering What the heck does
Dave mean by the C-Suite? My apologies
for any confusion or questions and I
maybe will ask that this explanation be
included in future articles.
Every company has a Chief the
boss, the owner, the president and chief
executive officer (CEO). The bigger the com-
pany, the more Chiefs there are.
Mortgage companies typically have a chief
financial officer (CFO), and frequently, a
chief operating officer (COO), and in the
case of banks involved in lending, a chief
credit officer (CCO). This group of senior
managers is commonly referred to as C-
Level executives. And because these C-
Level executives typically have their offices
in the same location, i.e. office suite, that
By David Lykken
If you are not
involved in politics,
you need to become
involved now for the
sake of our industry
and our country.
Mortgage Banking Change?
You Havent Seen Anything Yet!
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Mortgage Training and Education
panies they included in the more in-depth
study. It is fascinating to read. For the com-
panies that made it past the final cut, were
some interesting common denominators.
What I saw were these primary five CHIEF
guiding principles: Character, Honesty,
Integrity, Ethics and Faith (CHIEF).
Please excuse me for playing on this
acronym, but I am going to emphatical-
ly say that unless you have these CHIEF
principles guiding you as the chief
executive of your company, your proba-
bility of extraordinary success is limited,
if not impossible. These guiding princi-
ples are like having a good bright
lantern while hiking a precarious path in
the night. For those of us in this indus-
try, we are walking a very precarious
path with an increasing number of
twists and turns (changes) ahead. One
misstep could put you out of business as
quickly as falling off a cliff would.
The change that is coming to our
industry is largely the result of the fact
that many lost sight of these five guiding
principles. But here is the redemptive
good news. The greatest distinction we
have as humans amongst all of Gods cre-
ation is that we have free will. We can
make a quality decision to change, and if
the will to change is based on the right
principles, we can change our lives, our
companies, our future and our destiny.
On Aug. 28, Glenn Beck had a
Restoring Honor rally in Washington,
D.C., where hundreds of thousands of
Americans from every walk of life, race
and religion showed up en mass. In my
opinion, the reason many came was
more than just to support the cause,
but to make a statement about their own
commitment to return to honor which
involves each of these CHIEF principles
Character, Honesty, Integrity, Ethics, and
the most important, Faith.
For those who choose to change and
embrace these CHIEF principles, I believe
their chances for success increases expo-
nentially. Conversely, for those who do
not, the chance of failure increases dra-
matically. Im not looking forward to the
coming government controls and intru-
sions into our industry. Many believe that
this coming November, we will see an
uprising of We the people I pray that
We the people will elect a new crop
of freshmen Congressmen and
Congresswomen will have the will and
guts to roll back much, if not all, of what
the current Congress has put in place.
But no matter which way all that goes, I
know that if you will operate by these
five CHIEF principles, you can be one of
those that will be Built to Last and
achieve success regardless of how chal-
lenging environment becomes.
As always, I welcome your feedback.
David Lykken is president, mortgage
strategies and managing partner with
Mortgage Banking Solutions. David has
more than 35 years of industry experi-
ence and has garnered a national repu-
tation. David has become a frequent
guest on FOX Business News with Neil
Cavuto, Stuart Varney, Liz Claman and
Dave Asman with additional guest
appearances on the CBS Evening News,
Bloomberg TV and radio. He may be
reached by phone at (512) 977-9900, ext.
101 or e-mail dlykken@mortgagebank-
ingsolutions.com.
To listen to author David
Lykkens online radio
show, log on to
www.bl ogtal kradi o.com
and type in Lykken on Lending in
the Search box on the right-hand
side of the page.
the past 10 years, I have had the privi-
lege of serving as a consultant to hun-
dreds upon hundreds of companies
across this great country. I have watched
some companies that most didnt think
had a snowballs chance in hell of mak-
ing it succeeded beyond anything any-
one could imagine. Conversely, I have
watched companies that many thought
were surely destined for greatness, crash
and burn seemingly unexplainably.
One of my favorite business authors is
James Collins. He has written several good
books, the most notable being, Good to
Great. But my favorite book written by
James Collins and co-authored by Jerry
Porras is Built to Last. If you have this book,
read it again. If you dont, I recommend
you buy it and download it onto your
favorite e-reader as well. Heres why
they studied and researched a large num-
ber of companies in search of the best of
the best companies. The criteria used to
select the companies they studied was
amazing. When I read the list, I began to
wonder if any company could meet their
stringent requirements to qualify.
Interestingly, too many companies quali-
fied and the criteria was made even more
stringent to narrow down the list of com-
36
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Nationwide Appraisal Company
FHA and HVCC Compliance
Appraisals
BPOs
AVMs
National Vendor Network
RealEC Integrated
In Business Since 1970
888-485-1999 Ext. 2
www.coesterappraisals.com
It is a new day in HECM counseling (and
lending) in America.
Beginning this month, the U.S.
Department of Housing & Urban
Development (HUD) is mandating extra
questions that HECM counselors must
ask reverse mortgage prospects in pre-
lending counseling. These questions
and processes are packaged as the
Financial Interview Tool or FIT.
Along with FIT, HUD is also requiring
HECM counselors to do a benefits audit
for seniors, using an online resource
called BenefitsCheckUp (BCU). Across the
country, there are public and private
benefit programs for seniors with limited
means. For those who qualify, these pro-
grams could supplement reverse mort-
gage cash or render it unnecessary, pre-
serving it for times of real need.
The National Council on Aging
(NCOA), a HUD counseling intermediary
since 2007, created these toolsresults
of years of exclusively serving seniors.
Lending, including reverse mortgage
lending, is over-weighted in left-brain
skills and processes and severely under-
weighted in right-brain insights and
perspective. The FIT questions are
designed to correct this structural intel-
lectual imbalance and bring about a
more holistic or whole-person approach
to HECM counseling (and lending). FIT
questions cover areas such as funds
usage, absence or presence of other
safety nets, for example, insurance poli-
cy or pension benefits for a surviving
spouse, and transitional issues like wid-
owhood, divorce and separation,
among others.
The FIT/BCU approach has been
used through the NCOA national net-
work since 2007, and NCOAs data and
experience show that it has been a suc-
cess with seniors. Like any good organi-
zation attuned to good ideas and best
practices, HUD got wind of FIT and BCU,
studied them, and adopted them for its
own ends: Protect seniors and manage
its insurance business risks at the
Federal Housing Administration (FHA).
A review of some initial industry par-
ticipants comments suggests there are
some misconceptions about FIT (and
BCU). With focus on FIT questions and
risk-factors, the series explain these
new realities in reverse mortgage lend-
ing in the age of the Dodd-Frank Act.
FIT for Reverse Mortgage Lenders:
Part I
FIT is all about questions
continued on page 42
Headlines and breaking news from
NationalMortgageProfessional.com.
Headlines and blogs from
around the web.
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heard on the street continued from page 29
O Mortgage Banking Solutions has
named F. Anthony Tony Musgrave
as a senior consultant.
O Freddie Mac has named Jerry Weiss
to the newly created position of
chief administrative officer.
O Timothy Geithner, secretary of the
U.S. Department of the Treasury,
has named John G. Walsh acting
comptroller of the currency.
O Jeremy Daugherty has joined
Prospect Mortgage as the new dis-
trict manager for the companys
southern Nevada region.
O Prommis Solutions has named John
Marecki vice president of East Coast
foreclosure operations.
O Chase has hired four new loan offi-
cers, including Tom Boudreau,
Peter Gerardi, Frank Martins and
Maureen Petrellese.
O RoundPoint Financial Group has
named Dave Worrall executive vice pres-
ident and national servicing manager.
O Kathy Marquardt has been named
associate vice president of commercial
servicing and council coordinator for the
Mortgage Bankers Association (MBA).
O Former National Football League
(NFL) player Arturo Freeman has
joined MyCapitalAccess.
O Sandy Simmons has been named opera-
tions manager of BluFi Direct Mortgage.
O Radian has promoted both Angela
Capone and Candice Racine to the
position of area sales manager.
O AMS Servicing LLC has appointed
Kevin J. Cooke to the position of
senior vice president, sale and busi-
ness development.
