CHINA SOLID BEVERAGE MARKET REPORT

Beijing Zeefer Consulting Ltd. May 2011

INTRODUCTION
This report discusses the solid beverage market in China mainly from the following sections. - Size of Solid Beverage Market in China Based on Zeefer's China Market Size Formula, by the analysis on China solid beverage market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of solid beverage market in China and changes in the overall market size. - Hot Areas of China Solid Beverage Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for solid beverage market deserve most attention. - Top 10 Enterprises in China Solid Beverage Industry Based on the comparison and analysis on top 10 leading enterprises in China solid beverage industry in terms of sales revenue, market share and number of employees, the report shows their positions in the solid beverage market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Solid Beverage Market This report analyzes the solid beverage market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of solid beverage product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported solid beverage products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current solid beverage market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Solid Beverage Products In this section, the report includes the main source countries / regions of imported solid beverage products for China and their market shares, the domestic destinations of imported solid beverage products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced solid beverage products and shares of these destinations, major origins of the exported solid beverage products and their shares. - Solid Beverage Industry Standards in China The report lists relevant national standards and/or industrial standards concerning solid beverage products generally accepted in the solid beverage industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Solid Beverage Importers in China The report lists 10 major importers for solid beverage products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Solid Beverage Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Solid Beverage Market Report presents the current situation, the growth rate and profitability of the solid beverage industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE SOLID BEVERAGE MARKET SIZE .........................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR SOLID BEVERAGE PRODUCTS ACROSS CHINA .........................................................................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF SOLID BEVERAGE PRODUCTS .....................................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED SOLID BEVERAGE PRODUCTS ..............................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36 7.1 VV FOOD & BEVERAGE CO., LTD.............................................................36 7.2 DONGGUAN NESTLE CO., LTD. ...............................................................36 7.3 DAMIN FOODSTUFF (ZHANGHZHOU) CO., LTD. ..............................37 7.4 SHANGHAI NESTLE CO., LTD...................................................................38 7.5 GUILIN ZHIQIANG FOOD DEVELOPMENT CO., LTD. .......................38 7.6 SHANGHAI AB FOOD & BEVERAGES LTD. ...........................................39 7.7 XUZHOU VV MILK CO., LTD. ....................................................................39 7.8 ZAOZHUANG CITY BAICAOYUAN FOOD CO., LTD. .........................40 7.9 ZAOZHUANG CITY TIANYITANG FOOD CO., LTD. ...........................41 7.10 LUZHOU VV FOOD BEVERAGE CO., LTD............................................41 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44

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CHAPTER 3 HOT SPOTS FOR SOLID BEVERAGE PRODUCTS ACROSS CHINA

Figure 4 Nationwide distribution map of solid beverage mfg. enterprises above designated size across China

Heilongjiang

Inner Mongolia Xinjian Hebei

Jilin <4 Liaoning 5

Beijing <4 Tianjin <4

Qinghai

Ningxia Gansu

Shanxi < 4 Shandong <4 4 Henan <4 Hubei <4

Shaanxi Tibet Sichuan 4 <4 Chongqing Guizhou

Hunan <4

Jiangsu Anhui 15 Shanghai 5 10 Zhejiang 11 Jiangxi < 4 Fujian <4

1-3 4-6 7-9 10+

Yunnan 9

Guangxi 19

Guangdong 10

1 4 7 10

Hainan <4

Guangxi, Jiangsu and Zhejiang are the major production bases for solid beverage in China. From Jan. to Nov. 2010, enterprises engaged in solid beverage production above designated size in the above three areas added up to 45 firms, accounting for about 37.19% of all solid beverage producers above designated size all over China for the same period. Among them, 19 firms
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign solid beverage mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 82 in term s of the num ber of oreign-funded 30 enterprises in 2010

2009

2010

e of ownership Private oreign-funded

Changes108 in the percentage of 121 num bers of foreign-funded 34 32 enterprises

89

38 30
26.45%

17%

52 20% 34 22 31% 48% 31% 0% 20%

48%

69rivate 17% 32 nded 20 57% 26% 0% 17% 57%

26%

Others Private oreign-funded 73.55% 0 Others

14 46% 37% 0% 17%

37%

46%

2008 Foreign-funded Others type of ow nership Private

2009 Foreign-funded

2010 Others

In 2010, among the 121 solid beverage mfg. enterprises above designated size across China, 32 are foreign enterprises, accounting for about a share of 26.45% of all. In terms of the number of enterprises, there were 2 foreign

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