CHINA TEA BEVERAGES MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011

INTRODUCTION
This report discusses the tea beverages market in China mainly from the following sections. - Size of Tea Beverages Market in China Based on Zeefer's China Market Size Formula, by the analysis on China tea beverages market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of tea beverages market in China and changes in the overall market size. - Hot Areas of China Tea Beverages Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for tea beverages market deserve most attention. - Top 10 Enterprises in China Tea Beverages Industry Based on the comparison and analysis on top 10 leading enterprises in China tea beverages industry in terms of sales revenue, market share and number of employees, the report shows their positions in the tea beverages market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Tea Beverages Market This report analyzes the tea beverages market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of tea beverages product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported tea beverages products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current tea beverages market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Tea Beverages Products In this section, the report includes the main source countries / regions of imported tea beverages products for China and their market shares, the domestic destinations of imported tea beverages products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced tea beverages products and shares of these destinations, major origins of the exported tea beverages products and their shares. - Tea Beverages Industry Standards in China The report lists relevant national standards and/or industrial standards concerning tea beverages products generally accepted in the tea beverages industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Tea Beverages Importers in China The report lists 10 major importers for tea beverages products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Tea Beverages Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Tea Beverages Market Report presents the current situation, the growth rate and profitability of the tea beverages industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE TEA & OTHER SOFT BEVERAGES MARKET SIZE ....................................................................................................................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR TEA & OTHER SOFT BEVERAGES PRODUCTS ACROSS CHINA ...............................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TEA & OTHER SOFT BEVERAGES PRODUCTS ........................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED TEA & OTHER SOFT BEVERAGES PRODUCTS ..................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................29 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................31
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37 7.1 ZHEJIANG JIADUOBAO BEVERAGE CO., LTD......................................37 7.2 LETIAN AODILI BEVERAGE CO., LTD. ...................................................37 7.3 GUANGZHOU DINGJIN FOOD CO., LTD. ..............................................38 7.4 GUANGDONG JIADUOBAO BEVERAGE CO., LTD. .............................39 7.5 FUJIAN JIADUOBAO BEVERAGE CO., LTD............................................39 7.6 HANGZHOU DINGJIN FOOD CO., LTD. .................................................40 7.7 TIANJIN DINGJIN FOOD CO., LTD. ..........................................................41 7.8 RED BULL VITAMIN BEVERAGE CO., LTD. ...........................................41 7.9 ZHEJIANG WAHAHA CHANGSHENG BEVERAGE GROUP CO., LTD. ..................................................................................................................................42 7.10 HUBEI REIGNWOOD FOOD & BEVERAGE CO., LTD. .......................42 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR TEA & OTHER SOFT BEVERAGES PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of tea & other soft beverages mfg. enterprises above designated size across China

Heilongjiang <4 Jilin Inner Mongolia <4 Hebei 7 Liaoning 5

Xinjian <4

Beijing <4 Tianjin 5

Shanxi < 4 Qinghai Ningxia 4 Henan 22 Hubei 8 4 Chongqing Guizhou <4 Yunnan <4 Hunan 4

Shandong 11 Jiangsu 5

Gansu <4 Shaanxi Tibet Sichuan 6

Anhui 13

Shanghai 7 Zhejiang 15

Jiangxi 4 Fujian 16

1-3 4 5-7 8-9 10+

Guangxi 11

Guangdong 21

Hainan

1 4 5 8 10

Henan, Guangdong and Fujian are the major production bases for tea & other soft beverages in China. From Jan. to Nov. 2010, enterprises engaged in tea & other soft beverages production above designated size in the above three
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign tea & other soft beverages mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 136 in term s of the num ber of oreign-funded 64 enterprises in 2010

2009

2010

e of ownership

Changes157 in the percentage of 182 num bers69 foreign-funded 72 of enterprises

110

Private oreign-funded Others Private 60.44% oreign-funded 0 Others

39.56%

49 64 23 36% 47% 0% 17%

17%

56 20% 69 32 36% 44% 44% 0% 20%

36%

77rivate 18% 72 nded 33 40% 42% 40% 0% 18%

42%

47%

36%

2008 Foreign-funded Others type of ow nership Private

2009 Foreign-funded

2010 Others

In 2010, among the 182 tea & other soft beverages mfg. enterprises above designated size across China, 72 are foreign enterprises, accounting for about a share of 39.56% of all. In terms of the number of enterprises, there were 3

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