O Larry Sneathern has joined Beech
Street Capital as senior vice presi-
dent of loan origination.
O Steve Kenny has been promoted to
the position of commercial real
estate banking region executive for
Bank of America Merrill Lynch.
O Richard D. Powers has been named
president and chief operations offi-
cer of DJSP Enterprises Inc.
O Grandbridge Real Estate Capital LLC
has announced a number of promo-
tions, including, Richard Thomas to
senior vice president; Garner Tip
Strickland to vice president; Frank
Sciara, Chad Collins and Rad
Davenport as assistant vice presidents;
Tommy Ware to real estate analyst II;
Brett Olsen and David Schwarz IV to
real estate analyst III; David Cortez to
real estate analyst IV; and Sean Clancy
to real estate appraiser IV.
O Allied Home Mortgage Capital
Corporation has appointed Jeanne
L. Stell as consultant and compli-
ance manager.
Your turn
National Mortgage Professional Magazine
invites its readers to submit any infor-
mation, events, passages, promotions,
personal or professional occurrences
that seem appropriate and/or other per-
tinent data to the attention of:
Heard on the
Street/Mortgage
Professionals to Watch
column
Phone #: (516) 409-5555
E-mail:
newsroom@nmpmediacorp.com
Note: Submissions sent via e-mail are pre-
ferred. The deadline for submissions is the
1st of the month prior to the target issue.
Tony Musgrave
We are seeking nominations from our readers for the National Mortgage Professional
Magazines 40 Under 40 feature, slated to appear in our November 2010 edition.
Who qualifies: Anyone who is under the age of 40 and has had a major impact on the
industry. This could be through innovation, association participation, sales force
automation, community activism, management techniques, technology or any other
significant method that has influenced our industry. We would need a short, three-line
bio on you, along with a color photo and company contact info to complete the profile.
To be considered for the 40 Under 40 feature, visit
NMPMag.com/submit40under40 to submit your nominations.
National Mortgage Professional Magazine
Presents ... The 40 Under 40
The 40 Most Influential Mortgage
Professionals Under 40
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presented by the
The New Jersey Association of Mortgage Brokers and The Pennsylvania Association of Mortgage Brokers
Visit www.njamb.org for more information on Exhibit and Individual Attendee Registration
MONDAY, SEPTEMBER 20, 2010
11:00 a.m. Golf Outing Check In
Harbor Pines, Egg Harbor City, NJ
12:00 Noon Lunch at Golf Course Harbor Pines
9:00 a.m. - 6:30 p.m. Continuing Education:
8-Hr SAFE Course (includes 1-Hr PA)
7:00 p.m. - 9:00 p.m. Opening Networking Cocktail Reception
in the Exhibit Hall
TUESDAY, SEPTEMBER 21, 2010
8:30 a.m. - 9:00 a.m. Continental Breakfast
9:00 a.m. - 12:30 p.m. General Session
12:30 p.m. - 5:30 p.m. Exhibit Hall Open
12:30 p.m. - 2:00 p.m. Lunch in Exhibit Hall
2:30 p.m. - 4:00 p.m. Panel: Branch Opportunities for Mortgage Brokers
4:00 p.m. - 5:30 p.m. Special FHA Session
a) How should Brokers prepare to work with
Lenders under the new FHA ruling.
b) How to originate and process FHA Loans.
6:00 p.m. - 8:00 p.m. Networking Cocktail Reception
WEDNESDAY, SEPTEMBER 22, 2010
9:00 a.m. - 12:00 p.m. Concurrent Programs
Meet FHA Lenders & Companies offering Net
Branch Opportunities at Roundtables
(In order to purchase a table you MUST be an
exhibitor for the exhibit hall)
10:30 a.m. - 12:00 p.m. Panel: Opportunities in obtaining Warehouse Lines
12:15 p.m. - 1:30 p.m. Luncheon with Speaker:
Mortgage Fraud Scams - How to Avoid Them!
1:30 p.m. - 5:30 p.m. 4 Hr NJ State Laws Pre-license Education
1:30 p.m. - 3:00 p.m. Panel: How to Increase Client Credit Scores
3:00 p.m. Conference Ends
TENTATIVE PROGRAM AT A GLANCE
Inlanta updates site for
customer convenience
Inlanta Mortgage has
completed a redesign
of its Web site,
www.inlanta.com, to
offer loan applicants and other site visitors
a quicker and more convenient way to
learn about the companys full range of
programs and services. Inlantas new site
includes many valuable consumer
resources and tools. Applicants can get
answers to many frequently asked
mortgage questions and even set up a
customized tracker to alert them when
rates reach a target level. Visitors also
have an opportunity to initiate a free,
no obligation consultation with an
Inlanta mortgage professional about
any of Inlantas loan programs for
home purchase, home renovation and
refinance.
The new Web site accomplishes our
goal of offering visitors a one-stop
source for mortgage answers and solu-
tions, said Jean Badciong, chief oper-
ating officer at Inlanta Mortgage. It
offers an easy and secure way to com-
plete a quick loan request, submit a
loan application or view the status of a
loan from the convenience of any com-
puter or mobile device. Whether they
are interested in a conventional loan,
FHA mortgage, refinancing, or even a
reverse mortgage, visitors can use the
Web site to get the information they
need to proceed with confidence.
Visitors also can learn about the
companys 17-year history, read about
recent news and events, and explore
employment opportunities and part-
nership programs with Inlanta.
Testimonials from Inlanta customers
address the companys professional-
ism, the refinancing process, and how
Inlanta has made the dream of home
ownership a reality for many individu-
als, couples and families.
For more information, visit www.inlanta.com.
Credit Plus announces
Credit Radar report
Credit Plus Inc. has announced that it is
offering Credit Radar from CreditXpert
Inc., an automatically generated cover
page for mortgage credit reports that
gives lenders an instant snapshot of an
applicants credit worthiness.
Credit Radar combines revolution-
ary credit intelligence and industry
best practices into a simple, elegant
cover page that is delivered automati-
cally with every credit report, said
Greg Holmes, national director of sales
and marketing for Credit Plus. Lenders
can instantly size-up their loan appli-
cants and spot any critical issues, all
without digging through the actual
credit report. And because its a cover
page, its automatically delivered with
no additional logins or clicks.
Each Credit Radar page includes
an easy to scan summary of three
components:
A forecast of the applicants mid-
score in 30 days, enabling the lender to
immediately be aware of potential
problems at closing; a mid-score risk
component that alerts the lender if
nominal increases in the applicants
revolving balance would put the mid-
score at risk of dropping; and key indi-
cators that may require the lenders
attention.
For more information, visit www.credit-
plus.com.
Interthinx expands risk
services to collateral
valuation
Interthinx has announced the launch of
Interthinx Review Appraisal Services for
the residential mortgage market.
Interthinx has combined its experienced
appraisal team with the technical
prowess of the Appraisal.com platform
developed by ACI, a leading provider of
technology solutions for the valuation
industry, to provide in-depth desk and
field review services to its national client
network. Interthinx is a provider of com-
prehensive risk mitigation solutions in
the areas of mortgage fraud, collateral
valuation, regulatory compliance, audit
services, and loss forecasting.
We saw the need for improving the
industrys approach within the valua-
tion space, said Mark Chapin, chief
valuation officer at Interthinx. Doing
business the same old way simply
wont work anymore. Thats why weve
begun to apply our proficiency in fraud
analytics to modify the way appraisals
are analyzed. By providing additional
data sources and better tools for exam-
ining property valuations, Interthinx
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GSF Wholesale -
The Safe Place for
your business!
Protect your loans with GSF
Contact the Client Relations Manager today at
1-877-494-4448
or service@gsfsales.com
Originating and closing loans these days can be very challenging. Lengthy
turn times, inexperienced underwriters, and high costs can contribute to
fewer closed loans.
GSF Wholesale is the safe and secure place for all of your business.
Our experienced staff is dedicated to ensuring your loans are protected.
With seasoned underwriters, efcient quality control department and
competitive pricing, GSF Wholesale is focused on you and your business
every day to meet the challenges of the new lending environment.
GSFSal es. com
offers lenders the opportunity to
reduce collateral risk significantly via
an innovative, Web-based system.
