INTRODUCTION

The SMC management succeded in maintaining the school good image through keeping the cleanliness of the school campus as well as enforcing to follow the steps of proper groming as well as good hygene,among students,faculty and rest of the team.There is also no doubt at all that most of the school accessories provide the best beautification, In the line with this undoubtedly there are many college accessories but also considered to be important is having a proper hygene that represents the school image.With this CCESS cologne is develop and being introduced to its potential,it is a fact that,that as a purchase of basic necessities,Cologne come fourth after food,shelter and cloth,nevertheles it gives as comfortable,confidence and proper hygene,able to socialize and interact with other person formal and non-formal occasions,the CCESS cologne basically needs of a teenagers nowadays any type of cologne from expensive to affordable,has its own corresponding buyers,CCESS cologne is affordable and since the target market of this product belongs to is students and teenagers many are surely can afford to buy this.

EXECUTIVE SUMMARY

The GO 100 Shoppe is a store inside the saint michaels college that provide different of goods from accessories to clothing and cosmetics.GO 100 Shoppe with its main objectives to have a high scale as much as possible in order for store to help finance the centenial celebration of St.Michaels College.the shape provide an array of variants scents to its market which our own cologne. The CCESS cologne will be remarketed as secondary needed particularly for the student able to make them more comfortableand confident through interacting with other persons with proper hygene,this product is a retailed cologne with five different scents,it has characteristics which fresh and longer scent.easy to carry and use and above all affordable,which our target market can afford and able to purchase this product.the product will undergo certain activities of promotions to inform target market about the product and encourage the potential customer to buy the product.Promotional techniques to be used take many forms including audio and cideo advertising poster,flyers presentation of the right product through a right packaging and plan to show it through bilboard as well as to the collrge of BED official school magazine if possible.Other objective of the marketing plan is determine the capabilities and strategies in selling,and enhancing ourselves to the real world of business.The ananlysis allow us to outline the best astrategies to follow for the achievement of the GO 100 Shoppe stratigiv goal.