B4EE Unit 1, Session 3 Learning Aims & Outcomes Mapping template Embedding learning aims & outcomes into

o student blogs Use this template to guide you through embedding student blogging into your course curriculum. It will help you identify the learning aims and outcomes you will use to assess student blogs. The first half of this document provides an example that is a guide. You will find a blank template in the second half of this document to fill in the relevant information about the learning outcomes for your own course. Download and save this template for your own reference. Title and brief description of the unit/module in which student blogs will be used: Title: Professional Contexts Description: This unit will introduce students to key aspects of the content industry and how to operate professionally within it. Students will develop negotiating, planning, research and analytical skills crucial to a writer operating in the field or as part of a team. Students will be encouraged throughout this unit to work in collaboration with other specialists, including photographers, designers, animators and illustrators to devise or join writing-related initiatives that may contribute to their overall professional development. Students will also be introduced to the concept of working as a freelance and to the legal and ethical issues and dilemmas they may encounter in their professional writing practice. Aim of session: What do you want your learners to achieve? Students will learn about publicising and promoting themselves and their work, and develop their own self-marketing website and blog. Towards the end of the unit, students will commence online industry networking and furthering their professional profile.

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

Distinction 70%+
Knowledge and Understanding
A1. A comprehensive and critical understanding of the professional, technical and commercial contexts within which writers operate Work shows a strong appreciation of relevant professional and commercial contexts to inform, support and grow practice and reputation

Pass 50 69%

Fail 0 49%

Work shows an appreciation of relevant professional and commercial contexts to inform, support and grow practice and reputation

Work is poorly supported by any appreciation professional and commercial contexts limiting their potential to inform and grow practice and reputation Limited personal reflection stalls professional development

A2.

A mature awareness and critical understanding of their professional abilities

Mature reflection and response allows ongoing professional development

Reflection and response allows professional development

Professional and Practical Skills

B1. Advanced abilities and mature judgment in the selection, development and realisation of imaginative & effective ideas. Identification and evaluation of ideas allows work to be developed critically against an awareness of audience and writing industry genre(s) Critical evaluation and reflective application of research methodologies support engaged innovation in practice Identification and evaluation of ideas allows work to be positioned against an awareness of audience and writing industry genre(s) Limited identification and evaluation of ideas against an awareness of audience and writing industry genre(s)

B2.

A comprehensive and critical understanding of research methods and a highly developed ability to exploit a broad range of appropriate information sources

Work is created and positioned through a critical evaluation of a range of research methodologies

Poor appreciation of research methodologies is demonstrated in limited creativity and development in practice.

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

B3. An ability to produce writing of professional standard at the forefront of their chosen field(s)

Work is developed within a critical appreciation of developments within the chosen field

Work is developed within an appreciation of developments within the chosen field

Work is demonstrates little awareness of developments within the chosen field

Writing Skills
Technical proficiency (grammar, spelling, syntax etc.) Ability to create and sustain an appropriate narrative pace Awareness of and ability to fulfil and where possible exceed, the expectations of the relevant audience and genre A willingness to experiment and explore boundaries Work is polished and professionalized by consistent considered engagement and application of the conventions and requirements of professional writing practice Work is produced through considered engagement and application of the requirements of professional writing practice Work is produced with erratic consideration of the requirements of writing practice, limiting its professional audience

Creativity in terms of imaginative use of language, structure and content.

Critical and intellectual Skills

C1. Demonstrate advanced and sustained abilities to reflect critically on the practices, processes and craft of writing and on your own work in the context of current practice. Work is developed creatively and effectively, showing consistent critical engagement with current writing practices and processes Work is developed effectively and shows a critical awareness of current writing practices and processes Poor reflection allows limited development of work with token consideration of current practice

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

Transferable Skills
D1. The ability to self-direct, self-manage and realise project work to advanced professional standards Projects are completed professionally, with clear development achieved through planning informed by reflection Personal and project work is informed by effective interpersonal communication and organisation Projects are completed professionally through planning informed by reflection Work is incomplete or insufficiently developed due to poor planning, organisation and reflective skills

D2. High levels of professionalism in working with others

Personal and project work shows evidence of interpersonal communication skills and planning

Limited professionalism hampers the development of effective work

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

Title and brief description of the unit/module in which student blogs will be used: Title: Description:

Aim of session: What do you want your learners to achieve?

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

Distinction 70%+
Criteria 1
A1.

Pass 50 69%

Fail 0 49%

A2.

Criteria 2
B1.

B2.

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

B3.

Criteria 3
C1.

Criteria 4
D1.

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.

Criteria 5
E1.

E2.

This resource was created by University College Falmouth and released as an open educational resource through the Blogging for Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth. 2012 University College Falmouth

This work is licensed under a Creative Commons Attribution 3.0 Licence. When repurposing this resource please acknowledge University College Falmouth and the B4EE project.