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Competitive landscape shift after the downturn in 2000 (IT industry example)
Semiconductors
7% 15%
Percent of companies
73% Laggards
5% Leaders
Before recession
Software
Laggards Leaders After recession 10% 11%
Overall IT industry
Laggards Leaders After recession 11% 11%
System hardware
Laggards Leaders After recession 10% 11%
69% Laggards
10% Leaders
68% Laggards
10% Leaders
69% Laggards
10% Leaders
Before recession
Before recession
Before recession
IT Service
Laggards Leaders After recession 13% 9%
66% Laggards
12% Leaders
Before recession
Note: Before recession ranking based on years 1998 and 1999; after recession ranking on 2004 and 2005 Source: CPAT; Compustat; McKinsey analysis
Outsource non-essential manufacturing Streamline product portfolio Improve procurement management Accelerate cash conversion cycle
Source: McKinsey analysis
Focus sales & marketing on high value segments Optimize pricing structure Launch new product offering in high growth areas
IT ROLE WILL BE MORE CHALLENGING IN CURRENT DOWNTURN GIVEN LIKELY FLAT OR REDUCED IT SPENDING
U.S. DATA IT spending typically fell much faster than GDP during past recessions US GDP and IT spending growth Percent change GDP growth (2000 dollars) IT spending growth Recessionary periods 35 30 25 20 15 10 5 0 -5 -10 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 0 0 0 0 0 0 2 4 6 8 0 2 4 6 8 0 2 4 6 8 0 2 4 6 8 21 Year 74-75 78-82 GDP IT -6.3 -13.2 -7.5 -12.3 89-91 -3.7 -8.5 01-02 -3.7 -27.0 No change and McKinsey survey shows that ~75% CEOs expect flat or decreased IT operating expenses By how much, if at all, do you expect your organizations IT operating expense will change in 2009? (Percent of respondents, N = 548) Dont know
13
43 Decrease Increase 23
Source: BEA; Economist; 2008 McKinsey Quarterly Survey on information and technology strategy
IT CAN SUPPORT BUSINESS IN CURRENT DOWNTURN BY IMPROVING IT AND BROAD BUSINESS PERFORMANCE AND BY ENABLING BUSINESS TRANSFORMATION
IT efforts Improving IT efficiency and effectiveness Description Build a lean IT infrastructure, processes and operation through a set of initiatives including: Better demand management via value-based service portfolio selection and service level adjustment Integrating and streamlining the operation of IT hardware and software components Consolidating sourcing and fully leveraging skills outsourcing Lean IT operation processes Use IT as a lever to support improvement in efficiency and effectiveness across a variety of business processes and functions, including Developing customer insights and refining pricing discipline Optimizing delivery scheduling and inventory management Enhancing the management and utilization of support staffs Improving decision making, risk and performance management processes
Leverage IT to enable the execution of new business transformation strategy, including Providing tangible operation tools to enable frontline transformation early on Delivering new systems to encode transformative mindset, processes, and capabilities Enabling integrated information and KPI-centric performance system for decision-making and for tracking
10 LEVERS ARE KEYS FOR RAPID IMPROVEMENT IN IT EFFECTIVENESS Illustrated cases in next 2 pages AND EFFECTIVENESS
IT efforts Improving IT efficiency and effectiveness
21-48%
Demand management
7-24%
Project portfolio review Value realization audit Service level adjustments Application sunsetting Server consolidation Network optimization Contract consolidation
and renegotiation Optimized skills sourcing
Technology management
6-11%
A LEADING ASIA FINANCIAL INSTITUTE ADOPTED VALUE-FOCUSED PORTFOLIO MANAGEMENT FOR QUICK IT EFFICIENCY IMPROVEMENT
From traditional approach Keep Rescope/ defer Keep Rescope/ defer
25 20 NBV 15 10 5 0
IMPACT
The bank reduced 10% of total USD 0.4 billion IT budget, through aligning IT portfolio with business priority, focusing on 42 strategic projects, closing low priority projects.
To value-focused approach 25 20 NBV 15 10 5 0 Size of project spend Hurdle rate Rescop e/ defer Keep
IT CAN ACHIEVE MUCH MORE IMPACT ON BUSINESS PERFORMANCE IMPROVEMENT BEYOND IT EFFICIENCY IMPROVEMENT ITSELF
IT efforts Improving IT efficiency and effectiveness Technology enablement in the business efficiency and effectiveness can provide up to 10x the impact of IT efficiency programs IT impact on run-rate EBIT* (illustrative examples) Percent 15% IT cost reduction Merchandising Leveraging IT to drive business improvement Supply chain Pricing 0.5 1.0-2.0 3.0-4.0 3.0-5.0
and McKinsey survey shows executives consider improving business processes is the highest priority in IT initiatives** Percent of respondents (N = 548) Enabling business transformation via IT Improve effective and efficiency of business processes Improve IT costs Provide managers with information for planning Ensure compliance with regulations
102 42 41 34
* Assumes run rate at 6-18 months (timing to achieve run-rate impact varies across examples) Source: McKinsey experience
New insights gained from data Optimizing business processes and systems
Develop
Engineer
Develop insights into customer segments strengthen pricing discipline to reduce pricing leakage and promote best practices in sales
Develop campaigns
Market to customers
Manage sales
Source materials
Schedule operations
Produce
Manage inventory
Process orders
Invoice
Manage logistics
Ship to customer
Streamline supply chain and logistics to improve delivery scheduling and to optimize inventory
Collect
Process returns
Support
Manage problems
Manage selfservice
Improve the management and utilization of field forces and of customer support centers
Back-office functions
Finance HR Risk Legal Facilities IT Performance management
Sharpen awareness of risk exposure Improve decision making and performance management processes
A TELECOMMUNICATION COMPANY IMPROVED SALES PERFORMANCE THROUGH IT-ENABLED INTEGRATED INFORMATION SERVICES
Key initiatives Inexpensive links to bring data together
IMPACT The telco company was able to reduce their pricing leakage and increase revenue on new contracts by 3-5%, improving margins by 15-20+%, in a 6-12 month period
10
15 34
20
32
38
Lowest IT cost
33
19 9
Current
Ideal
Source: McKinsey Quarterly Survey on information and technology strategy, Oct 2008
11
Key levers
Delivering tangible
operational changes for frontline personnel early on in a business transformation process Leveraging IT to drive business improvement
Empowering management to
lead through the provision of relevant information
12
A JAPAN-BASED GLOBAL BANK ENABLED NEW OPERATING MODELS VIA IMPLEMENTING NEW IT ARCHITECTURE AND SYSTEMS
Key initiatives New operating model
IMPACT
The bank expects to rollout new operational model within 18 months, improving its EBITA by over 0.5% with USD 100 Billions net incomes
New IT architecture
13
Source:
McKinsey analysis
14