Interthinx Review Appraisal Services
includes desk and field appraisal reviews
(current and retrospective) and reconcilia-
tion services. All services use a certified
licensed level real estate appraiser, select-
ed only after a stringent background
check has met Interthinx standards. The
opinion is supported by data from public
and Interthinx proprietary sources and
the knowledge and experience of the
review appraiser. The offering helps
lenders mitigate the risk of investor buy-
backs due to collateral valuation issues.
The analytics and tools we are devel-
oping in tandem with ACI are shaping the
future of valuation, said Kevin Coop,
president of Interthinx. Expanding our
current valuation services division to pro-
vide in-depth desk and field appraisal
review services that leverage our propri-
etary data, analytics, and systems is a nat-
ural and necessary step for Interthinx and
our customers. We look forward to pro-
viding trustworthy, high-quality, and
streamlined services for lenders and
investors nationwide.
For more information, visit
www.interthinx.com.
Ellie Mae announces
Success-Based Pricing
option for Encompass 360
Ellie Mae has
announced a
pricing struc-
ture available
to customers of Encompass360
Mortgage Management Solution
Banker Edition. In addition to its host-
ed and licensed models, Encompass360
Banker Edition is available as a
Success-Based Pricing model. With
this model, customers do not have to
purchase the technology. Instead, they
pay a feewhich may be passed to the
borrower, to the extent permissible by
law, as part of the lenders origination,
document preparation and processing
feesfor each closed loan.
Encompass360s Success-Based Pricing
gives us the same access to all the bells
and whistleslike loan officer websites to
communicate with borrowers, closing
tools and automated loan origination
compliance checksall without a long-
term investment, said Encompass360
customer Joe Cuttone, owner and chief
executive officer of American Fidelity
Mortgage Services. Were a medium-
sized company with a system that rivals
any solution in the industryand that
includes the technologies used by the big
players. It really makes economic sense
for us.
All Success-Based Pricing customers
have the exact same fully integrated access
to Encompass360s comprehensive set of
features that licensed-pricing customers
have, including private-labeled borrower-
facing Web sites, electronic disclosures and
eSigning, electronic document manage-
ment technologies, Encompass Closer doc-
ument preparation services, and
Encompass Compliance Service automat-
ed compliance technologies.
Customers opting for Success-Based
Pricing may order an unlimited number
of disclosures and closing documents
may be drawn as many times as is need-
ed, all for no extra charge. There are no
or minimal upfront fees for new Banker
Edition customers to get started using
Encompass360 Success-Based Pricing.
Nominal monthly fees are required if
closed loan minimums for such month
are not met and the per-closed loan fee
may be based, in part, upon the number
of originators per customer company.
Some of our customers asked for
the type of flexibility and business con-
trol that comes with this type of pric-
ing, so we are providing it to them,
said Jonathan Corr, chief strategy offi-
cer for Ellie Mae. Ellie Mae has always
had a strong commitment to helping
customers do more and better busi-
ness. This is a win-win pricing model
where our customers success becomes
our success. Were giving our customers
one more way to do business in a way
that makes most sense for them, while
theyre still getting a footprint of capa-
bilities that span the full spectrum of
the mortgage loan origination cycle.
For more information, visit
www.elliemae.com.
Del Mar DataTrac partners
with CCMC on regulatory
compliance solution
Del Mar DataTrac Inc. (DMD),
a provider of end-to-end
mortgage lending automa-
tion solutions, and CCMC
Inc., a technology interface provider,
have released DMDBridge, a connectiv-
ity tool that automatically moves loan
data from a lenders third-party origi-
nation system to the DataTrac mort-
gage banking system of record. The
first DMDBridge was created for com-
panies with loan officers working in
Encompass 360 that rely on DataTrac as
their centralized mortgage lending
platform. DMDBridge captures all of
the data in the industry standard DU
3.2 file set plus the addition of loan
information needed to ensure compli-
ance with Real Estate Settlement
Procedures Act (RESPA) and other
emerging regulatory requirements.
DMDBridge pulls fee information
required by RESPA for borrower disclo-
sures and escrow information for the
Truth-in-Lending (TIL) disclosure from
Encompass and automatically popu-
lates fields in DataTrac. Without
DMDBridge, processors are required to
manually enter loan file information
from the LOS into DataTrac, introduc-
ing inefficiency and the adjunct risks of
re-keying data.
DMD is all about making mortgage
bankers more efficient, which includes
adapting to new regulations and the
increased need for loan data detail that
flows from point-of-sale through to sec-
ondary marketing to meet end-to-end
compliance requirements, said Rob
Katz, president of DMD. We went to
CCMC to help develop a tool our users
continued on page 40
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Contact one of our Regional Managers in your area
TX, OK, LA: David Walden 1-214-878-6300 dwalden@iservelending.com
Southeast & East Coast: Ken Michael 1-931-222-8023 kmichael@iservelending.com
CA, OR, WA, NV: Allen Friedman 1-415-298-2500 afriedman@iservelending.com
UT, CO, ID, WY, MT: Tony Moore 1-801-824-7243 tmoore@iservelending.com
KEY #1
Offer your borrowers full product line,
BEAT THE STREET PRICING and
dedicated service support
FHA, Conventional, Jumbo, Super Jumbo,
USDA, VA and Reverse Mortgage products
& more coming!
On-line pricing system with lock-in and ap-
proval engine
Automated pre-approvals
Full 24/7 access to processing and under-
writing pipeline management
24 to 48 hour turn times on conditions and
underwriting
Fund loans in two weeks
KEY #2
Have a POWERFUL lender behind you
Full service Direct Lender
Multi-state lending
As a HomePath Lender we can deliver
leads directly from FannieMae
Experienced underwriters and staff to as-
sist with your loans
Non-Disclosure of YSP on HUD
Appraisals ordered in-house through our
appraisal department and using local ap-
praisers
In-house licensing department to handle all
State Licensing and Compliance
The security and stability of a big lender
with the personal touch of a small lender
KEY #3
Maximize Branch PROFITABILITY and
Branch Manager COMPENSATION
Generous commission split
Branch managers are able to control their
branchs profts by designing their own rev-
enue model for the four sources of income
indigenous to their market
W-2 Employee with group health, dental,
vision and disability benefts
Matching 100% dollar for dollar 401K con-
tributions with vesting in 3 years
Support for all accounting, human resources,
payroll, licensing and operations
new to market continued from page 39
need because it is the best interface
provider in our industry.
The DMDBridge has been architect-
ed to allow for additional third-party
systems to seamlessly integrate to
DataTrac, and CCMC is already working
extensions to various serving systems.
CCMC is proud of its partnership
with DMD and has created the
DMDBridge interface to serve DataTrac
users ongoing needs with full support
services and software updates, said
CCMC Vice President Dana Giesler. We
are pleased that DMD users are experi-
encing an immediate return on invest-
ment and relief from compliance
headaches.
For more information, visit www.dmd-
inc.com or www.ccmcinc.com.
IVS releases automated
inspection form for
distressed properties
Infinity Valuation Services
(IVS), a full-service valua-
tion company for dis-
tressed properties, has
announced that it now provides a fully-
automated property inspection form to
support its services. IVS works with thou-
sands of real estate agents across the coun-
try to provide interior and exterior broker
price opinions (BPOs), appraisals and
property inspections. As an integrated
component of IVSs BPO system, the new
form now enables the company to tailor
the inspection report information to bet-
ter meet the needs of clients.
As an expert in the distressed prop-
erty industry, we have created an auto-
mated form that is designed to address
the specific questions and concerns of
organizations regarding their dis-
tressed assets, said Chris West, presi-
dent and chief executive officer of IVS.
The form enables IVS to add compo-
nents to the inspection to address spe-
cific concerns our clients have about
their respective portfolios or pool of
assets. Once the property has been
inspected, agents can easily enter the
information and upload the correspon-
ding photos for immediate delivery to
our clients.
The automated inspection form pro-
vides the answers to a series of ques-
tions about the property including:
Details about the current condition
(interior and/or exterior); the need for
repairs or maintenance; the occupancy
status; listing detail and nearest com-
parables; and code violations (poten-
tial or confirmed).
