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CHINA TELEVISION, DVD & VIDEO EQUIPMENT MARKET PROFILE

Beijing Zeefer Consulting Ltd. March 2011

INTRODUCTION
This report discusses the television, DVD & video equipment market in China mainly from the following sections. - Size of Television, DVD & Video Equipment Market in China Based on Zeefer's China Market Size Formula, by the analysis on China television, DVD & video equipment market size, industry sales revenue and domestic television, DVD & video equipment output in 2008 - 2010, this report presents a picture of the real development of television, DVD & video equipment market in China and changes in the overall market size. - Hot Areas of China Television, DVD & Video Equipment Market Based on the comparison and analysis on China's television, DVD & video equipment production and import in different provinces or cities, this report points out those hot areas in China for television, DVD & video equipment market deserve most attention. - Top 10 Enterprises in China Television, DVD & Video Equipment Industry Based on the comparison and analysis on top 10 leading enterprises in China television, DVD & video equipment industry in terms of sales revenue, market share and number of employees, the report shows their positions in the television, DVD & video equipment market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Television, DVD & Video Equipment Market This report analyzes the television, DVD & video equipment market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises) and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of foreign enterprises and enterprises in other

forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current television, DVD & video equipment market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Television, DVD & Video Equipment Products In this section, the report includes the main source countries / regions of imported television, DVD & video equipment products for China and their market shares, the domestic destinations of imported television, DVD & video equipment products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced television, DVD & video equipment products and shares of these destinations, major origins of the exported television, DVD & video equipment products and their shares. - Television, DVD & Video Equipment Industry Standards in China The report lists relevant national standards and/or industrial standards concerning television, DVD & video equipment products generally accepted in the television, DVD & video equipment industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Television, DVD & Video Equipment Importers in China The report lists 10 major importers for television, DVD & video equipment products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Television, DVD & Video Equipment Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Television, DVD & Video Equipment Market Profile presents the current situation, the growth rate and profitability of the television, DVD & video equipment industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE TELEVISION, DVD & VIDEO EQUIPMENT MARKET SIZE.........................................................................................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR TELEVISION, DVD & VIDEO EQUIPMENT PRODUCTS ACROSS CHINA...................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TELEVISION, DVD & VIDEO EQUIPMENT PRODUCTS ......................................................19 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED TELEVISION, DVD & VIDEO EQUIPMENT PRODUCTS...19 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................21 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................31 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39 7.1 HISENSE GROUP CORP. ..............................................................................39 7.2 SICHUAN CHANGHONG ELECTRONICS GROUP CORP. .................39 7.3 NANJING SHARP ELECRONICS CO., LTD..............................................40 7.4 KONKA GROUP CO., LTD...........................................................................41 7.5 TCL (HUIZHOU) CORPORATION.............................................................41 7.6 SHENZHEN SKYWORTH-RGB ELECTRONIC CO., LTD......................42 7.7 CHINA HUALU GROUP CORP. .................................................................43 7.8 PANASONIC PLASMA DISPLAY SHANGHAI CO., LTD. ....................43 7.9 TIANJIN SAMSUNG ELECTRONIC CO., LTD.........................................44 7.10 SHANGHAI SUOGUANG VISUAL PRODUCTS ...................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48

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CHAPTER 3 HOT SPOTS FOR TELEVISION, DVD & VIDEO EQUIPMENT PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of television, DVD & video equipment mfg. enterprises above designated size across China

Heilongjiang

Xinjian

Inner Mongolia <4 Hebei

Jilin <4 Liaoning 9

Beijing <4 Tianjin 6

Shanxi Qinghai Ningxia < 4 Gansu Shaanxi Tibet Sichuan 10 Henan <4 Hubei 6 Chongqing Guizhou <4 Yunnan Hunan 4

Shandong 26

Jiangsu Anhui 46 Shanghai 9 24 Zhejiang 32 Jiangxi 5 Fujian 24

1-3 4-6 7-9 10-89 90+

Guangxi 9

Guangdong 257

Hainan

1 4 7 10 90

Guangdong, Jiangsu and Zhejiang are the major production bases for television, DVD & video equipment in China. From Jan. to Nov. 2010,
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign television, DVD & video equipment mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 441 in term s of the num ber of oreign-funded 244 enterprises in 2010

2009

2010

e of ownership

Changes478 in the percentage of 479 num bers of foreign-funded 240 232 enterprises

247

oreign-funded Private Joint-equity Others 51.57% oreign-funded Private Joint-equity Others

48.43%

244 115 13 69 55% 26% 3% 16%

16% 3% 26%

55%

240 17% 142 3% 13 30% 83 50% 30% 3% 50% 17%

16% nded 232 3% 153rivate

15 79 48% 32% 3% 48% 16%


32%

2008

2009 Private Others

2010

Foreign-funded Foreign-funded Others type of ow nership Joint-equity

In 2010, among the 479 television, DVD & video equipment mfg. enterprises above designated size across China, 232 are foreign enterprises, accounting for about a share of 48.43% of all. In terms of the number of enterprises, there

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