SYNOPSIS

IMPACT OF PERSONALITY TRAITS ON JOB SATISFACTION (A STUDY OF SERVICE PERSONAL IN CELLULAR SECTOR OF PAKISTAN)

By: MUHAMMAD REHAN TAHIR Rehan263@gmail.com

ABSTRACT:Employees Job satisfaction has been the key area of researchers interest to identify the different variables that have a significant impact on it. This research will analyze the effect, components of personality traits (conscientiousness, agreeableness, extraversion and emotional stability) has on job satisfaction in context of Pakistan. Its main aim is to identify the determinants of employee personality that contributes in attaining job satisfaction that would ultimately help the organization in gaining competitive advantage. The focal point of this study would be to scrutinize the traits of front desk employees in the cellular industry of Pakistan which brings job satisfaction to them.

RESEARCH QUESTION:What impact of personality traits has of front desk employees on job satisfaction (A study of cellular sector)?

STATEMENT OF THE PROBLEM:This research will assist the management of the cellular companies in Pakistan to identify and situate the individuals who possess the personality traits that would bring job satisfaction to them in executing front desk jobs that would guide the organization in accomplishing the objective of attaining customer satisfaction.

RESEARCH OBJECTIVES:-

The aim of this research is to analyze the influence of Front desk employees personality traits (conscientiousness, agreeableness, extraversion and emotional stability) on job satisfaction in the cellular industry of Pakistan.

LITERATURE REVIEW:Job satisfaction partially negotiates the relationship between personality traits and counterproductive behavior at work. The personality trait of Agreeableness was found to play a critical role in the prediction of behavior, as it had direct effects to interpersonal deviance and indirect effects to interpersonal and organizational deviance through its relationship to job satisfaction. Further, Conscientiousness was found to play a critical role in the prediction of organizational deviance, and its effect was primarily direct rather than indirect (Mount, Ilies and Johnson 2006). One of the studies predicts that Extraversion, and Conscientiousness display appreciable correlations with job satisfaction, and the factors that cause emotionally stable and extraverted individuals to be happy in life would also lead them to be happy in their jobs (Judge, Heller and Mount 2002). According to Judge et al. (1999), agreeable individuals would compromise their own job satisfaction to please others. According to Rust (1999), there has been a tendency within working populations to low Agreeableness (tough-mindedness), to correlate with high openness to experience. This is the result of the relationship between status and education. Extraversion is characterized by positive feelings and experiences and is therefore seen as positive affect (Clark & Watson, 1991). Furnham and Zacherl (1986) found a moderately positive relationship between extraversion and job satisfaction among senior staff members of a large computer firm. A possible explanation of this finding is that Extraversion is associated with positive affectivity (McCrae & Costa, 1995), which has been proposed as a core affective component of job satisfaction (George, 1992). The five-factor model is not based on a single theory of personality but incorporates a number of theoretical perspectives and has similarities with the prominent Myers- Briggs Type Indicator (McCrae and Costa, 1989). Hoffman and Ingram (1992) have summarized that social exchange theory proposes that individuals will engage in reciprocal behaviors and support those from whom they benefit. Thus, for employees who benefit extrinsically (pay) and intrinsically (other job facets) from taking care of customers, then customer-oriented behaviors can be expected.

Job satisfaction influences technical behavior. That is, when service employees are happy about their jobs, they are willing to put in extra effort and go the extra mile for their customer. Employees are more likely to deliver excellent service when the organization provides them with The resources, has an appropriate reward structure as well as customer-centric policies, procedures and practices that enhance their capability, and desire to deliver excellent service. (Mechinda and Patterson 2011).

SCOPE OF RESEARCH:The focal point of this study would be to identify the elements of personality in the cellular industry of Pakistan that impacts job satisfaction of the front desk employees and varying existence of these personality traits in different work settings within the cellular industry.

RESEARCH MODEL:-

Employee Behavior

Conscientiousness

Agreeableness
Job Satisfaction

Extraversion

Emotional Stability

HYPOTHESIS:H1: Conscientiousness has positively influence on job satisfaction H2: Agreeableness is positively associated with job satisfaction H3: Extraversion is positively related to job satisfaction. H4: Emotional stability is directly related to job satisfaction.

RESEARCH METHODS: SAMPLE SIZE:Total 200 employees will be selected from different cellular companies in Rawalpindi. SAMPLING TECHNIQUES: POPULATION: We will target front desk employees from cellular sector of Pakistan. SAMPLING METHOD: Sampling method used will be convenient.

INSTRUMENTS FOR DATA COLLECTION: Data collection will be based on distribution of questionnaires (primary method), HEC library, j-stor, inform world Google, sage, springer link etc and library.

DATA COLLECTION TOOLS:We will conduct our research on the basis of primary and secondary data methods. Analytical tools for our research are: REGRESSION TECHNIQUE AND CORRELATION AS A TOOL: As according to our research model, it gives us the idea that how much of the variance in dependent variables will be explained when several independent variables are theorized to

simultaneously influence it. Tools which will be used to analyze data are regression and correlation techniques.

SPSS SOFTWARE PROGRAM: It would be helpful in questionnaire design, statistical analysis, charts and graphs of hypothesis. It will be easy and accurate to use. OBSERVATION METHOD: As a research tool it will give us the understanding of the organization environment, its impact and atmosphere of employees job.

WORK PLAN: Collection of articles: 5 days Gathering primary data: 3 week Introduction of thesis: 15 days Literature review: 3 week Analyzing gathered data: 2 week SPSS analysis and results: 1 week Results, conclusion and recommendations: 15 days

****************************************************************************** ******************************************************************************