The form can be used to check on list-
ing agents to ensure they are maintaining
properties for maximum buyer attention
at a fraction of the cost of sending staff
on inspections. In addition, a bank or
financial institution can use the form to
check on the quality of the agents used to
manage their real estate-owned (REO)
properties. A loan servicer can use the
form to check on the condition of a prop-
erty immediately prior to a foreclosure
sale or after a natural disaster and traders
can use the form to ensure bulk sale
properties are in saleable condition right
before finalizing a bid.
Our mission is to provide indispen-
sable services that enable our clients to
make critical valuation decisions, said
West. We accomplish this by taking the
time to ensure that we understand the
goals of our clients and communicate
that information to our agents. The
introduction of an automated property
inspection form is our latest effort to
advance that mission.
For more information, visit www.ivsbpo.com.
eTEC to market InHouse
Connexions as private
label appraisal process
management technology
InHouse Inc., a
provider of apprais-
al solutions for
banks, lenders and other mortgage orig-
inators, announces that eTEC, a leading
appraisal management company (AMC),
has added a private-labeled version of
InHouses Connexions technology to its
product and service offerings.
Connexions will be available through
eTEC as eTEC Powered by Connexions.
It is the first appraisal technology to
combine analytics, data mining and
workflow on one platform as well as
the only appraisal management tech-
nology that allows users to manage any
combination and number of appraisal
vendorsAMCs, appraisal companies
and individual appraisersall from
one central platform.
Offering eTEC Powered by Connexions
not only expands eTECs business oppor-
tunities as an AMC, but also provides its
lender customers with a time-tested tool
for managing the entire appraisal work-
flow in addition to ensuring geographic
competence and optimal appraiser selec-
tion according to the property.
The system gives lenders the free-
dom to run their appraisal process in
the way that works best for them, while
staying compliant with the Home
Valuation Code of Conduct (HVCC), FHA
Appraiser Independence, and other
guidelines. Lenders also have the abili-
ty to add AMCs and appraisers into the
system in seconds, so they never have
to be locked into any specific vendor.
We now sell the technology as part
of an appraisal package to lenders,
said Susan King, executive vice presi-
dent and national sales director for
eTEC. We know that a lot of lenders
prefer to do business with more than
one AMC, and we saw that Connexions
accomplished that objective with eco-
nomic and compliance sense. Users are
assured of the highest quality, most
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W E A R E R E M N W H O L E S A L E
These days, not many mortgage companies
are talking product. Naturally, REMN has FHA,
VA and Conventional solutions to fit the needs
of your customers. But, at REMN, our most
valuable product is our people. The REMN
Sales and Operations teams give you and
your loans the time and attention you
deserve. Even better, at REMN, same-day
approvals are guaranteed.* You can rely on us
to get the little, yet vital, things taken care of
on time. Its time to get to know our people.
Real Estate Mortgage Network, Inc. is located at 499 Thornall Street, Second Floor, Edison, NJ 08837. NMLS #6521. This information is for use by mortgage professionals only and should not be distributed to or used by consumers or third
parties. Information is accurate as of date of printing and is subject to change without notice.
* Same-day decisions guaranteed if file is received by 11 a.m. EST.
Learn more at www.remnwholesale.com
Our product is
our people.
reasonable prices, and of course, com-
pliance is always covered. Were happy
to be providing these opportunities to
our customers.
For more information, visit www.inhouse-
usa.com.
StreetLinks expands its
guarantee to include
appraiser competency
Fannie Maes
announcement
SEL-2010-09,
June 30, 2010
specifies lender responsibility and liability
regarding appraiser selection criteria,
regardless if the selection is performed
by a third-party appraisal management
company (AMC). StreetLinks National
Appraisal Services (StreetLinks) has always
provided, on every appraisal at no addi-
tional cost, an exclusive Warranty of
Appraisal Quality, which provides indem-
nification to lenders in the event of a veri-
fied appraisal related repurchase demand.
StreetLinks revised Warranty of Appraisal
Quality & Appraiser Competency provides
comprehensive indemnification to lenders
inclusive of Fannie Maes appraiser selec-
tion criteria mandates.
Now that Fannie has clarified that
the liability for appraiser selection and
competency rests solely on the lenders
shoulders, all lenders should give care-
ful consideration to AMC models that
prioritize transactional profit over geo-
graphic proximity and report quality,
explained Tony Ebeyer, StreetLinks
chief operating officer. Appraiser prox-
imity, geo-competency and historical
quality have always been the keystones
to StreetLinks proprietary assignment
methodology, IQ-Selectregardless of
the impact on our margin.
StreetLinks has long been the indus-
try leader in appraiser proximity, geo-
competency and appraisal quality as
evidenced by its approach to appraisers.
StreetLinks has never mandated fees to
its appraiser partnersappraisers set their
own market fees. In addition, all assign-
ments are processed through IQ-Select,
which ranks appraisers on proximity, his-
torical quality, historical service metrics
and capacity.
Everything in the new Fannie Mae reg-
ulations has always been at the core of our
business model which provides the high-
est quality appraisal reports in the indus-
try. Lenders can be assured that our
appraiser selection and assignment
methodology, backed by our warranty, is
compliant with Fannies requirements,
said Steve Haslam, StreetLinks chief execu-
tive officer. Fannie has officially placed
the burden on the lender for compliance
with best-practice appraisal assignment.
As such, lenders should carefully scrutinize
the appraiser selection and assignment
methodology used by their AMC or in-
house appraisal management solution.
StreetLinks provides appraisals
nationwide that are fully compliant
with Federal Housing Administration
(FHA), the Home Valuation Code of
Conduct (HVCC), Fannie Mae, Freddie
Mac and all other current regulations.
An innovator in the appraisal manage-
ment marketplace with its industry-first
Certificate of Compliance and TILA-
Trigger technology, StreetLinks manu-
ally pre-underwrites every appraisal for
compliance with lender guidelines.
For more information, visit www.streetlinks.com.
Ellie Mae announces the
addition of PHH Mortgage
to Encompass 360 program
PHH Mortgage
Corporation, a
subsidiary of PHH Corporation, and Ellie
Mae, the enterprise mortgage origina-
tion technology provider, have jointly
announced that PHH Mortgage has
been added as a lender to Ellie Maes
Encompass360 Select program, which is
exclusively accessed by preferred cus-
tomers of Encompass360.
The Encompass360 Select program
enables a unique and proactive two-way
flow of communication between pre-
ferred Encompass customers and PHH
Mortgage. After these customers submit
loan information into Encompass360,
that information is matched instanta-
neously against pre-determined PHH
Mortgage loan criteria and the pricing
for the loan is automatically presented
on the customers Encompass360 screen.
Customers that are pre-approved by
PHH Mortgage can also upload loan
applications into the PHH Mortgage
Speedy Online Application and Response
(S.O.A.R.) loan origination system, lock
loans and check loan status in real-time.
The program provides approved cus-
tomers with seamless synchronization
between all loan submissions to PHH
Mortgage and the loan conditions and
data that are comprehensively stored in
the customers Encompass360 system.
Our business partnership and inte-
gration with Ellie Maes Encompass360
loan origination system is one of the
first its kind. It will help clients improve
their service delivery to their cus-
tomers, as well as allow them to help
simplify the process of selling their
loans in the secondary market, said
Mike Dirrane, executive vice president
of sales for PHH Mortgage. This rela-
tionship is only being offered to a group
of preferred Encompass360 customers
that have demonstrated their ability to
write the quality of business that aligns
with PHH Mortgages standards.
continued on page 42
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Loan Drgnaton PIatform
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new to market continued from page 41
Encompass360 Select customers also
benefit from PHH Mortgages loan deci-
sions in as little as three business days.
These select originators have the flexibil-
ity of functioning as a broker or banker,
depending on the transaction, and oper-
ating as either a delegated or non-dele-
gated correspondent. Additional bene-
fits include access to PHH Mortgage
underwriters, training, channel decision-
makers, exclusive customer service team
members, and a dedicated help desk.
PHH Mortgage offerings within the
Encompass360 Select program are pre-
sented to program customers who are pre-
approved to do business with PHH
Mortgage. Encompass360 Select customers
that are not pre-approved with PHH
Mortgage may apply through its stream-
lined application process and will receive a
decision in as few as five business days.
