Institute of Management Sciences (Pak-AIMS) Course Outline Basic Information Study Program Semester Course Code/ Title Credit

Hours Pre Requisite Resource Person Timing

MBA Spring 2012 MGT 501 Entrepreneurship and SME Management 4 MKT 302-303 Ch. Khalid Mahmood Gorsi Monday &Wednesday 1800 to 1940 hrs.

Introduction As said by Alvin Toffler, pre industrial humans were largely prosumers . After the advent of industrialization, the trend shifted and there was a large flux towards manufacturing, which called for large number of jobs, so much that countries had to import people. But, with eclipse of Industrial age this trend has waned. Growth, progress and prosperity both at national as well as personal level calls for entrepreneurs. Perhaps they are the largest beacon of hope for any country, especially for Pakistan. With disproportionately high growth in the SME, its well suited to. This course will usher the participants to dynamic, challenging and exciting world of entrepreneurship. Learning Objectives On completion of this course, students will be able to: 1. To develop an understanding of the characteristics and attitudes of successful entrepreneurs, and enhance ones ability to engage in entrepreneurial behavior by fostering an appreciation of ones real talents, strengths and weakness and ways of exploiting them. 2. To have an appreciation of the entrepreneurial process by which real business opportunities not just ideas can be discovered and selected. 3. To develop the communication and critical thinking skills needed to present and respond to critical questions related to ones business model.

Schedule of Lectures

Week Topics Chapter 1 Module 1(Entrepreneurs and ideas The basis of small 1 business) Small Business its opportunities and rewards 2 Small business Environment: Managing external 2 relations 3 Small business Entrepreneurs: Characteristics and 3/4 competencies. Small business ideas: Creativity opportunity and feasibility QUIZ 1 4 Module 2 (Small Business paths and plans) 5/6 Small business Entry: Path to part time entrepreneurship and full time entrepreneurship (Combination and can extend to two classes on need basis) Small business Strategies: Imitation with a twist 7 5 Business plans: Seeing audiences and your business 8 clearly 6 Case study (Various reading from local industry and class discussion) 7 Case study (Various reading from local industry and class discussion) QUIZ 2 8 Module 3( Marketing in the small business) Product 9 and pricing strategy (Revision Session module 1 and 2) MIDTERM 11 Module 3 Small Business Promotion: Capturing the 10/11 eyes of your product) Small business Distribution and Location 12 Marketing plans: Saying how youll get sales QUIZ 12 3 13 Module 4 (Cash and finance in small business) 14/16 Cash life blood of the business/ Assets inventory and operations management 14 Module 5 ( Management and organization in the 19/20 small business) Human resource management small business considerations Achieving success in the small business 15 Revision Sessions ( QUIZ 4) 16-17 Project Presentation END TERM

Evaluation Plan (Marks in %age): Mid Term 25 Quizzes 5+5 Class Part. 5 Final Project 20 End Term 40

Recommended Text Book Katz, J. and Green, Richard. (2009) Entrepreneurial Small Business, (McGraw-Hill Companies) 3RD Edition Supplementary Text Book Barringner, Bruce and Ireland, Duane (2005). Entrepreneurship: Successfully Launching New Ventures. ( Pearson- Prentice-Hall) Hisrich, Robert, Peters, Michael P. and Shepherd Dean (2006). Entrepreneurship, 6th edition (McGraw-Hill Companies) Scarborough, Norman and Thomas W. Zimmerer (2006). Effective Small Business Management, (Pearson-Prentice-Hall Inc.) Timmons, Jeffry A.and Spinelli, Stephen , New Venture Creation: Entrepreneurship for the 21st Century, 5th edition, (Irwin/McGraw-Hill, 2006).