We are very pleased to be adding PHH
Mortgage as a lender in the Encompass360
Select program, said Jonathan Corr, chief
strategy officer for Ellie Mae. PHH Mortgage
stands for the kind of service quality and
dedication that our Encompass360 cus-
tomers expect from their best lenders. By
proactively offering PHH Mortgages mar-
ket-forward pricing and products within
Encompass360, Ellie Mae is taking another
important step toward expanded efficiency
and productivity for our customers, provid-
ing more choices and moving toward a
more holistic approach that elevates total
loan quality.
For more information, visit www.phh-
mortgage.com or www.elliemae.com.
ALTA announces update
to RESPA-compliant
uniform instructions
The American Land Title
Association (ALTA) has
announced that it has
updated its uniform set of
instructions to help facili-
tate the handling of new
settlement documents that became
mandatory Jan. 1, 2010 due to changes
to the Real Estate Settlement Procedures
Act (RESPA). The Uniform Supplemental
HUD-1/1A Instructions are now available
in an editable PDF file format and facili-
tates the transfer of information from
lenders to settlement agents in order to
create an accurate, compliant HUD-1/1A.
By including this information in a
standardized format that can be keyed
in directly from a computer, ALTAs
Uniform Supplemental HUD-1/1A
Instructions greatly reduce the burden
on lenders and settlement agents relat-
ed to preparation and approval of final
HUD-1/1A documents, said Mark
Winter, president of ALTA. Lenders and
settlement agents who seek a more effi-
cient and compliant closing and fund-
ing process will adopt this form.
On Jan. 1, 2010, the U.S. Department
of Housing & Urban Development (HUD)
began requiring lenders and mortgage
brokers provide consumers with a stan-
dard Good Faith Estimate (GFE) that dis-
closes key loan terms and closing costs.
Closing agents are required to provide
borrowers a new HUD-1 Settlement
Statement that compares consumers
final and estimated costs.
Adopting a standardized format for
transmitting the information from the
loan originator to the settlement agent
that is necessary for the completion of
the HUD-1 will benefit all of the partic-
ipants in the settlement process by
improving the efficiencies and accuracy
of the finished product.
Uniformity benefits the loan origi-
nator, settlement agent and consumer
by reducing the incidence of errors,
thereby eliminating problems at and
after the settlement as well as speeding
up the settlement process, Winter said.
This supplemental document in its
updated form adds efficiency and
transparency to the new mortgage doc-
uments and should prove advanta-
geous to lenders looking for a standard
way to send Good Faith Estimate infor-
mation to settlement agents.
For more information, visit www.alta.org.
ProLender Solutions
launches FHA Connection
interface
P r o L e n d e r
Solutions Inc.,
a lending soft-
ware provider for mortgage lenders,
has announced the release of its FHA
Connection interface, which allows
users to easily send information from
the ProLender software directly into
FHA Connection, eliminating the need
for users to log into FHA Connection
and manually complete the screens.
The FHA Connection interface
streamlines the process for FHA loans
said Steve Hendrix, training and sup-
port manager at ProLender Solutions.
Our clients are excited they can lever-
age the information already in
ProLender and not have to go to a sep-
arate website anymore. It just makes
their job so much easier and eliminates
a lot of duplicate data entry.
The ProLender team, working togeth-
er in partnership with their clients, creat-
ed the new FHA Connection screen with-
in the ProLender application to include
the ability to validate the subject proper-
ty address, obtain a CAIVRS authoriza-
tion, request a case number assignment
and submit the appraisal logging. With
just a few clicks of the mouse, the user
can send the required information over
to FHA Connection and receive a
response back which improves efficiency
and reduces potential mistakes.
ProLender develops paperless lend-
ing software specifically designed for
mortgage lenders looking to streamline
their operation. Because the ProLender
system integrates with many loan origi-
nation systems, credit systems, doc sys-
tems, MERS, warehouse banks and
We look at FIT risk factors and frame
questions to help loan officers talk with
seniors about soft risks that may affect
their ability to stay at home and bene-
fit from the reverse mortgage. Although
FIT is a HECM counseling tool, the
issues it addresses can help lenders
appreciate and manage reputation, lit-
igation, and financial risks uniquely
associated with HECM lending.
Here are the series goals:
O Address FIT misconceptions among
lenders and promote better under-
standing;
O Sensitize lenders to some of the soft
risks in HECM lending;
O Promote a holistic or whole-person
approach to HECM lending;
O Advance the idea that protecting FHAs
HECM Insurance Fund from losses is
the business of every industry partici-
pant. The industrys health depends on
the insurance funds soundness.
FIT is all about asking questions,
talking about risks seniors may not con-
sider because of the pressures of imme-
diate needs, and helping them make
better borrowing decisions. Sound bor-
rowing decisions help lenders,
investors and HUD avoid losses.
Atare E. Agbamu is author of Think
Reverse! and more than 140 articles on
reverse mortgages. Since 2002, he writes
the nationally-distributed column,
Forward on Reverse. A former director
of reverse mortgages at Minneapolis-
based AdvisorNet Mortgage LLC,
Agbamu has years of hands-on experi-
ence marketing and originating reverse
mortgages. Through his advisory,
ThinkReverse LLC, Agbamu advises
financial professionals, institutions and
regulators across the country. In a 2007
national report on reverse mortgages,
AARP cited Agbamus work. He can be
reached by phone at (612) 203-9434 and
e-mail at atare@thinkreverse.com.
Visit author Atare E. Agbamus
blog at thinkreverse.com for
his thoughts and insights
on the reverse mortgage
marketplace.
forward on reverse continued from page 36
Although FIT is a HECM coun-
seling tool, the issues it addresses
can help lenders appreciate and
manage reputation, litigation,
and financial risks uniquely asso-
ciated with HECM lending.
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were committed
to brokers!
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Member FDIC
A Member of the New York
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Markets may be volatile, but theres one thing you can always count on, the total commitment
of our Mortgage Team. Loyalty, continuity of service and our dedication to protecting the
integrity of our relationships are just a few of the things that set us apart.
Ridgewood understands the needs of its communities and develops specic product benets
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much more, all users are able to work
from one corporate lending platform,
thus streamlining the process and elim-
inating the potential for costly mistakes.
We take great pride in working
with our clients to always provide the
greatest efficiency in technology and
this new FHA interface is another
example of that said Kevin Roczey,
president of ProLender Solutions.
For more information, visit www.pro-
lender.com.
LoanSifters product and
pricing engine now avail-
able to eMagic users
eMagic has announced that LoanSifters
real-time product and pricing engine is
now available to eMagic users through a
seamless integration, allowing lenders
and originators to identify, price and
process loans with greater accuracy and
speed than ever before. The integration
empowers eMagic users to further grow
profits and stay compliant with a grow-
ing number of industry regulations and
evolving investor guidelines.
"Our relationship with LoanSifter pro-
vides eMagic customers a competitive
advantage and better profitability. It also
streamlines the mortgage loan process,
said Chad Northington, managing director
of eMagic. eMagic customers now have
up-to-the-minute access to price loan sce-
narios in LoanSifter with lead or loan infor-
mation gathered in eMagic. This includes
underwriting guidelines, pricing incentives
and rejection details. eMagic customers can
upgrade to load any investor rate sheet, as
well as their own. The results can also be
automatically sent back to eMagic.
eMagic.com is an e-commerce sub-
sidiary of Mortgage Guaranty Insurance
Corporation (MGIC). LoanSifters products
provide instant, up-to-the-minute pricing,
product and guidelines on over 150 cor-
respondent and wholesale investors,
including MGICs own mortgage insurance
pricing and eligibility guidelines. Through
an upgrade to LoanSifters solutions,
eMagic customers can have access to
auto-quoting sites, automated email
alerts and drip marketing, open house fly-
ers, scenario tracking and alerts.
In todays environment, mortgage
lenders need seamless tools that give
them a competitive edge, said Bruce
Backer, president of LoanSifter. What
we bring to eMagic customers is just
thatan opportunity to remain nim-
ble with an automated workflow that
offers improved, accurate data quality,
better control and compliance, and
improved profitability.
For more information, visit
www.LoanSifter.com or www.eMagic.com.
Embrace Home Loans
launches Streamline 203(K)
home improvement loans
Embrace Home
Loans, a direct
lender for Fannie
Mae and Freddie Mac, approved by the
Federal Housing Administration (FHA) and
U.S. Department of Veterans Affairs (VA),
and an issuer for Ginnie Mae, announced
that it has begun offering Streamline 203(k)
loans. The company said the loans cover a
variety of home improvements and repairs
and allow borrowers to take out a single
mortgage covering the purchase and reha-
bilitation of a dwelling. Much like other FHA
loans offered by the company, the FHA
insures the 203(k) loan in a partnership with
Embrace Home Loans.
Streamline 203(k) loans can accommo-
date repair costs up to $35,000. To be eligi-
ble for the program, a property can only
contain between one and four dwelling
units and must have been constructed for at
least one year. Not all home improvements
are covered under the 203(k) program.
"Embrace Home Loans has already
helped hundreds of thousands of families
with their mortgage financing needs," said
Kurt Noyce, president of Embrace Home
Loans. "We look forward to helping many
more families revitalize communities by
offering Streamline 203(k) loans. The pro-
gram streamlines the complicated process
of buying a home requiring rehabilitation,
allowing homebuyers to combine the cost
of purchase and improvement in a single
loan, making it a great choice for many
prospective and current homeowners."
Streamline 203(k) loans cover the
repair or replacement of roofs, gutters,
HVAC systems, plumbing, electrical sys-
tems and flooring. They can also be used
to cover minor, non-structural remodel-
ing projects, painting, weatherization, dis-
ability access improvements and appli-
ance replacement. They cannot be used
for major remodeling projects, new con-
struction, structural repair, environmen-
tal mitigations, landscaping, luxury
improvements or certain, more compli-
cated home improvement projects.
"The 203(k) loan program was created
by the Federal Housing Administration in
order to rehabilitate older neighborhoods
and to expand home ownership opportu-
nities," said Noyce. "By adding Streamline
203(k) loans to our product offerings, we
are able to continue this noble project and
assist in the revitalization of communities
across the United States. And because
Embrace Home Loans is an experienced
FHA insured loan lender, we are well
equipped to manage the 203(k) loan pro-
gram smoothly and effectively. We are very
proud to serve communities and families
by providing this important loan product."
For more information, visit
www.embracehomeloans.com.
Your turn
National Mortgage Professional Magazine
invites you to submit any information
promoting new niche loan programs,
new products or any other announce-
ment related to the introduction of a new
program, to the attention of:
New to Market column
Phone #: (516) 409-5555
E-mail:
newsroom@nmpmediacorp.com
Note: Submissions sent via e-mail are pre-
ferred. The deadline for submissions is the
1st of the month prior to the target issue.
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Appraisal Management
Company
We are a premier National Appraisal Company since 1970.
We have a complete product line for your entire organization.
We guarantee HVCC and FHA regulatory compliance.
Let our experience work for you. The way valuations should be.
Coester Appraisal Group
7650 Standish Place, Suite 107 Rockville, MD 20855
www.coesterappraisals.com
(888) 485-1999 Ext. 2
Branch Manager
Continuing Education
Contact Management/CRM
Branch Manager
Freedom Mortgage Corporation, The BEST Branch Solution, Period.
Freedom Mortgage Corporation
www.fmbranch.com
info@fmbranch.com
800.220.9498
iServe offers a complete product mix - aggressively priced, with
hassle-free service & turntimes. Branching & Loan Offcer
opportunities available nationwide. For a change, focus on
production, quick closes & a good night's sleep!
iServe Residential Lending
www.iservelending.com
afriedman@iservelending.com
415-298-2500
Be in business for yourself, but not by yourself. Join GSF Mortgage's
Professional Branch Network. Enjoy freedom and stability and reap
the rewards. Signing bonus for Branch Managers, retain 100% of
your commissions. Absolutely NO files fees, NO splits
GSF Mortgage
15430 W Capitol Dr. Brookfield, WI 53005
1-877-494-4448
www.gsfprobranch.com
Find out what Guaranteed can do for you.
Branch Program for Professionals. It's what we do.
Guaranteed Home Mortgage Company, Inc.
108 Corporate Park Drive, Ste 301
White Plains, NY 10604
888-329-GHMC www.joinguaranteed.com
Established in 1993 and headquartered in Waukesha, Wisconsin,
Inlanta Mortgage is a multi-state mortgage banking company com-
mitted to delivering superior service to our branch clients.
For more information, call 262-513-9853 or visit www.inlanta.com.
Inlanta Mortgage
W229 N1433 Westwood Drive, Suite 103
Waukesha, WI 53186
www.inlanta.com 262-513-9853
United Northern Mortgage Bankers......888-600-8808
Limited room available for established Team Leaders and
Licensed Mortgage Originators. Become part of an established
30-year Mortgage Banker with a proven track record and success.
WorkCenter CRM ....................................877.498.6888
A CRM & contact management solution designed for mortgage
professionals. Automated campaigns & LOS synchronization make
WorkCenter an intuitive timesaver for staying in touch with clients.
Church Financing
Church Purchase & Construction $100,000 to $2,500,00
Church Refnance & Cash Out Churches all 50 states
75% of Appraised Value 20 Yr. Fixed Rate
CONCORD CHURCH FINANCE
NATIONWIDE FINANCING FOR CHURCHES
ONLINE Pre-qualify@ConcordAcceptanceCorp.com
800-926-0399 Fax: 858-756-8108
Brokers United ........................................877-710-0948
Consulting & Branch opportunities. Exclusive opportunities with a
top Federally Chartered Bank, Mortgage Banker and/or Mortgage
Banker/Broker Platform. Email Jeff Flees at jeff@brokersunited.net.
Closing Gifts
Increase your Loans,Get the Edge & Generate More Referrals!
Offer your clients a 5 Day 4 Night Cruise certificate for Two to Mexico,
the Bahamas or the Western Caribbean (up to a $1798.00 value) only
when they close a loan with you. Only $159.00 per certificate!!
Cruise4Two-Loan Incentives
1-866-541-8077
www.Cruise4Two.com
Compliance Consultants
The first full-service, mortgage risk management firm
in the country, specializing exclusively in mortgage compliance.
Pioneers in outsourcing solutions for mortgage compliance.
Our Compliance Team Will:
Leverage your existing employees.
Improve your productivity.
Collaborate on projects.
Make the most of your current technology.
Bring innovation to your company.
Be a strong cultural fit.
Free you to focus on your core competencies.
Give you access to world-class expertise.
Lower your total operational costs.
LENDERS COMPLIANCE GROUP
167 West Hudson Street - Suite 200
Long Beach | NY | 11561 | (516) 442-3456
www.LendersComplianceGroup.com
Time is running out...are you ready?
Pass the S.A.F.E. Act Test, meet your 20 hours of Pre-licensure,
and complete the 8 hours of Continuing Education you need
The Ultimate Test Prep Kit and Test Prep Boot Camps Cover
everything to pass the S.A.F.E. Act Test on your frst try.
20-hour Pre-licensure - Packed with everything to successfully
complete your pre-licensure requirements.
Continuing Education - Exciting, NMLS approved courses that
meet your Continuing Education needs and build your business.
MSS Learning Center
(800) 963-1900
www.MortgageSuccessSource.com/learning.php
Email: info@MortgageSuccessSource.com
Bookmark this!
Access these
listings online at
nmpmag.com/directory_list
Does Advertising in
the Resource
Registry Work?
It just did!
Call 888-409-9770
ext. 4 to Register
your company.
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Education
"North Lake College - Specialized Education In Mortgage Banking.
Earn An Associates Degree in Mortgage Banking From the First Fully
Accredited Mortgage Banking Degree Program in the U.S. For
Information About Our 30 Year Program email:kbaker1@dcccd.edu.
North Lake College
5001 North MacArthur Blvd, Room T-231-C
Irving, TX 75038
(972) 273-3467 http://www.northlakecollege.edu/
Errors and Omissions
Insurance
Doc Management
DocVelocity is an end-to-end paperless solution designed to sim-
plify the loan origination experience. Imagine having all your doc-
uments in the loan process as electronic files, all online, from pre-
approval to closing. DocVelocity provides: Fast and easy loan
delivery to any lender Automatic doc sorting, naming and filing
Real-time online document sharing for anyone you choose
Friendly and intuitive user interface No start-up fees, and free
training and support. DocVelocity addresses important compli-
ance issues while giving your office the competitive advantage of
being paperless. It streamlines all aspects of the mortgage
process and most important, it does so in one easy-to-use and
inexpensive package. Its newest version, DocVelocity 2.5, adds
over 50 new features and enhancements to make the best paper-
less office even better. DocVelocity is the flagship product of
Paperless Office Solutions, Inc., a wholly owned subsidiary of
Flagstar Bancorp. Visit www.docvelocity.com to find out more.
DocVelocity
www.docvelocity.com
(877) 362-8356
sales@docvelocity.com
Events
The Expo for Real Estate Professionals"
For ongoing Networking Events throughout the year please visit
www.nycnetworkgroup.com.
NYC Real Estate Expo LLC
Anthony Kazazis - Director
apkazazis@optonline.net www.nycrealestateexpo.com
646.210.2545 914.763.8008
Hard Money/Private Lending
ACC Mortgage, Inc.
932 Hungerford Drive #6 Rockville, MD 20850
240-314-0399 240-314-0336 fax
WeApproveLoans.com
We are doing traditional subprime lending, fix & flip lending and
hard money lending.
Income Verication Services
Advanced Data
(800) 537 - 0458
www.advanceddata.com
verifications@advanceddata.com
Advanced Data is a leading national provider of data services,
streamlining income and employment verification with proprietary
software. Clients can submit 4506-T directly through Encompass360.
Also ask about our AVM and flood services!
CB Malaga Insurance Services LLC......877-245-5887
Insurance broker providing errors & omissions (E&O)
insurance to mortgage brokers and bankers. All loan types.
Available in 22 states. www.CBspecialty.com
Jumbo
Sign up with the
Premier Jumbo Lender
www.ingloans.com
877.464.0555, option 2
Move your Jumbos to a better neighborhood. ING Mortgage is
your home for Portfolio loans up to $3,000,000. We offer aggressive
pricing and simple guidelines in all 50 states.
Big Loans. Low Rates. Great Value.
Leads
Leads
Our network attract over one million visitors per month. Our paid
lead program as well as our free lender directory will help you con-
nect with targeted new consumer traffc from with high-intent con-
sumers searching online for the right mortgage lender.
MortgageLoan.com
SM
www.mortgageloan.com 877-390-4750
MortgageLoan.com is the largest online directory
for mortgage professionals and a favorite of
consumers shopping for mortgage loans.
Reach affluent and creditworthy consumers who are in-market and
ready to transact. Bankrate is a consumer direct Web site, NOT a
lead aggregator. Qualified leads for every sized budget, and pay
only for performance. No set up fees! No contracts! No risk!
Reach self directed, highly qualified consumers that are actively
searching for mortgage loans
Geo-targeting reach the right consumers in the right markets
Our proprietary Advertiser Portal gives you complete control
over your campaigns, budgets, and performance reports.
YOU determine your daily/weekly/monthly budget
Pay only for consumers who click on your listing
NO cancellation fees
Try us risk-free! Call 561-630-1257
or visit www.bankrate.com/cpcprogram/ for more details.
Internets Leading Consumer Mortgage Marketplace
Attracting over 7 million unique
consumers every month
www.Bankrate.com 561-630-1257
Loan Incentives
Increase your Loans,Get the Edge & Generate More Referrals!
Offer your clients a 5 Day 4 Night Cruise certificate for Two to Mexico,
the Bahamas or the Western Caribbean (up to a $1798.00 value) only
when they close a loan with you. Only $159.00 per certificate!!
Cruise4Two-Loan Incentives
1-866-541-8077
www.Cruise4Two.com
Loan Origination Systems
Calyx Software, the #1 provider of mortgage solutions is dedicated
to offering reliable and affordable software that streamlines, inte-
grates and optimizes the loan process. Find out how PointCentral
can streamline your business and create compliant processes today.
Calyx Software
800-362-2599
sales@calyxsoftware.com
www.calyxsoftware.com
End-to-end LOS system for multi-channel lending.
PreQual thru Interim Servicing. Includes all back-office functionality;
Underwriting,Secondary Marketing,Post Closing and much more
SaaS, ASP and Client Server delivery options.
Mortgage Builder Software
24370 Northwestern Highway, Suite 200
Southfield, MI 48075
800-460-5040 www.mortgagebuilder.com
Loan Management Systems
Xetus ....................................................877-GO-XETUS
XetusOne is a powerful, easy-to-use loan management system
that streamlines loan processing. Our affordable SaaS applications
are lenders #1 choice for origination, subordination & modification.
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Title
Wholesale/Residential
Wholesale/Residential
Intracoastal Abstract Co. Inc. ................516-358-0505
Privately owned & operated full service title insurance agency
in NY, NJ and FL, with affiliates throughout the US & Canada.
Escrow Agent in Florida. www.intracoastalabstract.com.
Flagstar Wholesale Lending, a division of Flagstar Bank, is one of
the nations largest wholesale and correspondent mortgage
lenders, providing the technology, products, service and support
that independent mortgage brokers, correspondents, and bankers
need in todays mortgage arena. In the ever-changing environ-
ment of mortgage banking, Flagstar takes pride in accommodat-
ing the specific needs of each customer. At Flagstar, we under-
stand that you need every available advantage to stay ahead of
the competition. This is why we provide multiple technology
options to meet your needs to register, lock, underwrite, close,
fund and deliver your loans. Our wholesale website
(wholesale.flagstar.com) and the loan processing tool Loantrac
provides our customers with the functionality that make it easier
and faster to close loans, saving you time and money! Visit whole-
sale.flagstar.com to learn more.
Flagstar Wholesale Lending
www.wholesale.flagstar.com
(866) 945-9872
WLSC@flagstar.com
Retail Branch
Are you a broker/owner or current branch manager looking to
expand your business into Mortgage Banking with FHA capabilities?
Then our PARTNER BRANCH ADVANTAGE program is perfect
for you. We are offering you all the benefts of partnering with an
established lender while still enjoying your independence.
Mortgage Concepts is a nationwide FHA Direct Lender with a 16
year long reputation of excellence.
YOUR SUCCESS IS OUR SUCCESS!
For more information contact THOMAS R. SIRICO, Vic President
of Business Development at (917) 923-1472 or email at
tsirico@mortgageconcepts.com.
We look forward to sharing our services with you!
(800) LOANS-15
www.mortgageconcepts.com
We offer competitive pricing and fast turn-times for FHA, VA,
Conventional, and USDA programs without having a retail pres-
ence in the industry. We are a wholesale lender with 22 years of
experience and believe in exceptional service.
Terrace Mortgage
4010 W. Boyscout Blvd., Suite 550
Tampa, FL 33607
866-934-4631 www.terracemortgage.com
Your Ad Here
The Resource Registry is a directory of lenders (wholesaler or
retail that are recruiting), affiliated services and resources
that is seen by more than 191,181 active Professionals.
Call 888-409-9770 ext 4. to register your company.
If your ad was here, you would be seen by
191,181 Mortgage Professionals looking for
resources to help them in their business.
Regulatory/Compliance
Comergence Compliance Monitoring is the mortgage industrys only
Complete broker desk management software and outsource solution
for TPO management and monitoring. We can supplement lenders in-
house management and monitoring resources departments.
Comergence Compliance Monitoring, LLC
630 The City Drive South, Suite 205 Orange, CA 92868
Office: 714-740-9000
www.ComergenceCompliance.com
Sales Coach/Training
Secondary Marketing
Consulting
At Abacus we make your education count!
Nationally approved mortgage education provider - #1400011
NMLS Approved Prelicensing and Continuing education courses
National and State Exam Prep Materials - start studying now!
Abacus Mortgage Training and Education
PO Box 780
Summerfield, NC 27358
888-341-7767 www.GetYourEd.com
Call 888-409-9770 ext 4.
to register your company.
Broker to Banker Services.com ..........(951) 746-3075
We complete your applications for approval
Save the time and hassle
contact: brokertobankerservices.com
Lykken on Lending is a weekly 60-minute show hosted
by mortgage veteran of 37 yrs, David Lykken, along with
special guest Alice Alvey & Joe Farr as well as featured
special guests. Each week we provide our listeners
with up-to-the-minute information of what is happening
in mortgage and housing industry.
Sign-on weekly at
nmpmag.com/lykkenonlending
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SAVE THE DATE!
Join the
2010 NAMB/WEST Conference
December 4-6, 2010 at the
MGM Grand Las Vegas!
Visit www.NAMBWEST.com
for updates.
For more details on Exhibiting and Sponsorship,
please contact Kinsley at 303-798-3664 or
registration@kinsleymeetings.com
Exhibitors will receive a
complimentary ad in the
December issue of the
National Mortgage Professional
Exhibitors and Sponsors
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SEPTEMBER 2010
Sunday-Tuesday, September 26-28
Mortgage Bankers Association Regulatory
Compliance Conference 2010
JW Marriott Hotel
1331 Pennsylvania Avenue
Washington, D.C.
For more information, call (800) 793-6222
or visit www.mortgagebankers.org.
OCTOBER 2010
Sunday-Tuesday, October 10-12
National Association of Hispanic Real
Estate Professionals/Asian Real Estate
Association of America 2010 Real Estate
Marketing Conference
The Bellagio Resort
3600 South Las Vegas Boulevard
Las Vegas, Nev.
For more information, call (858) 622-
9046 or visit www.nahrep.org.
Monday-Tuesday, October 11-12
Virginia Association of Mortgage Brokers
22nd Annual Convention
Colonial Williamsburg-Williamsburg Lodge
310 South England Street
Williamsburg, Va.
For more information, call (804) 285-
7557 or visit www.vamb.org.
Friday, October 22
Evolution: The Oregon Association of
Mortgage Professionals Mortgage Industry
Convention & Trade Show
1849 SW Salmon Street
Portland, Ore.
For more information, call (503) 670-
8586 or visit www.oamponline.com.
Sunday-Wednesday, October 24-27
Mortgage Bankers Association 97th
Annual Convention & Expo
Atlanta Georgia Congress Center
285 Andrew Young International
Boulevard NW Atlanta
For more information, call (800) 793-
6222 or visit www.mortgagebankers.org.
NOVEMBER 2010
Thursday, November 4
Utah Association of Mortgage Brokers
2010 Annual Expo
Noahs
322 West 11000 South
South Jordan, Utah
For more information, call (801) 787-
6611 or visit www.uamb.org.
Monday-Wednesday, November 8-10
Mortgage Bankers of Pennsylvania
Conference
Wyndham-Conference Center
95 Presidential Circle
Gettysburg, Pa.
For more information, call (973) 379-
7447 or visit www.mba-pa.org.
Tuesday, November 9
Tennessee Association of Mortgage
Professionals 2010 Mortgage Industry
Showcase
The Best Western Cedar Bluff Inn
420 North Peters Road Knoxville, Tenn.
For more information, call (615) 302-
0001 or visit www.tnamb.org.
Tuesday, November 16
Missouri Association of Mortgage
Professionals 17th Annual Convention
St. Charles Convention Center
1 Convention Center Plaza
St. Charles, Mo.
For more information, call (314) 909-
9747 or visit www.mamb.net.
Wednesday-Friday, November 17-19
Mortgage Bankers Association Accounting,
Tax & Finance Management Conference 2010
The Roosevelt New Orleans
123 Barrone Street New Orleans, La.
For more information, call (800) 793-
6222 or visit www.mortgagebankers.org.
DECEMBER 2010
Saturday-Monday, December 4-6
NAMB/WEST 2010
MGM Grand Las Vegas
3799 Las Vegas Boulevard South
Las Vegas
For more information, call (703) 342-
5900 or visit www.namb.org.
FEBRUARY 2011
Sunday-Wednesday, February 6-9
Mortgage Bankers Associations
Commercial Real Estate
Finance/Multifamily Housing Convention
& Expo 2011
Manchester Grand Hyatt San Diego
One Market Place San Diego, Calif.
For more information, call (800) 793-
6222 or visit www.mortgagebankers.org.
Tuesday-Friday, February 22-25
Mortgage Bankers Association National
Mortgage Servicing Conference & Expo
Gaylord Texan Hotel & Convention
Center
1501 Gaylord Trail
Grapevine, Texas
For more information, call (800) 793-
6222 or visit www.mortgagebankers.org.
APRIL 2011
Sunday-Wednesday, April 3-6
2011 National Association of Mortgage
Brokers 2011 Legislative & Regulatory
Conference
Hyatt Regency Washington
on Capitol Hill
400 New Jersey Avenue NW
Washington, D.C.
For more information, call (703) 342-
5900 or visit www.namb.org.
To submit your entry for inclusion in the National Mortgage Professional
Calendar of Events, please e-mail the details of your event, along with
contact information, to newsroom@nmpmediacorp.com.
COMPANY WEB SITE PAGE
Abacus Mortgage Training and Education .......... www.getyoured.com ....................................21 & 35
ACC Mortgage .................................................. www.weapproveloans.com ....................................26
American Toner & Ink ...................................... mortgagecompanyspecialist@amertoner.com ..........6
BankFinancial .................................................. www.bankfinancial.com ......................................34
Calyx Software ................................................ www.calyxsoftware.com ........................................4
CB Malaga Insurance Services LLC ...................... www.cbspecialty.com ..........................................13
Coester Appraisal Group.................................... www.coesterappraisals.com ..................................36
Comergence Compliance Monitoring, LLC .......... www.comergencetrustedmember.com ............8 & 29
Flagstar Wholesale Lending .............................. www.wholesale.flagstar.com ....................Back Cover
Freedom Mortgage .......................................... www.fmbranch.com ......................Inside Back Cover
Gateway Mortgage Group, LLC .......................... www.gatewayloan.com ........................................26
GSF Mortgage Corporation ................................ www.gsfprobranch.com ................Inside Front Cover
GSF Funding .................................................... www.gsfsales.com ................................................39
Guaranteed Home Mortgage.............................. www.joinguaranteed.com ....................................11
Inlanta Mortgage.............................................. www.inlantapartners.com ....................................13
iServe Residential Lending, LLC ........................ www.iservecompanies.com ..................................40
MBA-NJ/NJAMB ................................................ www.mbanj.com ..................................................38
MortgageProShop.com...................................... www.mortgageproshop.com ..................................28
Mortgage Concepts .......................................... www.mortgageconcepts.com ..................................7
NAMB/WEST .................................................... www.nambwest.com ....................................10 & 47
NAPMW .......................................................... www.napmw.org ..................................................37
PB Financial Group Corp. .................................. pbfinancialgrp.com ..............................................48
Quality Mortgage Services ................................ www.qcmortgage.com ..................................17 & 33
REMN (Real Estate Mortgage Network)................ www.remnwholesale.com ....................................41
Ridgewood Savings Bank .................................. www.ridgewoodbank.com ....................................43
Seeking Active Mortgage Bank......................................................................................................20
Terrace Mortgage Company .............................. www.terracemortgage.com ....................................5
United Northern Mortgage Bankers Ltd. ............ www.unitednorthern.jobs .............................. 9 & 33
Xetus Mortgage Corporation.............................. www.xetus.com ..................................................42
ATTENTION AGENTS, INVESTORS & DEVELOPERS!!!
IF WE CANT DO IT WE WONT WASTE YOUR TIME!!!
FAST, STREAMLINED PROCESS
SPECIAL INTEREST:
Loan amounts from $100,000 to 2 million
N/O/O SFR, 1-4 units and apart to 60% LTV IO / terms may vary
Commercial & Industrial to 50% IO with terms up to 3 yrs
NO Doc and SISA available on n/o/o & invest. Properties
Purchase Money and Renance transactions
Fico Problem No Problem, We Are EQUITY BASED
CALL NOW!!! (323) 935-5555
Visit our web site: www.PBFinancialGrp.com
E-mail: info@pbnancialgrp.com
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